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MUMBAI: Using video for marketing has been a very effective tool for brands are marketers. One can find numerous stats online indicating how video ads are...
MUMBAI: Festivals are the perfect time to indulge as well as make investments. To add to the many options available this festive season, MobiKwik, India’s leading...
MUMBAI: Personal Care/Personal Hygiene products became the top sector to advertise on Indian television in the second quarter of 2019, recording a growth of 23 per...
MUMBAI: Changing the narrative on what makes women ‘proper’, global sports brand PUMA partnered with Digitas India for its latest campaign ‘Propah Lady’. Countering conventional ideas...
MUMBAI: Tata Sampann, which has a strong presence in everyday nourishing Indian food, today launched its new campaign #LautAayiDiwali, marking one of the most anticipated festivals...
MUMBAI: Lotte India’s Coffy Bite, the iconic coffee toffee brand of yesteryears, has been refreshed with a whole new campaign that is set to start a...
MUMBAI: Spice up your jewelry boxes this festive season with statement pieces from Voylla. Deck up in the most beautiful festive Voylla finery hand-made by artisans...
India: Isobar, a global digital agency, has launched an in-housing solution to help businesses remodel their marketing approach on their digital transformation journeys. Isobar’s In-housing solution,...
New Delhi: This Diwali, Bobble Keyboard is here with an eco-friendly innovation to turn your Whatsapp conversations into fireworks. Bobble AI, a Gurgaon based leading startup...
New Delhi: OPPO India, a global smartphone brand, today launched a unique “#BrightSideOfNight” campaign for the ongoing festive season. As part of the campaign, OPPO has...
Mumbai: Encompassing over 100 world-class entertainment experiences, Imagica is set to own the space, as ‘India’s Biggest Amazement Park’. Via this new, differentiated brand positioning and...
MUMBAI: Long gone are the days when people decided to go for the movies based on the life-size posters of their favourite ‘stars’ acting in them...
MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has added another new mandate to its recently established Social Media Division, Dentsu Impact Digital. The...
MUMBAI: With the festival of lights around the corner, many people go out of their way to take care of themselves in order to look and...
MUMBAI: Bollywood actor Katrina Kaif launched her beauty brand Kay Beauty, in partnership with India’s largest beauty retailer, Nykaa, in an unprecedented pan-India launch across 50...
MUMBAI: MG (Morris Garages) Motor India today announced Benedict Cumberbatch as the face and ambassador for their upcoming Electric Car “MG ZS EV” in India. The...
MUMBAI: Philips India, a subsidiary of Royal Philips, Netherlands and a leader in health technology today launched ‘HarSaansMeinZindagi’, a CSR campaign to increase awareness around childhood...
MUMBAI: Kalyan Jewellers, one of India’s largest and most preferred jewellery brand has launched its all new digital campaign for the festive Diwali season. The campaign...
MUMBAI: Capturing the essence of Abhyanga Snan, also known as Holy Bath – a significant Diwali ritual followed across Maharashtra, Santoor Gold, a premium soap from...
MUMBAI: If you shopped during Amazon’s Great Indian Festival, chances are you discovered something unusual on your delivery box. Amazon customers have started receiving their orders...
MUMBAI: Lakshmi Vilas Bank (LVB) has filed a criminal complaint against social media rogues for posting fake news content on facebook with alleged intention to tarnish...
October 22, 2019: Markelytics Solutions, a leading global market research and analysis company launched a range of DIY Research Platforms for companies & research agencies to...
Liva, the ingredient brand from the house of Aditya Birla Group, launched its latest campaign #LiveYourFlow which features Bollywood Superstar Kangana Ranaut. This is the first-time...
New Delhi: Sabhyata, one of India’s leading ethnic wear brand launches their Diwali brand campaign focussed on demystifying the stereotyped relationships. The video brings to life...
New Delhi: Rezo.ai – A Conversational AI platform is disrupting the customer service segment in India with its cutting-edge solution, CONVERSE, for richer customer experience this...
