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MUMBAI: NeoNiche Integrated Solutions Pvt. Ltd, a 360-degree experiential marketing agency, recently won the events mandate for Kalpataru Limited. The account was won following a multi-agency...
AMSTERDAM: The African Wildlife Foundation (AWF) and Irdeto have partnered to combat poaching and wildlife crimes online. The illegal selling of animal parts is the fourth...
MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of...
MUMBAI: With the thought to find ‘Who are India’s Worst Drivers?’ Renault India along with its creative agency Law and Kenneth Saatchi and Saatchi recently conducted a...
MUMBAI: Ipsos India has launched TrueFace, an indigenously developed recruitment screening app, for Qualitative research. Developed by the Ipsos India Mobile First team,the app uses face...
MUMBAI: A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for...
MUMBAI: Taking forward its ‘Pran jaaye par Pulse na jaaye’ narrative, Pass Pass Pulse, the candy from DS Group, has rolled out another set of three...
MUMBAI: Artimas Fashions Private Limited, and licensee of One8 innerwear brand showcased the first look of its innerwear range today. One8 innerwear collection includes socks, innerwear...
National, 6th December 2018: Femina, India’s largest women’s brand, and Nykaa.com, one of the best online destinations for beauty and wellness products, has announced the 5th...
MUMBAI: Winning 50 awards in 2018 has not dented Logicserve Digital’s urge to keep progressing. The Indian media agency arm of Logicserve Group feels it still...
MUMBAI: McCann India has a top level change Ashish Chakravarty has returned to McCann Worldgroup as executive director and head of creative, India. He will report...
MUMBAI: Water heating solutions provider Racold has launched a new integrated marketing campaign called #ShowerDecision. The campaign aims to celebrate this moment of ‘decision making’ and urges...
MUMBAI: Digital content studio, Supari Studios, produced the latest campaign for Clinique’s Even Better range of products and is directed by Sameer Ghauri. Bringing on board...
MUMBAI: Brand Factory by Future Lifestyle Fashions has announced free shopping weekend (FSW) with a tongue in cheek humour. The company tells its customers #DontShopAtFSW if...
MUMBAI: KFC India recently launched its all-new Super Saver range – a combo of KFC delicacies starting at Rs 99 with a new TVC conceptualised by...
MUMBAI: As per a report titled ‘Purpose in Asia’ from Kantar, consumers in Asia want brands to align with issues that matter to them. The report...
MUMBAI: To mark World Toilet Day, Dentsu Impact, the creative agency from Dentsu Aegis Network, joined hands with We Are Water Foundation, CSR wing of Roca...
Pets are a gateway to escape from everyday's stressful life. There is nothing more satisfying and relaxing than coming home to your 'buddy' and spending some...
MUMBAI: Contract Advertising has announced the appointment of Sagar Mahabaleshwarkar as its chief creative officer. With over three decades of experience across leading advertising agencies in...
MUMBAI: Tata Salt Lite, a low-sodium salt specially formulated to provide 15% lower sodium than regular salt, launched its new campaign today to spread awareness on...
MUMBAI: The Glenlivet, today, launched its new “THE Campaign” in India, celebrating the proposition of definitive moments in life. In line with the brand’s modern &...
MUMBAI: Marketing performance company OMD India has announced that its campaign ‘#PehleTum’ for Dalda Cooking Oils won the award for ‘Best Integrated Marketing Campaign’ at the Drum’s...
MUMBAI: Real estate platform Housing.com will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani on 7 December 2018....
MUMBAI: As a part of its ongoing #MeriLifeMereRules campaign, Whisper has collaborated with Girliyapa to launch ‘Girls Hostel’. The 4-part original weekly show will release on...
MUMBAI: The #foodie millennial generation in India has been flocking to Taco Bell stores in India all year to relish new twists to their favourite food,...
MUMBAI: When your time is right, everything that you touch will turn to Gold. It is this timeless insight that 7Up, the clear lemon refreshing drink...
