ITV

Category: MAM

  • Lintas Media Guide 2006 Print pocketed 57% of the total ad spends in 2005

    Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year gone by.Released by Intellect, a part of the Lintas Media Group, it studies all genres; television, print, radio, internet, cinema, outdoor and gives a break up of the media environment and general media industry trends of last year.

    Expansion clearly has been the mantra for the print industry all through 2005. Across publications there have been launches of editions across cities or to penetrate into the lower pop-strata. Increasing competition has brought more and more supplements everyday to seek niche reader segments. The battle of the dailies in Mumbai market is an example of the expansion drive and the result of competition adding to the product. In magazines due to the allowing of foreign direct investment (FDI) we have seen the start of foreign mastheads coming to India and this will only get faster in the years to come.

    Publishers are seeing a balance between driving subscription revenues and advertising revenues. While a few have been able to push up issue prices, most others have kept the issue prices stable. Need to garner growing advertising revenues is aided by the geographical expansion and the niche targeting possible by supplements.

    Print advertising had a share of 57 per cent of the total ad spends for the year 2005. The buoyant categories such as finance, education, auto, retail, etc are all set to adding a lot to the advertising revenues further for the print industry. Realising their strength in terms of ground network, most publication networks are extending their services beyond print space selling to solutions that give a combination of print advertising along with activation programmes at the ground level. Some publications are also able to extend the solution into the web space or other media depending upon the properties they own or are aligned with.

    Like TV, advertising avoidance is an issue for print advertisers too and there are more and more instances of innovative advertising. Advertorials are also increasing besides all efforts to align with related content. However, these as yet form a minuscule percentage of the total advertising space though it is expected to grow in the years to come.

    Readership research does not offer anything new and the issues between the IRS (Indian Readership Survey) and NRS (National Readership Survey) continues as always. There is a need for the print research to reevaluate the needs of the medium and reorient their offering.

    GROWTH OF PUBLICATIONS

     

    Language
    2003
    2005
    #
    Circ(mm)
    %
    #
    Circ(mm)
    %
    Hindi
    213
    13.1
    28
    203
    12.4
    25
    English
    174
    10.1
    22
    166
    10.6
    22
    Marathi
    57
    2.9
    6
    43
    2.9
    6
    Tamil
    39
    3.2
    7
    37
    3.6
    7
    Gujarati
    32
    2.7
    6
    34
    1.1
    2
    Bengali
    28
    2.9
    6
    31
    3.1
    6
    Malayalam
    32
    5
    11
    33
    6.1
    13
    Kannada
    27
    1.5
    3
    26
    1.8
    4
    Telegu
    20
    2.2
    5
    18
    2.7
    6
    Other
    83
    3.1
    7
    76
    4.4
    9
    Total
    705
    446.7
    100
    667
    48.7
    100

     

     

    READERSHIP TREND

     

     

    Claimed Readership(%)
    		 2004 (IRS ‘03 R2) 2005 (IRS ‘05 R2)
    All India
    Urban
    Rural
    All India
    Urban
    Rural
    Dailies 33.2 54.7 24.8 35.9 56.1 27.0
    Magazines 13.6 25.3 8.7 14.5 25.5 9.6
    Any Publication 34.6 56.4 25.4 37.5 58.1 28.5
    Source: IRS 2005 R2

     

    The Times of India tops the English dailies list when it comes to the top five dailies according to IRS 2005 R2 (all India average issue readership). Hindustan Times, Hindu, Telegraph and Deccan Chronicle (in that order) follow in the list.

    In the regional dailies category, Dainik Jagran rules the roost, whereas Dainik Bhaskar, Daily Thanthi, Amar Ujala and Malayala Manorama follow suit.

    In the Top five English magazines, India Today tops the charts, whereas Readers Digest, General Knowledge Today, Filmfare and Competition Success Review feature in the top five list.

    In the regional magazines category, Saras Salil is the top read magazine. Vanitha, Kumudam, Grihsobha and India Today (Hindi) also feature the top five list.

