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MUMBAI: SRMB Steel, one of the leading Steel Manufacturers in Eastern India has launched its latest TVC – ‘Ghar Se Ho Jeet ki Shuruwat (Winning starts...
MUMBAI: Aditya Dhar’s directorial debut Uri: The Surgical Strike has been the cynosure of all eyes since its trailer release. In what reflects immense appreciation for...
MUMBAI: In a super-powered announcement which brings together east and west, Graphic India, the country’s leading superhero company, announced today that acclaimed television creator, writer and...
MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, launched a novel Blockchain-powered campaign to enable transparency throughout campaign delivery and performance for CEAT Tyres....
MUMBAI: Brooke Bond Red Label (BBRL) has set up a first-of-its-kind innovative tea vending machines across the Kumbh Mela to encourage people to dispose waste safely. The innovative...
MUMBAI: After a successful run in the US and homeland Sweden, Brandie, world’s first crowd marketing platform, has entered India in partnership with 11 carefully selected...
MUMBAI: For the new-age Indian traveller, planning a holiday abroad, is like going on a personal adventure – a journey that opens the horizons of their...
MUMBAI: India’s leading celebration wear brand Manyavar has geared up for the wedding season in style with the launch of its latest ad for #DressCodeManyavar. Focusing...
MUMBAI: Online registrations have been launched for Run4Niine, India's largest nationwide run for menstrual hygiene awareness, on 9th February to coincide with the one-year anniversary of...
MUMBAI: Before you read this, do an internet search using the keywords – ‘Women at Kumbh’. Most, if not all, of the pictures your search will...
MUMBAI: To celebrate its 70th anniversary in India, Mondelez India recently launched the new Cadbury Dairy Milk Spready, announcing its foray into the fast-growing spreads category....
MUMBAI: Patanjali Ayurved Ltd has launched its apparels range called ‘Patanjali Paridhan’ with a brand-new campaign conceptualised by L&K Saatchi and Saatchi building on its brand...
MUMBAI: Leo Burnett India has won a part of the creative mandate for the Bajaj Auto International business. The agency will have its Mumbai office handle the...
MUMBAI: Ogilvy Mumbai has created a radio spot ‘I am February’ for Mondelez’s Bournvita Lil Champs’, which will have an adorable little girl’s voice talking to...
MUMBAI: To extend its #GoSafeOutside campaign that aims to empower women with skills and means to counter their vulnerability, Hamam initiated a unique campaign by designing...
MUMBAI: Couponing company GrabOn has partnered with OTT platform ZEE5 to offer a host of exclusive deals, including discounts on a wide range of products and services,...
MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital paid media duties for the online payment service, PayPal. As part...
MUMBAI: GroupM, WPP’s global media investment group, has announced that it is consolidating the reporting and analysis of its commercial and business development data with COMvergence....
MUMBAI: Grey have created a unique first for Marks & Spencer India – a campaign specifically designed for market, keeping in mind an in-depth understanding of...
MUMBAI: Madison Media has announced the winning of the Marico Media AOR in a competitive multi-agency pitch. Madison Media will be responsible for all media including digital and...
MUMBAI: Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. Yesterday, Ariel hosted a panel discussion with over...
MUMBAI: As one of the biggest digital marketing agencies in India, Dentsu Aegis Network has been at the forefront of leveraging the digital content sphere and also...
MUMBAI: Following a competitive multi-agency pitch, 80-dB Mavericks, one of India’s premier reputation advisory consultancy, has been awarded the public relations business for Fabindia, a leading...
MUMBAI: Ride-hailing company Ola has roped in Leo Burnett Orchard and Indigo Consulting to lead the mobility brand’s marketing mandate in the country. The mandate includes brand strategy, new...
MUMBAI: The content industry is in a massive flux. Norms and rules turn redundant in months now and the need for good quality content that can...
MUMBAI: Dineout is back with the third edition of the Great Indian Restaurant Festival offering Flat 50% off deals at 6000+ restaurants. Their ‘MonthOfMore’ campaign is...
