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Category: MAM

  • Oppo India sparks festive glow with Tum Jagmagao featuring Ranbir Kapoor, Jitendra Kumar

    Oppo India sparks festive glow with Tum Jagmagao featuring Ranbir Kapoor, Jitendra Kumar

    MUMBAI: Now here’s a campaign that truly rings in the light from within! Oppo India has unveiled its festive brand film ‘Tum Jagmagao’, featuring Ranbir Kapoor and Jitendra Kumar, in a celebration that goes beyond diyas and decorations, straight into the glow of self-discovery.

    Through cinematic storytelling, the film follows Ranbir as he returns to his childhood home for a rushed Diwali visit, only to rediscover himself through forgotten memories, friendships, and the warmth of family. What begins as a hurried holiday turns into a gentle reminder that the brightest light often comes from within.

    In true Oppo fashion, technology plays a starring role. The Oppo reno 14 5G Diwali edition and F31 pro plus 5G weave seamlessly into the story, helping capture those fleeting festive moments and keeping loved ones close through crystal-clear calls. With its heat-sensitive colour-changing technology, the reno 14 Diwali edition even reflects the festive hues of the season, inspired by mandala art and peacock motifs.

    “Tum Jagmagao reflects Oppo’s belief that technology should empower people to live fully and shine from within,” said Oppo India head of product and digital marketing Sushant Vashistha. “The Reno and F31 series are not just devices, but companions that help capture and relive life’s brightest moments.”

    For Ranbir Kapoor, the campaign strikes an emotional chord. “It captures the joy of rediscovering yourself in the little moments that truly matter,” he shared. Co-star Jitendra Kumar echoed the sentiment, calling it a reminder that Diwali’s real magic lies in reconnecting with oneself and those who light up our lives.

     

  • Libas lights up the festive season with festive campaign Roshni

    Libas lights up the festive season with festive campaign Roshni

    MUMBAI: Here’s a fashion story that truly shines from within! Libas, India’s leading ultra-fast fashion brand, has launched its 2025 festive campaign Roshni, a dazzling celebration of light, power, and the divine energy that every woman carries within.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Libas (@libasindia)

     

    Much like its name, Roshni (meaning light) glows with symbolism, honouring women as the embodiment of the Devi, balancing strength with grace. Drawing from Indian history and timeless tales, the campaign weaves mythology and modernity into one luminous narrative.

    The accompanying festive collection captures that same spirit: flowy silhouettes, intricate embroidery, and sequinned details that sparkle with understated glamour. Crafted in plush velvet and silk, the pieces radiate regal charm, with prices ranging from Rs 2,000 to Rs 7,000. Think florals, shimmer, and everything that lights up the festive mood.

    Speaking about the campaign, Libas head of marketing Nisha Khatr said, “With Roshni, we wanted to capture the true essence of the festive season: joy, strength, and light. India has always been a land of Devis, and this collection embodies that duality: gentle yet fierce.”

    Available across Libas’ app, website, leading e-commerce marketplaces, and offline stores, Roshni invites women to celebrate not just the sparkle around them, but also the glow within.

    Because this festive season, as Libas reminds us, light isn’t just something you see. It’s something you wear. 

  • Asian Paints turns ‘Mera wala blue’ into ‘Meri wali blue’ for women in blue

    Asian Paints turns ‘Mera wala blue’ into ‘Meri wali blue’ for women in blue

    MUMBAI: Talk about a fresh coat of inspiration! Asian Paints has added a vibrant twist to its iconic Mera wala blue with the launch of Meri wali blue, a heartfelt campaign celebrating India’s women cricketers and the fans who bring the game to life from their living rooms.

    Part of the brand’s ongoing Har ghar blue narrative, the new film beautifully captures how cricket, while played on the pitch, truly lives in Indian homes, in the cheers, emotions, and shared pride that colour every household blue.

    Conceptualised by FCB Kinnect and directed by Good Morning Films, the film traces the journey of a blue jersey, from a tailor’s careful stitching to a young girl’s gleeful cry of “Meri Wali Blue” as she spots her hero Harmanpreet Kaur’s number on it. The message is simple yet stirring: India cheers for India Wala Blue.

    The campaign extends Asian Paints’ deep association with cricket, following its smart integrations during the India vs England series and Asia Cup earlier this year. The brand has painted itself firmly into the nation’s sporting story. This time, by championing the rise of women’s cricket and the growing chorus of fans rallying behind it.

