ITV

Category: MAM

  • PR firm The Communique to shut shop; promoter Kalra to join Rajshri Media

    PR firm The Communique to shut shop; promoter Kalra to join Rajshri Media

    MUMBAI: Public Relations firm The Communique will close operations on 31 March. This is in the wake of the company’s proprietor, media person Nitin Kalra’s decision to join Rajshri Media (P) Limited as VP-content sales and marketing from the next financial year.

    Kalra will join Rajshri Media on 1 April. Rajshri Media is the digital company of Rajshri Productions (P) Limited. Kalra has been involved with the company as a consultant – content development since February 2005 and drives the mobile business of the company at present, the release adds.

    The Communique was started in January 2003 as a PR company. During its tenure, the company catered to over 85 clients including Rajshri Productions, Nimbus Communications, CRU India, FreeSpirit Entertainment, T-Series and singer Anu Malik.

    The company’s existing clients, besides others, include Sony Entertainment Television, Universal Music and Pankaj Udhas, states an official release.

  • TV spends show 20% increase to Rs 55 billion in 2005

    Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year gone by. Released by Intellect, a part of the Lintas Media Group, it studies all genres; television, print, radio, internet, cinema, outdoor and gives a break up of the media environment and general media industry trends of last year.

    With data compiled from all over the Indian subcontinent, spanning more than 28 states and seven Union territories, the guide is an all-inclusive take on the Indian media industry and players.

    Lintas Media Group director media services Lynn de Souza said, “Media closed 2005 on a happy note and 2006 promised to be an optimistic year. The total advertising media spends showed a growth of 15 per cent reaching a figure of Rs 159.41 billion. While print continued to hold more than 57 per cent of the total media spends, radio, as a means of advertising saw an increase in the ad spends. Cinema, outdoor, and internet on the other hand capitalised on innovations. In many ways, 2006 will be a year that we can all excitedly look forward to.”

    The total media expenditure mix for 2005 was that of Rs 159.41 billion over 2004‘s Rs 120.71 billion, of which press saw a growth of 14 per cent over 2004 with an expenditure of Rs 90.64 billion in 2005. Internet saw a growth of 35 per cent with its media expenditure standing at Rs 1 billion in 2005 over Rs 740 million in 2004. Radio and Outdoor medium saw a growth of 25 per cent each, with outdoor at Rs 8.55 billion and radio standing at Rs 3.75 billion. All in all, an overall growth of 15 per cent was witnessed in 2005 across all media.

    Of the total Rs 159.41 billion media expenditure in 2005, press share comprised 56.9 per cent, television was 34.7 per cent, outdoor was 5.4 per cent, radio was 2.3 per cent and internet was 0.6 per cent.

    In the first of the series, we take a look at what the Television scenario in 2005 was like.

    Television spends showed a 20 per cent increase to Rs 55.26 billion in 2005 as compared to 2004‘s Rs 46.08 billion. While cable and satellite channels contributed significantly to this growth, DD terrestrial channels too clocked a healthy growth figure. What has fuelled this growth is the sharing of cricket rights and the increasing need for the advertiser to reach smaller towns.

    Television not only saw a continued increase in the number of channels but also in ad spends. TV spends increased by news channels, kids channels, niche entertainment channels, continued to add to the existing channel bouquets.

    Not only TV software but immense progress was seen in the TV delivery systems. DTH, IPTV, digital cable, CAS – all have become a feasible reality now limited only by the government stipulations.

    The Lintas Media Guide mentions that these developments promise to aid faster penetration of satellite channels to the hinterlands and at the same time will enable providing a richer and interactive viewing experience for the upper town populace.

    DTH, on the other hand, too became a reality with DD Direct and Zee‘s Dishtv stepping on the pedal to make available their services to small town and rural areas. Now with the impending launch of the Tata Sky DTH platform, this space will gain further impetus.

    On the programming front, as family dramas lost some charm, multiple offerings amongst news, kids and niche entertainment channels brightened the choice for the viewers. However, there was no respite in the rate at which new channels are being added to the current bouquets from the earlier years.

    According to the Lintas Media Guide 2006, the emergence of niche genres and their success in capturing the interest of the evolving TV audiences has affected the share of the general entertainment genre.

