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MUMBAI: SBI Life Insurance has renewed its ‘Main Se Hum’ brand campaign, this time featuring cricketer Cheteshwar Pujara and his wife Puja Pujara. The ad created and...
MUMBAI: Brands today aren’t just selling products, but are providing unique experiences that merge with their identity and consumers’ lives. Technically called purpose-driven marketing, the campaigns...
MUMBAI: IMWF, the International MICE and Wedding Forum, is all set for a big bang 4th edition in 2019 following the roaring success of the last...
MUMBAI: The 8th edition of the AR (Annual Report) Conclave, a signature event by AR Insight & ReportInsights took place at India’s commercial capital – Mumbai...
MUMBAI: Value Point Systems, one of South Asia's leading digital transformation catalysts, on Wednesday announced the strengthening of its leadership team as the company aims to...
MUMBAI: The Advertising Club Calcutta, the oldest advertising club in India, has inducted Agnello Dias, co-founder and Chief Creative Officer – Taproot Dentsu, into its ‘Hall...
MUMBAI: Visa, the global leader in payments technology, today launched a new brand campaign ‘Tap to pay with Visa. Just like that.’ to promote contactless everyday...
MUMBAI: Lifebuoy has partnered with Kumbh to promote the healthy habit of washing hands before consuming food using the innovative ‘Swasthya Chetna Thalis’. The Thalis come with an...
MUMBAI: TAM Media Research – a joint venture between global media research organisations, Nielsen and Kantar has released the very first and one-of-its-kind, comprehensive go-to-market AdEx study...
MUMBAI: The latest film released by Ariel India as part of the #ShareTheLoad movement, which has started a relevant conversation of raising both sons and daughters...
MUMBAI: YONO SBI, an integrated digital banking platform by State Bank of India launched its recent campaign 20 Under 20 to felicitate young leaders. Interestingly, YONO...
MUMBAI: Joy Personal Care has always been different in its approach to marketing its products. Its advertisements tell stories that are worth listening to. Be it...
India’s digital transformation is proceeding at a breakneck pace. As a generation, we are fortunate to be witnessing the unprecedented absorption of digital in our lives....
MUMBAI: According to a new global survey by Ipsos in partnership with Centre for Ageing Better, Indians are most optimistic about Ageing, across all the 30...
MUMBAI: Joining the 'Gully Boy' furor is popular 'no fuss' bar BKC Dive! With a catchy rap, the brand has brought alive the vibe of the...
MUMBAI: Adding yet another title to its roster of accolades, MUFTI – Largest Indian Denim Brand bags the ‘Retailer of the Year’ award in the Fashion...
MUMBAI: One of the most youthful brands in India, Fastrack, has come up with a moving initiative celebrating Valentine’s Day. Conceptualised by Lowe Lintas Bangalore, it...
MUMBAI: On accomplishing the 10 year mark in the industry, Cornitos brand of Greendot Health foods Pvt Ltd, is coming up with a rousing offer on...
MUMBAI: Posterscope India, location-based marketing specialist from the house of Dentsu Aegis Network, has predicted a disruptive growth for OOH in India, which will range between...
MUMBAI: To celebrate Valentine’s Day, Mondelez India amplified its ‘Pop Your Heart Out with Silk’ campaign launching a new heart-warming digital film, ‘Cadbury Silk Unsaid Stories’....
Mumbai : Kaya Limited has signed a licensing agreement with Marico to launch a new skincare brand – Kaya Youth that will be aimed at the...
In a highly VUCA media world, over I’m going to attempt to answer the question of what’s in store for media in the near future. Today...
In unison with the seismic changes that the industry is witnessing across the media, marketing and communications community, out-of-home is also transforming at pace and is...
Mumbai : Mukta Arts Limited today announced the financial results for the third quarter and nine months ended on December 31, 2018, as approved by its...
MUMBAI: Publicis Sapient, positioning the company for growth through a focus on global digital business transformation opportunities, has made two major announcements by unveiling a global...