    PRINT TOP CATEGORIES IN 2004 – 2005

     

    Category
    2004
    Rs crores
    Category
    2005
    Rs crore
    Educational Institutes
    435
    		 Educational Institutes
    506
    Corporate Brand Image
    400
    		 Property / Real Estate
    362
    Car / Jeeps
    300
    		 Corporate Brand Image
    323
    Property / Real Estate
    272
    		 Car / Jeeps
    304
    Two Wheelers
    257
    		 Independent Retailers
    250
    Coaching Centers
    146
    		 Two Wheelers
    222
    Financial reports
    145
    		 Readymade Garments
    166
    Cellular Phone Services
    138
    		 Coaching Centers
    156
    Social Ads
    125
    		 Cellular Phone Services
    144
    Events
    121
    		 Travel & Tourism
    142
    Source: Tam Adex & Lintas Media estimates based on indicative market costs

     

     

    PRINT TOP ADVERTISERS IN 2004 – 2005

     

     

    Advertiser
    2004
    Rs crores
    Advertiser
    2005
    Rs crore
    Maruti Udyog Ltd
    135
    		 Hewlett Packard
    115
    Bajaj Auto LTD
    100
    		 LG Electronics India
    86
    LG Electronics India
    89
    		 Hero Honda Motors
    72
    Samsung India
    85
    		 Bajaj Auto LTD
    72
    Tata Motors
    69
    		 Maruti Udyog LTD
    63
    Hero Honda Motors
    65
    		 Tata Motors
    57
    TVS Motor Co
    60
    		 Pantaloons Retail India
    56
    Hyundai Motor India
    59
    		 Hyundai Motor India
    56
    Hindustan Lever LTD
    57
    		 Samsung India
    54
    Hewlett Packard
    54
    		 Toyota Kirloskar
    52
    Source: Tam Adex & Lintas Media estimates based on indicative market costs

     

    Stay tuned for the next in the series…

  • eBay India and Nasscom launch eBay eCommerce Guide

    eBay India and Nasscom launch eBay eCommerce Guide

    MUMBAI: The online marketplace eBay India and Nasscom (National Association of Software and Services Companies) unveiled the ‘eBay eCommerce Guide’.

    Launched by Nasscom president Kiran Karnik and eBay India Marketplace country manager Gautam Thakar at the Nasscom eCommerce seminar, the eBay eCommerce Guide aims to spread awareness and educate internet users on the various elements of eCommerce.

    According to an official release, the eBay eCommerce Guide spells out the basic business models of eCommerce, benefits to users, profiles of sellers & buyers & industry statistics. In addition, there are chapters on technology trends and resources which will assist consumers in understanding the newer developments in eCommerce.

    eBay eCommerce Guide includes eCommerce – Anytime, Anywhere, Anything Marketplace, eCommerce- Benefit from It, Reach of eCommerce in India, Real People in the e-World, Guidelines for Online Transactions, Technology and Trends, Resources and Guides and Glossary of eCommerce Terms.

    “eCommerce is of growing importance and online market places can be of immense help, especially to the SME sector and rural craftsmen who cannot afford other expensive channels of marketing,” Nasscom Karnik says. “eBay India as a pioneer of a new paradigm of ecommerce into India, has provided a revenue generation platform for thousands of Indians sellers both in India and globally. I congratulate eBay on their initiative of bringing out a eCommerce Guide, and hope that this will encourage even more Indians to adopt eCommerce.”

    The eBay eCommerce Guide is currently being distributed among influencers and media through Nasscom and other industry bodies. To avail a copy, one can mail to mediacentreindia@ebay.com.

  • Pantaloon organises unique Vendor Initiative in Delhi; signs multiple strategic tie ups

    — Initiative enables SME’s and smaller consumer goods manufacturers to access national markets
    — Multiple product categories represented
    — Strategic tie ups with Fun Foods, Chaudhary Group and SR Foils

     

    New Delhi, 22nd July 2006: Pantaloon Retail (India) Limited , a leading retail chain in India ( and a part of the Future Group) has organized a unique business initiative, at Pragati Maidan, Hall No7 ABC, New Delhi from 21st July – 23rd July.

     

    This is a three-day event, where hundreds of small and medium sized enterprises are showcasing and displaying their product lines. The objective of the event is to review, assess and find manufacturers who can meet the Pantaloon standard of quality, category and product parameters with a view to giving those that meet them a national distribution footprint across various formats like Big Bazaar, Food Bazaar, Pantaloons, e-Zone, Furniture Bazaar, Central, Depot etc…

     

    The categories being showcased at the event include fabrics, apparel, fashion, home furnishings, books, gift and stationery, music & multimedia, furniture, white goods, food, beverages, agro commodities etc..

     

    Pantaloons Retail (India) Limited, as an organization has always sought to innovate in everything that it does. This has led to different initiatives, most of which are designed to project and promote the intrinsic strengths of India in the field of retail.

     

    The event in Delhi is an initiative in keeping with this spirit, as indeed re-emphasising a core value of the group…Indian-ness! This initiative , will, among other things, mean a definite increase in the turnovers of the vendors selected, and consequently, an increase in the employment generating capabilities of the SME’s as well.

