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India’s first artificial Intelligence based adtech company MangoData bagged digital mandate for Mission Fit India, the country’s first 120-day fitness festival launched in NewDelhi recently. Mentor...
MUMBAI: Lenovo India has announced Bhaskar Choudhuri as its new CMO, promoting him from the role of head of marketing in India. Choudhuri succeeds former chief...
MUMBAI: Global technology giant, Apple has appointed Poonam Kaul as the director for marketing for India. She will be the first person to lead Apple in...
MUMBAI: Professor Sanjeev Srivastava, whose videos have gone viral on the internet and is trending as #DancingUncle and #GovindaUncle, has been signed up by Bajaj Allianz...
MUMBAI : Bollywood actor Amitabh Bachchan on May 30 posted a series of tweets announcing his collaboration with GlaxoSmithKline (GSK) brand Horlicks to fight malnutrition in...
MUMBAI: FabHotels has come up with its maiden TV campaign Recharge Refresh targeting millennial business travellers. The campaign, executed by BBH, will go live across leading...
MUMBAI: AdLift, a global digital marketing agency with offices in the US and in India has announced this year’s key elevation in its senior leadership team....
MUMBAI: Publicis India today announced Nishant Jethi as its new executive creative director. Jethi, who will report to the company’s MD and COO Bobby Pawar, was...
MUMBAI: American inner wear brand, active wear and leisurewear, Jockey, has launched a new campaign, this time and for the first time exclusively for women. The...
MUMBAI: Global water crisis is deepening with each passing day. Even a developed city like Cape Town in South Africa is enduring one of the worst...
MUMBAI: Multi-business conglomerate, ITC Limited has pledged that over the next decade, going beyond its Extended Producer Responsibility, it will deploy superior solutions so that 100...
MUMBAI: After 70 years of creating some of the world’s most iconic marketing campaigns, Ogilvy has revamped itself to adopt a new mantra – ‘Makes Brands...
MUMBAI: Baba Ramdev led Patanjali Ayurved Limited moved the FMCG sector entirely with ‘ayurvedic and natural’ products. The company announced in 2016, that it will build...
MUMBAI: Indian premier broadcast media monitoring platform, Clipbyte, is in advance talks to shortlist digital and technical marketing agency for its innovative media sharing URL based...
MUMBAI: ASUS India has decided to collaborate with Gal Gadot to promote its latest series of laptops and All-in-One PC. Sharing a joint passion for creativity...
MUMBAI: Reaffirming its position as a fitness brand, Reebok India launched its latest campaign featuring brand ambassador and fitness enthusiast Shahid Kapoor. The campaign reflects Reebok’s...
MUMBAI: For Years we have implored people to be more conscious and judicious in their use of plastic. Bottles, bags, straws and cups. What started out...
MUMBAI: Today technologies such as Internet of Things (IoT), digital and big data are reshaping and transforming every industry. Vodafone’s IoT Barometer Report 2017-18 states that...
MUMBAI: Some of the biggest tech giants are the biggest spenders on TV.Figures from around the world show the extent to which online businesses are now...
NEW DELHI: The Indian government is proposing to amend relevant laws relating to representation of women in mass media with a view to make the law...
MUMBAI: WATConsult, the Digital and Social Media agency from Dentsu Aegis Network India, has launched a new campaign titled ‘#Unplanned’ for Bajaj Allianz Travel Insurance, highlighting...
MUMBAI: Avinash Pillai, who is a current P&G leader IMEA for MediaCom, has today been named global leader trading and operation for Team P&G. Pillai, who...
MUMBAI: iCubesWire, India’s one of the leading performance marketing networks, full-service digital agency, and a product development organisation has announced the amplification of their services by...
MUMBAI: Kotak Securities, the stock broking arm of Kotak Mahindra Bank Limited, is the new addition in the list of brands that has opted for a...
MUMBAI: Advertising agency, Cheil India has appointment Moosa Khan and Nitin Pradhan to strengthen its senior creative leadership. Moosa Khan will now become the head of...