    Asian Paints Ltd MD & CEO Amit Syngle said, “Cricket brings families, friends, and neighbours together. With Meri Wali Blue, we’re proud to celebrate India’s women cricketers, whose grit and grace continue to inspire millions.”

    FCB Kinnect CEO Rohan Mehta added, “Building on an idea that’s shaped culture and giving it fresh relevance is powerful. With just one word, Meri Wali Blue carries hope and belief for generations of women athletes.”

    As group executive creative director Yogesh Mani Pradhan put it, “It’s not just an ad,  it’s a rallying cry for today, turning nostalgia into a new cultural moment.”

  • TVS Capital Funds raises the bar with dual leadership elevations

    TVS Capital Funds raises the bar with dual leadership elevations

    MUMBAI: Talk about compound interest in talent! TVS Capital Funds has announced the elevation of Suraj Majee and Ravi Krishnan to the role of principal, recognising their long-standing contributions and leadership within the firm’s investment and finance divisions.

    For Suraj Majee, who joined the private equity firm in 2016, it’s been an impressive climb from analyst to principal. Now leading from the front in the Investments team, he has been instrumental in shaping TVS Capital’s strategy in the financial services sector. “It’s been a deeply fulfilling journey growing alongside the firm and partnering with inspiring next generation entrepreneurs,” he shared, adding that he looks forward to supporting the creation of enduring businesses in financial services.

    On the finance front, Ravi Krishnan S, now principal and deputy CFO, moves up from his previous role as vice president. Known for his sharp financial stewardship and commitment to governance, he has strengthened the firm’s operational and compliance frameworks. “It’s been a privilege to experience the strength of values and ethics in action while working with such a dynamic team,” Ravi noted.

    Commenting on the elevations, managing partner Krishna Ramachandran,  said, “At TVS Capital Funds, we are deeply committed to nurturing internal talent. Suraj’s entrepreneurial spirit and Ravi’s strategic clarity truly reflect our values and vision of building enduring businesses.”

    With over Rs 5,000 crore under management across its funds, Chennai-based TVS Capital Funds has built a 17-year legacy of backing India’s next generation entrepreneurs in financial services and technology. As the firm continues to invest in people as passionately as it does in businesses, these dual promotions signal that growth at TVS Capital isn’t just financial, it’s foundational.

  • Phoenix Marketcity Chennai ignites Diwali euphoria

    Phoenix Marketcity Chennai ignites Diwali euphoria

    MUMBAI: Talk about elemental energy! Phoenix Marketcity Chennai is turning up the festive heat with ‘Euphoria – A celebration of sorts,’ a Diwali bash that promises to set every sense alight this Sunday, 12 October.

    The city’s favourite lifestyle destination is embracing the theme of The Five Elements- Earth, water, fire, air and ether transforming its space into a living, breathing spectacle of lights, music and couture. Expect no less than a fashion-meets-fantasy showcase where glamour flows as freely as festive cheer.

    Headlining the evening is Dino Morea, who will blaze the runway as celebrity showstopper in a grand fashion presentation curated by Prasad Bidapa. Soulful singer Charu Semwal will lend her voice to the vibe, setting a perfect tone for the night’s visual symphony.

    Guests can also revel in theatrical performances, carnival dancers and immersive displays, ensuring that every corner of the venue hums with celebration. And what’s a festival without feasting? The event’s gourmet spread, inspired by the five elements, promises flavours as dynamic as its décor.

    With its mix of style, sound and sensory delight, Euphoria is poised to be Chennai’s showstopper event this Diwali, where fire meets fashion, air meets artistry, and celebration is truly in its element.

  • Unit Linked Insurance Plans Explained: How Do They Actually Work for Investors?

    Unit Linked Insurance Plans Explained: How Do They Actually Work for Investors?

    Balancing security and growth is one of the hardest choices investors face. A savings account may feel safe but earns little. Equity investments may offer growth but can be volatile. Insurance protects families but doesn’t grow wealth. A Unit Linked Insurance Plan, commonly called a ULIP, was created to bring these threads together. It offers life cover alongside investments in financial markets, giving you both protection and the chance to build wealth in a disciplined way. But how does this combination actually work? Let’s explore the features and long-term value of ULIPs in detail.

    The Structure of a ULIP

    When you commit to a ULIP, you are essentially entering into a dual contract:

    1. Insurance protection: A part of your premium secures life cover, which means your family receives a payout in case of an unfortunate event.

