NEW DELHI: FMCG giant Hindustan Unilever Ltd (HUL) is in the process of filing a legal case against German skincare brand Sebamed for targeting its soap...
NEW DELHI: It was a chance visit to Delhi from Toronto a few weeks before the Covid2019 lockdown was announced here that pushed advertising veteran Jaideep...
NEW DELHI: German personal care brand Sebamed, with the aim to urge customers to make informed personal care choices based on science, has launched a disruptive...
NEW DELHI: With the outbreak of the novel Coronavirus, Indians were beset with a zeal for personal and home hygiene products. Hand sanitisers and anti-germ wipes,...
NEW DELHI: Latching on to the growing K-pop craze gripping the region, Pepsi has recently named South Korean girl group Blackpink its brand ambassador for APAC....
NEW DELHI: Forever21 general manager and head of marketing Saloni Arora Nanda has moved on from the organisation. She announced the development on her social handle....
NEW DELHI: Flipkart has further strengthened its vernacular language offerings with the introduction of Marathi, the third most widely spoken language in India. With this, the...
NEW DELHI: Dentsu India chief creative officer Soumitra Karnik has moved on from the agency, six months after taking on the new role. Karnik was leading...
Today, in partnership with DreamWorks Animation and Universal Brand Development, Reebok has officially unveiled its Reebok x Kung Fu Panda full-family footwear and apparel collection. Celebrating...
NEW DELHI: Global fast-food giant Burger King has unveiled a revamped brand identity with refreshed logo designs reflecting its removal of conservatives. The redesign is the...
NEW DELHI: The Yokohama Rubber Co Ltd announced in October 2020 that it will consolidate its various off-highway businesses into one single entity – Yokohama Off-Highway...
MUMBAI: Mahindra & Mahindra (M&M), part of the Mahindra Group, has increased the prices of its personal and commercial range of vehicles by around 1.9 per...
NEW DELHI: Joining the league of brands like VI, Intel, and Cadbury, Mumbai-based consumer goods company Eureka Forbes Ltd adopted a new brand positioning and identity...
NEW DELHI: Charranjeet Singh Arora has joined Moving Walls as business director. He moved on from Kinetic Worldwide in the second half of 2020. Arora was associated...
NEW DELHI: M&C Saatchi Performance has elevated Kabeer Chaudhary to managing director APAC. He replaces Chris Steedman, who will be returning to the UK. Chaudhary, who...
NEW DELHI: The Marvel Cinematic Universe (MCU) was a blockbuster hit in India, winning hearts across demography, but the superheroes gained most popularity with kids and...
Backed by Sauce Vc and the mentorship of Govind Shrikhande, XYXX, the leading homegrown industry player of the Indian men’s comfortwear market brought on board ace...
NEW DELHI: As more and more people switch to online modes of commerce to meet their daily needs, having a quick and secure way of cashless...
NEW DELHI: Network Advertising has strengthened its account planning division with the inclusion of Pooja Nair as VP – strategic planning. Nair comes with an experience...
Mumbai: Havas Group India has announced key elevations in its senior management team for Havas Media and Havas Creative. The elevations come as part of the...
New Delhi: Mirum India has won the digital mandate for Hero Electric, a pioneer and market leader in the Indian Electric two-wheeler industry. The account was...
NEW DELHI: Hero Motocorp has brought on Vijay Thomas to lead marketing for its premium segment range. Thomas joins the organisation from Harley Davidson where he...
KOLKATA: Aquapay Payments Technologies has appointed Girish Sankaran as head of partnership and alliance. Sankaran joins Aquapay with over 20 years of cross cultural experience in...
NEW DELHI: Furniture brand Nilkamal has introduced the country’s first holistic sleep solutions brand – Doctor Dreams. Targeted towards millennial digital-savvy audience, the brand offers a...
NEW DELHI: The start of a new year, especially a new decade, brings new beginnings and a chance to set goals for the year ahead. Hudson...
