ITV

Category: MAM

  • Spaces celebrates the comfort of coming back home

    Spaces celebrates the comfort of coming back home

    MUMBAI: Home is where the comfort is. Spaces, the premium bed and bath linen brand from Welspun Living, has launched its latest campaign Your Space, Your Comfort, celebrating the simple joys of returning to one’s own sanctuary.

    Created by atom network, the multi-platform campaign highlights the intimate, everyday moments that make home truly personal. From sinking into familiar sheets after a long day to unwinding in a cosy bathrobe, Spaces captures the rituals that turn spaces into havens of comfort.

    Welspun Living MD & CEO Dipali Goenka said, “Spaces stands for comfort that is both personal and thoughtful. With this campaign, we reaffirm our commitment to purposeful design where innovation, aesthetics, and human connection transform every home into a sanctuary.”

    Business head Ruchika Arora added, “The best feeling is coming home to Your Space, Your Comfort. Our campaign celebrates exactly that, those moments that are personal, messy, minimal, and always yours.”

    The campaign film is now live across digital, cinema, print, and out-of-home platforms, inviting audiences to reconnect with the unparalleled joy of home.

  • Kia shifts gears with new chiefs steering sales and business in India

    Kia shifts gears with new chiefs steering sales and business in India

    MUMBAI: Kia India is switching lanes in style and it’s bringing two seasoned drivers to the wheel. The carmaker has announced a leadership shuffle, appointing Sunhack Park as chief sales officer (CSO) and Joonsu Cho as chief business officer (CBO), signalling a bold new lap in its India journey. Park, who brings 28 years of global automotive experience, has worked across South Korea, the Middle East & Africa, and India, and now takes charge of Kia India’s sales strategy. His focus? Sustainable growth, tighter operational efficiency, and expanding Kia’s footprint in one of the world’s most competitive car markets.

    Cho, with over 32 years of leadership experience spanning Australia, the UK, and Europe, will steer business strategy, production planning, exports, and alliances as CBO. His role puts him squarely in the pit crew for Kia India’s next phase of expansion, ensuring the brand accelerates with precision and consistency.

    “This is an exciting phase for the brand as we continue to expand our presence in a dynamic and evolving market,” said Park, underscoring his intent to boost dealer networks and sharpen Kia’s sales edge.

    Cho added: “Kia India has made remarkable strides in the market, and my priority will be to develop and execute robust business strategies that support sustainable growth and operational excellence.”

    The appointments reinforce Kia’s long-term commitment to India, where the brand has quickly carved out a premium niche since entering in 2019. With Park and Cho in the cockpit, Kia seems ready to keep the pedal pressed on innovation and growth in the fast-changing Indian auto landscape.
     

  • Philips hits the right note with Sanya Malhotra in festive light-up campaign

    Philips hits the right note with Sanya Malhotra in festive light-up campaign

    MUMBAI: When the beat drops and the lights glow, the vibe is pure celebration. This festive season, Signify (Euronext: Light), the world’s leading lighting company, has rolled out its new campaign starring actor and brand ambassador Sanya Malhotra, putting the spotlight on Philips Smart and Deco lighting.

    Titled Light Up Every Day, the campaign taps into the way Gen Z is remixing festive traditions pairing classic tunes with ambient lighting, and turning their homes into mood boards of music, light and joy. The film follows a young couple vibing through the day, where lighting doesn’t just brighten spaces but becomes an extension of self-expression.

    “With Gen Z fast becoming significant buyers of premium products, the campaign reflects their demand for personalisation, mood-setting and experiences,” said Signify head of marketing for strategy govt. affairs and CSR Nikhil Gupta. “Through lighting, we’re not just enhancing spaces, we’re shaping moods and memories.”

    Sanya Malhotra echoed the sentiment: “Festivals have always held a special place in my heart. Light sets the mood, expresses style, and creates lifetime memories. That’s why I’m so excited to be part of this campaign with Signify.”

    The campaign goes beyond screens too. With 500 plus lighting designs spread across 300 plus Philips Smart Light Hubs in India, consumers can step into experiential spaces to explore setups, get expert recommendations and discover how smart lighting transforms their homes.

    Shot with actor Rohan Gurbaxani, choreographed by Karishma Chavan and set to music by Aman Pant, the film pulses with energy, curated by creative agency FCB Kinnect. It will shine across Youtube, Instagram, Facebook, OTT platforms and social media throughout the season.

    By fusing sound, style and smart design, Signify makes a simple promise: when light matches your vibe, every day is a festival

     

  • Dove empowers women to embrace curls with Taapsee

    Dove empowers women to embrace curls with Taapsee

    MUMBAI: It’s time to let those curls run wild. Dove India has launched Reclaim Your Curls, a new campaign featuring actor Taapsee Pannu that celebrates the power, pride, and individuality of curly-haired women across the country. The initiative encourages women to wear their curls with confidence rather than feeling pressured to tame them.

