ITV

Category: MAM

  • Asian Paints announces ‘Colour Week’ this Diwali

















    MUMBAI: Asian Paints has announced Colour Week 2006 (from 2 October to 8 October) which will provide customized “Wall Fashion” solutions for your home.


    The Colour Week will provide colour solutions to its consumers at Malls (Infinity & In Orbit Mall), on TV, on Radio, via SMS, email, at multiplexes (Fame Adlabs) across 15 cities and using unique technique of “Pani Projection” in Mumbai.


    Colour Week 2006 will educate the consumer on the use of colour in their homes. The “Wall Fashion” collection, which consists of 21 themes meant for living rooms, dining spaces and bedrooms, focuses on using walls as a canvas to create complete designer themes using shapes, colours, techniques and strokes with painting techniques like stenciling and masking.




    Consumers can also interact through various means with Asian Paints and get immediate creative options on what themes to adopt for their homes.


    They can either SMS “Fashion” to 6161 or click a photograph of the room and send it via Mobile (MMS) to cw@mobylog.com or post it to Post Box No 16841 Mumbai. The customers can also upload the photograph onto the website- colourweek.asianpaints.com or email it to colourweek@asianpaints.com.Within 15 days, the customer will receive a card with two options along with an explanation of the themes and the painting process.




    GM-Marketing Asian Paints Amit Syngle said, “Colour Week is back after its success last year. Asian Paints‘ Wall Fashion is a signature paint style for homes. In the top 15 towns in India across various media, the 21 themes of ‘Wall Fashion‘ will be exhibited. For the first time in the paints category, consumers can interact through various means with the marketer and get immediate options on what themes can be adapted for their homes.”


    He added, “Colour Week is here to stay and Asian Paints as the market leader is committed to this being a regular event every year.”




    To promote the concept of Colour Week Wall Fashion, Asian Paints is running interactive on-ground promotions across the country.There will be displays of “Wall Fashion” themes and stalls at malls giving free consultations to consumers. Besides, there will also be a live demonstration of finishes to showcase the ease and convenience of execution.

  • Uefa Euro 2008 mascot launched in Vienna

    Europe’s next festival of football will have a duo to bring it luck. Dressed in red and white football strips, the dynamic twins sport the national colours of both the host countries, Austria and Switzerland.

    Their bright red, pointy hairstyles mirror the shape of the mountain peaks symbolically depicted in the official Uefa Euro 2008 logo.

    At a media conference Uefa CEO Lars-Christer Olsson, Euro 2008 SA Board of Administration Chairman and president of the Swiss Football Association Euro 2008 SA Board of Administration member and president of the Austrian Football Association Ralph Zloczower Friedrich Stickler and Warner Bros. Consumer Products VP Bruno Schwobthaler spoke about the creation, development and marketing of the official mascots, as well as their characters.

    Then it was time for their first appearance: forming 2008 with their shirt numbers as they stood side by side, the dynamic duo walked onto the stage – with the immediate aim of winning the hearts of football fans all over Europe.

    After the media conference, the two mascots got into a horse-drawn carriage and set off for the Stephansplatz. From here, an eight-carriage escort of 32 children, chosen by two of the Uefa Euro 2008 sponsors, McDonald’s and Telekom Austria, accompanied the mascots, where the Viennese public had the opportunity for a close-up view.

    Football fans can also choose mascot names. The first appearance of the twin mascots on a football pitch is scheduled for 11 October, when Austria will host Switzerland in a friendly match in Innsbruck. On 10 October, the day before the Austria v Switzerland friendly, the twin mascots will be ‘christened’ in Innsbruck. Their names will be chosen by football fans in Switzerland and Austria, who will be able to vote between 27 September and 8 October for one of the following pairs of names:

    • Zagi and Zigi

    • Flitz and Bitz

    • Trix and Flix

    The fans in Austria and Switzerland will have three ways of voting:

    • On www.euro2008.com, where all participants will be entered in a draw to win mascot prizes (voting 27 September – 8 October).

    • In McDonald’s restaurants in Switzerland and Austria, with one voter in each country winning two tickets for the friendly match in Innsbruck on 11 October (voting till 5 October).

    • On the hotline number of Austria’s first Uefa Euro 2008 National Supporter Telekom Austria with two voters winning one ticket.

  • SPTI expands mobile entertainment team

    SPTI expands mobile entertainment team

    MUMBAI: Sony Pictures Television International (SPTI) has expanded its mobile entertainment team to better serve its existing and new clients.

