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MUMBAI: Protinex, the leading nutritional supplement brand from the house of Danone, has awarded its creative duties to DDB Mudra, following a multi-agency pitch. DDB Mudra...
New Delhi, September 21, 2020: We are often torn between the choices to go for a fitness band or a smartwatch. So now we have for...
First Partners, an award-winning premier communications firm, has been accorded the PR mandate and annexed the Agency on Record (AOR) for FAITH (Federation of Associations in...
After six years of its establishment in 2014, Dentsu Aegis Network has decided to rebrand itself as Dentsu International. Agency CEO Toshihiro Yamamoto announced the news...
NEW DELHI: Apart from God, Indians worship cricket icons and Bollywood stars. On most occasions, all that a brand has to do is stick a product...
Linc Pen, a leading stationery player in India, in its twenty-fifth annual general meeting disclosed that the brand had spent nearly Rs 44 crores in advertising...
INDIA: The sweet battle of Cadbury inventors has finally come to an end. Mondelez India, the makers and bakers of some of India’s leading snacking brands...
Last week, Flipkart, a leading online etailer, started tweeting on its official twitter handle without using the alphabet ‘F’. Some of the words in its tweets...
Mumbai: GroupM and Facebook have come together to launch an industry-first media playbook for advertisers and marketers to adapt to the dramatic change in consumer behaviour...
NEW DELHI: Havells India has announced its entry into the refrigerator segment under its consumer durable brand – Lloyd. The company will also double the range...
MUMBAI: Ceat Tyres has signed Bollywood superstar Aamir Khan as its brand ambassador for two years. As part of an integrated marketing campaign, Aamir Khan will...
According to ECD, when buying a smart television in India, you need to consider several factors such as size, operating system and the picture resolution. Apart...
NEW DELHI: Cricket is the by far the best media vehicle for any brand if it intends to connect with masses at a pan-India level. The...
NEW DELHI: Ahead of the festive season, Myntra announces Bollywood actress, Disha Patani, as its brand ambassador to further consolidate its strong position in the massive...
Harley-Davidson will shut down manufacturing and sales operations in India as part of its restructuring exercise under ‘The Rewire’ programme, the US-based motorcycle maker announced on...
Ikea, a global furniture and home furnishing brand, is promoting its sleep range products with clever print and outdoor campaign and positions itself as sleep expert....
MUMBAI: Aakash Educational Services (AESL), has appointed ace cricketer Yuvraj Singh as its brand ambassador. The cricketer will promote the company and its various brands including...
NEW DELHI: While the industry battles arguably one of the most challenging issues of modern times, Prachi Bali has been promoted as the national head for...
MUMBAI: The Advertising Club has been curating many idea exchange and awards platforms that celebrate extraordinary creative work. Abby Awards presented by The Advertising Club is...
NEW DELHI: Vedanta Group has roped in MK Razdan, former CEO and editor-in-chief of PTI as a senior advisor- corporate communications team. He will be based...
Mumbai: HDFC Life Insurance Company, one of India’s leading life insurance companies, signs an official sponsorship agreement with Sportskeeda for IPL 2020. With the sporting world...
MUMBAI: ‘Who buys a transistor radio in the times of iPods and apps?’ Well that was the narrative until 2015. Then came Saregama’s Carvaan which shattered...
NEW DELHI: India’s first brand of subscription eco-friendly home cleaners, The Better Home, has partnered with Bollywood actor, UN Environment Goodwill ambassador, UN Secretary General’s SDGs...
Mumbai: In a bid to strengthen its long-standing partnership with the T20 franchisees, Kansai Nerolac Paints (KNPL), one of the leading paint companies in India will...
NEW DELHI: Acer India, the PC brand, has roped in Bollywood actor Sonu Sood as its brand ambassador. The actor will be seen endorsing the brand's...
NEW DELHI: Max Life Insurance Company has unveiled its latest ad campaign with Royal Challengers Bangalore. Featuring ace players of the team in a geared up...
NEW DELHI: Ten years ago, if someone told you that you could create your own virtual sports team and win money, you would have laughed off...
NEW DELHI: As the country gets ready to kickstart the festive season through cricket, BharatPe, India’s leading merchant payment network, is all set to invigorate the...
New Delhi: Criteo has released its Holiday Report 2020 highlighting key trends in the online e-commerce industry in the much-awaited festive season including Rakshabandhan, Big Billion...
KOLKATA: Pocket Aces, India’s leading digital entertainment company, unveiled new branding for its talent management division, labeling it “Clout”.Clout, which means the ability to influence, will...
The newly elected executive council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products,...
NEW DELHI: Ashish Bhasin, president of Advertising Agencies Association of India( AAAI) has handed over charge of AAAI to Publicis Groupe’s CEO south Asia, Anupriya Acharya,...
NEW DELHI: GroupM-owned outdoor agency, Kinetic India co-chief executive officer (CEO) Charanjeet Singh Arora has resigned from his position. He is currently serving his notice period...
NEW DELHI: Bajaj Pulsar has been a trailblazer in changing the face of the Indian motorcycle industry singlehandedly, with its unique communication and product line-up. And...
NEW DELHI – CarDekho has launched its newest TV campaigns ‘The everyday hero’ championing the cause of personal mobility. As people have got accustomed to the...
NEW DELHI: The pandemic has proven to be a boon for the edtech brands helping them clock more downloads and bag new subscribers. Students, across age...
NEW DELHI: On 19 September, the newspaper readers were in for a surprise as there was not one but two Times of India newspapers at the...
NEW DELHI: Great Learning has launched its first multi-film ad campaign featuring brand ambassador, Virat Kohli. The campaign consists of a series of ad films titled,...
NEW DELHI: CRED, a high-trust community of creditworthy individuals, merchants and institutions, has come on board as the official partner of the most awaited event of...
NEW DELHI: Policybazaar.com has launched its new television campaign “AapKiSideHai”. The ad campaign features Policybazaar’s brand ambassador, Akshay Kumar, highlighting the brand's promise of embracing a...
MUMBAI: Harish Thawani, the founder of Nimbus and Neo Sports is one mean competitor who loves the mental battle the game of chess provides. Are there...
Mumbai: PHD, part of Omnicom Media Group, has roped in Monaz Todywalla as its new chief executive officer for India. Prior to joining PHD India, Monaz...
Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation, has...
NEW DELHI: Whirlpool of India, a subsidiary of Whirlpool Corporation, world’s leading kitchen and laundry home appliance company, signs official sponsorship with ESPNcricInfo for IPL 2020....
NEW DELHI: In a move to bolster its digital transformation and brand experience offering, 22feet Tribal Worldwide, part of the DDB Mudra Group, has appointed Amrit...
NEW DELHI: It does not seem to be tiring of its partnership with the IPL. Leading Indian tyre maker Ceat has been associated with the world’s...
NEW DELHI: Having spent more than 17-years of his professional career with DDB Mudra Group, Aditya Kanthy is very proud of two things; the amazing work...
NEW DELHI: Cadbury Dairy Milk has partnered with Mumbai Indians as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou”...
NEW DELHI: We are living in a new normal and the idea of heroes in the field has got redefined in the past six months as...
NEW DELHI: Stylam, a leading laminate company, has come onboard as Associate Sponsor for Kings XI Punjab for the upcoming season of the Dream11 Indian Premier...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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