New Delhi: Snapdeal, India’s largest value-focused ecommerce marketplace, announces the launch of its dedicated dhanteras e-store to provide popular items of the festival in one platform....
MUMBAI: Commenting on the recognition, Ritesh Pai, Chief Digital Officer, YES BANK said “The prestigious recognition from the Ministry of Electronics and Information Technology (MeitY), is...
MUMBAI: OYO acquired Weddingz.in, India’s largest wedding company has rolled out its first digital and OOH campaign. Driven by the real-life hassles that families and young...
MUMBAI: While retailers across the country have been facing a decreased footfall in the stores, Fabindia’s partnership with the Indian Premier League this year helped it...
MUMBAI: Fulcro, an integrated digital marketing and communication agency, recently bagged the digital mandate for Whisper. The mandate is to channelise the entire Whisper range of...
MUMBAI: Initiative India, the media agency of IPG Mediabrands India has bagged the media duties of Bengaluru-based ed-tech startup Unacademy. The agency won the business following...
India: Supari Studios, the award-winning content studio invites you to watch the quirkiest explainer video to hit our screens yet – the launch campaign of the...
Mumbai/Bangalore: Socxo, the Bangalore based brand advocacy solutions start-up, has today launched an e-book for marketers to gear up this coming holiday and festive season. And...
MUMBAI: A total of 450+ categories, 6400+ advertisers, and 8500+ brands advertised across mediums (TV, print, and radio) during the festive period of Ganesh Chaturthi (22...
MUMBAI: Recent times have seen growing popularity of Korean Content.This surge has been known as "Hallyu–Korean wave” and refers to the way Korean entertainment is spreading...
MUMBAI: Bobble AI, a Gurgaon-based tech company today announced that it has partnered with Xiaomi, India’s number one smartphone and smart TV brand to develop ‘Mint...
MUMBAI: Anshula Kapoor’s online fundraising platform ‘Fankind’ which was launched in August has announced the winner of their first campaign with actor Varun Dhawan. Amitesh Kulkarni,...
MUMBAI: Honda Motorcycle and Scooter India Pvt Ltd has lifted the curtains of its 360-degree campaign ‘A Quiet Revolution’ for its paradigm shifter Activa 125 BS...
MUMBAI: To mark the breast cancer awareness month, CenturyLaminates, one of the largest manufacturer and provider decoratives in India from the house of CenturyPly, announced the...
MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has launched Diwali Gift Challenge that allows Likee users to connect with...
MUMBAI: LAY’S, India’s favorite potato chip brand, today launched their latest series of TVCs for the all new ‘Smile Deke Dekho’ campaign featuring India’s leading Bollywood...
MUMBAI: A SEMrush study shows that when Diwali, the most important festive season in India approaches, online searches for Diwali offers and discounts skyrocket. The SEMrush...
Mumbai: Reliance Digital, India’s No. 1 electronics retailer has partneredwith OnePlus for the exclusivelaunch of OnePlus TV line-upacross its retail outlets. Both the OnePlus TV 55...
Marketing for a B2B brand is becoming more personalised than ever before. Sounds counter-intuitive, right? After all, B2B essentially means selling to a ‘business’, which is...
MUMBAI: Whirlpool as a brand has always been about trust and care. Care can be beautiful, care can be messy, care can be unstated. Built around...
MUMBAI: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, today announced the...
MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has launched iProspect Voice Assist for its clients. In addition to vernacular...
MUMBAI: The Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India) and Comexposium India have announced their exclusive partnership in India for specialist certified Masterclasses which...
MUMBAI: Berlin and Aucklandare the world leaders in urban mobility, according to new analysis from Kantar’s Mobility Futures study. The German capital tops Kantar’s City Mobility...
MUMBAI: ShopClues, the online shopping paradise where real Bharat shops, has turned up the heat for Diwali with its ongoing ‘Maha Diwali Mela’ that has lined...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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