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NEW DELHI: In a first of its kind partnership, one of South India’s most preferred and favorite coffee brand, Levista Instant Coffee is on-board as ‘Official...
KOLKATA: Former Zee Studios PR lead Samarpita Samaddar joins Bumble as India PR director. Based in Mumbai, she will lead the brand's communications strategies in India....
NEW DELHI- Indian multinational group Balkrishna Industries Ltd (BKT Tyres) will sponsor six Indian Premier League teams, including reigning champions Mumbai Indians, in the upcoming edition...
NEW DELHI: Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has won the media mandate for Lionsgate Play in India. As their full form AOR,...
MUMBAI: Madison Media has been appointed as the Media AOR for home textile solutions provider, Welspun. The agency will handle the entire media mandate including print,...
he Board of Control for Cricket in India has brought CRED, an online credit card bill payment platform, as the official partner for Indian Premier League...
NEW DELHI: Recording the worst slump since India started releasing quarterly GDP data in 1996, the Indian economy contracted by 23.9 per cent in the month...
NEW DELHI: Religare Health Insurance announced that it has changed the name of its health insurance subsidiary to Care Health Insurance. Despite the name change, all...
NEW DELHI: Expanding beyond the 3000-odd pin codes that it serves today with its delivery channels, Baggit will soon be touching more than 25,000 areas with...
NEW DELHI: Motivator India has won the media mandate for India's first industrial-scale high-quality milk collection and supply platform, MilkLane. This relationship will start from handling...
Mumbai: First Partners, an award-winning premier communications firm, today announced that it has won the public relations mandate of Vedanta Limited –Aluminium & Power Business. Vedanta...
NEW DELHI- Dentsu Impact has elevated Ajit Devraj and Anupama Ramaswamy to the role of managing partners. The duo will continue to report into Soumitra Karnik,...
NEW DELHI: As the government imposed strict lockdown restrictions for close to three months, the print industry was one of the worst-hit. If various reports are...
NEW DELHI: The merging of age-old agrarian myths and traditions with the commercial realities of today, the festival of Onam is a happy celebration for the...
NEW DELHI- The Covid2019 situation has utterly changed the marketing dynamics in the last five months, whether it’s a B2B or B2C company, everyone is trying...
NEW DELHI: Apart from the brands and services available in shop shelves and in brick and mortar stores, a slew of players in the digital ecosystem...
MUMBAI: The Advertising Standards Council of India (ASCI) has named Manisha Kapoor as its new Secretary-General. From September 1, Kapoor will take over ASCI’s secretariat responsibilities,...
NEW DELHI: The world of advertising and marketing is going through a massive transformation as the new normal of the pandemic-era syncs in. A business that...
MUMBAI: IT and networking major Cisco has promoted Prerna Suri as head of communications, southeast Asia as of August 2020. She joined Cisco from Facebook as...
NEW DELHI: Myntra has appointed bollywood actress Kiara Advani, as its brand ambassador and nationwide celebrity endorser. Her mass appeal as a talented actor and fashion...
NEW DELHI- Former Hotstar VP marketing and user growth Nitin Agarwal has joined Purplle.com as a chief marketing officer. He will be in charge of Purplle’s...
NEW DELHI- Rebel Foods has launched a new campaign for Faasos. As part of #BoreNoMore, the company focused on its signature wraps which are a meal...
NEW DELHI: While the onset of the great Indian festive season with Onam might not have been the exact point of revival for the beauty and...
MUMBAI: Mukesh Ambani, Asia’s richest man, can add another sobriquet to his name: that of India’s undisputed – means undisputed – Retail King. Today, his Reliance ...
MUMBAI: The Indian Premier League governing council (IPL GC) announced India’s largest learning platform Unacademy as official partner for IPL beginning with the 2020 edition which...
NEW DELHI: Full service carrier, Vistara has released its first-ever in-flight safety video that will be displayed in its brand-new Airbus A321neo and Boeing 787-9 Dreamliner...
NEW DELHI: Social media has emerged as one of the most powerful tools in elections. All the political parties are making the utmost use of social...
NEW DELHI: Fantasy sports platform Dream11 hit the headlines in early August when its bid of Rs 220 crore for the title sponsorship of the Indian...
NEW DELHI: As we step into the post-pandemic era, beauty and lifestyle brands are hopeful of witnessing another ‘lipstick effect’ to boost up their dwindling cash...
Sensodyne, the leading sensitivity toothpaste from GSK Consumer Healthcare has launched the next phase of its popular brand campaign that makes you fall in love with...
The pandemic has brought in massive changes in the way we live. Social distancing, work-from-home, online schooling, virtual events etc. are all visible changes that are...
NEW DELHI- As consumers increasingly demand inclusivity, transparency and authenticity, beauty & lifestyle companies across price points are overhauling their operations, product assortments, and marketing tactics...
MUMBAI: Creative digital marketing and media solutions agency, FoxyMoron, has promoted Prachi Bali as national head, client partnerships. In this role, Bali will be handling the...
NEW DELHI – Global sports brand Puma has elevated Shreya Sachdev as the head of marketing & strategic Initiatives. In addition to her current role of...
NEW DELHI: Rajasthan Royals has signed TV9 Bharatvarsh as the principal partner for the upcoming edition of the Indian Premier League, scheduled to be held in...
NEW DELHI: While the world is still struggling to understand how to take their day-to-day activities online, IBM India was already one step ahead as it...
DELHI: Mondelez India, the makers, and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Bournvita, Oreo, etc., has expanded its morning snacking...
As India continues to open up from the pandemic-imposed lockdown, several brands are looking at meaningful ways to make a renewed entry into the lives of...
South Asia’s leading esports company NODWIN Gaming today announced that the Fall Season of the 5th edition of its flagship tournament — ESL India Premiership 2020...
NEW DELHI- Samsung Electronics has appointed Inderpreet Singh Sethi as head of marketing communications for the visual device category (TV and audio devices). He updated his...
NEW DELHI: E-commerce platform Snapdeal has expanded its nationwide logistics network. It has by opened eight new centres at manufacturing hubs that are located across cities...
NEW DELHI- Update Geotarget, India’s only regional-focused, narrowcasting TV advertising free-to-air platform, has promoted Prabeer Patankar as head of national sales. In his new role, Patankar...
Gozoop – India’s leading independent digital-first communication company has announced appraisals for its employees. In these unprecedented times, while most companies are cutting costs and laying...
It is a little baby in the FMCG space, but its safe, natural, toxin-free personal care products have helped Mamaearth take rapid steps and get noticed...
NEW DELHI- For the past few days, Rupal Patel Datta aka Kokilaben from a TV serial Saath Nibhana Saathiya has been trending on social media. The...
MUMBAI: White Rivers Media, an independent, full-service digital creative agency established in 2012, has been announced as the social media, creative and digital marketing partner for...
NEW DELHI- INCA, GroupM’s brand-safe influencer marketing solution roped in Sophia, a human-like robot from the house of Hanson Robotics as its brand ambassador. Sophia will...
NEW DELHI – The year 2020 has witnessed its fair share of upheavals. As India continues to battle with the impact of a pandemic, a sense...
MUMBAI: TheSmallBigIdea has been appointed as WarnerMedia’s social media agency for HBO and WB, the global media and entertainment company’s two English-language movie channels in India....
NEW DELHI: Martech sounds like quite a jargonistic word to many. But, put simply, it is the tech stack run by backroom geeks in glasses who...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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