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GOA: Goafest 2018, India’s foremost advertising, media and marketing convention felicitating creative thinking in India, kick-started its annual festival yesterday. This year, the festival is also...
MUMBAI: CEAT Ltd has got into a bat endorsement deal with Shubman Gill, one of the rising stars of the Indian men’s U- 19 cricket team. ...
MUMBAI: This year, Burger King is joining the cricket frenzy in India with the launch of a targeted brand campaign and a partnership with current crown-bearers...
MUMBAI: Qatar Airways’ Frequent Flyer Programme, Privilege Club has refreshed its brand identity, under the slogan — ‘Don’t just collect miles, collect memories’. The refreshed brand...
MUMBAI: Voltas, India’s No. 1 AC brand, from the house of the Tatas, has launched its new brand campaign for its 2018 range of All Star...
MUMBAI: Homegrown electronics brand Onida, a part of Mirc Electronics, was one of India’s most recognised and acclaimed brands in the early 90s and 2000s. Its...
MUMBAI: Durex, the world’s top sexual wellbeing brand, has announced its entry into the flavoured condoms segment under the flagship of Durex Kohinoor. Continuing with the...
MUMBAI: As the excitement and anticipation surrounding the eleventh season of the Indian Premier League (IPL) builds up, express parcel service provider DTDC has announced its...
MUMBAI: With just two days for the gripping cricketing action-entertainment of the much anticipated VIVO IPL 2018 to begin, Star India has unveiled yet another feisty...
MUMBAI: Once the toast of the advertising industry, investors, and shareholders, Sir Martin Sorrell now faces the ignominy of being probed by a law firm, which...
MUMBAI: Wipro consumer care and lighting has launched its new TV ad campaign – wider light for brighter homes. The ad campaign highlights the importance of...
MUMBAI: Cab aggregator Ola has acquired end-to-end public transport ticketing and commuting app Ridlr. The acquisition complements Ola’s continued efforts to integrate its mobility platform with...
MUMBAI: The data sciences division of Dentsu Aegis Network (DAN) India has announced the launch of DAN Prism, a unique video planning and insights tool that...
MUMBAI: Leo Burnett Orchard, The Leo Group India’s full service creative agency, has won the creative mandate for sports tech startup, Dream11. Fantasy sports, one of...
MUMBAI: Universal Sportsbiz Pvt Ltd (USPL) has announced that WROGN and IMARA will be the official lifestyle partners for team Royal Challengers Bangalore (RCB), the Bangalore...
MUMBAI: The pursuit of their passions drives the pulse of today’s youth and they strongly believe that this element makes the biggest difference in their lives. ...
MUMBAI: In a major management reshuffle, KWAN Entertainment, India’s largest entertainment marketplace connecting investors, brands, and artists, has announced the appointment of its founding partners Indranil...
MUMBAI: In a bid to further strengthen its core team, Volkswagen, Europe’s leading car manufacturer, has appointed Bishwajeet Samal as the head of marketing for Volkswagen...
MUMBAI: How often do we come across an ad that features a Bollywood celebrity? Maybe, a lot, and it is mostly driven by people’s affinity for...
MUMBAI: Online fashion portal Jabong has launched a thematic brand film on its digital platform. The film, which is high on fashion quotient, establishes that when...
MUMBAI: With the recent launch of one of the leading luxury car brands, Mercedes Benz S-Class in India, the brand was looking to spread the news...
MUMBAI: Axis Bank has launched a digital campaign to create awareness about the convenience and safety of using Axis Bank forex cards over cash on foreign...
MUMBAI: With great customer service at the core of its philosophy, Vodafone India has developed new age digital experiences for its 210 plus million customers. Vodafone...
MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India has announced its continued association with the most followed sports extravaganza in...
MUMBAI: Dentsu Webchutney, the digital arm of Dentsu Aegis Network, and KAEdu- an educational consultancy company, have collaborated to introduce the progressive report card: a triumphant...
