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MUMBAI: Influencer marketing is one of the fastest growing phenomena in the marketing mix of brands today. As per ‘The Influence Report’ released by Zefmo Media Private...
MUMBAI: ESP Properties, GroupM’s sports and entertainment marketing agency announced its Top Sports and Entertainment Trends for 2019 on 26 February 2019. ESP Properties India business...
MUMBAI: DNEG, Prime Focus’ creative services arm, was recognized at the Oscar’s in Los Angeles for the work on First Man with a 5th Academy Award...
MUMBAI: Bajaj Allianz General Insurance, India’s leading private general insurance company launched its new brand campaign redefining the essence of ‘Caringly Yours’. This holistic 360-degree marketing...
MUMBAI: Identifying three of the biggest challenges at the ongoing Kumbh Mela as injuries, crowd control, and women safety, CEAT introduced a unique ‘Safety Banner’ at the...
MUMBAI: Kumbh Mela authorities have recognised the efforts of Lifebuoy in encouraging people to adopt the healthy habit of hand-washing through a series of highly innovative initiatives...
MUMBAI: Zeotap has been named amongst the 18 new companies listed in ‘GSMA 100’, it revealed in a press statement. ‘GSMA 100’ is a global innovation discovery...
MUMBAI: India’s low-cost airline, AirAsia India is on the lookout for a publishing agency for its in-flight magazine, travel360° India, which was first published in April 2017...
MUMBAI: S4 Capital, a marketing service company that was recently launched by Sir Martin Sorrell post his exit from WPP, has started its India operations by...
MUMBAI: Deepakjit Singh’s reign as CEO Amagi has seen the cloud-broadcast technology company undergo a period of business model restructuring. The high-risk strategy seems to have paid...
MUMBAI: India-wide release: A few years ago, the idea of thousands of people watching a stand-up comic or an indie musician performing live was unthinkable, and...
MUMBAI: Aakhya India, a Delhi based communications and public affairs agency, has been commissioned to manage public relations for global stationery manufacturer Faber-Castell’s India operations. As part...
MUMBAI: B2B content marketplace, Digibooster has announced that it has appointed Santosh Kumar as its new CEO. Effective February 2019, he will be responsible for building...
MUMBAI: Xiaomi India has announced its partnership with Bollywood superstar Ranveer Singh to endorse Xiaomi’s line of smartphones. Singh also showcased the yet to be launched Redmi...
MUMBAI: Radio City and Noida Metro Rail Corporation (NMRC) have partnered to provide the passengers of the newly-inaugurated Aqua Line with a unique in-transit entertainment experience. “Radio...
MUMBAI: Ridesharing company Uber has launched its latest campaign ‘No Haggling, No Hassles’, encouraging people to avail UberAuto services in Chennai. The campaign has been conceptualised by...
MUMBAI: Leo Burnett India, a part of the Publicis Groupe, has added CarDekho.com to its client roster. The agency has also unveiled its new campaign titled “Chalao...
MUMBAI: Usha International has launched a new TVC campaign for its latest range of ‘Usha Goodbye Dust’ fans. Conceptualised by Thinkstr around the theme ‘Dhool Hategi,...
MUMBAI: Carbonated soft drink manufacturer, Pepsi is celebrating the confidence of Indian youth in its latest campaign ‘Har Ghoont Mein Swag’. Created by Wunderman Thompson, the TVC...
MUMBAI: National Geographic India has released an innovative digital stunt reiterating the brand’s commitment to inspire people to care about the planet. The activity was part...
MUMBAI: Every year, Valentine’s Day brings an opportunity for brands to break out their creative sides and create special moments for their customers. With every brand...
MUMBAI: As we approach a new decade, what were once predictions are today a reality. Some of these are – India enjoys a demographic dividend, smartphone...
KOCHI: The International Advertising Association (IAA) had an enthralling second day of the first ever IAA World Congress in India. The second day of the event...
MUMBAI: This Sunday will witness the 18,000 runners joining cricketing legend, Sachin Tendulkar in the #KeepMoving push-up challenge at the IDBI Federal Life Insurance New Delhi Marathon 2019,...
MUMBAI: White Rivers Media helped ALT Balaji, the OTT platform from Balaji Telefilms Ltd, in successfully launching the second season of one of its marquee series Kehne...