MUMBAI: HDFC Bank is all set to organise the 12th edition of its national Blood Donation Drive on December 7. This drive is part of HDFC...
MUMBAI: Hershey India, a part of The Hershey Company, has announced the release of the first ever India TVC for its recently launched iconic and globally-loved ‘Hershey’s...
MUMBAI: ActiMedia PR, known for its 20-year long journey in communications and expertise in lifestyle PR, has bagged a new account namely Amagi. Actimedia PR director...
MUMBAI: With the aim to enhance entertainment options for its users, BookMyShow recently added ‘Activities’ section across its platforms. The section allows the users to browse through...
MUMBAI: Publicis Beehive won the entire communications mandate for Storia Foods and Beverages, a budding entrepreneurial venture in the natural foods space. Publicis Beehive will help in...
MUMBAI: Advertising Company Ogilvy has announced that chairman of Ogilvy India, Piyush Pandey will be promoted to the role of worldwide chief creative officer. He will...
MUMBAI: British multinational alcoholic beverages company Diageo has been named as Britain’s Most Admired Company 2018 by Management Today. This is the fourth time that Diageo has...
MUMBAI: GoDaddy, one of the cloud platforms dedicated to small and independent ventures, today launched its new integrated marketing campaign focused on educating entrepreneurs in India...
MUMBAI: Posterscope India, the out-of-home specialist from Dentsu Aegis Network, has announced the launch of ROOH (Real Time Out Of Home), a unique planning-buying platform (including...
MUMBAI: Mondelez International’s biscuit brand Oreo is expanding its trajectory in India with the launch of Oreo Cadbury Dipped – Oreo cookies coated in deliciously smooth...
MUMBAI: International express service provider DHL unveiled its campaign ‘DHL is the Way’, for this year’s Hero Indian Super League (ISL). The campaign also marks four...
MUMBAI: The general elections of 2019 are just around the corner and for the past few months a feirce political battle is ensuing in some of...
MUMBAI: Mobile Marketing Association (MMA) along with media investment group GroupM has released the its ‘Mobile Ecosystem and ad-Sizing Report’ 2018 highlighting an in-depth analysis of India’s mobile...
MUMBAI: Allen Solly launched its latest campaign by the name of ‘Open Work Culture’, recognising the importance of an employee friendly work environment in line with the...
MUMBAI: Indian sports icon Virat Kohli has launched his brainchild One8 Fragrances giving his fans an insight into his 'hitherto hidden playful, candid, light-hearted, and jovial personality'....
MUMBAI: Jeans-wear brand Spykar Lifestyle launched its new digital campaign ‘#DenimSideUp’ in collaboration with social media influencers from various walks of life to make an impact on...
MUMBAI: LAYER’R SHOT has launched its new campaign and tried to break away from all the deodorant ads in the category. It takes a leap from...
MUMBAI: Digital agency and product development organisation, iCubesWire, has bagged the digital mandate of Janhit Jagran, the initiative of Dainik Jagran. The agency will be responsible...
MUMBAI: Zenith has predicted that the global ad expenditure will grow 4.5 per cent in 2018, reaching $581 billion by the end of the year. For...
MUMBAI: GroupM, the investment group of WPP Media, has revealed its updated 2018-19 ad investment forecasts. The growth projections for 2019 are also mentioned from 3.9...
MUMBAI: The million dollar question today for any brand or company is ‘How can you decipher your customer?’ In its second edition of Me, My Life,...
MUMBAI: India’s premier lifestyle brand HELLO! and a trailblazer in the luxury lifestyle content space reinforced its legacy by successfully hosting India’s first ever Debutants’ Ball....
MUMBAI: Hospitality company Marriott International has given one of its key brands – Courtyard by Marriott – an updated logo and look. On the occassion, the...
MUMBAI: Restaurant search and discovery platform Zomato is launching in 30 more cities which will include Ajmer, Ambala, Anand, Anantapur, Bareilly, Bathinda, Bhavnagar, Bhilai, Durg, Haridwar,...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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