GURUGRAM: The article is inspired by the great recent occurrences in Brandsville and published in the interest of all creative thinktanks in our fraternity. WhiteHatJr lost...
Checkbrand, an online sentiment analysis company today announced the data about online sentiments of top movie stars in the country. This is the first quarterly analysis...
NEW DELHI: Gemius Design Studio has bagged the creative and digital mandate for TheRealB, the apparel brand by Binal Patel. The account was won after a...
NEW DELHI: Japanese automaker Nissan has announced it will hike prices of its vehicles in India by up to 5 per cent across models from next...
NEW DELHI: Whirlpool of India, a subsidiary of Whirlpool Corporation, has assigned its digital mandate to Pulp Strategy. The mandate covers markets in SAARC countries like...
LUDHIANA: Bonn has always surprised consumers with its exciting range of offerings during the festive season. As we gear up for Christmas and New Year, the...
NEW DELHI: Agriculture is the primary source of livelihood for about 58 per cent of India's population. Farmers put food on our table, clothes on our...
New Delhi, 21 December 2020: Skootr, India’s foremost ‘Premium Managed Office Space’ provider today announced the launch of its new brand identity. Skootr will now have...
NEW DELHI: Platform-first martech startup Wondrlab has appointed Sandesh Shetty as lead integration director – west, experience platform. He will report to Wondrlab co-founder and managing...
This year has been difficult for most with the majority of the year going in adjusting to the new demands of a new world. CRED, keeping...
NEW DELHI: The marketing world has been in a state of constant flux for the past few years. There are emerging trends and technologies popping up...
Almost a month after launching a 4G LTE Mifi router S-4GMR, country’s leading security and surveillance solution provider Secureye has now introduced S-4GWL, a 4G LTE...
Love McDonald’s but too lazy to browse through multiple platforms. Well! McDonald’s India – North and East is making ordering food super easy. McDonald’s has introduced...
NEW DELHI: Indian marketing services group RK Swamy Hansa has promoted Hansa Customer Equity (Hansa Cequity) co-founder and CEO S Swaminathan as executive director – group...
MUMBAI: Dr. Fixit has launched a new TVC featuring actor Amitabh Bachchan, which aims at educating consumers about the importance of complete waterproofing in the construction...
NEW DELHI: Enrich Salon has appointed Vivek Bali of Sephora-fame as its CEO. The beauty industry leader has been brought on board to transform and scale...
NEW DELHI: ITC Classmate has launched Origami notebooks, the first in the series of engagement-based notebooks under its Classmate Interaktiv series. Aimed at encouraging students to...
NEW DELHI: With their latest campaign #DearWinter, VMLY&R India and Marico’s hair-nourishment brand Parachute Advansed Hot Oil address the love-hate relationship that women have with winter...
Mumbai: Tata Motors has announced a price hike across its commercial vehicle range, effective 1 January, 2021. The steady rise in material and other input costs,...
NEW DELHI: The ongoing pandemic has brought about many changes to the world of live broadcast. Live sport events around the world, like the IPL 2020,...
Mumbai based startup Coolberg known for its premium zero alcohol beers, today announced the launch of its new beverage line ‘Cranito – Fizzy Cranberry’. Cranito is...
NEW DELHI: Adding a fillip to India’s burgeoning food tech industry, Zomato has recently entered a strategic partnership with InCred, one of the leading fintech lenders...
NEW DELHI: Capital Foods, the parent company of Ching's Secret and Smith & Jones brands, has named Navin Tewari as its new MD and CEO. Tewari...
NEW DELHI: Global appliance company Electrolux has appointed Omnicom Media Group (OMG) as its media agency of record in APAC and MEA. The appointment sees OMG...
NEW DELHI: This year, with the ongoing pandemic, many industries took a hit from production to supply as well as marketing but this did not deter...