MUMBAI: OPPO, the selfie expert, today announced the launch of its new TVC highlighting the latest addition to the OPPO family – F7. The new TVC...
MUMBAI: As the monsoon season arrives Kerala Tourism is looking forward to a variety of campaigns. The department is to accord prominence to its monsoon tourism...
MUMBAI: The fifth edition of the Kyoorius Creative Awards has just concluded with five black and 90 blue elephants handed out across advertising, media and digital...
MUMBAI: Shoppers Stop has introduced the Denim to Work campaign, a unique initiative encouraging working professionals to include denim in their workwear wardrobes. The first-of-its kind...
MUMBAI: Zeno Group has appointed Margaret Key to the new position of CEO, Zeno Asia Pacific, effective today. In the newly-created CEO post, Key will join...
MUMBAI: Royal Enfield or RE as it is popularly known has been one of the secretive brands that have forever been tight-lipped; never wanting to talk...
MUMBAI: The last few years have seen a major shift in consumer behaviour and the way brands interact with them through various mediums. So, the industry...
MUMBAI: Imagine a future without advertising! Not a pretty sight, is it? If that ever happens it would lead to major agencies and brands shutting down...
MUMBAI: On Mother’s day, HDFC Bank and Firstpost collaborated to release a video that has since then clocked millions of views on our social media channels...
MUMBAI: Standing true to its promise of satiating viewers’ appetite for non-stop entertainment, Eros Now, India’s premiere video OTT platform, launches its new brand campaign reinforcing...
MUMBAI: Treebo today announced its acquisition of Events High, a marketplace for experiential events and activities for an undisclosed amount. Events High’s acquisition is strategically aligned...
MUMBAI: Thoughtshop Adertising, a 360-degree advertising and film production company based in Mumbai, has won the creative-advertising mandate for Bayer, a global life science company with...
MUMBAI: Kotak Securities, the stock broking arm of Kotak Mahindra Bank Limited, is the new addition in the list of brands that has opted for a...
MUMBAI: Happy mcgarrybowen, the creative idea shop from Dentsu Aegis Network, has appointed Vimal Singh as senior creative director and Varun Khullar as creative director for...
MUMBAI: Madison Media has been named as the media agency on record for Continental Coffee. The account was won after a multi-agency pitch and it will...
MUMBAI: Publicis India has appointed Amit Shankar as a new national creative director in Delhi. He will replace the former head of creative Nitin Pradhan who...
MUMBAI: Vistara, the full-service carrier and a joint venture of Tata Sons and Singapore Airlines (SIA), has awarded its creative duties to FCB India, following a...
MUMBAI: Most brands can easily take up any form of promotion when it comes to advertising themselves. But some brands have the hard task of not...
MUMBAI: After having worked with three tech giants of today – Google, Microsoft and Samsung – Guneet Singh is not hesitant to speak of the power...
MUMBAI: The 28-year-old lady, who rose to fame pretty early in her career, proudly sits as the creative controller at Ogilvy India’s office. An avid feminist...
MUMBAI: Though the announcement of ad guru and former WPP CEO Sir Martin Sorrell’s comeback strategy was announced yesterday in faraway London — a London Stock...
MUMBAI: Roopak Saluja’s The 120 Media Collective, one of India’s most impactful digitally oriented agencies, has today announced senior level promotions within the organisation. Jack in...
MUMBAI: The spread of mobile devices and rapid mobile data networks has transformed global media consumption in recent years. A recent report by Zenith Media Consumption...
MUMBAI: Bollywood actor Akshay Kumar has joined hands with Indian government’s cleanliness initiative Swachh Bharat Mission (Grameen) and launched a new campaign. The campaign was launched...
MUMBAI: The 22nd Promax India BDA Awards held today at Taj Santacruz, Mumbai, captivated the audience with a formidable line-up of innovators and trailblazers who’ve redefined...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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