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MUMBAI: SilverPush, the AI based marketing-technology platform powered by artificial intelligence (AI), today announced that it has opened its first office in Hong Kong, as part...
MUMBAI: Amway India, the country’s largest FMCG direct selling company, has launched its latest innovation in the personal care category – ‘Persona Germ Protection and Moisturizing’...
MUMBAI: WPP today marked the opening of its new Amsterdam campus as it continued the roll-out of its global co-location strategy. Each WPP campus is designed...
MUMBAI: Online restaurant guide Zomato has expanded its online ordering and food delivery services to 213 cities in India with the launch in 17 new cities. The...
MUMBAI: Bringing viewers closer to the action, Hotstar, India’s largest premium video streaming platform, has added another exciting story to the VIVO IPL 2019 campaign, #KoiYaarNahiFar....
MUMBAI: Times Bridge, the global investments and partnerships arm of The Times Group of India, today announced a strategic partnership with Malaria No More, a leading,...
MUMBAI: The Quint – India’s leading mobile-first online news portal, has launched its new and exciting web series – The Bold Bunch, presented by Kohler Co....
MUMBAI: Digital payments company Paytm has launched its brand new campaign ‘Kisi Ki Life Ka Paytm Bano’, showcasing how technology can be a potent ‘enabler' in...
MUMBAI: Nike launched the ‘Make The World Listen’ campaign in Mumbai recently, unlocking the power of sport for women in India. The launch was curated through...
MUMBAI: Dentsu Aegis Network (DAN) India has announced an enhancement in its creative structure. Taproot Dentsu chief creative officer and co-founder Agnello Dias (Aggi) will now...
MUMBAI: Bajaj Consumer Care Ltd. (Formerly known as Bajaj Corp Ltd.), one of the leading players in the light hair oil category, has launched a new...
MUMBAI: Aidia Technovations’ co-curricular market place for Music, Art, Dance and Sports (MADS), imd1 (I Am The 1) has on-boarded VVS Laxman as a Legend for...
MUMBAI: India’s homegrown media brand focused on millennials, The Quint, recently launched a new youth marketing platform with the first edition of ‘Marketing to Millennials’held in...
MUMBAI: India will have 410 million millennials by 2020, who will spend $330 billion annually. The Quint, the preferred news and views platform for Indian millennials...
MUMBAI: Britannia, Indian food-products major, has decided to enter the snacking category. Lowe Lintas will provide the creative thrust that will propel the entry of Britannia in...
MUMBAI: Cadbury Dairy Milk sets generosity in motion, welcomes back Australian Cricket fames Steve and Dave this IPL season. Cadbury Dairy Milk, India’s favourite chocolate brand,...
MUMBAI: Ola, one of the world’s largest ride-hailing platforms, today launched a nationwide crowdfunding campaign to enable building toilets across India to positively impact over 20,000...
MUMBAI: Merkle Sokrati, the data-driven performance-marketing agency from Dentsu Aegis Network, has been recognized for its achievement on YouTube for Performance reaching a 100% client adoption...
MUMBAI: India’s first comprehensive lifestyle membership, Times Prime, has entered into a strategic alliance with Swiggy, India’s largest food ordering and delivery platform to offer its...
MUMBAI: Come 1st April and the entire world is determined to prank one another. But this year, instead of ‘fooling people’, 7Up, the refreshing clear drink...
MUMBAI: Welspun, home textile manufacturers, is collaborating with Kings XI Punjab to be its official partner for the 12th season of Indian Premier League (IPL). The...
MUMBAI: Dr. Fixit, from the house of Pidilite, has unveiled its new TVC campaign featuring Amitabh Bachchan, along with an interesting set of aquatic creatures. The...
MUMBAI: Havaianas, the iconic, durable and comfortable slipper, launched in Brazil in 1962, continues its international expansion with its arrival in India. Alpargatas S.A. and Shoezone...
MUMBAI: Every day, millions of families across India enjoy watching their favourite TV shows or the latest breaking news. Key to this joy of viewing are...
MUMBAI: People in Mumbai witnessed India’s first ‘Dancing Fabric’ at Oberoi Mall in Goregaon recently. The installation by Liva, a fashion fabric brand of the Aditya...