    Advertising avoidance is a globally recognized issue and broadcasters, advertisers and media agencies are all aware of it. However, with TV still being the most suitable media for various brands, there is a spurt in the efforts to go beyond the 30 second commercial. Content creation, in-program placements, integration with ground activities and creating interactivity are some of the different ways in which the advertisers are trying to get the TV viewer exposed to the brand messages.

    The Guide also mentions that there have been feeble or no attempts by the broadcasters to reduce ad-clutter. Unless DTH, CAS and other addressable systems append to the subscription revenue of the advertisers, the ad clutter is set to increase. The ad-clutter (of an average ads seen by any TV viewer per week) stands at 313 ads per week and shows an increase of eight per cent over last year.

    Apart from that, TV research also continued to be a matter of hot debate and AMap, the new entrant in the industry steadily but surely managed to set up a formidable TV measurement panel aiming to be far bigger in sample size than the existing TAM panel. The year 2006 will have TAM and AMap waging an even more pronounced battle of ratings, says the Guide.

    The research users expect a larger sample size, more description variables and faster reporting among other improvements in the research system. This year will be the year to see how Tam responds to the competitive challenge and how the TV measurement system in India develops.

    According to Lintas Media estimates based on indicative market costs, the top category of advertisers on TV in 2004 – 2005 are as shown below:

    According to Lintas Media estimates based on indicative market costs, the top advertisers on TV in 2004 – 2005 are as shown below:

    According to Ficci, television advertising pie is set to increase its share to 51 per cent by 2010 and a lot of this growth is expected through subscription and content syndication amongst other things.

    “We look forward to 2006 as the year for TV to re-orient itself in the areas of multiple delivery platforms, maturing of the niche genres, innovation in advertising and improved TV research,” says the Guide.

    Stay tuned for the next in the series…

  • Rajshri Media to create humorous content for telecom networks

    Rajshri Media to create humorous content for telecom networks

    MUMBAI: Rajshri Media has tied up with humorists, Shailesh Lodha and Navneet Hullad, for the creation and development of humour content for telecom networks.

    The company is in the process of producing exclusive audio and video content, specifically catering to the 100 million plus telecom user base in India, which it says is growing at a rapid pace and is increasingly demanding entertainment ‘on the go’.

    The mobile phone is fast emerging as the preferred device for entertainment, communication and information for this consumer base.

    Rajshri Media MD Rajjat A. Barjatya says, “Humour has always been a big attraction on the cinema and TV screens, in both films and TV shows. With mobile phones evolving into personal entertainment devices and with consumers increasingly consuming entertainment ‘on the move’, the age of ‘made for mobile’ content has arrived.

    “After having studied user habits and consumption patterns on this new medium, we have begun creating a large bouquet of original entertainment content customized for the ‘smallest screen’ in people’s lives. Both Shailesh Lodha and Navneet Hullad are hugely talented artists and we are delighted to be associated with them in our endeavor to brighten up the moods of millions of telecom/mobile consumers in India.”

    Rajshri Media has produced audio and video content with both the artists, which would be made available on wap and voice portals across all leading mobile networks. Short audio and video clips will be available for downloading and/or streaming as ring tones, ringback tones, video clips, audio clips and other innovative products.

  • Tata Teleservices gives customers the ‘Power of Choice’

    MUMBAI: Telecom service provider Tata Teleservices has announced a new marketing initiative the Power of Choice. The aim is to address the varying demands of mobile customers across segments.


    On the CDMA front, Tata Teleservices has introduced a range of handsets coupled with a tariff plan suited to the customer‘s requirements.


    With the flexibility to bundle the handset and tariff plan, Tata Indicom prepaid customers will have a choice of four starter packs, The Go Easy, Go Life, Go Active and Go Max plans. In addition, other benefits include no monthly recharge commitment, attractive SMS and call rates and 100 per cent talktime on all recharge cards.


    Speaking on the launch, Tata Teleservices CEO Darryl Green said, “Through ‘Power of Choice‘ offer, we seek to offer the customer a choice of wide, exciting range of handsets and offers and remove misconceptions that CDMA limits the freedom of choice.”


    In their attempts to market the new offers, Tata Teleservices will advertise using the print medium especially vernacular papers along with TV to create an overall awareness about the details of the plan. Additionally, value added services such as downloadable games for Rs 5, stock information, caller tunes and faith sites are also available, as “there is a huge demand for these services in the pre paid market,” stated Green


    “Coupled with our new offers we also plan to extend our services in Jammu and Kashmir, Assam and the North East and with this, we expect about 1 million new subscribers this fiscal,” he added.


