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Mumbai: With its vision ‘Built For Now’, YAAP, a new-age specialized content design, discovery & distribution company, has won over 20 new businesses and 4 awards...
NEW DELHI: Dolby Laboratories has released a new campaign in India – Dolby Everywhere, aimed to educate consumers about the Dolby difference available in the living...
NEW DELHI: Martech start-up HockeyCurve Technology Labs has won the account of Mobile Premier League (MPL), the fantasy gaming platform with more than 60 million users....
NEW DELHI: Taking the humble peanut and elevating it to suit classic and contemporary taste buds, Bikano has introduced Peanut Ball, another mouth-watering offering from its...
NEW DELHI: Avinash Shenoy has joined Tilt Brand Solutions as senior business director. He makes the move from Social Beat, where he was last serving as...
New Delhi: A large part of the Indian economy depends on the small and medium enterprises that are present in every nook and corner of the...
Mumbai: Essence, a global data and measurement-driven media agency that is part of GroupM, today announced that it has been awarded integrated media agency of record...
NEW DELHI: China-based global smart device brand Oppo has announced the appointment of Damyant Singh Khanoria as its new CMO for India operations. In his new...
NEW DELHI: Homegrown sanitary pad brand Paree has associated with Zing TV’s No.1 fiction show Pyaar Tune Kya Kiya as their title sponsors. The integration with...
NEW DELHI: Orient Electric, part of the diversified $2.4 billion CK Birla Group, has expanded its fans range with new variants in line with robust demand...
NEW DELHI: The World Wildlife Fund terms water scarcity as a threat to 1.1 billion lives around the globe, and the UN too has urged governments...
Barco, a global leader in professional visualization and collaboration technology, has developed the innovative and transparent ecoscoring, a comprehensive way to measure the environmental impact of...
MUMBAI: The Covid2019 pandemic has triggered a definite shift in the consumer and business landscape. The advertising and marketing industry has had to quickly adapt to...
NEW DELHI: Former Enormous Brands strategist Rahul Tekwani has launched his own venture, Branding Edge Strategic Communications and Advisory. The agency will focus on developing a...
New Delhi: Honda India Power Products Limited (HIPP), a leading manufacturer of power products in India, has completed 35 glorious years of its operations in the...
Mumbai/ London: iNSTRUCKO, an EdTech Company, is the world’s first one-to-one language learning platform using storytelling methods. iNSTRUCKO is committed to provide high-quality tailored language lessons...
NEW DELHI: Online video editing platform InVideo has appointed Siddharth Sharma as its new chief technology officer. An IIM alumnus, Sharma has contributed to the growth...
New Delhi: Over two decades ago, a unique brand entered India with a promise to change the way we perceive beauty and uplift millions of lives....
NEW DELHI: Saurabh Varma along with two other co-founders – Rakesh Hinduja and Vandana Verma – launched his own martech agency Wondrlab in November this year....
NEW DELHI: Prega News has launched its latest TVC featuring newly-signed brand ambassador Anushka Sharma. In the film themed #PregaNewsMeansGoodNews, Sharma talks about that special moment...
NEW DELHI: D2C personal care brand Mamaearth has appointed Korra as its creative and content partner. Korra won the mandate in a multi-agency pitch competing against...
NEW DELHI: Sakshar Media, a 360 degrees public relations firm, has won the PR & Marketing mandate for The Biryani House. Sakshar Media will supervise an...
NEW DELHI: Global pharmaceutical brand Lupin has appointed Shweta Munjal as vice president and head of corporate communications. Prior to this, she was with Nayara Energy as...
NEW DELHI: InterMiles has brought on Ashish Dhruva as senior vice president – marketing & customer engagement. Prior to joining InterMiles, Dhruva had a 13-year long...
NEW DELHI: It was in 1492 that Columbus, with his three ships – the Nina, the Pinta, and the Santa Maria – set out from Spain...
