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MUMBAI: Artificial intelligence (AI), a tool that uses logic to mimic the human brain, has been the buzzword in the advertising industry for quite some time...
MUMBAI: Hardships and roadblocks are part and parcel of life. While everyone experiences them on a day-to-day basis, they are often more gruelling for women juggling...
MUMBAI: Indian cricket team captain Virat Kohli has now become the face of Uber, the ridesharing app. Kohli is the brand’s first brand ambassador in India....
MUMBAI: Young women these days avoid the act of oiling their hair due to the hassles associated with it. However, this leads to hair problems in...
MUMBAI: ICICI Prudential Life Insurance has launched a new multimedia brand campaign to highlight the superiority of its top-selling term plan iProtect Smart. The campaign highlights...
MUMBAI: Reaffirming its position of being a tough fitness brand, Reebok India has launched an engaging social experiment on International Women’s Day that makes a compelling...
MUMBAI: Triton Communications is on a winning spree and its latest win is bagging the creative mandate for Soujanya, a leader for innovations in colorant manufacturing...
MUMBAI: The ‘Queen’ is the most powerful piece in the game of chess, a two-player strategy board game that once originated in India in the 6th...
MUMBAI: Indian adhesives manufacturer Pidilite Industries Ltd (Pidilite) has entered into collaboration with Jowat SE, a German family-owned enterprise and one of the leading suppliers of...
MUMBAI: Shemaroo Entertainment has awarded its creative duties to Ogilvy Mumbai. Founded in 1962, Shemaroo Entertainment is the country’s leading content powerhouse that specialises in aggregation...
MUMBAI: This International Women’s Day, Levi’s® celebrates the power of women and their determination to inspire change, with the third edition of its successful #IShapeMyWorld campaign....
MUMBAI: Pepperfry, a furniture and home marketplace, has raised Rs 250 crore in a fresh round of funding from State Street Global Advisors, the asset management...
MUMBAI: The most iconic food brand in India, Maggi has turned 35 years. Maggi began its journey in 1983, with the launch of Maggi 2-minute noodles....
MUMBAI: OLX, online classifieds marketplace for auto, real estate, goods and services, has appointed Tarun Sinha as the business head for advertising. In his new role,...
MUMBAI: Media agency Starcom has appointed Rathi Gangappa as chief executive officer in India. The announcement comes while the world is celebrating Women’s Day today. Gangappa...
MUMBAI: Ever since it stepped foot on Indian soil, Pepe Jeans has been a popular choice among youngsters looking for denim. Founded in 1973 in London...
MUMBAI: Publicis India has strengthened its creative function with the appointment of Ramakrishnan Hariharan as the head of creative. Ram, as he is fondly known by...
MUMBAI: Iconic soft drink brand Coca-Cola is set to start a new chapter with a plan to launch its first alcoholic drink. Stepping out of its...
MUMBAI: Kumar Suryavanshi, erstwhile senior creative director, Ogilvy & Mather India, is moving on from the agency to join L&K Saatchi and Saatchi as executive creative...
MUMBAI: FoxyMoron has been awarded the digital mandate for Aditya Birla Capital and its home finance, SME finance, corporate finance, personal finance, wealth management and life...
MUMBAI: GoDaddy, the world’s largest technology provider dedicated to small, independent ventures, has launched a new national campaign that raises awareness on the benefits for small...
MUMBAI: Mars Wrigley Confectionery, the company behind Snickers bars, known for its quirky, tongue-in-cheek personality has found a partner in the charming and dynamic cricket icon,...
MUMBAI: Columbus India, the digital agency from Dentsu Aegis Network, has been appointed as the affiliate marketing agency for online marketplace Snapdeal. The account was won...
MUMBAI: In-film advertising is rapidly becoming a great place for brands to collaborate with movies. To optimise the equation of expense, integration and impact, Mofam, a...
MUMBAI: Starcom India has bagged the media planning and buying rights for cab aggregator Ola for both traditional and digital media. The mandate is for both...
MUMBAI: Celebrating the free spirit of women who are breaking shackles and following their hearts is Tanishq with its latest ad. The film, conceptualised and developed...
MUMBAI: As a brand that has always saluted the spirit of pushing ones boundaries to break out of the ordinary and achieve extraordinary success, Mountain Dew...
MUMBAI: Indian online sports gaming platform Dream11 has announced cricketer Mahendra Singh Dhoni as its new brand ambassador. The former Indian captain will be the new...
MUMBAI: Publicis Communications has launched its new customer experience centre of excellence in India. Three Publicis Communications agencies – SapientRazorfish, DigitasLBi and Indigo Consulting – have...
Banks’ television commercials are known to depict various services in a staid, old-fashioned way, forsaking creativity for efficacy. Animation, however, is changing that. The recent ads...
MUMBAI: Food, while not the solution for all of life’s problems, is certainly the solution for some of them. From this very belief stems Gagan Cooking...
MUMBAI: As we celebrated the festival of colours, hypermarket chain Big Bazaar had launched a campaign that gives a glimpse into the spirit of Holi. Executed...
MUMBAI: Need a quick fix to satisfy your hunger-pangs? KFC India has recently launched the all-new Super Charger, a bigger burger priced at Rs 99. Packed...
MUMBAI: Holi is perhaps India’s most popular international festival. With the onset of spring, India attracts film-makers and photographers from around the world, all of whom...
MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative under accessible tourism. A sustainable...
MUMBAI: Diet soda seems to be a dying beverage breed. Despite having been around for the longest time in the market, diet sodas fallen out of...
MUMBAI: The popular belief is that readership of magazines is declining, and is declining possibly faster than newspapers. The new IRS 2017 numbers indicate a stupendous...
MUMBAI: SonyLIV, the premium OTT platform of Sony Pictures Networks India (SPN) has crafted a new short film for IndiaFirst Life Insurance. The promotional film titled...
MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has strengthened its strategic planning function by roping in Aditya Kilpady as the national planning head....
MUMBAI: Digital is the buzzword everywhere today and the advertising industry is not any different. Companies looking to acquire are also scanning for digital-ready candidates over...
MUMBAI: Wild Vitamin Water, a product of Beltek Canadian Beverages has rolled out its latest advertising campaign titled ‘High on Life. High on Wild.’ Conceptualised by...
MUMBAI: Godrej Appliances has launched the Godrej Edge Duo Refrigerators, a first-of-its-kind single door refrigerator with a separate drawer for vegetables, in the Indian market. Surveys...
MUMBAI: PromaxBDA, the leading international association that honours excellence in marketing, design and promotions kicked off the 2018 awards by announcing Memory Makers as this year’s...
MUMBAI: Leading educational institution, Pearl Academy, has mandated Publicis India to manage its brand and marketing communication efforts. The mandate, which was won via a multi-agency...
MUMBAI: The American Super Bowl continues to remain one of the most awaited sporting leagues around the world. It is that time of the year when...
MUMBAI: Tyre manufacturer CEAT recently launched its innovative digital campaign that gives expression to its organisational culture. Creating a humorous twist on some of the glaring...
MUMBAI: Pretty Secrets, India’s young and empowering lingerie brand launched yet another witty campaign with Girliyapa, India’s leading women centric channel for entertainment. The video titled...
MUMBAI: In line with its mission ‘to educate Indians about the relevance of daily intake of protein’, Protinex has roped in South India’s superstar, Mahesh Babu,...
MUMBAI: Staying with the idea of fun being integral to its product’s personality, Soho Square Mumbai has created a new campaign for Aprilia to launch its...
MUMBAI: Over the last few years, there has been a rapid growth in the number of e-commerce stores in the country. Every store offers various discounts,...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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