Three date rule, play hard to get, men should pay, dress your best; you’ve probably heard every piece of traditional dating advice. But how much of...
MUMBAI: The much awaited Pitch – Madison Advertising Report 2019 was released this afternoon at an event in Mumbai amongst a high profile audience consisting of...
MUMBAI: There are some initiatives that surprise the audience, some that make people think & then there are some rare initiatives that push people to make...
MUMBAI: Borosil, one of India’s leading consumer products brands is celebrating this Valentine’s Day, the first since the decriminalisation of Section 377, by showing their support...
MUMBAI: Vigo Video, the app that encourages all forms of creativity, fun and talent, is all set to launch Tamil Thiramai, a platform to encourage people...
MUMBAI: Paisabazaar.com, India’s largest online marketplace for financial products, has launched its new brand film – ‘The Wedding Speech’ on the occasion of its 5th anniversary....
MUMBAI: Unibic Foods, India’s most loved cookies brand has tied up with ShilpaShetty’s YouTube channel for an all-new digital campaign that focuses on healthy eating. This...
MUMBAI: TO THE NEW, a premium digital services technology company today announced that it has appointed Mr. Najam Kidwai on the company’s board. Najam is a...
MUMBAI: Carat India, the flagship media agency from Dentsu Aegis Network, has promoted Pramod PP to Senior Business Director, Carat – Kochi. With this announcement, Carat...
MUMBAI: Tata Motors, a global automobile manufacturer, unveiled a new music video titled ‘Apni Hatchback’ for the brand's bestselling hatchback- the Tiago. This is in collaboration...
MUMBAI: Valentine’s Day is the moment for celebrating love in its myriad forms— and during this season of love, Kalyan Jewellers has released a one-of-its kind...
MUMBAI: Get ready for the country’s oldest conference on corporate reporting, AR Conclave is staging its eighth edition at ITC Maratha, Mumbai on Thursday, February 14,...
MUMBAI: CEAT Ltd has announced its association with Mayank Agarwal, an upcoming batsman for India. This endorsement makes Mayank a valuable addition to team CEAT, which...
MUMBAI: Celebrating its core values of diversity, inclusivity and equality, United Colors of Benetton marked the first Valentine’s Day, following the decriminalisation of Section 377 with...
MUMBAI: Leo Burnett Orchard has won the creative duties of Guardian Healthcare, one of the largest health and wellness supplements retailers in India and the master...
MUMBAI: Hyperspace India, Dentsu Aegis Network’s retail shopper marketing agency, has collaborated with 1441 Pizzeria, for its latest activity. The objective is to revamp the existing...
MUMBAI: Taking the proposition of ‘Jhatka Mana Hai’ , Bajaj has introduced the ‘Platina ComforTec 110 Aaram Rath’ at the 2019 edition of Kumbh Mela, the largest...
MUMBAI: Mars Wrigley Confectionery India today launched a new variant of its much loved chocolate brand SNICKERS®. The all new SNICKERS® ALMONDS offers a base of...
MUMBAI: The very intimation of the term ‘Valentine’s Day’ brings to one’s mind human-sized teddy bears, overpriced chocolates and cliché rose bouquets. While these might seem...
MUMBAI: Land Rover in India has launched its latest digital and social media campaign, ‘Never Stop Discovering’ to create conversations around India’s wildlife and thus recognizing...
MUMBAI: Ola, a ride sharing platforms has collaborated with Excel Entertainment and Tiger Baby – the makers of upcoming film Gully Boy. Conceptualised with the intent...
MUMBAI: Zeotap, a global mobile data company announced the expansion of its data offering in India with the addition of ‘Purchase Intent Data’ on 12 February...
MUMBAI: Neo, the global performance marketing agency network that is part of Mindshare has been appointed by Sansan as its agency partner, effective February of 2019....
MUMBAI: GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for 2019. As per the GroupM futures report ‘This Year, Next...
MUMBAI: A typical Indian mom conjures up images of sacrificing oneself to the role of motherhood. Cut to Circa 2018, Ipsos study christened ‘Mothering Excellence’ shows...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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