     

    Speaking on the scope of this new initiative, Mr Damodar Mall, President, Food Business, Pantaloon Retail, stated, ‘Today, it is very difficult for smaller players to get into the national level markets. But given the entrepreneurial spirit of India, we at Pantaloon believe there is a huge business opportunity to be tapped here. With this initiative we have taken the much-needed first step to explore this potential.’

    Significant new strategic tie ups
    Pantaloon Retail also announced some significant strategic tie ups on the occasion of the vendor meet. These include tie ups with Fun Foods, Chaudhary Group and SR Foils. Details of these initiatives are given in a separate note, being distributed with this release.

     

    About Pantaloon Retail (India) Limited:
    Pantaloon Retail (India) Limited is a leading retailer with a turnover of Rs. 1073 crores for the financial year ending June 2005 . It is expected to cross the Rs 2000 crore in revenues for the financial year ending June 30, 2006.Headquartered in Mumbai, the company operates primarily through the Lifestyle and Value formats through multiple delivery mechanisms and lines of business including Fashion, Food, General Merchandise, Home, Leisure & Entertainment, Financial Services, Communications and Wellness. The company has stores in 30 cities across the country, constituting 3.5 million square feet of retail space. The company caters to the Lifestyle segment through its 21 Pantaloons Stores and 3 Central Malls. In Value Retailing it is present through 30 Big Bazaar hypermarkets, 47 Food Bazaars and 5 Fashion Stations.

  • Google names Richard Kimber as MD Sales & Operations, South East Asia

    BANGALORE: Google Inc. has appointed Richard Kimber as managing director, Sales and Operations, South East Asia. Based in Sydney, Australia, Kimber will manage Google‘s business operations and strategic partnerships across India, Singapore, Malaysia, Vietnam, Thailand, Philippines, Indonesia, Australia and New Zealand.


    “Richard brings exceptional leadership and management experience to drive Google‘s growth in the South East Asian market,” said Sukhinder Singh Cassidy, vice president, Asia Pacific & Latin America Operations, Google Inc. “We are committed to continuing our international investment, and proven leaders, like Richard, enable us to execute effectively in this developing region.”


    Kimber joins Google from the HSBC Group, having most recently served two years as Chief Executive of FirstDirect Bank in the UK, where he increased the company‘s profitability and drove customer acquisitions. From 2001-2004, Kimber served as global head of e-marketing for HSBC and president of HSBC‘s Internet payment subsidiary.


    In 2000, he was based in Hong Kong as head of e-business Asia-Pacific and also served as an advisor to the government on internet policy. Kimber originally joined the company in 1998 as managing director of HSBC InvestDirect in Australia, where he led the start-up business to profitability in less than 12 months.

  • ION Media Networks & Sony Pictures Television ink TV programming deal

    ION Media Networks & Sony Pictures Television ink TV programming deal

    MUMBAI: US-based ION Media Networks, Inc. and Sony Pictures Television have announced a programming agreement that provides ION with the rights to broadcast dozens of classic television series and a large selection of award-winning feature films from the Sony library on the i television network, reaching over 90 million homes.

    “This agreement reflects our strategy of strengthening our i network’s programming schedule with popular series and theatrical hits with proven audience appeal,” says ION Media Networks CEO Brandon Burgess. “We look forward to working with Sony on developing a compelling entertainment line-up that continues to appeal to our current audience, while attracting new viewers to the network.”

    “The i network and its stations will benefit from a wide variety of titles from our extensive library of television series and feature films, which have proven to deliver audiences,” adds Sony Pictures Television president distribution John Weiser. “We are pleased to be in partnership with ION, helping them grow and making them a destination for great programming.”

    Under the terms of the agreement, ION will have access to many of SPT’s most popular TV series from the last three decades, including Charlie’s Angels, Starsky & Hutch, The Partridge Family, The Monkees and Silver Spoons, among others.

    In addition, titles from Sony’s extensive library of theatrical films will be available to ION, including A River Runs Through It, Oliver!, Bram Stoker’s Dracula, Short Circuit and many more.

    “We are pleased to have access to Sony’s diverse collection of movies and classic TV shows,” says ION SVP of programming and strategic planning Stacey Nagel Galper. “We will begin scheduling the Sony movies on the i network this month, with plans to launch the television series in August.”

  • Hughes teams with Oxigen for marketing initiative

    BANGALORE: Hughes, the global player in broadband satellite networks and services, has announced that it has tied-up with Oxigen for offering prepaid recharge and bill payment services across all HughesNet Fusion centers in India.