MUMBAI: Leading up to the Vh1 Supersonic music festival, digital content studio, Supari Studios conceptualised and produced a film that draws attention to the sense of...
MUMBAI: Online grocery delivery service, Grofers has decided to focus on programmatic and has appointed PivotRoots as its agency. Commenting on the win, PivotRoots founder and...
MUMBAI: In a major brand-building move, Droom, India’s largest and pioneering online automobile transactional marketplace, has become co-presenting sponsor of the ongoing T20 series between India...
MUMBAI: Godrej Group has recently launched a unique brand agnostic platform, ‘Design Dekko’ for architects, interior designers, and allied (AID) community. Over 350 professionals and students from...
MUMBAI: Eveready gave a unique facelift to the Kumbh Mela-the largest conglomeration of humans on this planet-by welcoming to Prayagraj thousands of devotees with vast number of...
MUMBAI: ITC Wills Lifestyle recently revealed its new identity as ‘WLS’, a ‘100% Natural’ brand. With this, WLS claims to be the first mainstream Indian apparel brand...
MUMBAI: Bajaj Allianz General Insurance and WATConsult have launched a new campaign promoting the use of helmets, #SayYesToHelmets. The quirky campaign aims to make people aware of...
MUMBAI: The Swachh Bharat Mission Grameen launched the 'Darwaza Band -Part 2' campaign focusing on sustaining the open defecation free status of villages across the country....
MUMBAI: Raktda, an ayurveda solution for iron deficiency from Maharishi Ayurveda, has launched its latest print campaign targeting the symptoms of iron deficiency in women and...
MUMBAI: Emami-backed men’s grooming startup ‘The Man Company’ has challenged the stereotypes associated with being a ‘gentleman’ as a part of its first brand campaign #GentlemanInYou....
MUMBAI: To set the mood for this Valentine’s Day, Platinum Day of Love, a flagship programme of PGI India, has launched #EqualsInLove campaign, a collection of...
MUMBAI: Independent digital agency, Tonic Worldwide has announced the appointment of Akanksha Singhal as its business head – north. Singhal will be leading the agency's operations in...
MUMBAI: Storming in to Hindi news television, Republic Bharat has set the news agenda and created a massive impact on social media through its first few...
MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Karan Jaitapkar as executive vice president – technology. With more than 15 years...
MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital partner for high-end luxury jewelry group—The Rose Group. Isobar won...
MUMBAI: Experiential marketing as a tool of brand activation has become extremely prevalent in the past few years. It is a powerful way to engage the customers...
MUMBAI: As part of its latest initiative to promote its fragrance line, Liberty Lifestyle showcased its new line of products, ‘Scent of Freedom’, at The Economic...
MUMBAI: Rainshine Entertainment, a newly formed media and entertainment (M&E) company announced its first three investments today as it acquired significant stakes in Culture Machine, Weirdass...
MUMBAI: Ogilvy is happy to announce the appointment of Ritu Sharda as Chief Creative Officer, Ogilvy North. This appointment is effective April 2019. Ritu comes to...
MUMBAI: Buzzoka, India’s most disruptive influencer marketing company today launches ‘Regional Celebrity Services’. With this pioneering move, Buzzoka will allow brands to reach to the right...
MUMBAI: Mumbai-based technology company Vakrangee, which connects India's rural citizens with its modern ecosystem through its retail network of Vakrangee Kendra, has entered the Guinness World...
MUMBAI: Online food delivery platform Swiggy has acqui-hired a Bengaluru-based AI startup Kint.io for an undisclosed amount. As part of the process the founding members of Kint.io,...
MUMBAI: FCB Ulka has announced the appointment of Shreekant Srinivasan as senior vice president and business director at its Delhi office. In his new role at FCB,...
MUMBAI: VH1 Supersonic presented by Budweiser Experiences will witness the latter’s very own stage-Budxawakening-for the first time ever. Music enthusiasts will be in for stellar performances headlined...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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