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MUMBAI: Tata Sky’s latest high decibel ATL campaign this season highlights its multiple entertainment offerings with two versions — one featuring Bollywood actor Amitabh Bachchan and...
MUMBAI: White Rivers Media, a full-service digital marketing agency has announced its foray into Delhi NCR. Operating out of Mumbai for over five years, the company is tagged...
MUMBAI: Combining its expertise in social intelligence with its strong heritage in product testing, Ipsos has launched Product Intelligence – a new state-of-the-art solution that enables...
MUMBAI: Wipro Consumer Care has appointed OMD India to manage its media duties. The account will be serviced by a dedicated team of media, strategy and...
MUMBAI: Tyre manufacturer Ralson India has appointed Publicis India as its creative partner. The mandate will be handled by the Delhi office of Publicis India and...
MUMBAI: In line with the company’s continued efforts to strengthen and professionalise management to accomplish accelerated growth, mobile and consumer electronics company Intex Technologies (Intex) has...
MUMBAI: In today’s metamorphic world, it is a constant struggle for brands to retain their identity and ensure that they are constantly in the minds of...
MUMBAI: While Stayfree is a feminine hygiene brand, it believes that its purpose is to help women and girls make each day count, as they move...
MUMBAI: Coca-Cola India has announced the launch of a new campaign for it lemony drink Limca. The new campaign ‘Chadha Le Taazgi’ is aimed at elevating...
MUMBAI: Ogilvy Bangalore has been awarded the mandate for Chumbak after winning a multi-agency pitch. Vivek Prabhakar and Shubhra Chadda began the Chumbak journey in March...
MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, and Marico’s Saffola, launched a new campaign for its newly introduced offering, Saffola Active...
MUMBAI: After the success of the national campaign for wedding jewellery collection Rivaah last year, Lowe Lintas has strung a new communication addressing Southern India’s Kannada,...
MUMBAI: In a recent announcement, Publicis India and MakeMyTrip (MMT) have agreed to mutually part ways. This will also include the end of the agency’s journey...
MUMBAI: Being in the business today is harder than ever and not everyone has the appetite for it. We see a lot of brands opening shops...
MUMBAI: FCB India is the only Indian advertising agency that walked away with a Yellow Pencil at the D&AD Awards 2018. FCB India won a Yellow...
MUMBAI: Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, has announced a major elevation and restructuring. Initiative COO Vaishali Verma has been promoted...
MUMBAI: In a recent announcement, Hudson Canola Oil has appointed Grapes Digital as its digital agency. The agency will handle the complete digital mandate. The account...
MUMBAI: Staying true to its brand ethos of never settling down, OnePlus has become one of the first movers in the category to launch a Snapchat...
MUMBAI: Veet, the company catering to depilatory products, has launched Veet Nikhaar – a new variant that claims to help bring the goodness of nature to...
MUMBAI: They say that traditional book publishing business is dying a slow death. But many beg to differ and believe it is here to say, although...
MUMBAI: Publicis India has announced the appointment of Russell John as vice president for strategy. John will be based out of Mumbai and will play a...
MUMBAI: India’s leading biscuits and confectionery manufacturer, Parle Products, which unveiled its premium division ‘Platina’ a year ago, has now taken a step further to strengthen...
Mumbai, April 25, 2018: Mahindra Lifespace Developers Limited (‘MLDL’), the real estate and infrastructure development arm of the Mahindra Group, has announced the winner of its...
MUMBAI: Alcobev brand, Kingfisher, has introduced the ‘Indian Prank League’ as part of its IPL campaign “Divided by teams, united by Kingfisher”. The Indian Pranks League...
MUMBAI: Online fashion destination, Jabong, will launch a four-day shopping extravaganza, the Showstopper Festival, between 27-30 April. Targeted to fashion aficionados, the festival will showcase an...
MUMBAI: There was a time when she was the darling of the nation’s advertisers and of course ad agencies. The creative directors and TVC makers hoicked...
MUMBAI: Micro Cotton, a luxury brand of premium bed and bath linen, has partnered with Dentsu Aegis Network’s Happy mcgarrybowen to reposition itself with a brand...
MUMBAI: HIT is a well-known household insecticide brand in India. This World Malaria Day, Kala HIT has come up with a quirky stand-up comedy video, featuring...
MUMBAI: Aristocrat, from the house of VIP Industries, has released its TVC in the ‘Unpack Your Dreams’ campaign. The TVC starring Indian ace cricketer Rohit Sharma...
MUMBAI: Publicis Groupe APAC CEO Loris Nold has announced the appointment of a Groupe leadership team to strengthen and accelerate Publicis’s capabilities at a national level...
MUMBAI: When 26-year-old Ghazal Alagh was to deliver her first child, she learnt that there was no cure to her morning sickness other than to pop...
MUMBAI: Remember those good old days when rock-and-roll ruled the charts? When rotary phones were a fixture in every home? #Throwback is not just a hashtag...
MUMBAI: RoohAfza, a refreshment beverage for over 100 years, has been India’s favourite drink for generations. This summer, the brand launched its new TVC campaign called...
MUMBAI: Kalyan Jewellers has announced the appointment of Bollywood actor Katrina Kaif as its global brand ambassador. The actor will be the face of Kalyan’s existing...
MUMBAI: In its continued association with Association of Mutual Funds in India (AMFI), J. Walter Thompson, Mumbai, has rolled out the next phase of the multimedia...
MUMBAI: Dulux, the decorative paints brand from AkzoNobel India, has unveiled a new TVC for its brand Dulux Velvet Touch. The campaign, titled ‘The Glow of...
MUMBAI: Kids are constantly relying on their senses to explore the world. When they come across something that fascinates them, their first instinct is to touch...
Mumbai: Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador...
MUMBAI: Caps! They are functional and shield you from the heat on sunny days. But that’s not what caps are all for anymore. They seem to...
BENGALURU: The 2018 edition, or the eighth edition of TRA Research’s (TRA) The Brand Trust Report of the most trusted 1,000 Indian brands was released today...
MUMBAI: The Kolkata Knight Riders (KKR) is a franchise cricket team representing the city of Kolkata (West Bengal) in the Indian Premier League (IPL). The team,...
MUMBAI: Black & White Gettogethers from Diageo India has launched its first-ever India-specific TVC conceptualised by J Walter Thompson Bangalore and inspired by the brand message,...
MUMBAI: Food ordering and delivery platform Swiggy has launched six relatable and witty television commercials this IPL season to celebrate two of India’s biggest passions —...
MUMBAI: Honda Motorcycle and Scooter has introduced a 360 degree ad campaign for the iconic Activa 5G. Developed by Dentsu One, a Dentsu Aegis Network Company,...
MUMBAI: Bisleri International recently announced the launch of its new brand Bisleri Fonzo, a mango aerated drink. The launch is supported by an integrated marketing campaign...
MUMBAI: Centuary Mattresses has appointed Indian tennis player Sania Mirza as its brand ambassador. This move also makes the company an early mover amongst the Indian...
MUMBAI: The International Advertising Association (IAA) has unveiled its new identity and mission, symbolised by the introduction of a new logo that signifies its transformation and...
MUMBAI: Air conditioner manufacturer, Blue Star, recently entered the air cooler market with its own brand: Windus. Blue Star in association with its advertising partner FCB...
MUMBAI: Lifestyle has launched a powerful digital first campaign for its denim-wear brand Forca starring Tiger Shroff. Capturing Shroff in action, performing stellar stunts, the film...
MUMBAI: In a bid to celebrate outstanding driver partners, ride hailing company Ola has launched a special series to capture and share true stories of customer...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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