NEW DELHI: After three decades of operations, Eureka Forbes Ltd has unveiled a new brand positioning. A new vision, mission and logo have been introduced to...
Ayushakti, one of the leading and most trusted ayurvedic health centers around the world, co-founded by Ayurveda expert Dr. Smita Naram has noticed an upward trend...
Fueling the growth of competitive esports in the country, India’s leading esports and game streaming platform, Loco, in an industry-defining move announces its partnership with video...
NEW DELHI: Dentsu International has announced the merger of its celebrity, influencer, and sports marketing division C’Lab with its global branded content division The Story Lab...
New Delhi: 2020 has been an extremely challenging year for the advertising industry — in the wake of the pandemic, marketing budgets were slashed, teams had...
NEW DELHI: Pepsi been focusing on the reduced prices of its SKUs in its new ad campaigns. During the IPL, the brand released #BadiPepsiBadaSwag campaign with...
NEW DELHI: As the world moves to the digital space in overwhelming numbers, people have several questions about opportunities to make money online. Contrary to public...
MUMBAI: Consumer requirements from their painting partners have evolved dramatically due to the ongoing pandemic. From finalising the perfect shade combinations, to following all the safety...
NEW DELHI: Standard Chartered Bank recently launched its #HereForGood campaign, featuring brand ambassador Anushka Sharma, which represents the bank's belief of going beyond banking to do...
NEW DELHI: The pandemic seems to be behind us. Though it hasn’t really disappeared, a slight ray of hope and safety has emerged from the talks...
NEW DELHI: Godrej Ezee liquid detergent is back with the eleventh edition of Ezee Hugs, an initiative aiming to provide warmth to underprivileged children during harsh...
Mumbai: Tata Motors, along with its channel partners, has launched the ‘Go Green’ initiative in line with its commitment to environmental sustainability. Under this initiative, Tata...
MUMBAI: Bringing the thrill of popular music festivals home, Gobble, a lifestyle channel by Pocket Aces, has created a cocktail anthem for Bacardi NH7 Weekender in...
New Delhi: Soft Bank Group’s former senior director Asia communications and public affairs Paroma Roy Chowdhury is joining Dream Sports as chief communications and advocacy officer....
Bengaluru: redBus, India’s largest bus ticketing platform, is bringing the holiday cheer early for countless bus travellers this year, by announcing its ‘Download Cash festival’ which...
NEW DELHI: GSK Consumer Healthcare has launched the first campaign for their denture care brand, Polident, in India. The ‘Eat, Speak & Smile with Confidence’ campaign...
NEW DELHI: Caffeinated personal care brand mCaffeine has launched India’s very first coffee bean-shaped bathing bars. Coffee Bathing Bars, an array of caffeine-based soaps, mark mCaffeine’s...
New Delhi: Wavemaker India today announced that it has retained media duties for Perfetti Van Melle. Wavemaker has been furthermore entrusted with integrated media duties for...
NEW DELHI: Over the years, Cadbury 5 Star has come up with a few memorable campaigns that immediately lights the bulb of brand recall among consumers....
NEW DELHI: With over 530 million people connected to the world wide web and counting, India has the second-largest internet user base in the world today....
NEW DELHI: To mark the 20th anniversary of its flagship product- Activa, Honda Motorcycle and Scooter India in association with dentsu One, has launched a special...
MUMBAI: Following a competitive multi-agency pitch, Tonic Worldwide has bagged the social media mandate for Warner Music India. This follows Warner Music Group’s expansion plans in...
NEW DELHI: Mumbai City FC has signed on global technology leader Cisco as its official network technology partner. Cisco will feature on the club's matchdays in...
New Delhi,17th December, 2020: Leading media relations agency Teamwork Communications Group has marked its 11th milestone year, displaying stupendous growth in business and workforce despite a...
Mivi, a homegrown electronics brand, today launched its first Made in India product. ROAM 2 which is the upgraded version of its highly successful product ROAM...

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