    SPTI is adding executives to oversee its mobile teams in Asia-Pacific and Latin America, and providing additional support from SPTI’s headquarters in Culver City, California.

    SPTI senior VP, mobile entertainment, Jason Wells says, “Sony Pictures is firmly committed to growing its mobile entertainment business, and is dedicating significant resources to ensure its future growth. With the global team in place, SPTI’s mobile entertainment group will provide not only content from blockbuster movies such as Casino Royale, but also be a single source for SPE’s integrated mobile offerings ranging from TV series on mobile to interactive games.”

    In the Asia-Pacific region, SPTI’s mobile entertainment team has appointed Rosemary Tan as director, mobile entertainment, Asia-Pacific, reporting to Wells. Based at SPTI’s Asia headquarters in Hong Kong, Tan joins SPTI from Universal Music Asia in Hong Kong where she was regional new media director and head of new media business development since 2003.

    Rose Tsang is SPTI manager, mobile entertainment, Asia-Pacific. Tsang was previously senior new media manager at Universal Music Asia in Hong Kong where she worked with Tan. Tsang will be responsible for implementing and managing mobile strategies, as well as content delivery workflow management.

    Andy Bishop, based in Los Angeles, has been promoted to VP, sales and business development, mobile entertainment. Reporting to Wells, he will be directly responsible for sales and distribution in Canada, Latin America and Brazil, and will work with all of SPTI’s regional offices around the world, overseeing business development and sales strategy with mobile operators and other strategic wireless partners worldwide.

    He was previously SPTI’s director, business development and sales planning, mobile entertainment. Prior to joining Sony, he was manager, business development at Disney.

    SPTI’s mobile entertainment team has also expanded in Latin America with the appointment of Stephen Brough as director, mobile entertainment, Latin America, reporting to Bishop. Based at SPTI’s Latin American headquarters in Miami, Brough heads the mobile entertainment team for the region. Brough and his team are responsible for business development and the sale of mobile TV/video, games and personalization products to mobile operators and customers throughout the region.

    Brough previously held a number of executive positions at VSNL International (formerly Teleglobe) in Miami since 2003, most recently as mobile content sales specialist. Prior to that, he served in various executive posts at Sirius Telecom in Santa Barbara, CA, Vonova Communications in Austin, and at Ernst & Young Consulting in Buenos Aires and Lima. He began his career as a business consultant at Andersen Consulting working in Dallas, Kansas City, and New York.

    SPTI’s mobile entertainment team is charged with extending Sony’s theatrical and TV assets, as well as its range of custom-made mobile content, into mobile distribution outside the US. With mobile product such as the James Bond franchise, the Ratchet and Clank Going Mobile game adaptation from the popular Sony PlayStation franchise, and Spider-Man 3 mobile content, SPTI is the international distribution and marketing arm for SPE’s portfolio of mobile content, including mobile games, such as Wheel of Fortune, tones, images, video and text programmes.

  • Bennett Media Worldwide completes HD TV programming sales in Asia, Middle East

    Bennett Media Worldwide completes HD TV programming sales in Asia, Middle East

    MUMBAI: Bennett Media Worldwide (BMW), the global distribution operation for The Bennett Group, has completed multiple satellite television sales in Asia and the Middle East for a variety of the company’s High Definition (HD) reality programs.

    BMW president Paul Rich, announced the following deals:

    Fox Life has licensed satellite television rights in Japan for BMW’s The Wild Side (14 x 30’).

    Zee Network has picked up Bikini Destinations (30 x 30’) for satellite television in India.

    Hotvision has licensed Bikini Destinations (30 x 30’), Renegade Road (1 hour special), Billabong J-Bay: The Pure Line (1 hour special) and The Extremists in HD (30 minute special) for satellite television in Israel.

    Dogan TV has licensed HD TV satellite rights in Turkey for BMW’s Bikini Destinations (30 x 30’), The Wild Side (14 x 30’), The Extremists in HD (30 minute special), Billabong J-Bay: The Pure Line (1 hour special), Hawaiian Tropic Viva El Spring Break ‘05 (1 hour special), Boost Mobile Pro Snowboarding (1 hour special) and Renegade Road (1 hour special).

    Show TV picked up Bikini Destinations (30 x 30’) for standard definition satellite television broadcast in Turkey.

