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MUMBAI: Online food delivery app Zomato has acquired Uber’s food delivery business, Uber Eats, in India in an all-stock deal. According to media reports, the acquisition...
MUMBAI: Barbeque Nation, India’s leading casual dining restaurant chain, has announced the launch of its customer loyalty program, ‘Happiness Club’, on the occasion of its 14th...
MUMBAI: Diageo India and Network18 acknowledged the contribution of the Mumbai Traffic Police with the ‘#ThankYouPolice’ campaign as part of the ‘Road Safety Week’ for working...
MUMBAI: Paytm Insider & Qyuki hosted 'Epic Fam Jam', India's biggest fan festival with popular Instagrammers and Tik Tok creators at JioWorld Garden, BKC, Mumbai. The...
MUMBAI: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has launched a new digital brand campaign for its recently...
MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has won the Paid Media mandate of Max Bupa Health Insurance,...
MUMBAI: Media Research Users Council (MRUC) on Monday released an updated report of Indian Readership Survey (IRS) for the third quarter of 2019 that includes data...
MUMBAI: The Advertisement Standards Council of India (ASCI) has introduced guidelines for usage of awards/rankings in advertisements effective 1 February 2020. According to a press release,...
MUMBAI: Subway India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota Sub Khao, Aur Jo...
MUMBAI: WolfzHowl Strategic Instigations, the 7-year-old brand strategy firm founded by Kalyan Ram Challapalli has entered into an alliance with Semiotics specialist firm, Leapfrog Strategy Consulting....
MUMBAI: Men's skincare brand Bombay Shaving Company (BSC) has on-boarded Chirag Taneja as Chief Revenue Officer (CRO) in its bid to strengthen its online presence as...
Whenever I talk about artificial intelligence (AI) and machine learning (ML), most people immediately think of Terminator or one of the many sci-fi movies that show...
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 4 January and 10...
MUMBAI: Ola, India’s largest ridesharing company, announced the launch of its ‘Heroes of Ola’ campaign which sheds light on the efforts made by their driver-partners who...
New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with TVF's The Screen Patti (TSP) to promote newly...
India, January 2020: As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps readers prepare for emerging...
Mumbai: Omnigel, India’s no.1 pain recovery gel from the house of Cipla will enable over 30,000 unsung heroes to operate in a seamless manner at the...
MUMBAI: #JustHireOne – an initiative to urge companies to hire at least one acid attack survivor was launched by Joy Personal Care, a beauty products brand...
New Delhi, January 16, 2020: Homefoodi, a Noida based e-commerce start-up known to provide authentic home-made food made by home chefs to their customers is currently...
Mumbai: Known in the country and internationally for its impeccable sense of taste, a celebrated household name, Society Tea’s brand campaign, ‘The Tea Society Called India’...
MUMBAI: On this Republic day, Realme, which is one of the fastest-growing smartphone brands in India, has announced the “Realpublic Sale” with lucrative offers on the...
MUMBAI: NeoNiche Integrated Solutions Pvt. Ltd. (NeoNiche) is an experiential marketing company in Mumbai. Starting off as an event management company in 2011, the company quickly...
New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has been named among the top 10 most downloaded apps globally....
MUMBAI: Following a multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for Sugarlite. The agency will be providing strategic and creative...
MUMBAI: Starting the year on a high note, iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has been named the...
MUMBAI: In a bid to break societal norms and address the most taboo subjects for youth, The MTV Staying Alive Foundation in partnership with Viacom18, has...
Mumbai: SquareMeal Foods, the parent company of two of Mumbai’s popular restaurants Mirchi and Mime, Madeira and Mime further strengthens its top brass by appointing Nilesh...
New Delhi: Firefox takes another step towards making adventure and fitness a part of everyday life, launching its first of a kind concept store in New...
Mumbai: ‘Bottles for Change’ an initiative by Bisleri is all set to introduce the initiative to a larger audience by collaborating with the 17th Edition of...
DELHI: Influencer marketing has been picking up the pace at an unpredictable rate for the past two years. 2019, in fact, saw it touching a new...
MUMBAI: South African Tourism with the aim of targeting close to 500000 tourists from India by the end of 2020 has now come up with its...
MUMBAI: BrandStreet India, a leading integrated marketing agency, today announced the appointment of Pallavi Vyas as the new Business Head (West). In her current role at...
MUMBAI: Mother Sparsh – India's leading organic & eco-friendly baby care products brand has concluded its online campaign #UnscentedHappiness with the reach of approx 2.5 million....
New Delhi: With the vision of offering the best and most relevant ‘insight’ driven digital solutions in India, Hashtag Orange – insights-driven digital solutions agency, today...
MUMBAI: OTMC has acquired the rights for Detective Meow – a 3D Animation series (2018 production) with 146 Episodes of 13 mins each , available for...
MUMBAI: Mars Wrigley has announced that Kalpesh Parmar has been appointed General Manager for India with effect from January 9. Kalpesh will be based in the...
Beck’s Ice Packaged Drinking Water today announced the launch of their first ever music video in a catchy and relatable anthem that celebrates the camaraderie among...
MUMBAI: Future Generali India Insurance Company Limited (FGII), the general insurance arm of the joint venture between retail game-changers Future Group and global insurer Generali, announced...
MUMBAI: Even though Cadbury attempted to change its 5Star campaign strategy recently, it's got itself in a fix. The new ad film has drawn ire from...
Mumbai: During the month of October 2019, ASCI investigated complaints against 344 advertisements, of which 80 advertisements were promptly withdrawn by the advertisers on receipt of...
Mumbai: Global energy drinks brand Monster Energy has partnered with its first cricketer globally, Indian all-rounder, Hardik Pandya. Hardik will be the new face of the...
New Delhi: Luxury motorcycle brand, Ducati today announced its first Dream Tour of 2020 – The Royal Rajasthan: Chapter 2 ride, in association with Eagle Rider...
MUMBAI: Welspun India Limited’s domestic brand, Welspun, has recently launched an innovative digital campaign to raise awareness around the decreasing groundwater levels across the country. The...
MUMBAI: In a bid to build a better brand connect with consumers, CenturyPly has recently launched a digital film (web-video) on Sainik 710 ply. According to...
MUMBAI: Leo Burnett Group India, has announced that Leo Burnett west COO Rakesh Hinduja will be moving on from the agency in order to pursue other...
MUMBAI: For the second running edition of the annual offline campaign ‘Art with Purpose’, to amplify this year’s theme “Sport that I love”, Faber-Castell India has...
MUMBAI: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network, has announced leadership changes. Effective from 01 February 2020 Heeru Dingra...
DELHI: Within just half-a-decade of its launch, Bira 91, the craft-beer ‘imagined in India, has gained a name and momentum that decades-old competitors are now striving...
MUMBAI: Chocolate brand 5Star is known for its smart and catchy TVCs but now it's singing a new tune. 'Eat 5Star, Do Nothing’ is a progression...
For any publisher with a decent enough online reach, the next logical step is to find ways of monetizing their traffic. Brands, too, seek the aid...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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