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MUMBAI: Come summer and fans and air conditioner category has its sleeves rolled up to create brand visibility and awareness. It is the time when sales...
MUMBAI: Advertising agency Leo Burnett India has announced two key elevations in its senior leadership. Dheeraj Sinha and Rajdeepak Das have been named as managing directors....
MUMBAI: Health and wellness FMCG brand, Sri Sri Tattva has launched its new brand tagline ‘Shuddhta Ka Naam’ at the country’s most exciting tournament of the...
MUMBAI: Havmor Ice Cream, one of India’s leading pure milk ice cream brands, gives us another reason to laugh off the heat. It was six months...
MUMBAI: Publicis India has appointed Ishrath Nawaz as its new executive creative director. Nawaz joins Publicis India from McCann Worldwide where he was senior creative director. He...
Mumbai, 17th, April 2018: Magic Bus Foundation, one of India’s largest poverty alleviation programme has associated with ImpactGuru.com, India’s leading crowdfunding platform for NGOs / nonprofits,...
Agencies in India have 18 finalists’ entries for the 45th annual One Show, as announced by The One Club for Creativity, the world’s foremost non-profit organization...
With over 3 decades of expertise, Luminous Power Technologies is the leading power and home electrical specialist in Indiaofferinga vast portfolio from power back up solutions...
BENGALURU: Indian FMCG and consumer health products company Reckitt Benckiser (India) Ltd (RBIL) has once again climbed the almost sole andperpetual bastion of Indian FMCG company...
MUMBAI: Building material company, HIL Ltd, has launched its first-ever television commercial. This campaign introduces the new positioning for HIL, ‘Together, we Build’ which highlights the...
MUMBAI: In a pre-emptive step, the Ayurveda, yoga and naturopathy, Unani, siddha and homoeopathy (AYUSH) ministry has constituted a committee to control misleading advertisements and exaggerated...
Mumbai: The sheer simplicity of playing a Vinyl and enjoying the rich, warm sounds that follow make Vinyl music listening experience personal and extraordinary. Recognising that...
MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network (DAN) headquartered in Gurgaon, has expanded its footprint to Bangalore. The agency has set up a...
MUMBAI: Eight years ago, the concept of buying home furniture online seemed nothing more than an impossible task and worth a laugh or two. But today,...
MUMBAI: For many advertising and brand executives – especially the senior ones in India – Sir Martin Sorrell was a pretty familiar face. Sorrell probably visited...
MUMBAI: A first gen entrepreneur of Ukrainian descent, he rose out of nowhere to build the world’s largest advertising group. And late last night – amidst...
MUMBAI: Tasty Treat, the ready-to-eat snacking brand from Future Consumer Ltd, has launched a new brand film. The campaign is a montage of our current lives;...
MUMBAI: Home appliances and consumer electronics brand, Haier, has launched a new TV commercial featuring its revolutionary range of Bottom Mounted Refrigerators (BMRs). Conceptualised around the theme...
MUMBAI: Gone are the days when we had to book a cab by calling a local can agency, and that’s because cab aggregators in India have...
MUMBAI: Columbus India, the digital agency of Dentsu Aegis Network, has appointed Sohail Khan Qadri as business head – West. Khan joins the agency to lead...
Five years ago, Rosie Yakob, an advertising industry specialist, decided to pack her bags and set off on the road along with her husband Faris Yakob....
MUMBAI: This time last year, while our favourite teams battled it out on the field, another contender emerged during the commercial breaks that we were all...
MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India and Tata Motors launched a digital campaign, #OneWithTheRoad to mark the first anniversary...
MUMBAI: Zahid Gawandi, the much experienced and feted marcom specialist has recently been anointed the Business Head at Vertuals, the firebrand Digital Content specialist outfit and...
Mumbai, 12 April, 2018: Mindshare, India’s largest media agency, a part of GroupM, won the award in the ‘Emerging Market Regions Award Category’ for their innovative...
