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National: Continuing the streak of offering the most experiential and innovative events to its riders, Harley-Davidson India recently hosted India’s first-ever live virtual Eastern H.O.G. ®...
Mumbai: Mumbai based Publicist, Vishakha Mota and Digital Marketeer, Zohair Shaikh turn entrepreneurs during the lockdown launching the futuristic Marcomm Agency, Brand Sentry. With passion at...
NEW DELHI: Personal care appliances brand Vega has forayed into the cosmetic brand with the name SERY. The company launched its product through e-commerce channels including...
NEW DELHI: The growing demand for wellness and health products with the rising rate of Covid2019 has increased the demand for hand sanitisers. The size of...
Mumbai: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the Online Reputation Management (ORM) and Digital...
MUMBAI: 82.5 Communications is pleased to announce the appointment of Sangeetha Sampath as group creative director – Bangalore. Sangeetha's appointment is effective June 22 and she...
New Delhi: 'Trip Now, Travel Later’ is a film about the relentless human spirit, the forever wandering mind, a film of hope. The video was created...
In a bid to revitalize & strengthen its brand equity, Weikfield Foods Private Limited, famous for its Custard Powder & Pasta; announced a comprehensive repositioning strategy...
NEW DELHI: Muthoot Finance has entered into a unique partnership with RED FM to launch a series of real-life inspirational stories that break stigmas around gold...
New Delhi : Cornitos, the Made in India Nachos brand launches the #CornitosFilmyFlovurs campaign. The campaign created on Cornitos popular category Nachos Crisps, is pivoted on...
MUMBAI: The first ever ‘LIONS CREATIVITY REPORT OF THE DECADE’ saw Ogilvy Mumbai ranked as the highest most creative agency of the decade among all Indian...
MUMBAI: Mahindra Lifespace Developers Ltd, the real estate and infrastructure development arm of Mahindra Group, today announced that it has appointed Viral Oza as chief marketing...
NEW DELHI: Social media platforms, which were a boon for brands, seem to have turned into a bane now. After consumer product giant Unilever announced that...
NEW DELHI: There is no denying that the lockdown has taken a toll on everyone, but it has also taught people how to reconnect with family...
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 June and 19...
NEW DELHI: “I love New York!” “Plop, plop, fizz, fizz, oh what a relief it is.” “Flick your Bic.” Recognize any of these jingles? All of...
NEW DELHI: The ongoing Covid2019 crisis has stressed the world economy, healthcare facilities, and human movement across the globe. One of the worst-hit countries, India, has...
NEW DELHI: Celebrating the pathbreaking, inspiring, and world-class creative work in the field of advertising, Cannes Lions, in association with WARC, has launched its “Lions Creativity...
NEW DELHI: Home appliances player Godrej Appliances today launched new products and aims to reach full production facility from August onwards. The company shared that the...
NEW DELHI: Seagram’s 100 Pipers’ The Legacy Project recently won then Bronze Pencil in Design, for the best use of illustration to bring an idea to...
NEW DELHI: Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network (DAN), has promoted Indrajeet Mookherjee, erstwhile executive vice president, to the...
NEW DELHI: L’Oréal today launched its new sustainability program “L’Oréal for the future”, laying down the Group’s latest set of ambitions for 2030. In the context...
NEW DELHI: PhonePe, India’s leading digital payments platform, today announced that it has partnered with ICICI Bank on UPI multi-bank model giving its users the option...
MUMBAI: As the country tries to plot a safe return to work and a restarting of the economy, the short- and long-term effects of the pandemic...
NEW DELHI: The lockdown, although necessary, has deprived us of a lot of things we love doing. The past few months have kept us locked up...
NEW DELHI: India’s retail industry has been badly hit due to Covid2019. The last three months have resulted in no revenue for a majority of fashion...
NEW DELHI: After beauty standards and the flawed idea of "fair is beautiful" caught the limelight amid the #BlackLivesMatter protests in the US, brands have taken...
NEW DELHI: Procter & Gamble (P&G) is a widely-recognised face in the FMCG world with products scattered across the globe. It's not surprising that it has...
SEEDS, a leading humanitarian organisation that has worked extensively on every major disaster in the Indian Sub-continent, announced joining of the Start Network, today. A group...
Viviana Mall, a well-known ‘destination mall’, to celebrate its seven years of providing a recreation space to the public has organised a week-long activities and events...
NEW DELHI: The 2020 Cannes-Do Awards ceremony will be hosted at the Palais des Festivals in Cannes, in partnership with the Mayor of Cannes, who has...
NEW DELHI: Digital transformation by Micro, Small and Medium Enterprises (MSMEs) has traditionally lagged behind the expected growth curve. As per Zinnov Consulting, out of the...
NEW DELHI: The world is still in the thick of a raging pandemic, which is continuing to take its toll on humanity, but not many are...
NEW DELHI: The realm of digital marketing has grown much beyond the porticos of Google, Facebook and Amazon, with advertisers becoming eager to experiment with the...
NEW DELHI: Hindustan Liquids Pvt Ltd, the sole exclusive importer of Perrier in India, has appointed Kaizzen, a leading independent public relations & digital agency, with...
MUMBAI: Brooke Bond Taj Mahal, the premium tea brand recently launched the concept of live online Indian classical music concerts featuring gifted Indian classical musicians serenading...
MUMBAI: Media Mantra has been awarded the PR mandate for The Esports Club. Media Mantra will manage The Esports Club’s media duties, strategic PR, and reputation...
MUMBAI: Lavie, a premium lifestyle brand launched in 2010, has established itself as one of India’s leading handbag brands. As the new decade begins, Lavie is...
NEW DELHI: Mirum has appointed Kalpesh Patel as director of martech services. Besides leading the Salesforce practice, Patel will also lead other areas of practice such...
MUMBAI: The Covid2019 pandemic has brought with it changes in the consumption of services and work culture. While work from home and social distancing has become...
NEW DELHI: After battling the worst impact of global lockdown ensued by Covid2019 in the current year, the global economy will embrace a positive future in...
NEW DELHI: The Ayush ministry has asked Patanjali to immediately stop promoting and advertising its Covid2019 drug, Coronil, until such claims have been examined. Yoga guru...
The second season of Feeding 10 Billion starts 23rd June, 2020.The show highlights the importance of better food systems for the environment, sustainability, nutrition, and health,...
MUMBAI: During the months of March and April 2020, ASCI investigated complaints against 533 advertisements, of which 115 advertisements were promptly withdrawn by the advertisers on...
Currently a community of 21K members and growing every day, with a reach of over a million, Kool Kanya is a safe space for women to...
NEW DELHI: On World Music Day, Spotify India launched an innovative Twitter campaign #PlayThis. The idea centers around the twitterverse discovering playlists by using any emoji...
MUMBAI: On 19 June, in an unexpected turn of events, the municipal corporation of greater Mumbai (MCGM) refused to waive off the licence fees even if...
NEW DELHI: In a bid to promote new age Indian brands across segments such as food, consumer durables, electronics, fashion, FMCG, etc., IAMAI has set up...
The global catastrophe has transformed our lives and the way we intend on carrying our livelihoods forward. As a country we have been on a rocky...
NEW DELHI: Several mid-size or larger markets are expected to witness a decline of more than 20 per cent in the advertising economy this year, including...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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