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MUMBAI: It's added another feather to its cap. And not very surprisingly it's for brand and media effectiveness. Star India has trumped the Advertising Club Mumbai's...
Mumbai: India's No.1 music streaming app, Gaana’s annual report on the country’s music consumption trends registered an unprecedented demand for regional music. This genre accounted for...
New Delhi: boAt Lifestyle, a brand recognized for its Audio electronic products becomes the 1st Indian brand to be showcased at both Google and Amazon booths...
New Delhi : Experion, hosted model and actor Milind Soman in their premium, active luxury residential project – Windchants – in Gurugram. The stunning residence, that...
MUMBAI: Snapdeal, India’s leading value-focused e-commerce marketplace, plans to add another 5000 manufacturer-sellers on its platform this year. In the last one year, many manufacturers...
MUMBAI: Crayons Advertising conceptualizes and produces a television campaign for APL Apollo, India’s largest manufacturers of steel pipes, to launch an innovative product – Apollo Chaukhat....
MUMBAI: Kellogg’s, India’s leading breakfast cereal brand, launched a new campaign titled ‘Breakfast Se Badhkar’. The campaign is brought to life with a multimedia and multilingual...
New Delhi: Bulbul, a live video shopping app, signed up with Unicommerce, a leading e-commerce enablement technology platform for managing the growth of its operations. Bulbul...
Mumbai: Ecole Intuit Lab, a renowned French educational institute of graphic design, strategy, digital creation and visual communication has partnered with The Minimalist, a creative solutions...
MUMBAI: Michelin, a leading tyre manufacturer, is back on the Indian outdoor landscape putting its iconic brand mascotthe ‘Michelin Man’ in a new brand awareness campaign....
MUMBAI: The ever-changing market dynamics is pushing brands to be more experimental and adventurous with digital storytelling. After already piquing everyone’s interest with first-of-its-kind offering of...
MUMBAI: Tonic Worldwide, an independent digital agency has announced the launch of (TWIP) Tonic Worldwide Intuitive Programming, an exclusive data driven video programming division which will...
INDIA: Consumers of today world-over are relishing chocolate in different avatars especially within the bakery world. In India as well, Mondelez India sees this nascent and...
New Delhi: VMate’s New Year Dhamaka campaign #SunnyKaNewYearCall finally saw a winner going on a date with Sunny Leone as she chose the strongest man on...
New Delhi: Happydent, one of Perfetti Van Melle India’s flagship brands, has partnered with Smile Foundation for #HappydentSparklingSmile, a digital campaign under which brand is urging...
MUMBAI: It was 2001 when Bajaj decided to launch a higher cc motorcycle in a market which was predominantly 100cc. Pulsar since its launch, changed the...
Mumbai: PhonePe, India’s leading digital payments platform today announced the launch of a new savings product ‘Liquid Fund’ on its app. The all-digital product will help...
New Delhi: Likee, a trending and popular global short-video creation app from Singapore based BIGO Technology, has collaborated with Vehli Janta Records (VJR), a pioneering music...
MUMBAI: Many online-first and disruptor brands will be investing in offline modes of advertising, as they seek to “redress the balance between short-term performance marketing and...
MUMBAI: Countdown to the 17th edition of Asia’s prestigious World Athletics Gold Label Road Race Tata Mumbai Marathon (TMM) has well and truly begun. First time...
MUMBAI: Pocket Aces, India’s leading digital entertainment company, recently introduced an exciting new travel series, ‘Love Travel Repeat’ on its lifestyle channel, Gobble. With the launch...
MUMBAI: Canara HSBC Oriental Bank of Commerce Life Insurance, in an industry first initiative, launches a new digital series #PromiseBatao that puts the spotlight on the...
MUMBAI: Following a hotly contested multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for AirAsia. The agency will be supporting brand...
MUMBAI: IGKnights Media has appointed Jaya Oberoi as chief revenue officer. Oberoi has 17+ years of experience in media sales and corporate relations. Prior to her...
MUMBAI: GREY, one of India’s leading creative agencies has merged with AutumnGrey – a digital/data companies. The company has announced a new structure and go to...