    The handsets available on offer include Indicom Ace, LG 2535, Samsung Hero, Indicom Star, Pantech, LG 6335 and Samsung Wideo handsets whose price range starts at Rs 999.

  • ‘Mid Day’ to launch in Bangalore on its 27th anniversary

    ‘Mid Day’ to launch in Bangalore on its 27th anniversary

    MUMBAI: While Mid Day is celebrating its 27th anniversary with a special issue on 27 June. This year, the anniversary celebrations are doubled as it will also launch in Bangalore on the same day.

    This time, it is not just another anniversary issue that’s coming out. After 27 years of chronicling Mumbai on the move, Mid Day is now on the move as it hits Bangalore as a separate edition.

    An official comminuque states that since Bangalore has a large English-reading middle class, which is out and about during the day and as it also has significant amount of retail advertisers in the market, it makes sense for Mid Day to target Bangalore.

    Mid Day’s Mumbai anniversary is a mega 264 pages issue. It’s the single largest issue in terms of the number of pages that a newspaper has ever done in the country. The anniversary issue has six supplements and each is highlighting fours hours of a day. It will cover Mumbai round the clock at usual places in odd hours and odd places in usual hours, exhibiting the soul of Mumbai.

    Mid Day will also launches its E-paper on the anniversary. www.mid-day.com has gone a whole lot ‘E-sier’ and much more ‘E-xciting’ after undergoing a face lift. The E-paper will be free for the readers.

  • Mobile content, digital lifestyle applications take centre stage in Singapore

    Mobile content, digital lifestyle applications take centre stage in Singapore

    MUMBAI: Convergence has brought together a showcase of overlapping technologies between the media, telecommunications and IT industries at BroadcastAsia, CommunicAsia and EnterpriseIT.

    From infrastructure to deployment, the shows gathered vendors with applications and solutions at different stages of the value chain for convergent technologies such as IPTV, broadcasting to handhelds and mobile entertainment. This year’s events hosted 2,339 exhibiting companies from 67 countries/regions.
     
    A total of 63,814 international attendees, of which 49 per cent were from overseas, saw the latest products and services birthed out of convergence that are expected to change the way consumers and businesses will use and interact with electronic devices. Attendance at this year’s event has increased by five per cent from 2005.

    Singapore Exhibition Services chief executive Stephen Tan said, “The convergence of technology has spawned off a whole new range of exciting digital lifestyle applications many of which were seen on the show floor. Clearly, the focus at this year’s exhibitions is on content for handhelds and the race is on among content providers to come up with new and exciting applications that will enhance mobility for both consumers and businesses. The increase in attendance at BroadcastAsia, CommunicAsia and EnterpriseIT and reflects a surge in industry confidence as convergence becomes reality.”

    Digital lifestyle showcase

    Ericsson showcased a video dating service where one can record a personal video message and send to new acquaintances, and a video karaoke where the user can call to see other singers and rate them as well as sing along to text and music and record it on video.

    On display at NTT Docomo was a technology that allows pet owners to see their pets as well as dispense food into the feeding bowl through their mobile phones. MyHeart by Philips Research Laboratories monitors a person’s health using intelligent biomedical clothes. The data is then sent via a wireless personal area network to a mobile phone or PDA and from there to a health care provider.

    Other mobile lifestyle applications at CommunicAsia included Bidshot – the first ever auction website that allows members to buy, and sell through their mobile phones, XFinance which is a mobile financial management tool which provides an overview of all your income, as well as Xovulation which is a mobile family planning tool.

    At BroadcastAsia, Innoxius Technologies showcased a gadget that turns a PDA into a multi-system mobile digital TV receiver for standards such as DVB-H, DVB-T, T-DMB, DAB and enhanced packet mode DAB standards in various spectrum ranges.

    French exhibitor Visiware launches the first triple-play gaming offer available on TV, mobile and broadband. Games can be played on the TV at home then continued on the mobile or internet. BroadcastAsia also hosted a DVB-H, DMB and Qualcomm’s MediaFLO feature, which demonstrated the capabilities of each standard to bring content onto handhelds.

    Launch pad for international players

    BroadcastAsia, CommunicAsia and EnterpriseIT remain an important platform for international players to reach Asia’s markets. This year, China’s participation at CommunicAsia grew by 45 per cent.