    The campaign film spotlights Taapsee sharing her personal journey of embracing her natural curls, highlighting individuality, self-acceptance, and breaking free from outdated beauty norms. She said, “Curls have a personality of their own. Once you learn to embrace them, they become your strength. Be patient with your curls and let them shine.”

    Dove invites women nationwide to share their own curl stories, from morning routines to ditching the straightener, amplifying voices that celebrate the beauty of natural hair. The brand aims to turn self-expression into a movement, reminding women that beauty should empower, not restrict.

    Unilever vice president – hair care Sairam Subramanian added, “Taapsee is the perfect voice for this campaign: bold, honest, and real. We want to give curls the love they have long deserved.”

    With Reclaim Your Curls, Dove continues its legacy of challenging beauty norms and championing inclusivity, one curl at a time. 
     

  • Deadline extended for Pmvision2art creative contest

    Deadline extended for Pmvision2art creative contest

    MUMBAI: Brush up your creativity. The government of Maharashtra’s department of cultural afairs, in collaboration with the Advertising Agencies Association of India, has extended the deadline for the Turn Vision into Art: Pmvision2art campaign to 15th October 2025.

    The nationwide initiative invites designers, agencies, and creators to craft iconic posters celebrating India’s transformative programmes over the past decade, from Make in India and Digital India to Swachh Bharat Abhiyan, Atmanirbhar Bharat, Beti Bachao Beti Padhao, Skill India, and the International Day of Yoga.

    Seventy-five winning entries will be showcased at major art galleries, featured in a commemorative coffee-table book, and highlighted on national platforms to inspire millions. Poster submissions should be A2 size and entries can be made via www.pmvision2art.com.

    Minister of cultural affairs Ashish Shelar said, “Creativity has the power to shape how we remember history and imagine the future. Turn Vision into Art is our invitation to the nation’s creative minds to capture the essence of India’s progress through art.”

    With this extension, the campaign offers artists a golden opportunity to make their mark while celebrating a decade of India’s visionary initiatives.

  • Ivana Jewels ropes in Mouni Roy as brand ambassador, launches first TVC

    Ivana Jewels ropes in Mouni Roy as brand ambassador, launches first TVC

    MUMBAI: Ivana Jewels, one of India’s fastest-growing lab-grown diamond brands, has unveiled Mouni Roy as its brand ambassador, marking the launch with its first-ever television commercial.

    The campaign moves beyond the usual lab-grown diamond claims, instead celebrating design, individuality, and the joy of wearing jewellery that feels personal. Shot in a behind-the-scenes style, the TVC features Mouni Roy refusing scripted lines and inviting viewers to “see for yourself,” highlighting Ivana’s craftsmanship and customer-first ethos.

    “Mouni represents the modern woman who values authenticity and individuality, values that are at the heart of Ivana Jewels,” said Ivana Jewels co-founder Ayushi Jindal. “This campaign focuses on what matters most to our customers: jewellery that feels personal, stylish, and easy to wear.”

    Mouni Roy added, “I’m truly excited to join hands with Ivana Jewels. Each piece allows you to express your individuality while enjoying the beauty and craftsmanship that goes into it. This campaign celebrates confidence, authenticity, and the joy of jewellery that truly belongs to you.”

    Surat-based Ivana Jewels is expanding across India with a broader product range, enhanced customisation, and personalised services. As modern buyers increasingly embrace lab-grown diamonds, the brand aims to combine innovation, design, and accessibility, appealing to customers who value sustainable, individual style.

     

  • De Beers Forevermark sparkles in India with bold ‘This One’s For Me’ campaign

    De Beers Forevermark sparkles in India with bold ‘This One’s For Me’ campaign

    MUMBAI: Diamonds aren’t just forever, they’re personal. De Beers Forevermark has launched its flagship India campaign, ‘This One’s For Me’, with Dentsu Creative Isobar, re-framing natural diamond jewellery as a bold celebration of women who own their journeys.

    https://youtube.com/shorts/RuWiZ9_MmIM?si=5VCRBa61pcdL3QXx

    Anchored in the metaphor of a diamond’s many facets, the campaign mirrors the multiple roles and emotions in a woman’s life. At its heart is a cinematic film featuring a striking art installation in nature, inspired by the “Forevermark woman” and her facet journey.

    But this story doesn’t just stay on screen. Dentsu Creative Isobar carried the narrative into Delhi streets through immersive tech installations, where passers-by could capture their own “facet moments”, sparking intrigue and conversation ahead of the grand launch.

    https://youtube.com/shorts/hhjK3sUPwss?si=nCIMnO97OZYPws4O

    The launch event itself glittered with star power. Performances by Anoushka Shankar and Saba Azad, alongside the unveiling of Forevermark’s flagship south extension store in New Delhi by Meera Kapoor, turned the evening into more than just a store opening, it became a cultural moment.

    “We had a unique opportunity to redefine what a luxury brand launch in India could look like,” said De Beers Forevermark India CEO Shweta Harit. “‘This One’s For Me inspires women to embrace their stories while elevating the language of luxury.”