    2. Market-linked investment: The rest of your premium is channelled into funds chosen by you, these may be equity, debt or hybrid funds.

    This structure ensures you don’t have to choose between insurance and investments. Instead, your money works simultaneously on both fronts.

    How the Premium Really Flows

    The flow of money inside a ULIP is transparent but layered:

    . Deductions upfront: Charges such as administration, mortality (for insurance cover) and fund management are deducted. These ensure the plan remains sustainable.

    . Investment allocation: The remaining portion is used to purchase units in your chosen funds. These units are priced according to the Net Asset Value (NAV), which changes daily.

    . Value accumulation: Over time, as the NAV rises or falls, the value of your portfolio grows.

    . Benefit payouts: On maturity, you receive the fund value. If the policyholder passes away, beneficiaries receive either the sum assured or the fund value, whichever is higher.

    This clear mechanism makes it easier to track exactly how your money is working within the plan.

    The Role of Flexibility

    Unlike traditional policies, ULIPs are built with flexibility in mind:

    •    Choice of funds: You decide how much exposure to equity or debt you want and this can change over time.

    •    Switching options: Most ULIPs allow you to switch between funds during the policy term, often without tax consequences. For example, if markets turn volatile, you could move from equity to debt.

    •    Top-ups: Extra contributions beyond the regular premium are allowed in many ULIPs, giving you a chance to invest more when income grows.

    •    Partial withdrawals: After the lock-in period (usually five years), you can withdraw funds without having to close the policy.

    This flexibility makes ULIPs adaptable to life’s changing needs.

    How ULIPs Fit into Different Stages of Life

    •    Early career: With lower mortality charges at a younger age, a larger portion of premiums goes into investments. This creates long-term growth potential.

    •    Family-building years: At this stage, the protection element matters more. ULIPs balance this by continuing to invest while also securing dependents.

    •    Approaching retirement: The switching option allows you to gradually shift from equity to debt, reducing volatility as you near important financial milestones.

    This life-stage relevance is what makes ULIPs more than just a generic investment product.

    Key Benefits for Investors

    1. Dual advantage: Protection for your family alongside wealth creation.

    2. Goal orientation: Perfect for long-term objectives like retirement planning, education funding or building assets.

    3. Liquidity when required: Access partial funds after the lock-in, useful for emergencies.

    4. Tax efficiency: In many regions, premiums and maturity benefits qualify for tax advantages, subject to local laws.

    5. Transparency: Regular statements and NAV tracking help you stay informed about your investment.

    What Investors Should Keep in Mind

    ULIPs do involve charges such as premium allocation, administration, mortality and fund management. While these reduce the investible amount in the early years, the impact lessens as the policy matures. Staying invested for the full term is key to unlocking maximum value.

    Patience and consistency are the cornerstones of a successful ULIP strategy. Short-term exits don’t allow the dual benefits of compounding and protection to play out effectively.

    Making a Thoughtful Choice

    Before buying a ULIP, reflect on:

    . What financial goals you are targeting.

    . The tenure you can commit to.

    . Your risk appetite—whether you prefer higher growth potential or stable returns.

    . The flexibility and charges of different ULIP offerings.

    To make this easier, most insurers provide tools such as an ULIP calculator. Enter your premium, tenure and fund choice to estimate how your investment might grow and whether it aligns with your objectives.

    Final Thoughts

    A Unit Linked Insurance Plan is not just another financial product. It is a structured framework that allows you to secure your loved ones while building wealth through disciplined, market-linked investing. Its adaptability, transparency and dual purpose make it a valuable part of modern financial planning.

    By understanding how ULIPs work and by staying invested for the long term, you can turn them into a cornerstone of your financial journey: one that combines peace of mind with the promise of growth.

  • Rivals unite to shape Mumbai’s creative future

    Rivals unite to shape Mumbai’s creative future

    MUMBAI: In an industry known for cutthroat competition, Mumbai’s ad world hit pause on rivalry for one night of pure creative synergy. Portfolio Night 2025, hosted by BBDO, DDB Mudra Group and TBWA India, wasn’t just about portfolios; it was about passion, purpose, and a pinch of personality.

    Organised by The One Club for Creativity, the global event gathered students, recent grads and young professionals for a high-energy evening of one-on-one portfolio reviews. In fast-paced 15-minute sessions, hopefuls met top creative directors, got real feedback, and maybe even their big break.

    DDB Mudra CCO Rahul Mathew, called it a necessity, not just a vision. “Our only real asset is talent. Events like this help us find, mentor and protect it, and that benefits everyone.

