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MUMBAI: Semi-formal dressing brand from Aditya Birla fashion group, Allen Solly, has launched its open work culture campaign. It encapsulates the budding work culture that centres...
MUMBAI: Indian tyre manufacturer MRF has launched a new campaign. The campaign promotes MRF ZLX, the latest range of tyres specifically designed for sedans and hatchbacks....
MUMBAI: Security solutions company, Godrej Security Solutions, has struck an emotional chord with mothers with its new digital video #MomsJustKnow. The one minute film very aptly...
MUMBAI: NetBiz, a leading 360-degree digital performance-driven agency has bagged the digital mandate for Dosti Realty, one of the top real estate builders in Mumbai following...
MUMBAI: ITW Playworx, the Entertainment, Media and Communication arm of ITW Consulting Pvt. Ltd. won the “Most Innovative Act of The Year” award at the 2018...
MUMBAI: Depilatory products company, Veet, has launched its new campaign #Unpose that celebrates the beauty and confidence of every woman. The campaign focusses on creating an...
MUMBAI: Parle Products, India’s leading manufacturer of biscuits and confectionery, has partnered with Taproot Dentsu, the creative agency from Dentsu Aegis Network India, to launch a...
MUMBAI: This cricket season, Burger King has partnered with Mumbai Indians for its summer brand campaign ‘Great Burgers at Amazing Prices’. In an endeavour to further...
MUMBAI: Changing the way cricket fans experience VIVO IPL, Star India has added one more feather to its cap by re-imagining out-of-home (OOH) display in India....
MUMBAI: At a time when content, technology and disruption are mentioned in the same breath in every marketing and digital summit, design often takes a backseat....
MUMBAI: Mother’s Day offers all of us an opportunity to reflect on the many children who have never experienced the beautiful feeling called mother’s love and...
MUMBAI: ETechAces Marketing & Consulting, which owns insur-tech brand, PolicyBazaar.com, and marketplace for lending products, PaisaBazaar.com, has roped in actor Akshay Kumar as its brand ambassador....
MUMBAI: Mothers love, chastise, worry, tease and protect. At the end of it all, mothers understand and that is when they smile – a different smile...
MUMBAI: At a time when the entire nation has been struck by cricket fever, leading travel marketplace ixigo has come out with an all-new brand campaign...
MUMBAI: Reckitt Benckiser, world’s leading consumer Health and Hygiene Company, in association with campaign ambassador Mr. Amitabh Bachchan and NDTV, kicked off the 5th season of...
MUMBAI: All you superhero fans hold your breath! Cause this May Fastrack is launching watches from the Deadpool Collection and it’s that one piece of accessory...
MUMBAI: It was 1993 when French beauty brand L’Oréal Paris made its way to India. An instant hit with the newly privatised economy, the brand has...
MUMBAI: Saregama has launched its first TV campaign for Carvaan–the new category-busting product that has already won rave reviews. The campaign features three mother-child relationships across...
MUMBAI: Havas Media, India has bagged the integrated media duties of Netmeds.com, the online pharmacy promoted by Dadha & Company, one of India’s most trusted pharmaceutical...
MUMBAI: This mothers’ day Rajnigandha Pearls has launched a digital campaign to pay homage to the tending and affectionate mother in all women. The campaign epitomises...
MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Hitachi, positioning it as a brand accessible for all. The...
MUMBAI: Big Bazaar is known for its blockbuster sales which attract customers in millions. For this public holiday sale from 28 April to 2 May, it...
MUMBAI: Beverage brand Pepsi has always been ahead of the curve when it comes to communicating with consumers. The brand has always innovated and developed campaigns...
MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, India, was awarded a Gold and a Bronze for its #BruisesCanBeGood campaign for Reebok India at...
MUMBAI: Premium cookies, which were once seen as a product only for elite consumers, have now become accessible to everyone. As a result, the biscuits and...
MUMBAI: Oreo, the cream sandwich biscuit brand by Mondelēz International, takes the special ritual of ‘Twist, Lick, Dunk’ forward, rolling out its new global campaign called,...