New Delhi: The Reserve Bank of India has approved the re-appointment of Uday Kotak as the managing director and chief executive officer of Kotak Mahindra Bank...
NEW DELHI: Mobile manufacturer Vivo has shared the findings of the second edition of ‘Smartphones and their impact on human relationships 2020’, a study that showcases...
NEW DELHI: HDFC Life has launched the #Decision2Protect, a customer testimonial-based campaign that intends to showcase the need for term plans through the stories and experiences...
NEW DELHI: As part of its acceleration strategy in e-commerce, L’Oréal has made a minority investment in US-based social selling platform Replika Software through its corporate...
Mumbai: Concept Public Relations India (part of the Concept Communications Group), has recently bagged the communications mandate for Epigamia after a competitive, multi-agency pitch contested by...
NEW DELHI: Former global revenue head for Oyo Gaurav Ajmera has joined Gurugram-based healthcare start-up Pristyn Care as head of business growth. He will be responsible...
India: Kaizzen, India’s leading independent Public Relations and Digital Agency has won the PR mandate for the Ed-Tech firm Talentedge, the pioneers of ‘Live & Interactive’...
NEW DELHI: The retail industry was steadily growing, till the pandemic brought an abrupt paradigm shift in the consumer sentiments, affecting the industry in an unprecedented...
NEW DELHI: One of the founding members and former president of Mullen Lowe Lintas, Syed Amjad Ali has announced the launch of his own start-up –...
NEW DELHI: Sleepwell is ending 2020 on a positive note with its new campaign. It is spreading the message of welcoming 2021 by encouraging customers to...
NEW DELHI: Advertising informs. It generates awareness, entertains; less often than not – if one goes by harsh cynics – leads to a buy decision, and...
NEW DELHI: One may have heard of underarm bowling in cricket, but underarm advertising has to be a first. In the latest, Rexona has partnered with...
NEW DELHI: SBI has launched a campaign titled #KhushiyanOnEMI to promote its EMI through debit card facility. Through this facility, consumers can make high ticket purchases...
NEW DELHI: Tata Tea Gold has initiated a hyperlocal strategy to its marketing, shifting the needle from not just celebrating ‘India pride’ but to also evoking...
NEW DELHI: In the times of social distancing and digital evolution, when millennials are spending a substantial amount of their time on the internet, brands are...
NEW DELHI: Incense sticks are a big part of India’s culture. People use them to offer their prayers to the gods and deities they believe in....
NEW DELHI: Chivas India has launched its latest digital campaign ‘Celebrate Within’ to revive the true meaning of celebration. The campaign features five eminent personalities who...
New Delhi: APL Apollo Tubes Limited (APL Apollo), one of the leading branded steel tubes manufacturers, has launched ‘Apollo Mechanical’, a wide range of Low Diameter...
Mumbai: India’s leading fashion and beauty destination, Shoppers Stop has launched an epic extravaganza, ‘Goodbuy 2020’ that will witness the finest activations and series of engagements...
NEW DELHI: PharmEasy, the online medicine and healthcare ordering app, has launched a new three-film campaign called ‘DanceEasy’, which reiterates that ordering medicines on the platform...
New Delhi: India Workplace Equality Index (IWEI), a comprehensive benchmarking tool for LGBT+ inclusion at the workplace, has recognised DDB Mudra Group in its list of...
NEW DELHI: Personal care brand Mamaearth has appointed Essence, part of GroupM, as its integrated media agency. The account will be managed out of Essence’s Delhi...
NEW DELHI: Embattled FMCG Dabur India, whose flagship product Dabur Honey was at the centre of a controversy after failing the NMR purity test, is now...
NEW DELHI: GroupM has elevated Adam Gerhart as Mindshare global CEO, effective January 2021. He brings to the role global experience with multinational brands, including a...
NEW DELHI: United Spirits has appointed Hina Nagarajan as MD & CEO, with effect from April 2021. She takes over from Anand Kripalu, who has been...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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