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MUMBAI: It is monsoon and Nescafe, the coffee brand is back to make a statement yet again with its new OOH campaign ‘Badal Life Ki Raftaar’....
MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Aalap Desai as senior creative director. He will work closely with Pravin Sutar, executive...
MUMBAI: Global media network WPP has announced increased investment in its business in India, in line with its long-term growth objectives in this important market. As...
MUMBAI: Indian consumer goods company Marico has its consumers spread across the country and a majority of them come from the smaller section of society. The...
Mumbai, 1st August, 2018: The ballroom at a posh city hotel transformed into an interaction and learning hub as the leaders of Indian media, marketing and...
MUMBAI: Mahindra Group, along with Project Nanhi Kali, aim to dispel the misconceptions around girl child education, by taking on a fresh view for the phrase...
MUMBAI: Lizol from Reckitt Benckiser recently announced its campaign “Lizol Kitchen Healthy Kitchen” with Vikas Khanna an internationally acclaimed Indian chef as the face for its...
MUMBAI: Raise your hand if you know who sponsored the last Mumbai Marathon? Sure everyone knows it was Standard Chartered Bank! Now, do you also know...
MUMBAI: Madison Media has appointed Shan Jain as its chief strategy officer. She will handle national responsibilities based in New Delhi. Madison Media & OOH partner...
MUMBAI: Tetra Pak recently launched a quirkly new ad to inspire Mumbaikars to recycle their Tetra Pak cartons. A part of Tetra Pak’s on-going consumer awareness...
MUMBAI: Triton Communications has appointed Shripad Kulkarni as head of media operations. Prior to this, Kulkarni was MD at Vizeum India. He started his career as...
MUMBAI: Isobar, the global digital marketing agency from the house of Dentsu Aegis Network, has recently launched a white paper which elaborates on how ‘headlesscommerce’, an approach to...
MUMBAI: Paytm Payments Bank CEO Renu Satti has resigned from her post after serving the responsibility for one year and two months. Now, she will head...
MUMBAI: Save The Children has entered into a partnership with WATConsult, the digital and social media agency from Dentsu Aegis Network India, and Snapdeal to create...
MUMBAI: HP Inc. India has recently launched its new TVC-led campaign ‘Print Befikar’ introducing the home segment to its new range of ink tank printers. The...
MUMBAI: Wieden+Kennedy has appointed Gautham Narayanan as the new managing director for its Delhi office. Narayanan will work alongside executive creative directors Molona Wati Longchar and...
MUMBAI: The digestive cookies range in India is dominated by Britannia Nutrichoice range of biscuits. The market is huge and every brand now sees opportunity in...
MUMBAI: Kwality, from the house of Pagariya Food Product Pvt Ltd, recently announced its wide range of healthy cereals. A unique combination of whole grain and...
MUMBAI: The International Advertising Association (IAA) organised the sixth edition of IAA Leadership Awards 2018. IAA president Ramesh Narayan said, “A unique power-packed event, we have with...
MUMBAI: In an industry first in the BFSI sector, YES Bank has opted for iCubesWire’s AI enabled solution, Instatalk, which provides an accurate platform for the...
MUMBAI: Ever since 2000 when Kaun Banega Crorepati (KBC) first launched, the show has captivated millions not just through its quiz format but also innovative campaigns. The...
MUMBAI: Kurkure, one of the favourite snacks of Indian kids, has gone through malign campaigns on social media questioning its food quality. Viral posts said that...
MUMBAI: In a recent development, Google has elevated Aditya Swamy as head of agency partnerships. In 2017 Swamy joined the company as industry head. Adtiya has...
MUMBAI: Digital platform Vodafone U has launched a new marketing campaign to welcome college students to the new academic year with some exciting propositions. The campaign...
MUMBAI: Consumer Sentiment in India in July has surged by 2.3points over last month as per the Ipsos Primary Consumer Sentiment (Consumer Confidence) Index (PCSI) conducted...
MUMBAI: In yet another demonstration of forging partnerships with new clients without speculative pitches, The Womb and Frigorifico Allana have joined hands to build its lead...
MUMBAI: Media veteran Ashish Bhasin has become the new president of Advertising Agencies Association of India (AAAI) for the year 2018-2019. Bhasin takes over from Nakul...
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 14 July to 20 July 2018....
MUMBAI: Aidem Ventures, an independent media consulting and marketing company, has appointed Pradeep Hejmadi as the chief executive officer (CEO), effective August 2018. In his new...
MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Pravin Sutar as executive creative director. He will be based out of the agency’s...
MUMBAI: Hitachi Vantara, a subsidiary of Hitachi Ltd has appointed Hemant Tiwari as the general manager for India business. Tiwari will lead the Vantara business and...
MUMBAI: WPP’s media planner and digital innovator of outdoor advertising agency, Kinetic India has elevated Rachana Lokhande and Charanjeet Singh Arora as joint CEOs. Lokhande and...
MUMBAI: Motorola Mobility India has awarded its social media and digital creative mandate to Omnicom Media Group post a multi-agency pitch. Omnicom partnered with 21N78E Creative...
MUMBAI: Global confectionery and snacking company, Hershey, has appointed Partha Gangopadhyay as the new director for supply chain in India. Partha Gangopadhyay takes over from Gunasekaran,...
MUMBAI: Multinational media and digital marketing communications company, Dentsu Aegis Network has acquired 100 per cent stake in a Scotland based creative agency, Whitespace. Established in...
MUMBAI: Facebook has signed an agreement with the state of Washington to stop third-party advertisers from excluding protected groups and minorities from seeing their ads. The...
MUMBAI: FunFoods by Dr. Oetker has launched a marketing campaign for its innovative new range of Zer0Fat Dressings with brand ambassador Sonali Bendre and upcoming actor...
MUMBAI: Indian private communications agency, Triton Communications, has appointed Sam Husaini as president for North India business. As part of his role, Husaini will ensure the...
MUMBAI: With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all...
MUMBAI: Nicotex, a brand in the smoking cessation category, has launched a new TV commercial for its Nicotine gum clearly demonstrating its scientific working action. The...
MUMBAI: The former CEO of iStream.com, Radhakrishnan Ramachandran has set up Studio Mojo, to tap into the fast-growing regional video entertainment market. The online video market...
MUMBAI: Publicis Communications has launched Publicis Entertainment, its new entertainment marketing unit in India. The unit was formally set up in June 2018. Publicis Entertainment will...
MUMBAI: Having a little drink here and there never harmed anyone. While most of us would like to believe and often preach this, the Indian government...
MUMBAI: Nutralite’s latest campaign is an interactive YouTube video by India’s favourite master chef Sanjeev Kapoor inviting users to choose their ingredients and guide him on...
MUMBAI: Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has released an OOH campaign for Cars24, a platform which sales second-hand cars. Launched in Bangalore,...
MUMBAI: SoftBank subsidiary Brightstar Corp has appointed Sanjeev Chhabra as the new director of India business, the company said in a release on Tuesday. Earlier Chhabra...
MUMBAI: In a recent development, Tata AIA Life, a private life insurer has announced Rishi Srivastava as the new chief executive officer and managing director starting...
MUMBAI: Former Publicis SVP Atin Wahal has joined advertising agency BBDO as the new executive vice president. Wahal will head the Mumbai office. BBDO Asia chairman...
MUMBAI: Anheuser-Busch InBev (AB InBev) – the leading global brewer has appointed BBH as the creative agency for its new brand Beck’s Ice. An integrated mandate,...
MUMBAI: Popular automobile brand Skoda Auto India has extended its partnership with its creative Agency on Record (AoR) Publicis India by another three years. The agency...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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