MUMBAI: The advertising & marketing industry’s apex convention, Goafest has announced its list of illustrious speakers for 2019. The 3-day convention of the best minds in...
MUMBAI: Isobar has published a white paper that uncovers and shares the opportunities of Single Page Applications (SPAs) in driving experience-led transformation. The paper responds to the...
MUMBAI: Dentsu India – the holistic brand solutions agency from the house of Dentsu Aegis Network (DAN), has roped in Malvika Mehra, erstwhile founder and creative...
MUMBAI: Allen Solly, India’s pioneer brand in semi‐formal dressing from Aditya Birla Fashion and Retail Ltd unveiled the latest innovative range of fashion forward trousers through...
MUMBAI: Alcobrew Distilleries India Pvt Ltd, one of India’s promising liquor manufacturers, has launched a limited edition pack of its premium whisky brand – Golfer's Shot...
MUMBAI: Tripoto, the global travel community, has partnered with the Singapore Tourism Board, to create an innovative, fun and exciting travel web series ‘Trails 2 Passion...
MUMBAI: William Lawson’s scotch whisky by Bacardi India, has partnered with Mumbai Indians as their official sponsor for the upcoming cricket season. The partnership will see...
MUMBAI: ITC’s Engage, one of India’s top fragrance brands, has been a trendsetter in innovation and communication. Engage ON India’s leading pocket perfume launched in 2017...
MUMBAI: Nutricia International (Danone India) has elevated Himanshi Bakshi as managing director of India operations. He will resume his duties in the new role from 1...
MUMBAI: In a recent development, Indian cola brand – Thums Up – appointed Lowe Lintas to handle its creative duties. The mandate comes after an intense multi-agency pitch...
MUMBAI: Usha International, one of India’s leading consumer durables companies, launched a new sewing machine TVC campaign to leverage its continued association Mumbai Indians this cricket...
MUMBAI: CricPlay, India’s newest free fantasy cricket gaming app has invited cricketing legend Gautam Gambhir as the official Brand Ambassador for its inaugural ‘Ab India Khelega’...
MUMBAI: IVM Podcasts, India’s premier podcast network announced that its popular show, Cyrus Says will now have its own official skill on Amazon Alexa. Listeners of...
MUMBAI: Navneet Publications, a trusted brand for educational books has announced the appointment of The Minimalist as its creative and digital agency. With exams around the corner,...
MUMBAI: What Works, a Video Content Agency and Production company, has won the video content mandate for Kolkata Knight Riders, the two times champion franchise team...
MUMBAI: Scanta, a leading player in the AR/VR space across the globe, has hired one of the pioneers in the industry – Mr. Tyler Lindell. Lindell...
MUMBAI: Supari Studios chief operating officer Manoti Jain , is the only Indian to be selected for the Cannes Lions 2019 ‘See It Be It’ programme. 15...
MUMBAI: Eyewear retailer Lenskart has signed YouTube star Bhuvan Bam as its new brand ambassador. The decision was taken keeping in mind that Bhuvan’s digital content appeals...
MUMBAI: IPL is not only prominent for its matches but is also a platform for advertisers to make a mark, similar to the Super Bowl in...
MUMBAI: Usha International, one of India’s leading consumer durables companies continues its association as an official partner for the sixth consecutive year with Mumbai Indians. As...
MUMBAI: Ariel – the leading detergent brand from P&G and home appliances brand Whirlpool have been perfect partners for decades when it comes to laundry. With...
MUMBAI: The alarm is set for April 15, 7.30 am IST. Usually people dread Monday mornings, but this time millions of Game of Thrones (GoT) fans...
MUMBAI: BIC Cello, the leading writing instrument company in India, launched in September of last year, ‘Cello Write-to-Win,’ a school initiative aimed at promoting a healthy...
MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India and pioneers in ‘Healthy Home Paints’ has announced its association with Rajasthan Royals...
MUMBAI: Celebrated household name, Society Tea from the House of Hasmukhrai & Co., has launched their latest product, Society Elaichi Adrak Tea, which is the sublime...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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