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MUMBAI: Arvind Lifestyle Brands, a leading lifestyle company offering the widest array of fashion brands across India, has roped in Dentsu India, the integrated full-service communications...
MUMBAI: Indian consumer durable manufacturer Onida, has launched new print ad campaign “Maximum Impact –Maximum Sound” for its newly launched KY Super thunder smart TV. The...
MUMBAI: Video is the new glue fusing brands with their consumers thanks to the massive explosion in consumption on digital and handheld devices. Marketers are working...
MUMBAI: iProspect India, the digital performance agency from Denstu Aegis Network, has won the digital duties for Bombay Realty, the real estate venture from the Wadia...
Mumbai: VMLY&R India, a full-service digital marketing agency of WPP group, has won the digital mandate for Oriflame India following a multi-agency pitch. The agency has...
Zeotap, the global mobile data platform today announced the launch of its identity solution, Connect, which deterministically matches brands’ offline data to online identifiers. Zeotap is...
MUMBAI: Online food delivery platform, Swiggy, has launched its third series of television commercials and digital campaign, that are reflective of new-age India and its changing...
MUMBAI: Dream11, India’s biggest fantasy sports platform, has launched #KheloDimaagSe, its newest integrated with its brand ambassador and Indian cricketer Mahendra Singh Dhoni. The new campaign...
Fanzart India’s first Luxury Fan Brand, introduces its Kids Designer Fan – ‘Baby Venus’. Much like the planet, it gets its name from, the fan's unique...
Mumbai, 29th October, 2018: White Rivers Media today announced that it ranked Number 25 on the Deloitte Technology Fast 50 India 2018, a ranking of the...
MUMBAI: Netmeds.com continues to maximise its relationship with the icon who is, arguably, India’s most beloved celebrity, athlete and role model, MS Dhoni. Its first TVC...
MUMBAI: Starcom has won the media duties of Nykaa, the Indian multi-brand beauty retailer selling cosmetics and wellness products. The business was won as part of...
MUMBAI: “Is it viral yet?” More often than not, this is what you will hear from marketers and agencies soon after they make a brand campaign...
Programmatic advertising is a method of utilising software to buy digital ads. It is easier for media buyers to go through an auction-based process instead of...
India: Encouraging self-employment and entrepreneurship in India, Tata Motors is excited to announce the winners of the ‘Ghar Lao Gold’ contest – a competition aimed to...
MUMBAI: Nykaa, in collaboration with Culture Machine’s digital channel Blush, has released a video titled Qaid featuring India’s first transsexual model Nikkiey Chawla. The video is...
MUMBAI: Muthoot Pappachan Group (MPG), a diversified business conglomerate in the financial services industry and the title sponsor of Kerala Blasters Football Club (KBFC) in the...
MUMBAI: Uber Eats, the world’s largest food delivery network and Café Coffee Day, India’s largest café chain, have announced a partnership to launch the country’s largest...
MUMBAI: Traworld, the premium luggage brand from the house of High Spirit Commercial Ventures, has launched its ad-campaign ‘The World is Your Ramp’ featuring Sonam K...
MUMBAI: Spykar, India’s leading fashion denim brand for the youth and Brodha V, acclaimed rap artist come together to create a Young and Restless anthem for...
MUMBAI: PVR Limited today announced its audited standalone and consolidated financial results for the quarter ended 30th September, 2018 Consolidated revenues for quarter ended September, 2018...
MUMBAI: Studio Mojo, the Bangalore based regional video network has roped in Mithun Koroth as their Business Development Director to be based in Mumbai. Mithun will...
MUMBAI: To promote the importance of life insurance in an individual’s life, DHFL Pramerica Life Insurance has launched a digital campaign today titled #KalSePehle. Through this...
MUMBAI: India,is a land of millions of gods and festivals with each occasion seeing a vast number of people in a perfect melting pot of devotion,...
MUMBAI: Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the search agency for HDFC Life Insurance, one of India’s...
MUMBAI: PUBG Mobile has launched its first ever TVC in India. In its ongoing endeavour to increase customer touch base, the campaign comprises of 2 TVCs....
MUMBAI: FCB Ulka has announced the appointment of Anindya Banerjee aka Andy as the ECD, FCB Mumbai. In his role, Andy will be working closely with...
MUMBAI: Jai Lala has joined for the newly created position of chief operating officer (COO) at Zenith and will oversee operations, structure and expansion in addition...
MUMBAI: boAt, a lifestyle brand that deals in fashionable consumer electronics like earphones, headphones, speakers, travel charger and premium rugged cables has signed on Bollywood actor...
MUMBAI: The festive season is here and everyone wants to look their best. The shopaholics are out and about and fashion brands are all looking to...
MUMBAI: India’s only rental marketplace for lifestyle products, Mutterfly, has partnered with Zoomcar wherein all those who use the Zoomcar app can now rent products for...
MUMBAI: Indigo Consulting has bolstered its key leadership team with the appointment of Prasanna Kulkarni as head of creative. Prasanna has 20 years of advertising, brand...
MUMBAI: Sundrop, one of India’s most trusted food brands has launced a new cereal, Choco Popz. The product which can be had either as a breakfast...
MUMBAI: The new entrants in the Sanitary Napkins industry, Niine Sanitary napkins have already established their position as menstrual health awareness leaders. They have now taken...
MUMBAI: Today, Harpic has launched its ‘More than a toilet’ campaign to support Water.org in its effort to end the water and sanitation crisis around the...
MUMBAI: With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make this Diwali...
MUMBAI: While spikes in viewership could be fuelled by unplanned happenings and topical events, there are special events where television plays the role of a common...
MUMBAI: Marking its 25th anniversary in the country this year, Arrow continues to stand tall for its contemporary, timeless and classic workwear; one that India has...
MUMBAI: With online shopping being in the rage around the seasonal festivities, international e-commerce company Shopmatic is giving small businesses a golden chance to participate in...
MUMBAI: ITW Consulting, India-based Sports management company through Global Sports Commerce (GSC), has acquired On-ground Rights, Sponsorships and Broadcast Productionfrom Cricket South Africa (CSA) for the...
MUMBAI: If there’s one platform that brings masterminds together from various walks of life, the first name that comes to mind is TEDxGateway. The long wait...
MUMBAI: IPG Mediabrands has appointed Alok Sinha as chief strategy officer in line with the agency’s transformational vision merging legacy with new-age dynamism. In his new...
MUMBAI: Havas Group has promoted Anita Nayyar as CEO of Havas Media Southeast Asia on the back of an accelerated growth strategy in the region. This...
Festive season is a time when marketing spends by brands shoot through the roof – and for good reason. This is the time when most high-ticket...
MUMBAI: Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organisation....
MUMBAI: Datsun has announced actor Aamir Khan as its brand ambassador in India. An accomplished film star known for his versatility and risk-taking attitude, Aamir Khan...
MUMBAI: Real estate platform Housing.com has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival. The campaign includes...
MUMBAI: In a recent announcement, IdeateLabs, a Mumbai-based digital agency has retained its creative and digital duties for RR Kabel, a leading wire and cable manufacturer....
MUMBAI: WhatsApp has become synonymous with communication on the Internet and with brands deploying innovative means to engage with customers using the app, it has gone...
MUMBAI: Online matchmaking and marriage service matrimony.com has appointed Jaikumar KP as senior vice president to spearhead sales and operations of MatrimonyPhotography, the leading Wedding Photography...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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