    “Participation in premier industry events, such as CommunicAsia, continue to be a good platform for Huawei to not only reach out to key influencers in the region, but also to deepen our relationship with existing and potential key customers. We have participated in CommunicAsia for more than five years and look forward to next year’s show,” said Huawei Technologies Asia Pacific vice-president Liu Jianfeng.

    The Korean presence on the BroadcastAsia show floor has doubled from last year. Korean Broadcasting Commission technology director Park Jun-Seon said, “Last year’s event was very successful in introducing DMB as one of the latest platforms for convergence services and this year we are here to showcase latest applications available through DMB. BroadcastAsia is a must attend event for breakthrough technologies such as DMB.”

    The exhibitions are seeing strong participation from Europe. The European ICT Pavilion, which was at CommunicAsia for the first time, provided an exciting snapshot of new, leading-edge technologies, products and applications for audio-visual, e-Government, e-health, e-security, and telecommunications.

    A strategic meeting place

    For many exhibitors, BroadcastAsia, CommunicAsia and EnterpriseIT were ideal platforms to showcase their latest offerings, network and meet target buyers.

    “We have found the show to be one of the means to launch and showcase our new wireline and wireless service offerings and solutions to our customers around this region. It is also a very good platform for our executives from across the globe to meet customers in this region and understand their needs so as to better our products for them,” said Ericsson Telecommunications Pte Ltd head of communications (Singapore) Jacinta Ong.

    Echolab was represented at BroadcastAsia two years back through their agents. However, this year the USA-based company considered the event important for them to book a space on their own. Echolab regional sales manager William Gray said, “BroadcastAsia presented us with a wonderful opportunity to reach some countries that are not easy to reach from the USA and also to rope in potential distributors.”

    Commenting on the CommunicAsia Summit, Lucent Technologies Singapore CTO South East Asia region Madhusudan Pandya said, “In-depth discussions on the most exciting and up-to-the-minute technologies, business solutions, and revenue-generating applications made the summit exceptional.”

    “I find CommunicAsia going beyond its name. It has truly become an international event, granting participants the world over to connect and converge more effectively and efficiently in a short duration of three days,” he added.

    Trade visitors armed with a $4.5 billion sourcing budget came looking to purchase the latest products and services and explore potential business alliances.

    “We are here to look at the different types of broadcasting technologies and compare systems to find out which ones will suit us the best. We intend to upgrade our facilities and plan to buy equipment worth millions of dollars,” said Setsiri Trisaksri from the Royal Thai Army Radio and TV, Thailand.

    “I’m a regular visitor here and this is my fourth show in a row. We are looking for small and medium enterprises, which develop niche technology. Here we find these people and we partner with them. We have been very successful in doing that and that’s why we love coming to CommunicAsia. It’s a great meeting place,” said Precision Electronics Ltd India president Nikhil Kanodia.

  • IAA Chairman Joseph Ghossoub is Campaign’s “Man of the Year”

    MUMBAI: The International Advertising Association (IAA) is pleased to announce that Chairman and World President Joseph Ghossoub has been selected “Man of the Year” by Campaign magazine’s Middle East edition.

     

    The award was presented to Ghossoub in Dubai by the editors of Campaign for promoting the Middle East region’s advertising and media industry around the world. Campaign is an ITP publication and a regional outgrowth of Britain’s Campaign magazine.

     

    “I know that I speak for the whole IAA network in congratulating Joe on receiving this great honor. We are always thrilled when our colleagues within the association receive such peer recognition,” said IAA Executive Director Michael Lee.

     

    ” Ghossoub is Chief Executive Officer of The Holding Group (THG), parent company of Team/Young & Rubicam, Intermarkets Advertising, ASDA’A public relations, mediaedge:cia and Wunderman. As one of the Middle East communication industry’s most prominent spokespersons, he has been involved in managing regional and global agencies for over two decades.

    When asked to comment on Ghossoub’s contribution and dedication to the world of advertising, Sir Martin Sorrell, CEO of WPP stated, “We tend to associate awards and honors in the communications industry to specific creative work and products, design, packaging or even jingles, so it is always good to be reminded of the people behind it all. All of us within WPP are very proud that Joseph Ghossoub has been named Campaign’s “Man of the Year”. It is a great honor and truly well deserved.”