    For Dentsu Creative Isobar, the brief was about making luxury human. “At its core, the campaign is about women declaring their stories matter,” said Dentsu Creative Isobar CEO Sahil Shah. “From film to tech-led experiences, audiences don’t just see the story, they feel it.”

    Vice president Sheetal Bhalerao added, “Too often, narratives about women are written for them. This campaign is about rewriting that script, with Forevermark as a meaningful companion.”

    As the campaign rolls out in the coming months, Forevermark and Dentsu Creative Isobar aim to turn this into more than just an ad push but a movement to reframe how women, their stories, and natural diamonds shine in India.

     

  • Borosil turns up the heat with festive radio campaign across North India

    Borosil turns up the heat with festive radio campaign across North India

    MUMBAI: When the Diwali lamps are lit, Borosil is making sure the kitchens sparkle too. The beloved Indian kitchen brand has launched a festive radio campaign running till the festival of lights, highlighting its latest range of cooktops and appliances. The initiative aims to stir up excitement, strengthen brand visibility, and connect with families during the season of celebration.

    The campaign is airing on Radio Mirchi across key North Indian cities, including Delhi, Gurgaon, Faridabad, Ghaziabad, Meerut, Chandigarh, Ludhiana, Patiala, Jalandhar, Amritsar, Jaipur, Lucknow, and Kanpur. With short ads, festive jingles, and lively RJ conversations, Borosil is reaching millions of listeners, adding flavour and energy to kitchens bustling with sweets, snacks, and festive meals.

    Central to the campaign is Borosil’s range of stainless steel and glass-top cooktops, prized for durability, safety, and sleek design. Toughened glass adds elegance, while high-efficiency brass burners ensure faster cooking. Complementing these are Borosil’s modern appliances, including mixer grinders, OTGs, juicers, air fryers, and electric kettles, designed for both power and convenience. From preparing festive sweets to air frying snacks, the brand promises to make holiday cooking effortless and enjoyable.

    Speaking about the campaign Borosil Ltd VP for marketing Barnali Shankar said, “Festivals in India are about joy, togetherness, and the food we lovingly prepare for our families. Borosil cooktops and appliances make cooking faster and easier, so families can spend more time celebrating with their loved ones.”

    With efficiency, style, and performance at its core, Borosil is positioning itself as a festive kitchen companion. By simplifying cooking during the most cherished season of the year, the brand is ensuring that celebrations are filled with laughter, love, and memorable culinary moments. Consumers can explore the festive range at leading retail stores and e-commerce platforms, making this Diwali a truly deliciously easy one.

  • Apollo Tyres hits a six with Indian cricket jersey debut

    Apollo Tyres hits a six with Indian cricket jersey debut

    MUMBAI: Rolling onto the pitch in style, Apollo Tyres has made its debut on the Indian men’s cricket team jersey, strengthening its three-year partnership with the BCCI. The unveiling took place in Ahmedabad ahead of the opening Test against the West Indies, two days after the brand appeared on the women’s team jersey in Guwahati.

    Cricket, the heartbeat of India, now carries the Apollo Tyres emblem as a symbol of national pride and commitment to the sport. Apollo Tyres vice chairman and managing director Neeraj Kanwar said, “Cricket unites the nation like no other sport. Seeing our logo on the teams’ jerseys is a moment of great honour and reflects our shared spirit of determination, resilience and excellence.”

    The partnership goes beyond branding, emphasising support for talent and nurturing India’s cricketing culture. With both men’s and women’s teams adorned with the Apollo Tyres insignia, the company looks forward to celebrating victories, inspiring fans, and going the distance alongside the nation’s cricket heroes.

  • Sonakshi Sinha turns gold standard for MMTC-PAMP

    Sonakshi Sinha turns gold standard for MMTC-PAMP

    MUMBAI: MMTC-PAMP is adding some star sparkle to its gold, announcing Sonakshi Sinha as the face of its new Sona Sahi Hai campaign. The actress now represents India’s leading precious metal player, highlighting the purest investment-grade gold and silver just in time for the festive season.

    The campaign celebrates the timeless value of gold while positioning it as a modern, smart investment choice. Signature products like the Sone ki chidiya and Lotus gold bars, along with Banyan Tree silver bars, showcase 999.9 plus purity and Swiss craftsmanship, blending tradition with convenience for gifting, legacy building, or personal investment.

    MMTC-PAMP offers digital gold securely stored in bank-grade vaults that can be redeemed for physical bars and coins, alongside doorstep delivery of customised physical gold and silver products. Each item carries a unique number and is Assayer certified, ensuring authenticity and positive weight tolerance.

    MMTC-PAMP MD and CEO Samit Guha, said Sonakshi’s authenticity mirrors the brand’s promise of purity, trust, and accessibility. Deputy general manager – marketing Kashish Vasishta, added that the campaign bridges heritage and innovation, bringing gold investment to a wider audience.

    With Sonakshi Sinha shining as ambassador, MMTC-PAMP aims to turn every investment into a golden opportunity, making purity both aspirational and attainable.