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Trending short video app Changa, launched recently by Gurugram-based tech firm BITCS, has added yet another feather in its cap by introducing a slew of stunning...
NEW DELHI: The next big market is beyond metros’. Non-metros, rural, tier 1, 2, & 3 are driving the next wave of consumption in the country....
NEW DELHI- Pidilite Industries Ltd CEO, special projects Chandramouli Venkatesan passed away on October 6 after a prolonged battle with pancreatic cancer. He was 54. Fondly...
MUMBAI: MediaCom has been appointed as Uber’s global media agency of record. The agency, which currently holds the account in the US and Australia, will expand...
NEW DELHI- Essence, a global data and measurement-driven media agency that is part of GroupM, has appointed Monica Bhatia as the company’s managing director for Singapore....
MUMBAI: Personal care brand Nivea is foraying into the face wash segment with its new range of Milk Delights Face Wash. With the launch of its...
NEW DELHI: Rabindranath Tagore described the fragrance of autumn as one of shiuli flowers and incense. But the poet forgot one little thing – for Bengalis,...
NEW DELHI: Amidst Covid2019 pandemic, India's biggest e-commerce platforms, Flipkart and Amazon, have tightened their belts in readiness for the festive fervour. Tensions are running high...
NEW DELHI: As India gears up for the festive season, e-commerce major Amazon India has announced its annual Great Indian festival to commence from 17 October....
NEW DELHI: With a clear commitment to helping clients bolster their sales across digital markets and marketplaces, Omnicom Media Group (OMG) has announced the official launch...
NEW DELHI: Celebrated advertising professional and founder of Canco Advertising Ramesh Narayan has recently been conferred the IAA Inspire Award — honorary lifetime membership. The award...
Leading FMCG player Marico stated in its quarterly report that the brand has upped its advertising spends in Q2 FY21 (July, August, September 2020) to pre-Covid...
NEW DELHI: Things have changed significantly since Premjeet Sodhi first ventured into the media planning and marketing industry. Strategy has undergone a sea change – from...
NEW DELHI: Slow braised with the choicest of ingredients, infused with flavourful spices and presented like poetry on a plate – a karela (bitter-gourd) would still...
NEW DELHI: Groww, a mobile-first investment platform, has launched a new ad campaign targeting first-time investors and millennials. Through its campaign, Groww aims to capitalize on...
NEW DELHI: Women’s shopping destination Nykaa Fashion is now wooing men with the launch of men’s fashion category on its website and app. This is the...
NEW DELHI: Myntra is teaming up with Max Fashion, one of the largest fashion retailers in India, to make your festive season shopping spree even more...
NEW DELHI: Herbal soap brand Medimix has opened its innings as the official SkinFit and hygiene partner of two-time Indian Premier League (IPL) champions, Kolkata Knight...
Bengaluru: This festive season, over 100,000 Amazon-enabled local shops, kiranas and neighbourhood stores from across India have geared up to serve customers. More than 20,000 offline...
BENGALURU: On the eve of World Smile Day, wellness brand The Himalaya Drug Company rolled out its flagship social impact initiative, Muskaan, to spread awareness about...
NEW DELHI: Fantasy cricket app Gamezy has come up with Naya Zamana V/S Purana Zamana ad campaign starring brand ambassador KL Rahul to usher the game...
NEW DELHI: Advertising has evolved into an enormously complex form of communication, with literally thousands of different ways for a business to get a message to...
NEW DELHI: Today marks the one hundred fifty first birth anniversary of the father of the nation, Mahatma Gandhi. The uniquely pivotal role he played in...
NEW DELHI: Handwash brands have been making a merry this year as the Covid2019 induced pandemic has increased the health and hygiene concerns for the people....
IPL 2020, one of the most awaited events finally started on 19th September 2020 in the UAE. This year's IPL came as a respite to eager...
MUMBAI: Panasonic life solutions India, a wholly-owned subsidiary of Panasonic Corporation, has appointed Tetsuyasu Kawamoto as the company’s managing director. Taking the reins from Vivek Sharma,...
NEW DELHI: Somany Home Innovation, makers of ‘Hindware Appliances’ and one of the leading players in auto clean chimney segments in India, has introduced its breakthrough...
NEW DELHI: Havas Media Group India has entered into a strategic partnership with Tribes, a leading integrated OOH, retail, and activation agency. This alliance is designed...
NEW DELHI: Dentsu International has now entrusted Gautam Mehra, currently CEO, dentsu Programmatic & chief data officer, dentsu – South Asia, with the additional charge of...
NEW DELHI: From Bollywood to cricket. That’s the path fintech brand BharatPe is taking. Bharat Pe, which is positioned as the one stop shop for the...
NEW DELHI: How do you create excitement around a classic shoe? Well you could take a page out of sportswear company Reebok India. Well, you work...
IMPHAL: RB, under its flagship Dettol ‘Banega Swasth India’ in partnership with Primus Partners has launched a unique life skills program for kids, 'Birds and Bees...
NEW DELHI: Langoor Havas a digital agency made of creative technologists has won the digital transformation mandate for the Organic Tattva Group, a leading brand offering...
MUMBAI: In the months of June and July 2020, the Advertising Standards Council of India (Asci) investigated complaints against 363 advertisements, of which 76 were promptly...
NEW DELHI: The rising trend of cord cutters and streaming surpassing cables, in many economies, has brought with it a new challenge for the advertising sector...
Making a grand entry in the mid-size 350-500cc motorcycle segment, Honda Motorcycle & Scooter India Pvt. Ltd. today announced its global unveiling of the brand new...
“The Colour of Loss” directed by Mohit Takalkar and translated by Deborah Smith is ready to premiere with Front & Centre, Paytm Insider’s theatre initiative. Front...
NEW DELHI: Ecommerce businesses are having a field time, reaping the benefits of an otherwise massive calamity. More and more people are getting online for shopping...
NEW DELHI: BharatMatrimony, a leading online matrimony player, is known for contextual content during IPL and often rides on topical news. The brand is again back...
NEW DELHI: Dailyhunt, a local language content discovery platform for Bharat, today announced CSK Originals – an exclusive and exciting content partnership with IPL favorites’ Chennai...
NEW DELHI: GoDaddy Inc, a company that empowers everyday entrepreneurs, has launched the second phase of its marketing campaign for India – Bijness Bhai. This campaign...
MUMBAI: Advertising, Marketing and media industry’s apex body – The Advertising Club today announced the Managing Committee for the current fiscal i.e. FY 2020-21 at its...
DELHI: Snacking enhances everyday moments and cricket fans love to munch on something while they are watching their favourite sport. Bingo! is the preferred snacking choice...
NEW DELHI: Great Learning, one of India’s leading ed-tech companies for professional and higher education has appointed Aparna Mahesh as the company’s chief marketing officer (CMO)....
New Delhi: Dell has appointed the brand experience agency VMLY&R as its lead creative agency in India for both the consumer and small business portfolio. The...
Get transported into the Future of Creativity in Augmented Reality all the way from Sydney with Emile Rademeyer, and the Climb to the Top of the...
NEW DELHI: Over the years, IPL has given birth to several big stars who haven’t just entertained the crowds but went ahead to become viral-sensation. The...
The India Chapter of the International Advertising Association (IAA) has appointed Megha Tata as its new president. She is the MD of Discovery South Asia and...
NEW DELHI: iD Fresh Food has come up with a new campaign #MadeWithLove. The campaign depicts iD as an integral part of the Indian family. We...
NEW DELHI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has strengthened their market position by aptly using their expertise and...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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