    Each participant faced multiple rounds of reviews, rated on ideas, execution, originality, variety, consistency, presentation, and yes, attitude. But it wasn’t all critique and scorecards; it was also about connection.

    FCB Group India digital creative partner Kartikeya Tiwari, said he looks beyond the basics, “I look for courage and personality. Most portfolios are skilful, but what stands out is soul.”

    For FCB Group India CCO Neville Shah, the future needs boldness, “Some portfolios were too perfect. We need work that surprises us, that makes us say, ‘What is this?’”

    Meanwhile, Leo Burnett national creative director Vikram Pandey (Spiky), found hope in the next generation’s openness to technology. “The ones embracing AI are the ones shaping the future. AI won’t take jobs, people who use AI well will.”

    Among the buzzing crowd was Shivani Unnikrishnan, a student at École Intuit Lab, who left the night inspired, “It was our first time, and we learned so much. Meeting creative directors gave us new perspectives and confidence.”

    At the close of the evening, Kareena and Sumit were crowned Mumbai’s All-Stars. They will now represent the city in the global All-Star programme, competing with winners from around the world. A final win could take them to New York City for a week-long, in-person workshop.

    In the end, though, every participant walked away richer, with sharper insights, stronger networks and a renewed sense of creative confidence. Because at Portfolio Night, even rivals agree on one thing: when creativity wins, everyone does.

  • AI transforms storytelling as FICCI FRAMES sparks a creative dialogue

    AI transforms storytelling as FICCI FRAMES sparks a creative dialogue

    MUMBAI: Artificial intelligence didn’t just enter the chat, it rewrote the entire script. At FicciFrames 2025, the session The AI-Powered Media Revolution brought together some of the sharpest minds shaping India’s digital future. What unfolded was not just a tech talk, but a lively, layered dialogue on how AI is blurring the lines between human creativity and machine intelligence.

    Moderated by NDTV’s Abira Dhar, the panel featured Kamolika Gupta Peres, vice president at Autodesk; Shweta Bajpai, director of global business group at Meta India; Bharath Ram, CEO of JioStar; and Siddharth Shekhar, director of Youtube and partnerships at Google India. Together, they painted a compelling portrait of an industry in flux, one that’s shifting from “lights, camera, action” to “data, algorithm, imagination.”

    Bharath Ram opened with a distinctly Indian optimism. “India doesn’t just adopt technology, it adapts it,” he said, highlighting how JioStar’s AI innovation is home-grown and hyperlocal. “Our teams think in Hinglish, dream in code, and build for Bharat.” With AI now powering recommendation engines, dubbing tools, and predictive analytics, he said the focus is on making tech intuitive for every kind of viewer from rural smartphone users to urban binge-watchers.

    Meta’s Shweta Bajpai brought the creator’s perspective, describing AI as “the invisible hand that now guides discovery.” Over 50 per cent of what users see on Instagram today is AI-recommended, she shared, adding that engagement time is up by 7 per cent on Instagram and 6 per cent on Facebook. “It’s not just about clicks anymore,” Bajpai said. “It’s about chemistry between people and the content they didn’t even know they wanted.” She noted that thanks to AI, small-town entrepreneurs and regional creators are finding audiences that once felt unreachable. “Creators from Surat, Kochi, and Indore are building national fandoms powered by algorithms that understand local flavour.”

    Google India’s Siddharth Shekhar widened the lens, calling AI “the great equaliser” for India’s next billion users. “Technology can’t just be smart, it must be inclusive,” he said. Google’s partnership with the Maharashtra government, using AI to improve agriculture, education, and healthcare outcomes, exemplifies that mission. He also revealed that YouTube has paid Indian creators over Rs 21,000 crore in the past three years, a staggering indicator of how the creator economy has matured. “Every vlogger, musician and stand-up comic is now a micro-entrepreneur,” he said.

    Autodesk’s Kamolika Gupta Peres brought an artist’s insight into the mix, describing how AI is democratising design. “Today, a student in Nashik with a laptop can create visuals that once needed an entire studio,” she said. AI tools, she explained, are not replacing artists but accelerating their ideas. “It’s like having an assistant who never sleeps and never runs out of coffee.”

    But amid all the tech euphoria, the panel didn’t ignore the elephant in the algorithm ethics. Deepfakes, misinformation and bias in machine learning models were hot topics. Shekhar noted that Google’s SynthID watermark system helps label synthetic or AI-generated content, a key step towards building public trust. Bajpai added that Meta now tags AI-generated posts and allows users to flag potential fakes, a move designed to balance creativity with accountability.