  • The Indian Brand Summit discusses new ways to reach the consumer

    MUMBAI: The India Brand Summit 2006 culminated with a final session on ‘New Ways to Reach the Consumer’. Chairing the session was Reliance Retail chief executive consumer durables Rajeev Karwal along with Lintas’ Lynn De Souza, TAM Media Research LV Krishnan, Leo Burnett’s Arvind Sharma, Maxis CEO Asia Pacific CVL Srinivas and Jet Airways DGM brands Alok Saraogi on the panel for the evening.
    Lynn De Souza begun by stating that new media primarily consisted of digital (internet and IPTV), out of home, on the move media and the consumer himself, which she felt is by far the most powerful. However, she was of the opinion that that in India traditional media still has great potential to grow and predicted that it will continue to be important for at least the next 10 years, mainly by recreating itself through interaction with the consumer.

    Srinivas on the other hand brought certain key concepts to the discussion. He talked of ‘Media Meshing’ which is the simultaneous consumption of media, as he believes media consumption is changing rapidly and it is time for media owners to ride the tide in this direction. He also spoke of ‘Social Media’ where people are primarily the creators, influencers and observers, something that has been fueled by a concept like blogging. “If you combine the two, you get a multi dimensional black box that will force advertising agencies think more differently. This will give us an impetus to move away from big bang advertising to ‘micropersuation’. The world is changing and change is at our doorstep.”

    Sharma addressed the gathering with some eye catching visuals and highlighted the fact that ‘consumer disseminated content’ is what is leading the way. Communication between consumers via the internet and mobile phones has the capacity to spread like wildfire and thus helps to drive the brand. These could include jokes, cartoons, a 30 second spot however, a classic example was that of Gmail, which has absolutely no advertisements but is something that through invites has grown in leaps and bounds merely by consumers acting as agents to pass it on.

    Saraogi on the other hand explained how the ‘human quotient’ of media or rather the human needs that new media poses to serve. He added, “Today, while technology reduces boundaries people also desire to be able to communicate thus we need to leverage the power of technology and make it relevant to each consumer.”

    TAM’s LV Krishnan spoke specifically from a television perspective and eluded the point that TV has evolved from getting eyeballs to consumer engagement. Studies from his organisation supported suggested, for different categories different mechanisms are used to get more effective engagement. Like for example for house wives it is sound that forces her to rush out of the kitchen and catch the climax while for youth and kids both visuals and sound helped get kids involved in each program.

    Taking a shot at the media researchers Lynn added that media research was still not adequately developed and that with the emergence of these newer mediums like the internet and DTH and the interactivity that they incorporate can provide sufficient measurability thus, there would soon be no need for media research.

    All these industry experts all tread different paths in the various ways to deliver content, yet they all aim at the same goal of ultimately reaching the consumer!

  • Rediffusion DY&R ropes in Mahesh Chauhan as president

    Announcing the change Rediffusion DY&R chairman Diwan Arun said, “I am absolutely delighted to have Mahesh at the helm of affairs at Rediffusion. He is one of the finest advertising professionals in the industry today, and the ease with which he turned around Everest in a short span of three years, is indeed remarkable. Mahesh not only brings with him leadership and dynamism, but also youth, vitality and a fresh perspective – just the qualities we were looking for in a person who would lead Rediffusion in the years to come.”

    With fifteen years of advertising experience, Mahesh has worked in agencies like Ogilvy & Mather and Rediffusion DY&R, before taking over as president of Everest Brand Communications.

    Under his three year leadership, Everest has not only grown but also bagged creative recognition both in India and worldwide. Besides winning businesses such as Hitachi, LIC, Kinetic, ING Vyasa, MIRC Electronics and Elder Pharma, Chauhan was also responsible for turning around the creative product of the agency during his tenure. Everest was ranked No2 at the Abby’s in 2005 and No 3 this year. It was also ranked in the top 5 in the AAAI, and recently did India proud by winning a Bronze this year at Cannes and a Silver at the One Show, informs an official release.

    Commenting on his new role, Chauhan said, “Rediffusion DY&R is one of the most exciting brands in the industry today. What perhaps stands out is the agency’s philosophy toward advertising – Not puffery under the garb of creativity, but creating advertising that works! The fact that the agency has partnered some of the most elite set of corporates in their path toward growth is no coincidence. I am hence extremely excited at this opportunity.

    “Human Capital is the only asset in this business. Identifying it, channelizing it in the right direction and nurturing it, hold key. Sensitivity and seriousness in managing Human Capital, will be the foundation on which Rediffusion DY&R will create its competitive advantage in the years to come,” adds Chauhan.

