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MUMBAI: Mirum has brought onboard Mohit Ahuja as the director of brand strategy and client services. This position sees Ahuja with the responsibility of managing brand...
MUMBAI: The World Federation of Advertisers (WFA) has published a new guide on diversity and inclusion in the marketing industry, providing brand marketers and their agencies...
MUMBAI: COVID-19 has drastically changed the way we live and work. Brands and agencies are finding virtual ways to stay connected with the internal teams and...
NEW DELHI: The print industry, which already had been dealing with a tumultuous time given the influx of digital, has found itself in deeper troubling waters...
MUMBAI: In order to raise awareness on disinfection to help fight germs, RB’s leading disinfectant brand Lizol has launched anationwide awareness campaign #DisinfectToProtect. The campaign focuses...
Consolidating its leadership position as an enabler of remote working ecosystems, CloudConnect Communications, India’s first fully regulatory compliant mobile-first virtual network operator, has launched WeConference. A...
Continuing its quest to make people see the brighter side of lockdown and social distancing, Pizza Hut has launched eleven vibrant pizza themed wallpapers to make...
MUMBAI: Dining out and restaurant tech platform Dineout has launched the country’s first end-to-end ‘contactless dining suite’ for Indian restaurants to ensure they have the right...
MUMBAI: Ogilvy India has created a distinctive and engaging anti-COVID-19 campaign for the government of India, under the title, ‘Mask Force’. It involves some of India’s...
MUMBAI: The world’s largest professional network LinkedIn today launched the ‘Workforce Confidence Index’, a bi-weekly pulse on the confidence of the Indian workforce, to see how...
NEW DELHI: The ongoing COVID-19 crisis has come as a great leveller to the brands and marketing industry, conceded a panel comprising industry experts during a...
MUMBAI: When you are cooped up in your home courtesy the Covid-19 lockdown, you can spend your time cribbing or carping or learning a new skill...
Till as early as February, businesses across India were aggressively planning long-term strategies for expansion, growth and diversification. Others were looking at ways to find newer...
MUMBAI: Taco Bell India is thanking India’s frontline warriors and pledging support to daily wage earners and underserved communities in the wake of the ongoing COVID-19...
MUMBAI: Space Matrix, a multinational workplace design consultancy firm headquartered in Singapore with a specialisation in workplace design and build, recently bagged the award for Best...
Uniting with the nation in the war against COVID-19, OPPO has paid tribute to the real warriors battling at the frontline against the pandemic in India....
MUMBAI: Reebok India, one of the biggest global fitness brands, in collaboration with 22feet Tribal Worldwide, has launched a series of home workouts to harness the...
NEW DELHI: With more than 425 million people reaching out to read a newspaper every morning, India is one of the top consumers of the print...
MUMBAI: As per the fourth edition of the BARC-Nielson report on digital advertising, there is a significant drop in the digital ad spends seen in most...
MUMBAI: NoBroker.com today announced that it has added USD $30 million to its series D funding taking it to $80 million. This brings the total funding...
MUMBAI: COVID-19 pandemic is threatening lives across the globe. It has brought the entire economy and people’s life at a standstill. During this crisis, essential service...
MUMBI: HDFC Bank launched its #HDFCBankSafetyGrid campaign to encourage and reinforce #socialdistancing. Using the outer grid of HDFC Bank logo that is synonymous with trust, the...
MUMBAI: DSP Mutual Fund has announced the launched of a new stand-up comedy series, #BreakTheBias. This campaign aims to provoke viewers to recognise many deep-rooted beliefs...
MUMBAI: The Advertising Agencies Association of India (AAAI) has reached out to the government for business continuity to mitigate the effects of the impact of COVID-19...
MUMBAI: The COVID-19 pandemic has changed the way our world functions. The outbreak has spurred the growth of the work-from-home model. This swift transition from the...
MUMBAI: In these trying times of social distancing and stay-at-home lockdowns, citizens have been confined to their homes and are completely dependent on telecom networks to...
MUMBAI: The current situation has led consumers to try varied things and hone new skills, courtesy the Internet. One such trend that has been doing the...
MUMBAI: According to the World Health Organisation (WHO), handwashing with soap and water, when done correctly, is the most effective way to fight the novel coronavirus....
MUMBAI: As India ramps up its fight against COVID-19, Do Your Thng, a creator-first community and social media influencers/creators, launched a two-phase campaign called #DonateAPost. Under...
MUMBAI: The One Show announced its shortlists for 2020 and FCB leads the India region with 38 shortlists. The Punishing Signal gets 25 shortlists, Times Out...
MUMBAI: JSW Paints has released a new digital film titled Planet Home. The film reflects on the thoughtful actions taken by people during the lockdown and...
MSI, a world-leading gaming brand has introduced engaging contests and creative campaigns on its social media handles to help consumers beat quarantine. These contests aim to...
MUMBAI: SPAG, South East Asia’s one of the leading healthcare firms, has appointed Abhinav K Srivastava as chief operating officer – India. He will be reporting...
MUMBAI: The simple act of washing your hands has become the only known way to stay safe from COVID-19. As more people, including the prime minister,...
Some of the biggest names from the Bollywood fraternity have assembled for a music video that encourages people to be strong to confront coronavirus pandemic. Leading...
MUMBAI/NEW DELHI: The rules of communication had never been so versatile as we are witnessing now. When almost the whole world is under lockdown, business running...
MUMBAI: upGrad, an online higher education company, and Big Bang Music, the new-age pop culture label, is driven towards creating unique musical expressions and experiences have...
MUMBAI: MediaCom has further strengthened its leadership team, with the announcement of key appointments and role changes in the Mumbai team. Vishal Shah has joined as...
MUMBAI: The COVID-19 lockdown has thrown a new set of challenges at our homes. With the entire family at home round the clock and no help...
NEW DELHI: It was just a few months back that the marketing industry was in the process of re-evaluating the perks of influencer marketing against the...
In our last article, we spoke about the power of thoughts, and shared with you the pendulum experiment. We saw how the pendulum responded to our...
In this period of emergency, one must pause to have a look around and analyse what the world communication is about, you’ll notice that there is...
What is Industry 4.0? Doubtlessly that innovation is having a tremendous influence in our regular day to day existences today, yet the undeniably associated culture we...
MUMBAI: Wunderman Thompson South Asia has conceptualised a digital film for Tata Pravesh. The film demonstrates how India is united in its fight against novel coronavirus,...
MUMBAI: n the course of its journey so far, pioneering short video platform Likee has emerged as much more than an entertainment provider. Launched in 2017...
Khabri, India’s fastest growing audio content platform in regional language, has launched a celebrity-based talk show that will be aired beginning this Saturday. Launched as a...
MUMBAI: On this International ASMR Day, Ariel India is giving men yet another reason to #ShareTheLoad of domestic tasks, and giving women a way to relax,...
The increasing spread of COVID-19 has made hand hygiene more critical than ever. The demand for hand sanitizers and handwashes has increased exponentially amongst consumers and...
MUMBAI: Mastercard’s commitment towards making transactions more convenient, safe and seamless through tap-and-go card payments has taken on new urgency and importance as the spread of...
MUMBAI: itel mobile, the smartphone brand from Transsion India, chose to take the route of engaging meaningfully with its customers, employees and channel partners so that...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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