MUMBAI: Havas Group in its Meaningful Brands 2019 report has revealed that a staggering 77 per cent of brands could disappear and no-one would care. Not...
MUMBAI: ShortsTV, the world’s only TV channel dedicated to short movies (available in India on Tata Sky), is bringing the ‘2019 Oscar® Nominated Short Films’ to...
MUMBAI: Edelweiss Tokio Life Insurance today announced the launch of its two TV commercials, directed by the well-known Indian film director Shoojit Sircar and produced by...
MUMBAI: Kalyan Jewellers founder chairman and managing director TS Kalyanaraman has been honoured with a special award at the 44th IAA World Congress being held in Kochi....
MUMBAI: Procter & Gamble (P&G) announced a new commitment around a number of initiatives that will promote gender equality across the Indian Subcontinent, Middle East and...
MUMBAI: WATConsult the digital and social media agency from Dentsu Aegis Network, has been ranked among the top 10 digital agencies, globally for 2018, in the MMA...
MUMBAI: For the first time, a Jaago Re (Meluku) campaign developed specifically for the women of Andhra Pradesh has been launched by Tata Tea’s premium brand in...
MUMBAI: Dome@NSCI, India’s premier entertainment and leisure destination, hosted the ‘Lokmat Maharashtrian of the Year’ award yesterday, February 20, 2019. The awards honour individuals who have...
MUMBAI: ACC, the cement brand from Lafarge Holcim group, has launched its new communication campaign ‘Karein Kuch Kamaal’. Created by 82.5 Communications. The campaign targets the...
MUMBAI: The forerunning brand of Greendot Health foods Pvt Ltd, Cornitos, is collaborating with the movie Total Dhamaal ,having some of the most adept industry veterans...
MUMBAI: To announce its bouquet rates of 9 channels at Rs 8, Discovery Communications India (DCIN) collaborated with Taproot Dentsu to deliver its ‘virtue of exploration’ as ‘the...
MUMBAI: Dentsu Aegis Network has announced the acquisition of Singaporean digital marketing group Happy Marketer. The group will be rebranded Happy Marketer, a Merkle Company, and bring...
KOCHI: The International Advertising Association (IAA) – a global organisation inaugurated its first ever World Congress in India, in Kochi in grand style. The marquee event...
MUMBAI: Duracell has introduced a new alkaline battery ‘Duracell Ultra’ that reportedly provides up to 100 per cent more power. As per the brand, the new...
MUMBAI: Advertising giant Martin Sorrell, who was made to leave WPP last year and later announced his next new venture S4 Capital, has made a new...
MUMBAI: India is playing host to people from over 100 countries at Divya Kumbh 2019 at Prayagraj where over 15 crore people are visiting to take...
MUMBAI: Joesph Radhik and Joshua Karthik are launching the fourth edition of PEP Asia on 20 February to bring together the community of portrait, photojournalism, wedding,...
MUMBAI: In a bid to encourage women to move past pads and switch to comfortable, convenient, and environment-friendly menstrual cups, menstrual and intimate hygiene products brand...
MUMBAI: Theobroma, a pan India chain of patisseries has chosen DViO Digital as its creative and digital marketing partner. The account was won following a multi-agency pitch....
MUMBAI: BECKFriends.com, a first-of-its-kind peer-to-peer shipping and logistics facilitator platform that integrates travel with logistics, has been recognized as a ground-breaking idea since its very beginning....
MUMBAI: Be it the hilarious ad of its permanent markers that showed a dead man resuscitating back to life because of its indelible power or an...
MUMBAI: The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos,has shown a downward slide in February by 0.9...
MUMBAI: The founder of Law&Kenneth and former chairman Law&Kenneth | Saatchi & Saatchi, Praveen Kenneth, has launched the platform ‘Ek Desh, Ek Hum’ with a video...
MUMBAI: SVG Media, a digital marketing platform from Dentsu Aegis Network Company, has announced a strategic partnership with US-based BirdEye in India. It will help increase...
MUMBAI: Colgate-Palmolive (India) Ltd launched the ‘Kumbh Se Sampoorna Shuddhi, Colgate Vedshakti Se Sampoorna Suraksha' campaign at the ongoing Kumbh Mela in Prayagraj, Allahabad. The completely localised campaign...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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