    This change has been necessitated due to the movement of Preet Bedi, who led the agency for three years prior to moving out in pursuance of otheropportunities. “Under Preet, Rediffusion DY&R had resurrected itself to emerge as one of India’s foremost agencies both in terms of strategy and creative output. While we will be loosing an immense valuable resource in Preet, we respect his decision to reinvent himself,” added Nanda.

  • PVR to launch digital cinema in small towns, plans Rs 2 billion investment

    PVR to launch digital cinema in small towns, plans Rs 2 billion investment

    MUMBAI: PVR Cinemas, which runs a chain of multiplexes, is making a strategic foray into smaller towns through digital theatres under the “PVR Talkies” brand. The company plans to invest Rs 2 billion towards this.

    The first to come under this plan in the last week of September are theatres in Aurangabad and Latur which are digital ready. The computerised tickets will be priced in the range between Rs 40 and Rs 60.

    Aurangabad and Latur will have three screens each and a seating capacity of 1151 and 1148 respectively.

    The company plans to have 200 PVR Talkies across 13 states and over 70 cities in the first phase. Says PVR Cinemas chairman and managing director Ajay Bijli, “In 1997, we enhanced the way India went to the movies. Now, in the second stage of our mission, we are taking our enhancement to more and more places in the country. With PVR Talkies, the people’s cinema has arrived. It is my fervent hope that PVR Talkies will induce people to come back to the big screen and rediscover the true magic of the movies.”

    The digital theatres in the tier II and tier III cities will work on the principle of digitised content being distributed to theatres through satellite or fibre. They will be uploaded to a digital cinema server. Digital projectors will be used for screening, enabling the entire system to have wide releases of a movie across the country.

    “Pan-India openings will also guarantee larger release made available across different territories leading to nationwide screenings, which will in turn ensure better return on investments for producers, distributors among others. It would also be extremely helpful in curbing piracy,” the company said.

  • JCK New Delhi 2006 Opens On An Optimistic Note

    September 28, 2006, New Delhi: The three-day JCK New Delhi Show 2006 held from September 28 – 30, 2006 was today launched with great aplomb at Pragati Maidan New Delhi. The event that was run for the first time in India by Reed Exhibitions saw industry dignitaries light the inaugural lamp. The Inaugural function was presided over by Mr. Mike Allsopp, COO – India Reed Exhibitions; Mr. Dave Bonaparte, Group Vice President – JCK
    Event; Mr. Tim Porter, Business Development Director – India; Mr. Jalaj Srivastava, MD, Delhi State Industrial and Infrastructure Development Corporation (DSIDC) and Mr. Sanjay Kothari, Convener, PM&BD Subcommittee, Gems & Jewellery Export Promotion Council (GJEPC).

    Speaking at the inauguration function, Mr Allsopp said, “We are proud to launch JCK New Delhi in India, which is a milestone for us. The Indian economy is booming at 8 % per annum and so is the jewellery sector. Considering this fact, we felt that the environment was very conducive and budding with potential for many more B2B exhibitions. We are extremely obliged by the support we have received from the GJEPC and all other trade bodies to make this event a success.”

    Elucidating on the Indian jewellery industry, Mr Kothari mentioned, “JCK and other such jewellery exhibitions are an ideal way to explore the domestic jewellery markets. Indian jewellery exports are booming at US$ 17 billion and exhibitions like this only help provide the necessary impetus to the industry. The tie-up with Reed Exhibitions is on a very healthy competitive platform and would only help benefit the industry.”

    Elaborating further Mr Srivastava said, “The Delhi jewellery market though huge is very unstructured and occupies only 7% of the total market share. Reed Exhibitions by choosing Delhi as their venue for JCK will only enhance this industry.”

    Mr Bonaparte summed up what JCK New Delhi would bring for Indian jewellery industry while Mr Porter gave the vote of thanks.

    JCK New Delhi spread over 3500 sq. meters, has over 150 confirmed participants featuring 40% international and 60% domestic mix of exhibitors offering a truly world class choice to the cr?me of Indian jewellery retailers. Amongst these are Bapalal Keshavlal, D’damas, Nakshatra, The Rose International, Rosy Blue and Uni-Design. A number of international producers of jewellery such as Amadena LLC, Backes & Strauss, Hatton Square, Vet Alphi Diamonds, Tache are also part of the exhibitors at JCK New Delhi. There will be collective international pavilions of countries like Italy, USA, Belgium, France, and Thailand. International exhibitors from Germany, Israel and other countries will also be participating in the event.