     

    Ghossoub joined Team Advertising as Managing Partner and Chief Executive Officer in 1993. In 1997 he and his partners formed THG. Under his leadership, THG has grown to be one of the most successful Middle East communications groups, with offices throughout the Arabian Gulf, the Levant, North Africa and beyond.

     

    Ghossoub took office as Chairman and World President of the IAA in March 2006, coinciding with the start of the 40th IAA World Congress in Dubai. During his term at the IAA, he has worked to open levels of communication across marketing disciplines encouraging the industry to work more closely together.

     

    Previously, he was the President of the IAA United Arab Emirates (UAE) Chapter and in 1996 he joined the IAA World Board and IAA World Council. He was elected International Vice President and Area Director of IAA Middle East North Africa (MENA) in 2000.

    Ghossoub also serves a number of business and educational institutions. He has presided over the Lebanese Business Council and is an advisory council member of the American University in Dubai. In 2003, Ghossoub was appointed as a board member of the Dubai Media Incorporation by the Government of Dubai and most recently he has worked to strengthen cultural ties between the countries of his birth and professional life through the establishment of the Emirati Lebanese Friendship Association.

    Decorated with Lebanon’s highest civilian honor in 2004, Ghossoub is a Knight of the Order of the Cedar, in recognition of his achievements and services towards promoting regional and international understanding and cooperation. In May 2006 he was awarded the Presidency Shield of the Republic of Lebanon in recognition of his role as the Chairman and World President of the IAA.

  • Dr Kasturirangan Appointed Academician of Pontifical Academy of Sciences

    MUMBAI: Pope Benedict XVI has appointed Dr K Kasturirangan, Member of Rajya Sabha and Director, National Institute of Advanced Sciences and, former Chairman of ISRO, as an Academician of the Pontifical Academy of Sciences.

    The Pontifical Academy was founded in Rome on August 17, 1603 to promote the progress of mathematical, physical and natural sciences and the study of epistemological problems relating thereto. The academicians are chosen on the basis of their eminent original scientific studies and of their acknowledged moral personality, without any ethnic or religious discrimination, and are nominated for life by sovereign act of the Holy Father.

    This international and interdisciplinary scientific body is subject to the direct authority of the Supreme Pontiff. The academicians will contribute to the activities of the Academy and attend its Plenary Session during October-November every two years and participate in other scientific matters organised by the Academy.

    Dr Kasturirangan has made immense contribution to the Indian space programme including the development of launch vehicles and satellite technology, application in the areas of remote sensing, communications and education that have greatly benefited the society.

    The Pontifical Academy has about 90 Academicians of which 29 are Nobel Laureates. Dr Kasturirangan is only the fourth Indian to be appointed to the Academy after Dr C V Raman, Prof M G K Menon and Prof C N R Rao.

    The Holy Father will present Dr Kasturirangan the insignia of his appointment at a solemn pontifical audience sometime in the near future.

  • Emvies 2006: Mindshare bags media agency of the year again; O&M picks up Grand Emvie



















    MUMBAI: Mindshare set the Emvies on fire for the second year running, as they bagged the most prestigious award of the evening, the Best Media Agency of the Year, with a total of 113 points.


    Hooting and shouts galore, Mindshare took home six gold awards and nine silvers in total.









    GroupM South Asia COO Vikram Sakhuja and his winning team.

    Commenting on their big win, GroupM South Asia COO Vikram Sakhuja told Indiantelevision.com, “This one is for the team. It is a manifestation of two years of great effort, to be able to write, package and present our work in this manner.”


    The O&M team pocketed the coveted Grand Emvie for their Hutch Delhi Half Marathon campaign. Basking in the glory, OgilvyOne India president Renuka Jaypal spoke about the victory, “To win an integrated award is very fulfilling. We were able to focus on the brand, the product relevance and the customer in a natural way, thus keying in on every touch point.”




    Madison Media bagged The People‘s Choice Award for the Best Case Study Presentation for the Saffola Gold World Heart Day campaign. Madison Communications chairman and MD Sam Balsara reacted to this achievement, “This year the Emvies are bigger and better. We are absolutely delighted especially after winning two media Lions at Cannes 2006. Moreover, given the fact that we have only 25 clients, winning six Emvies is something great!”