ViewSonic Corp., a leading global provider of visual solutions, announced its collaborations with Ingram Micro, the world’s largest provider of technology logistics services and solutions. Ingram...
NEW DELHI: Moët Hennessy India, a part of leading French conglomerate LVMH, has appointed Ipsita Das as managing director. Das is tasked with driving strategic initiatives...
NEW DELHI: Spending on video content to reach consumers during the lockdown period yielded the highest return on investment, stated the Digital 2021: Adapting to the...
EW DELHI: The American weekly advertising trade-based publication Adweek has announced the acquisition of Social Media Week (SMW) and its flagship properties, including Social Media Week...
NEW DELHI: John Wooden, a renowned American ex-basketball player, coach and author, once famously said, “If we fail to adapt, we fail to move forward.” True...
NEW DELHI: Online travel booking platform Rehlat.com has named Ashish Pratap Singh as its chief marketing officer. He will be leading brand, growth, partnership and alliances...
NEW DELHI: The third quarter of FY21 pushed lifestyle giant Titan on an impressive growth journey after a stunted performance for almost six months in the...
NEW DELHI: Godrej Consumer Products has reported that demand trends in key categories remained stable in the quarter ended 31 December 2020. In India, the company...
NEW DELHI: With the aim to convince Indian customers to try out doors made of materials other than wood, Wunderman Thompson South Asia has created a...
NEW DELHI: Homegrown consumer electronics brand boAt has raised approximately $100 million from an affiliate of Warburg Pincus, a leading global private equity fund focused on...
Just days after introducing premium-quality tower speaker Tornado 101, French pioneering lifestyle brand ZOOOK has now launched a new multimedia 2.1 speaker system in India. Called...
Mumbai: Reverse Thought Creative Studios takes web development a notch higher by developing a clean, precise and to-the-point website for Allcargo Logistics – India’s largest integrated...
KOLKATA: Whirlpool of India, the world’s leading kitchen and laundry home appliance company, facilitated a survey with Kantar to understand how consumers are responding to the...
NEW DELHI: Cookie brand Oreo is further fortifying its promise of infusing a dose of fun in everyone’s life with its latest campaign #OreoPlayPledge. With this...
MUMBAI: Luggage maker VIP Industries has brought on Anindya Dutta as managing director after the resignation of Sudip Ghose as MD. Dutta’s appointment will be effective...
MUMBAI: BharatPe has onboarded Sumeet Singh as the general counsel and head – corporate strategy. The appointment will further bolster the leadership team at BharatPe, which...
Everyone is hoping that 2021 will bring relief and it is more important than ever. Taking a big leap, Bhuvan Bam has launched Youthiapa 2.0, Bhuvan...
NEW DELHI: Supporting the corporates to get accustomed to the ‘new normal’ and host virtual events on a scale, the newly launched full-service digital, virtual and...
NEW DELHI: Team Pumpkin has acquired the digital mandate for 52-year-old non-profit organisation, The Malaysian Insurance Institute (MII). "We're excited by the possibilities of what this...
NEW DELHI: Lagom. A single word that succinctly sums up the Swedish ethos of moderation in everything. But when it comes to home furnishings retailer Ikea’s...
New Delhi: Havas Media India in collaboration with Innocean Worldwide and The Viral Fever (TVF) has rolled out a digital-first smart campaign for Hyundai’s Grand i10...
NEW DELHI: Reliance Industries Ltd has moved a petition in the Punjab and Haryana high court today, seeking the government’s intervention to bring a complete stop...
In a bid to rally all those who have had to put their fitness goals on pause due to COVID 19, HealthifyMe, India’s leading AI-led health...
NEW DELHI: FMCG major Marico has posted strong performance with double-digit volume growth in its India business in Q3 2021. In an investor update on BSE,...
NEW DELHI: Bajaj Auto Ltd has become the first two-wheeler company to cross a market capitalisation of Rs 1 lakh crore, globally. The announcement was made...

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