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MUMBAI: With the entire nation is in a state of lockdown, there is no denial of the fact that all leisure and entertainment activities have come...
Lotte India Corporation Ltd. celebrates this Mother’s Day with two innovative digital campaigns #PauseToThank (Lotte ChocoPie) and #ArgumentsWithMom (Coffy Bite). While Lotte Chocopie seeks to thank...
Global sportswear giant, adidas under the brand movement #hometeam, has mobilised it’s entire internal community to inspire hope and optimism for a return to sport through...
Mumbai: Liberty General Insurance Ltd celebrated its annual event, “Flames of Liberty 2020 -Partners’ Day,” on a virtual platform for the first time ever and 3,468...
NEW DELHI: Businesses not only have access to several resources but also outreach to distribute them within the society. In times of crisis, it becomes their...
NEW DELHI: It can’t be said enough that the ongoing COVID2019 crisis has impacted the business of creative and media agencies severely. From mainline to digital, every...
MUMBAI: Voltas Beko and Europe’s free standing consumer durables player, Arçelik, have launched a new digital video commercial named "#IAmEnough". Launched on the occasion of Mother’s...
As per the latest report by Brand Finance for 2020, AirAsia was rated as having the highest growth in brand value in Asia and the second...
AVON, along with Avon Foundation For Women, has announced USD $1Million in new grants to 50 frontline services and charity organizations across the world. The emergency...
MUMBAI: The Visual House a production house and an integrated communication agency, has launched a ‘Thank You, Force’ video in recognition of the generous spirit of...
MUMBAI: During the nationwide lockdown put in place to halt the spread of Covid2019, groups like women, children and the elderly have faced violence of unspeakable...
MUMBAI: Due to the lockdown there is increased snacking and experimentation with food, coupled with erratic food timings and reduced physical activity which could all lead...
MUMBAI: The changing advertising landscape is now being led by data-driven tools such as artificial intelligence (AI) and machine learning. Pulp Strategy, a full-service interactive, digital...
NEW DELHI: Covid2019 has left a serious impact on ad revenues across platforms. The advertisers have controlled outflowing monies, are investing very cautiously in certain properties...
Wondering how to keep the fam’s taste buds happy with every meal? Look no further as #QuarantineCooking just got a lot more fun! KFC Home Kitchen...
MUMBAI: Momspresso.com is India’s largest user-generated content platform that allows women to express themselves through different formats including text, audio, and video across ten languages. It...
MUMBAI: In response to Covid2019 pandemic, The Times of India has appealed Indians to make and wear their own masks at home with their #MaskIndia movement....
MUMBAI: Stay home but stay fit, come what may! Gyms, like all public places, were also shut due to the restrictions on account of Covid2019. However,...
NEW DELHI: Which marketer doesn’t know about the theory of lipstick effect? Tracing its roots to the great depression of 1929, the theory substantiates that glum...
Over the past few weeks, we have all witnessed adverse effects of the Covid2019 pandemic. In order to flatten the curve, a nationwide lockdown was declared...
Even as it promotes physical interface, the exhibitions industry has always had an intrinsic rapport with digital platforms. There is consensus that digital is the way...
Collectively, we are facing possibly the biggest crisis and turning point in history. This is going to significantly impact the landscape of business, and most importantly...
MUMBAI: Leading snacking company Mondelez India has launched a limited-edition Cadbury Dairy Milk ‘Thank You’ bar in recognition of the generous spirit of the country’s unsung...
MUMBAI: Wash your hands with sanitiser or soap and running water for 20 seconds. Unless you were living under a rock, this is an advisory the...
MUMBAI: Indiantelevision.com organised a virtual roundtable with the theme ‘Survival at its best.’ The enriching and insightful discussion was moderated by Anil Wanvari, Founder, CEO &...
MUMBAI: The Advertising Standards Council of India (ASCI) has called out popular brands like Kissan Ketchup (HUL), Bajaj Pulsar (Bajaj Auto Ltd) and Oxylife (Dabur) for...
MUMBAI: Britain-headquartered confectionery giant Cadbury has done its first major rebranding in 50 years for its flagship Cadbury and Dairy Milk bars, reveal several international reports....
As a global leading shoe company, Bata feels responsible towards all its stakeholders including the communities in which it operates across countries and regions. This is...
MyTeam11-One of India’s leading fantasy sports platforms have stuck to their motto of innovating and offering their user base with something new as they announced the...
MUMBAI: With the rise of the Global Pandemic of COVID19, there is an extreme shortage, surge pricing, and public hoarding of the N95 Masks and other...
In 1980, Casio released the Casiotone 201, its first electronic keyboard. The keyboard enabled musicians of any age, budget or skill level to explore and play...
MUMBAI/NEW DELHI: With the whole country at a standstill because of the Covid2019 crisis, there is hardly anything that seems positive to businesses across the spectrum....
NEW DELHI: Wednesday morning sent tremors of despair across the country as the news of the untimely demise of Bollywood actor Irrfan Khan broke out. The...
MUMBAI: The stay-at-home mandate has changed the behaviour and attitudes of many Indians. Indians who were born and brought up asking for 'dhaniya' or 'mirchi' free...
MUMBAI: Paisabazaar.com has announced the launch of its new brand film, ‘We will come out stronger’. The film is dedicated to India’s MSME sector, which has...
Muthoot Pappachan Group (popularly known as Muthoot Blue) today announced its unique initiative #WomenBeTheChange, with the initial order of 100,000 masks made by women. Sharing his...
India's leading digital payments and financial services platform, Paytm today announced that it has raised over Rs. 2 crore for its ‘Feed My Initiative’. The company...
MUMBAI: Dentsu Aegis Network has announced the promotion of Haresh Nayak as Posterscope Asia Pacific president, in addition to his current role as managing director of...
MUMBAI: BasicFirst Learning OPC Pvt Ltd has appointed industry stalwart Vineet Mehrotra to take over the position of chief executive officer. Mehrotra comes aboard with a...
Mumbai: The founders of Chimp&z Inc have launched Yellophant Digital to provide digital marketing solutions to startups and SMEs in India. Headquartered in Mumbai, the agency...
MUMBAI: Ogilvy Worldwide CEO and chairman John Seifert has announced his plans of departure from the agency, after 41 years of service, via an internal memo...
In today’s landscape, most brands are experiencing marketing budget cuts and looking for more affordable and result-oriented channels like programmatic advertising which can deliver an impeccable...
MUMBAI: Even in a lockdown, the show must go on, even if it means cutting down your exenses. With cash crunch being a problem across the...
MUMBAI: Burger King India partnered with Delhi Police to distribute burgers to children in orphanages and community clusters amidst the current Covid2019 crisis. The Don...
Even while under the COVID-19 lockdown, India’s leading digital media entertainment company Pocket Aces is continuing to find innovative ways to create new content to keep...
The Empire State Building (ESB) today announced the launch of #HeroesShineBright, a weeklong campaign to thank every person putting their lives on the line to save...
MUMBAI: Scatter, leading content marketing company, has won the Salesforce blog management mandate. As their content partner, Scatter will help localize Salesforce India’s blog presence using...
Leading edu tech platform Bada Business which offers valuable skills to help entrepreneurs scale up their enterprises is witnessing a surge in popularity as entrepreneurs seek...
MUMBAI: Full service digital agency The Small Big Idea has added two leading regional-focussed brands, ZEE Punjabi and ZEE Biskope, to its growing list of clientele....
How has the Coronavirus affected the global luxury industry? How can luxury companies emerge stronger, more innovative and purposeful after the battle against the Coronavirus has...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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