    JCK New Delhi 2006 will be interspersed with educative seminars and entertaining evenings. The JCK New Delhi – Gold Souk Design Awards and Fashion show, scheduled to be held on September 29, 2006, will form a gala evening of entertainment, glamour and winning designs. Design Awards & Fashion Show are supported by SBI Bank, CNBC TV18, Vogue Gioiello & Solitaire International. Exquisite Jewellery from Gold Star Jewellery, K.P. Sanghavi & Sons, Marquise Gems Pvt. Ltd. and many more will be displayed by the top models during the Fashion Show.

    The three-day exhibition will also include a comprehensive seminar programs where renowned jewellery industry specialists will be sharing their expertise with an audience of retailers and manufacturers from across the industry. Some of the speakers include

    Mr. Martin Hurwitz, Chairman & Founder, MVI MARKETING LTD, the Keynote Speaker. Other speakers include Dr. Paul Walker, CEO – GFMS, Mr. Neelesh Hundekari, Director, KPMG, Mr. Hemant Shah from GJEPC, Mr. Ramit Kapur, Manager – Marketing and Head of Education Department, International Gemological Institute, Mr. Vinod Kuriyan – Editor, Solitaire International and Mr. Sam Barbuzzi, Principal, GS Labs

    JCK New Delhi 2006 is fully supported by key Indian and international jewellery bodies, with the Indian Gem & Jewellery Export Promotion Council appointed as Headline Sponsor, and Platinum Guild, World Gold Council and Diamond Trading Company as Show Sponsors.

    Note to the Editor:
    The JCK Show is the world’s leading trade show brand for the jewellery industry, which includes the flagship event, The JCK Show – Las Vegas. The JCK Events are designed to serve the worldwide jewelry industry by offering the most comprehensive and complete buying and selling opportunities on a business-to-business basis. Some other events produced by JCK in the fine jewelry industry include LUXURY by JCK and Swiss Watch by JCK.

  • D Shivanandan & Dr. Satyapal Singh on Sanskar TV

    D Shivanandan & Dr. Satyapal Singh Explain true application of spirituality on Sanskar TV Sunday September 10, 2006

     

    Mumbai September 6, 2006: ‘Spirituality And Management’, one of the most talked about property on Sanskar TV, deals with spiritualism in work place and its application in our day to day dealing. It offers an insight into the minds of top management heads and their approach towards life, its pitfalls and their own struggle to achieve the heights in life.

    This weekend ‘Spirituality And Management’ on Sanskar TV is bringing two personalities from police force to give their viewpoint on spirituality and its positive influence on management of policing.

     

    D. Shivanandan, Commissioner of Police, Thane gives a talk to the youth on spirituality on Sunday 10th September 2006 and talks about the purpose of life, the yardstick to measure success and failures. He also explores his fascination for the Tamil saint Thiruvalluvar, whose teachings are more than a thousand years old, yet stand valid for the youth even today.

    Seven Minute long capsule of D. Shivanandan’s talk will air on Sanskar TV five times starting with 7.25 AM , 1.25 PM , 2.50PM , 4.30 PM, 9.00 PM and last capsule will telecast at 12.00 in the night.

     

    Dr. Satyapal Singh, former Jt. Commissioner of Police (crime), now special I.G. Konkan Range, is the guest speaker on regular show ‘Spirituality And Management’ on Sunday September 10, at 01. 40 pm on Sanskar TV

    Dr. Satyapal Singh will talk about leadership, aspects of management, spiritual need of the organizations, the purpose of life and what should be the motivation for the youth- money, fame or mere service to the society.

    Through their fulfilling and accomplishing experience with life and police force, they reveal the value of positive thinking and gains through correct application of Karm Yog.

     

    So tune in to Sanskar TV on Sunday September 10, 2006 and embrace spirituality as religion.

     

    Some of the administrative heads to appear and educate the populace about the relationship and dependency between spiritualism and administration are Vithal Kamat – CMD The orchid and Deena Mehta, a Chartered Accountant and MBA, Ram Jethmalani, Smriti Irani, Niranjan Hiranandani, Narendra Modi, Suresh Kotak……..

     

    Sanskar TV is a spirituality channel that imparts insight into humanity and goodwill. It is a free to air channel on Thaicom – 3.

     

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