    As part of this alliance, Oxigen will be made available across all 250 HughesNet Fusion centers in 95 cities in Phase I.


    Oxigen works on the concept of electronic distribution of prepaid airtime and bill payment services in India. The service will extend to over 1000 centres by the end of 2006. This tie-up will help Oxigen increase its points of presence from the existing 14 circles to 21 by the end of the year, states an official release.


    The company offers prepaid recharge and bill payments services for all leading telecom service providers pan India including Airtel, Cell-One, Hutch, Idea, RIM, Spice, Trump, BPL and Tata Indicom.


    “The Indian telecom market is growing at a CAGR of 29 per cent with over 4.5 million new subscribers joining the mobile club every month. A majority of this market, close to 75 percent is predominantly prepaid customers, who are spread across the length and breadth of the country. This tie-up will allow Oxigen services to be available across the country especially the tier B & C cities”, said Pranav Roach, Director Hughes Communications India Ltd.


    Speaking on the tie-up, Oxigen executive chairman Pramod Saxena said, “Hughes has effectively leveraged the strengths of satellite broadband to create electronic superstores in the form of HughesNet Fusion centres. I am confident that Oxigen will be able to leverage this infrastructure to provide greater accessibility and availability of prepaid recharge and bill payment solutions for customers pan India”. HughesNet Fusion will give Oxigen 1000 additional points of presence especially in regions like Gujarat and Kolkata.

  • Nokia conducting mobile TV trials in Sweden

    Nokia conducting mobile TV trials in Sweden

    MUMBAI: Mobile firm Nokia has announced a new commercial DVB-H pilot in Stockholm with Teracom in Sweden. Nokia is supplying the Nokia Mobile Broadcast System 3.0 and Nokia N92 mobile TV devices to the pilot which will last from October to December 2006 and includes 400 consumers. The project is a co-operation between ATG, Boxer, Nokia, Sveriges Radio, Sveriges Television/UR, Telenor and Teracom.

    The pilot participants will be able to watch 14 TV channels and listen to four radio channels in the Stockholm city region, where a network has been built for high quality indoor and outdoor coverage. The objective is to evaluate what Swedish consumers think about commercial broadcast mobile TV and thus gauge market potential.

    ATG, Boxer, Sveriges Radio and Sveriges Television will provide content for the pilot. The test will be delivered using Nokia Mobile Broadcast Solution 3.0, and the pilot participants will use mobile devices from Nokia, the Nokia N92. Teracom will be responsible for the network, the broadcast and operating of the platform.

    This is the second mobile TV pilot in Sweden where Nokia is one of the main suppliers of DVB-H technology. Recently Nokia had announced a new contract with TeliaSonera Sweden for a complete DVB-H pilot system, including Nokia Mobile Broadcast System 3.0 and Nokia N92 mobile TV devices, underpinned by Nokia’s hosting and systems integration know-how.

    Fore the uninitiated DVB-H technology complements existing operator networks, optimising capacity and quality. It offers consumers the chance to enjoy high quality terrestrial digital broadcasts along with voice telephony and internet access all in a single device. Broadcast mobile TV will offer new business opportunities for mobile service providers, content and broadcast companies, infrastructure and handset manufacturers as well as technology providers.

    The feedback from different mobile TV pilots has been promising. Results from pilots on broadcast (DVB-H) mobile TV services among consumers in Finland, the UK, Spain and France have revealed clear consumer demand for such services as well as important indications over future business models for commercial mobile TV services.

  • Lintas Media Guide 2006 Movie channels gain in HSM; main Bangla channels lose share

    Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year gone by. Released by Intellect, a part of the Lintas Media Group, it studies all genres; television, print, radio, internet, cinema, outdoor and gives a break up of the media environment and general media industry trends of last year.

    In the second of the series, we take a look at the channels that dominated 2005 in the Hindi speaking markets as well as in the East, Tamil Nadu, Kerala and Karnataka.

    While Star Plus continued to reign supreme in the Hindi speaking market, Hindi movie channels like Max and Zee Cinema have managed to strengthen the position of the genre in 2005.

    In the Hindi speaking markets, Star Plus continued to enjoy its leadership position throughout 2005. Its channel share, however decreased by one per cent last year to 19 per cent as compared to 2004‘s 20 per cent in the C&S 4+ SEC ABC Hindi speaking markets between week 40 – 44. Sony and Zee‘s channel shares, on the other hand, too dipped by a per cent last year to settle at six per cent and four per cent respectively.