MUMBAI: HRX – India’s first homegrown active-wear brand has announced an equity partnership with CureFit, a healthcare startup to introduce HRX workouts and HRX athlete meal...
MUMBAI: Sony Pictures Networks’ kids’ channel Sony Yay has appointed Beanstalk Asia as its creative agency. The company was handed over the mandate after a competitive...
MUMBAI: Air pollution today is probably the greatest menace that our country has witnessed in the past few years. There has been a strong case developed...
MUMBAI: Ad growth in India–a contender for Asia’s most dynamic market–was weighed down in 2017 by the lingering effects of demonetisation as well as a new...
MUMBAI: Essence, a global data and measurement-driven agency and part of GroupM, today announced the appointments of Kingshuk Mitra and Monica Bhatia to bolster its APAC...
MUMBAI: Discount broking startup SAMCO Securities has launched an ad campaign – ‘Ab Sab Kuch Ho Sakta Hai’ – to announce its latest innovation, StockNote. It...
MUMBAI: With changing advertising ecosystem, brands are exploring newer avenues to connect with consumers and market themselves. Social media influencer marketing is the new method that...
MUMBAI: We are a culture that has always placed a premium on intellectual pursuits rather than athletic ones. In this culture, fitness and sports enthusiasts have...
MUMBAI: Ujjivan Small Finance Bank (SFB) has unveiled its debut brand campaign on television that attempts to strategically position it as a bank of choice among...
MUMBAI: The Kyoorius Creative Awards is back in its 5th edition to recognize and award the best creative and innovative work in the advertising, digital and...
MUMBAI: Online marketplace for food delivery, Foodpanda, has appointed Anshul Khandelwal as the new head of marketing to lead the brand’s creative and marketing mandates. While...
MUMBAI: Health-tech startup Cure.fit, launched by ex-Myntra executives, has tied up with brand PROWL, co-created by Mojostar and Tiger Shroff for an exclusive fitness program that...
MUMBAI: PriyaGold, popular biscuit manufacturer, has roped in Katrina Kaif as the brand ambassador for its latest product SuperStar, which is a chocolate bar. “Katrina is...
MUMBAI: Twitter has officially banned cryptocurrency ads, both initial offerings and sales of virtual currency tokens. Following the announcement, the bitcoin value crashed 8 per cent...
At a time when social media’s exact worth for most businesses continues to be hard to pin down, trying to comment on trends that will ‘make...
MUMBAI: Digital agency Tonic Worldwide has appointed Suraj Nambiar as its managing partner and media head in India. Nambiar brings with him close to two decades...
MUMBAI: The Economic Times Promising Brands 2018, after successfully completing its first edition and earning acclaim across the industry in 2017, launched the second edition of...
MUMBAI: When you walk into a government office or a bank, chances are you will find over half the employees above the age of 35 years....
MUMBAI: Chinese handset manufacturer Vivo Mobiles recently ended its contract with Bollywoood actor Ranveer Singh and appointed Aamir Khan as its new India brand ambassador. Interestingly...
MUMBAI: Remarketing is a smart marketing strategy that enables brands to identify and target those specific customers who have visited the brands’ website but may not...
MUMBAI: McNROE, owner of brands Wild Stone and Secret Temptation has launched its latest television commercial for Wild Stone Code. Code is a sub-brand with six...
MUMBAI: Bajaj V, the bike forged with the invincible metal of INS Vikrant launched the ‘Postcards of Pride’ film under its famous ‘Invincible Indians’ series. Through...
MUMBAI: Perfetti Van Melle India’s leading gum brand, Center Fruit, has launched a new campaign that asks consumers to make their mood Ting Tong. The campaign...
MUMBAI: Vodafone Group and Aditya Birla Group have announced the proposed new leadership team of the merger between two major telecom operators of India – Vodafone...
MUMBAI: Getting bored? Center Fruit now comes to the rescue by making your mood ting tong! That is the new campaign message from Perfetti Van Melle...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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