MUMBAI: The India Chapter of the Account Planning Group (APG) has announced the induction of Board Members that represent planning heads across major advertising agencies. In...
MUMBAI: Marketing to teens, youth and generation Z (teens between the ages of 13-15) is now more important than ever. Gen Z has a spending power...
MUMBAI: With an aim to bring the ‘F’ factor back into feminine fitness, Mojostar has recently joined forces with leading Bollywood superstar Jacqueline Fernandez to launch...
MUMBAI: DHFL Pramerica Life Insurance Company has launched its Behtar India campaign. With this, the unique campaign catalysing progressive change towards a sustainable India has embarked...
MUMBAI: The British Council – UK’s international organisation for cultural relations and educational opportunities has roped in Carat India, the flagship media agency from Dentsu Aegis...
MUMBAI: Aristocrat, from the house of V.I.P Industries, has released its TVC in the ‘Unpack Your Dreams’ campaign. The TVC starring Indian ace cricketer Rohit Sharma...
MUMBAI: Digital agency The Glitch, an independent brand under GroupM, has launched Flux@The Glitch, a specialised new-age content division. Flux is a content development and production...
MUMBAI: One of India’s largest coated wafer brands, Nestlé Munch, strives to participate in the passion consumers have for music, movies and cricket by integrating it...
MUMBAI: Acquisitions and mergers seem to have become a norm in the advertising world. The latest agency to join the bandwagon is Indian advertising agency Scarecrow...
MUMBAI: Seeking to strengthen its teams, Concept PR, announced the appointment of two senior communication professionals –financial journalist Apurv Gupta and lifestyle PR specialist Charu Benegal....
MUMBAI: Samsung India has launched a digital campaign showcasing its new Digital Inverter Refrigerators through a heart-warming story of the relationship between a mother and a...
MUMBAI: Glitch, the Digital first creative agency (an independent brand under GroupM), has launched Flux@The Glitch, a specialized new age content division. Flux is a content...
‘You talking to me?’ The famous line of Travis Bickle, a lonely taxi driver in Martin Scorsese’s iconic film Taxi Driver, is known to cinephiles all...
MUMBAI: Coming up with creative work once in a while is good advertising but doing creative work consistently is great advertising! It takes hours of labour,...
MUMBAI: Gulf Oil Lubricants India Ltd, a Hinduja Group Company, has announced the gulf fan bus as the official vehicle for the fans of Chennai Super...
MUMBAI: If you’ve got any father as a connection on LinkedIn, you may have noticed that they might have changed their display picture in the last...
MUMBAI: Building up to the fifth anniversary celebration in India, Datsun has launched #MorePower2You – a campaign that brings alive inspiring stories of real Datsun redi-GO...
MUMBAI: Haier, the home appliances and consumer electronics brand, has launched its latest TVC based on the recently launched self cleaning technology air conditioners in India....
GOA: The third day of advertising mega event Goafest 2018 saw the industry get down to business with talks on advertising, creativity and marketing. The day...
MUMBAI: Sofit, the soy milk brand from Hershey India, has released its latest ad featuring brand ambassador John Abraham. The new ad is aimed at strengthening...
MUMBAI: As the Commonwealth Games (CWG) 2018 opening ceremony commences in Australia (Gold Coast), sports drink brand, Gatorade has released a new TVC bringing alive the...
MUMBAI: With 23 metals in its kitty, Dentsu Webchutney, the digital agency from Dentsu Aegis Network (DAN), was named the ‘Digital and Mobile Specialist of the...
GOA: After an engaging second day of Goafest 2018, that brought about creative discussions and knowledge sharing amongst stalwarts across consulting, technology, creative arts, marketing, news...
GOA: No media and advertising conference is today complete without a session or at least a passing reference to artificial intelligence, virtual reality, big data or...
GOA: They say the advertising sector is for hardcore creative people and by working round the clock all year, one needs an escape from it now...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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