    Meanwhile, movie channels like Max and Zee Cinema gained momentum and overall managed to their strengthen the position of the genre in 2005. While Zee Cinema, which didn‘t figure in the 2004 charts, managed to rear its head with a channel share of five per cent; Max retained its channel share of five per cent in 2005. Thus, strengthening the movie genre in the overall pie.

    Cable channels in the Hindi speaking markets too shed their numbers from 13 per cent in 2004 to 11 per cent in 2005. The channel share of DD1 dipped in 2005 from that of four per cent in 2004.

    Also, the basket of “other” channels increased from 46 per cent in 2004 to 50 per cent in 2005 in the Hindi speaking markets.

    In East India, as cable penetration increased, DD7 as a viewing choice of people reduced. Regional channels too suffered as ETV Bangla and Aakaash Bangla each lost two per cent market share last year as compared to a market share of 17 per cent and six per cent in 2004. Zee Bangla too lost one per cent in 2005 with a channel share of four per cent.

    Star Plus, on the other hand, gained one per cent and stood with 12 per cent channel share. Sony managed to hold on to its share of five per cent, whereas Zee TV and Zee Cinema both managed a four per cent channel share in 2005.

    In Tamil Nadu, Kalanithi Maran‘s empire continues to reign supreme. While the flagship channel – Sun TV – continues to rule with a channel share of 49 per cent, its sibling KTV has emerged as a frequency builder with a channel share of 12 per cent in 2005. Two other Sun channels Sun Music and Sun News also made their presence felt with channel shares of six per cent and two per cent respectively.

    On the other hand, while specific time bands of Vijay TV and Jaya TV are doing well, both channels had a share of five per cent each in 2005. Jaya TV‘s share went down by one per cent in 2005, while that of Vijay TV‘s remained status quo. The share of “Other” channels dropped in Tamil Nadu from 17 per cent in 2004 to 14 per cent in 2005.

    In Kerala, Surya TV and Asianet have been loosing their share to other channels. While Surya TV‘s share fell from 27 per cent in 2004 to 22 per cent in 2005, that of Asianet fell from 25 per cent to 23 per cent. “Other” channels have gained share from 24 per cent in 2004 to 31 per cent in 2005.

    On the other hand, in Karnataka, while Udaya leads in terms of channel share, Ushe TV has been emerging as a frequency builder. Udaya‘s shares increased from 17 per cent in 2004 to 21 per cent in 2005. ETV Kannada, on the other hand, managed to retain its share of 12 per cent through 2004 and 2005, while Sun TV‘s shares in Karnataka dropped from seven per cent to nine per cent.

    Stay tuned for the next in the series…

  • Worldspace unveils A R Rahman signature tune; set to launch new campaign

    BANGALORE: Worldspace Satellite Radio has unveiled a new signature tune developed by music impresario AR Rahman, Worldspace brand ambassador in India.


    The signature tune, to be used in an integrated communications campaign, highlights the ‘everyday‘ and ‘everywhere‘ nature of music while showcasing the incredible variety of radio content offered by Worldspace with over 40 stations of distinctive music genres, entertainment and information.


    Speaking at the launch, Worldspace corporate VP Tedros Lemma said, “It is our vision to offer Indians a truly global radio experience – giving them the variety, quality and the ability to choose what they want to listen to. AR Rahman has come to personify quality music and we are honoured to partner with him on our aggressive communication campaign to build our brand in India.”


    The Worldspace signature tune draws inspiration from the sounds of nature and the rhythms of our everyday lives. AR Rahman has woven the lyrical sounds of the soothing sea, a bird‘s chirpy call, the earthy chant of fishermen – showcasing the true inspiration of music, states an official release.


    Adds AR Rahman said, “It is my pleasure to be associated with Worldspace as I believe that there truly is so much music to hear and Worldspace has created a unique platform that not only keeps alive various forms of music but also extends the reach of this music to virtually the entire country and even abroad. When creating the tune I wanted to bring alive the true sounds of India as a showcase of the depth of musical traditions available in the country.”


    The new communications campaign, of which AR Rahman is an integral part, is based on extensive studies with existing as well as potential customers across India. Commenting on the campaign, Worldspace CMO Arti Mehta said, “We will leverage this imposing persona, and his undoubted association with quality music, to build awareness for our brand and connect with music lovers across India. We have developed an aggressive integrated campaign that involves a refreshing new series of TV commercials and on-ground events including concerts, contests and awards.”


    Shot in the picturesque surroundings of Kannur in Kerala, the new television commercial celebrates the diversity of music and draws from the theme of AR Rahman‘s inspiring signature tune – celebrating the sounds around us. At the center of the campaign is the unbeatable variety and diversity of Worldspace content highlighting the fact that “there is so much to hear.”