ITV

Category: MAM

  • Navstar Media to acquire Beijing Broadcasting and Television Media Co

    Navstar Media to acquire Beijing Broadcasting and Television Media Co

    MUMBAI: Chinese television content provider Navstar Media Holdings, Inc. has entered into an agreement to acquire operational control and 70 per cent ownership interest of content and production company Beijing Broadcasting and Television Media Co., Ltd.

    Navstar also announced the appointment of Yang Wenquan to its board of directors.
    During the past five years, Beijing Media has produced approximately 10,000 hours of television programming, including TV series, movies and specials. The company currently produces approximately 500 hours of programming per year for CCTV.

    “This acquisition is another step in our strategy to further build upon our content development capabilities to take advantage of the growth of China’s media market. Through this transaction, we will strengthen our operating management team, improve our production facilities, expand our distribution footprint and unlock new opportunities to drive our business. We welcome Yang Wenquan to our Board and look forward to working with him and the Beijing Media team as we seek to unlock the full potential of our resources,” said Navstar CEO Don B. Lee.

  • British government asks BBC to adapt to digital era

    British government asks BBC to adapt to digital era

    MUMBAI: The British government has granted the BBC its license fee for the next 10 years, but also asked the broadcaster to adapt those principles to the digital era and that it needs to return to its roots of “informing, educating and entertaining”.

    Suggesting that the corporation should put entertainment at the heart of its mission, these recommendations came in the form of a White Paper on the future of the BBC.

    It also called for the BBC to avoid copycat programming and expensive foreign acquisitions, and confirmed new regulations designed to prevent the BBC from bullying commercial competitors.

    Both the charter renewal, valid until 2016, and the White Paper come just two years after the devastating Hutton Report, which found that the BBC had engaged in irresponsible journalism.

    The paper did lay out some new goals for the BBC. One of them is that the broadcaster should convert to full digital transmission by 2012. Another is that the BBC’s programs and websites should be of high quality and engaging.

    According to media reports, the report also commends the announced goal of BBC director general Mark Thompson to cut 4,000 jobs and re-invest the resulting £355 million a year in savings back into programming.

  • MediaPost’s conference in the US looks at the efficacy of the net as a media solution

    MediaPost’s conference in the US looks at the efficacy of the net as a media solution

    MUMBAI: American publishing firm MediaPost which provides news and information to media and advertising professionals, is organising a conference OMMA Hollywood: Internet
    2006: The 100 per cent solution.

    The event for the business of online media, marketing and advertising takes place from 27 to 28 March 2006 in Los Angeles. The rash of technology innovations and content syndication deals over the past year, coupled with consumer adoption of broadband, DVRs, VOD and an unwavering insistence on media control, are taking the shape of an infrastructure the forward thinking people in the media industry had predicted.

    More than a communications platform, a channel for parking a given percentage of media budget, and a content viewer in homes and offices, MediaPost says that the Internet is now becoming what it was meant to be – the distribution channel for all media.

    Media Post adds that OMMA Hollywood embraces the desire online content producers, marketers and advertisers have for learning about the radical shifts in technology like Ajax, RSS, and video on demand. These marketers will leave OMMA Hollywood with the tools to integrate these technologies into their future business plans and make their businesses more profitable.

    Speakers will talk about the trends that are reshaping online advertising. ABC Television Group executive VP, digital media Al,bert Cheng will be kicking off the conference by presenting: Content 2006: Online’s Breakout Session.

    Denuo president Nick Pahade will challenge the audience by speaking about the theme of the conference and expo – Internet 2006: The 100% Solution?

    Networking site Myspace.com’s chief marketing officer Shawn Gold will offer his take on Marketing to the Online-Everywhere-Always Consumer.

    More than 50 people will address the general audience and as part of track sessions on media, marketing, advertising and online publishing. The tracks are designed to cover programme themes of search, behavioural targetting, podcasting, gaming,
    advertising and email marketing.

    MediaPost chairman and publisher Kenneth Fadner says, “All of our presenters share a forward thinking philosophy when it comes to online marketing and advertising innovations. MediaPost has committed to delivering an event that provides real value to our loyal audience of advertising and media
    professionals.”