    Zee Cinema team

    The Best Media Marketer of The Year silver awards were shared by Zee Cinema for Take a B-R-E-A-K campaign (for the film Mujhse Shaadi Karogi) and Red FM 93.5 for ‘Bajate Raho‘.


    When queried about the strategy that went into making it so successful, Zee Cinema programming head Mohan Gopinath told Indiantelevision.com, “In showcasing a movie, the fun must be extended to relate to the common man, which we were able to do through a built in mechanism such as the Mujhse Shaadi Karogi Contest.”




    In her inaugural speech, Ad Club Bombay president Kalpana Rao requested everyone “to join in and have a ball”. With a sizzling performance from Malaika Arora Khan and with Shubha Mudgal singing her popular Monsoon litany “Ab ke sawan”, the ad fraternity seemed to be having a blast.


    Speaking to Indiantelevision.com, Emvies Committee chairperson Apurva Purohit commented on the quality of entries that came in this year, “With over two months of work put into sifting through entries and judging presentations, its great to see that there has been a quantum leap in media strategy. There is currently a sharper focus on responses as is seen in sales going up, after all that is what clients want.”


    The detailed list of the winners are as follows:


    Best Media Innovation – Press
    Silver – Maxus – Walt Disney – The Day It All Went Hindi
    Silver – Starcom Worldwide – Sugarfree D‘Lite – 85 per cent less


    Best Media Innovation – Digital
    Gold – MindShare – Nakshatra Diamond Jewellery – Multiplex or Milky Way
    Gold – MindShare – DNA – The DNA Of Our Campaign
    Silver – MindShare – AXE Unlimited


    Best Media Innovation – Out-of-Home
    Silver – Media Planning Group – Red FM – Awaaz Uthate Raho


    Best Media Innovation – Direct Marketing
    Gold – OgilvyOne Worldwide – Hutch – Delhi Half Marathon (Shoe)


    Best Media Innovation – Never Used Before Media
    Gold – MindShare – AXE Unlimited – Mobile Academy of Seduction
    Silver – Ogilvy & Mather – Lenovo Thinkpad – Unbreakable


    Best Media Innovation – Cinema
    Silver – Broadmind Entertainment – Hanuman – Marketing a Movie
    Silver – Madison Media – Saffola Gold – World Heart Day
    Silver – MindShare – Sangini Diamond Jewellery
    Silver – Lodestar Media – Calcium Sandoz woman


    Best Media Innovation – Radio
    Gold – Madison Media – Saffola – Jaggus Mission 10K
    Gold – MindShare – Pepsodent Toothpaste – Prayers


    Best Media Innovation – Events
    Gold – M adison Communications – Thumps Up – The Everest Challenge
    Silver – Media Planning Group – Red FM – Awaz Uthate Raho


    Best Media Innovation – TV
    Gold – MindShare – Clinic All Clear – Fame
    Silver – MindShare – ICICI Prudential Life Insurance – Jassi Insured


    Best Media Marketer of the Year
    Silver – Zee Telefilms – Zee Cinema – Take a B – R – E – A – K
    Silver – Red FM – Red FM 93.5 Bajate Raho!


    Best Integrated Campaign
    Gold – Ogilvy & Mather – Hutch Delhi Half Marathon
    Silver – MindShare – Surf Excel Quickwash – Two Buckets
    Silver – AXE Unlimited Academy


    Best Media Strategy – Consumer Prpducts
    Silver – Madison Media – Saffola Gold – World Heart Day Zero Creative
    Silver – MindShare – Surf Excel Quickwash – Digging A Well Where Water is
    Silver – MindShare – Wheel – A 1000 Crore Story


    Best Media Research
    Gold – Lodestar Media – Revenue Estimator – Business Ka Asli Baazigar
    Silver – Mediacom India – AVIVA Life Insurance viewD


    Best Media Strategy – Consumer Durables
    Gold – MindShare – IGO TV – Reaching for the Sky


    Best Media Strategy – Services
    Gold – Madison Communications – Airtel – KBC II
    Silver – MindShare – DNA – The “New Paradigm” of Pervasive Marketing


    TAM Award – Mediacom India


    Grand Emvie – Ogilvy & Mather – Hutch Delhi Half Marathon
    People‘s Choice Award for the Best Case Study Presentation – Madison Media – Saffola Gold World Heart Day


    Best Media Agency of the Year
    MindShare

    The Emvies 2006 Slideshow