MUMBAI: Digital marketing agency, White Rivers Media has recently wrapped up its digital amplification activity for Viviana Mall, called #StopAcidSale. The month-long campaign was a part...
MUMBAI: Cipla Health brand Nicotex, has launched a new TV advertisement for its smoking cessation chewing gum highlighting the right dosage and the right usage of...
MUMBAI: NatureFresh, the home-grown brand of Cargill’s food business in India, has launched its new digital campaign ‘#AsliKhiladi’ with Delhi Daredevils, highlighting the importance of the...
MUMBAI: IKEA, the Swedish home furnishings company, today announced a contest in which the winners will experience behind-the-scenes of its first TV commercial to be shot...
MUMBAI: India’s leading athlete Virat Kohli and sportswear brand PUMA commissioned a pan-India study with market research agency Kantar IMRB to understand the current state of...
MUMBAI: DAN Consult, the consulting arm of Dentsu Aegis Network, has successfully scaled up winning large growth consulting assignments with corporates like Tata Unistore (Tata Group’s...
MUMBAI: Amazon Prime Video has launched a new campaign that shows its superiority in terms of choosing the time of watching. Created by Leo Burnett India,...
MUMBAI: In a digital campaign conceptualised by Ogilvy Bangalore, Sunfeast Mom’s Magic veered off the beaten path for Mother’s Day and paid homage to the mother-like...
MUMBAI: Wavemaker, the media, content and technology company, has named Rabinder Thirumurthy as CEO for the MENA region. Also known as Rabe Iyer, he joins from...
MUMBAI: Parle is ensuring that the growing frenzy behind wellness items does not dim the interest of people in its classic biscuit Milano. It appointed Taproot...
MUMBAI: What started off as a quest to find an alternative to artificial juices has today become a brand that is growing rapidly. RAW Pressery is a...
MUMBAI: Kantar, WPP’s data investment management division, has launched a new global analytics practice that unlocks deeper insights to fuel business growth. Integrating analytical capabilities from...
MUMBAI: Fanzart, India’s first luxury fan brand, has roped in Perizaad Zorabian as the brand ambassador. The brand has also launched its first brand campaign that...
MUMBAI: Table spread brand Nutralite has launched India’s first mayonnaise range with vitamins. The company claims Nutralite Mayonnaise to be fortified with Vitamin A, D and...
MUMBAI: Barbie, from the house of Mattel Toys, has launched an India-exclusive collection of dolls inspired by several cultural aspects of India. The collectibles, from the...
MUMBAI: For today’s generation it is important to keep things uncomplicated even if that be a breakup. To strike a chord with this audience, Fastrack has...
MUMBAI: In order to reaffirm its commitment towards improving the quality of education, P&G India has unveiled a beautiful new digital film for its flagship CSR...
MUMBAI: Amazon India today announced the launch of Weavesmart, the largest e-commerce store for handlooms in India and an e-marketing partner for the Ministry of Textiles...
MUMBAI: Eat.fit, the healthy food vertical of Cure.Fit has rolled out its first ever campaign in partnership with its creative agency Happy mcgarrybowen. The campaign is...
MUMBAI: V-Mart Retail has partnered with Dentsu Impact and CLab, to launch its new campaign introducing the Bollywood pair of Ayushmann Khurrana and Bhumi Pednekar as...
MUMBAI: Advertising agency Ogilvy India has appointed Anirban Roy as head of planning for Ogilvy South with immediate effect. Roy will move to Bengaluru. Ogilvy South...
MUMBAI: Swimwear brand, Speedo, has announced Bollywood actress and fitness enthusiast Parineeti Chopra as its new fitness ambassador. As the new face for Speedo India, Parineeti...
MUMBAI: Media agency GroupM has appointed Sameer Singh as CEO of its South Asia operations. Singh will lead the continued development of GroupM’s data-centric enablement for...
MUMBAI: Xiaomi is leaving no stone unturned to capture the Indian imagination. After wowing the country with its spectacular moderately priced phones, the company is looking...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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