    As the discussion veered towards the emotional limits of AI, Bajpai dropped a memorable line: “AI understands patterns; humans understand irony.” The audience chuckled, but the point stuck creativity still needs a pulse. Peres echoed that sentiment, reminding the room that technology is a tool, not the tale. “AI can help tell stories faster, but the human imagination still gives those stories heart,” she said.

    The conversation turned lively again when Dhar jokingly asked whether AI might someday win a Filmfare Award. Ram was quick to reply, “Only if it learns how to deal with Indian censorship!” Laughter rippled through the room, but behind the humour lay a serious undertone the growing need to rethink content regulation in the AI era.

    As Ficci Frames marked its 25th year, the panel felt symbolic, a moment where India’s creative and tech powerhouses came together to imagine the next quarter-century. From scriptwriting bots to personalised ad targeting and real-time dubbing, AI is already changing how entertainment is produced and consumed.

    Still, as Shekhar concluded, “The future of storytelling will be co-written part human, part machine.” Or as Dhar signed off wryly, “If my phone starts recommending my next question, I’ll know AI has truly taken over.”

    From boardrooms to bedrooms, algorithms are now the new auteurs. And if FICCI Frames 2025 proved anything, it’s that the story of Indian media’s future just like AI itself has only begun to write its first draft.

  • Royal Stag goes large with AI festive greetings

    Royal Stag goes large with AI festive greetings

    MUMBAI: AI, aye, captain! This festive season, Seagram’s Royal Stag packaged drinking water is taking celebrations to the next level with an AI twist. Its new campaign, Celebratelarge – Hum Hain Generation Large, Humaara Har Celebration Large, turns the art of wishing into a tech-powered experience, with none other than Rohit Sharma helping India “live it large.”

    Unveiled in Gurugram, the campaign reimagines how the country swaps festive greetings. Using regenerative AI and advanced voice synthesis, fans can now create personalised video messages featuring Rohit Sharma himself,  transforming a simple wish into a hyper-real moment of connection.

    Adding another layer of sparkle is a 3D Festive Map, an AR-driven visual playground that captures the vibrancy of India’s celebrations. Meanwhile, India’s T20 captain Suryakumar Yadav steps in with curated festive tips spanning gifting, food, fashion and music, making every celebration feel a touch grander.

    The campaign is also teaming up with Gaana to amplify the festive mood through music. “Festivals in India are about culture, expression and togetherness, and music makes these moments even more special,” said ENIL CEO Yatish Mehrishi. “This collaboration reimagines celebrations through creativity and innovation, encouraging today’s generation to live large.”

    Consumers can craft their own personalised greeting with Rohit Sharma and even win ICC T20 World Cup tickets by visiting royalstagliveitlarge.com. True to its name, Royal Stag’s latest campaign doesn’t just celebrate festivals, it celebrates them large.

  • Own less, live more: Bytepe redefines phone ownership

    Own less, live more: Bytepe redefines phone ownership

    MUMBAI: Time to swipe right on freedom! Bytepe, India’s first tech subscription platform, is turning the smartphone game on its head, offering a flexible, affordable, and stress-free way to own the latest devices.

    Founded by serial entrepreneur and ex-Flipkart leader Jayant Jha, Bytepe lets consumers access the newest Iphone 17 series with a simple monthly fee, lower than traditional EMIs, complete with yearly upgrades and 100 per cent one-time damage protection. Users pay only for what they use, with options to upgrade, return, or continue ownership at the end of 12 months, and even enjoy up to 50 per cent assured buyback if they choose upfront payment.

    “After years in India’s consumer electronics industry, I’ve seen how long EMIs and outdated devices frustrate customers,” said Bytepe founder & CEO Jayant Jha. “With Bytepe, we’re not just making premium tech affordable, we’re putting choice and control back in the hands of consumers.”

    The subscription model is refreshingly simple: pick a phone, pay a flexible monthly fee, and upgrade annually. Bytepe EMI options cater to both credit card and non-credit card users, ensuring wide accessibility. With no hidden fees, zero lock-ins, and the latest devices at your fingertips, Bytepe is redefining what it means to “own” in a fast-moving world.

    As India’s tech-savvy consumers seek smarter ways to stay current, Bytepe is leading the charge, making luxury technology lighter on wallets, better for the environment, and always up to date.