MUMBAI: The Advertising Club (TAC) India is all set to host the upcoming edition of the coveted COLORS Presents “EFFIEINDIA AWARDS 2020”. The awards that prides...
Delhi: RSH Global, a personal care company in the business of skin care products, under its brand name of ‘Joy’ today, launched a new range of...
MUMBAI: First Economy, a digital marketing and media buying agency won the digital media mandate of Jockey and Speedo. The mandate tasks the agency with invigorating...
Bringing in over a decade of experience in the hospitality sector, The St. Regis Mumbai had recently appointed Mr. Siddharth Sathe as Hotel Manager, and welcomed...
Mumbai: Birla Ayurveda has launched two new products catering to skincare & hair care respectively. The new rose soap is specifically designed for skin nourishment and...
MUMBAI: With an aim to bring together some of marketing’s sharpest minds for engaging discussions, the Economic Times online, India’s largest business news platform, to launch...
MUMBAI: Livspace, India’s most admired home interiors brand, has launched its maiden brand campaign #LivspaceYourSpace. The all-digital campaign went live in key metros – Delhi NCR,...
MUMBAI: DB Digital, the digital products business of the Dainik Bhaskar Group (DBCL), India’s largest print media company and home to flagship newspapers like Dainik Bhaskar,...
MUMBAI: Geometry, WPP’s end-to-end Creative Commerce agency, appoints Jesse Lin as its APAC CEO, effective immediately. A 25-year industry veteran, Jesse will lead over 1,100 employees...
MUMBAI: World’s No. 1 Punjabi Television Network, PTC NETWORK, launched its new year campaign theme 19 Nahi 20 and explained how they are not less than...
MUMBAI: Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has announced the launch of Isobuzz, a unique solution-based tool that will...
MUMBAI: Storia Foods & Beverages Pvt Ltd has named Kiran Giradkar as Strategic Head – Marketing & Communications, effective January 2nd, 2020. Kiran will be reporting to...
MUMBAI: GenY Medium (GenY) has become the digital partner of O2 Spa by winning the latter’s digital mandate. O2 Spa, the largest day spa chain in...
MUMBAI: VMate’s #SunnyKaNewYearCall campaign is growing stronger day by day. Even after a robust participation, new users are still bidding to win a date with Sunny...
MUMBAI: Amway India, one of the country’s leading direct selling FMCG companies, on Monday announced the appointment of Ajay Khanna as the chief marketing officer for...
MUMBAI: With an aim to bridge the gap and create equal opportunities, Sony Pictures Networks India (SPN) hosted the first edition of the ‘SPN Vision Run...
Mumbai : To mark the beginning of a new and promising decade, Infiniti Mall is set to treat its patrons with an exciting “End of Season...
Gurugram : Canara HSBC Oriental Bank of Commerce Life Insurance launches Pension4life Plan, an annuity product designed to provide financial independence to retired individuals, those near...
MUMBAI: Cathay Pacific, with New Year in full swing, looks to encourage travellers to turn their holiday resolutions into reality this year with incredible special fares...
MUMBAI: Panasonic India Pvt. Ltd, the consumer durables giant, in the New Year encourages the conscious millennials to #JunkTheJunk by getting rid of the unhealthy included...
2nd January 2020, Mumbai: The year 2019 has been a game changer for the digital world, especially in terms of global marketing. With advancements in the...
MUMBAI: Treize Communications, a Mumbai-based 4-year-old communication consultancy and public relations firm, founded by Sonam Shah wins the mandate for online and offline PR for Socxo....
Mumbai: redBus, the world’s largest online bus ticketing platform, has associated with Hiranandani Powai Run-2020, one of Mumbai’s leading marathons that attract thousands of participants each...
MUMBAI: As the 2019 year comes to an end, COLORS, the Viacom18’s flagship brand in the entertainment space, recounts marketing innovations that were executed to engage...
MUMBAI: Gemius Design Studio- 360 Degree marketing and branding agency won a creative digital mandate for women’s innerwear brand Prag & Co. The account was won...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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