Category: MAM

  • Cause my bags are packed …

    The notice period – commonly identified as that periodic reference from the time an employee expresses his desire to move onto bigger designations, better remuneration schemes, faster computers, enhanced prospects of attractive coworkers or quite simply a better window seat, to the actual moment that he exits the office edifice. But there is a lot more that transpires during this transition that is usually glossed over. For this is probably the only period that employees actually enjoy the rare freedom of expressing their ‘brutally frank’ opinions without fear of their ramifications.

    “One who hands in his slip, will henceforth act as captain of the ship,” the hushed oriental accent, the express delivery of the tea cup and Chai-La (the mystical Chinese tea boy) had disintegrated into the door knob of Vikas’s cabin, leaving Ram baffled as usual about the early morning sermon.

    Vikas, stormed out of his cabin, and headed off to smoke, clearly sporting (if that’s the right word) the kind of look someone would have if they had run into something very unexpected, very unpleasant and rather sharp.

    Karan strolled out with the air of a man who had just won the lottery. There was a song on his lips that he was humming rather tunelessly, almost on purpose. Karan was also an Account Executive like Ram. Extremely shy and reserved at most times, terrified of Vikas at others, and unanimously the butt of all jokes emanating from the creative department all through the day.But today, almost mysteriously, there was an air of supreme confidence about him.

    “I have quit man!’ he said thumping Ram of the back with unwarranted enthusiasm, “going to another agency at a much better salary and getting a promotion as well.”

    “Hey, that’s really nice. How long is your notice period?”

    “Just about long enough to make the losers here rue their existence.” He chuckled with sinister intent and strode off to flirt with some girls from the creative department, in whose direction he would scarcely have dared to breathe earlier.

    Vikas returned, ashen faced, “we need to get a handover from Karan, he is going and things should continue to be in control even on his accounts,” then like a bad memory leaping to catch up with the mood of things he digressed, “he called me a pompous ass, do you think I am a pompous ass?” Ram choked on his tea, expertly disguising the triumphant chuckle.

    “No certainly not.” He replied keeping his straightest face possible, an exercise that was proving to be immensely painful.

    “Ok call the others in the conference room, get both the creative and media as well, lets take stock of the business.”

    An hour later PP (the creative director of the exaggerated moustache fame), Tanya (the ‘south Mumbai’ copywriter), Mumbles (the reticent art director) and Planimus (the gladiatorial media planning head) joined Vikas and Ram in the conference room.

    “Ok why are we here? And who are we waiting for?” boomed PP in his customary ‘louder than life’ style.

    “We are waiting for Karan to discuss the status on his account,” began a strangely subdued Vikas, “and here he is.”

    Karan had entered the room with a saunter that would have done a hormonically challenged male puma proud.

    “That’s what you have always been good at Vikas. Stating the blinding obvious,” he began with the urgency of a pinch hitter going for it.PP exploded into peals of laughter, and kept ferociously drumming the table with his excessively large palms, generally causing the concerned carpenter stress wherever he would have been.

    “And for that matter, PP, all your work is pretentious and largely passé. I yawned all through the last TV commercial you created, only the last bit woke me up and that was the logo,” remarked Karan, enticing a lightning quick culmination of all mirth on the PP front. PP sat silent and stunned, almost like someone had jabbed him in the solar plexus.

    Vikas, historically it must be said, for the one and only time in his career almost felt a pang of sympathy for his old foe.

    Ram had begun to imagine the whole meeting as a video game in which Karan was the Terminator.

    “What’s wrong with you Karan, you silly boy?” cooed Tanya in an almost suicidal manner (in Ram’s gaming theory) and the Terminator struck.

    “Lets start with what’s right with you Tanya, and my guess is that you would struggle to fill up the back of a bus ticket in bold on that front. Or have you ever even traveled in public transport to know the enormity of the insult that you have just endured?” Karan almost was basking in his own eloquence at this point.

    Planimus rose from his table to begin to speak, ‘fatal error’ thought Ram. He was composing in his mind the choicest insults that he could gather at such short notice, and was about to unleash them when the Terminator beat him to the draw.

    “And you, Planimus have perfected a unique art,” began Karan and paused.Planimus was so taken aback that some kind words might actually flow his way; that he completely lost the momentum of the thing.

    “The art of taking something utterly simple and making it mind bogglingly complicated,” completed Karan with a sardonic smile. ‘Hell, he is playing with his kill,’ thought Ram to himself.

    An uneasy silence followed, as the various participants were busy tending to their battered egos. At that moment the President chose to pop his head in, in his normal cherubic manner. ‘Jackpot?’ thought Ram.

    “I say Karan what makes you leave?” asked the President, as there was an inward groan in the entire room.

    “Many things, but mostly you. I am almost tempted to tell the client in what poor hands their account is. Be it your directionless leadership, your confused values, your limited understanding of a subject called advertising, Your sycophantic culture that is now festering within the confines of these walls, your fixation with skirts, I could go on but I think more important things like lunch beckon,” concluded Karan with smug satisfaction and strolled out of the room with purposeful poise.

    The President flopped into a chair, and looked at the ashen faces around him.”What…what was that?” he asked, still unable to string thoughts coherently.”The Notice Period Syndrome,” answered Planimus with an all-knowing sign, the others were still missing any sensation in their extremities.

    “Lunch anyone?” asked the President, and all the others trailed out of the room, leaving Ram to clear the aftermath as usual.

    “Get him out as fast as is humanly possible, settle his dues, and give him what he wants, just get him out. I don’t want the others following his example,” Ram heard the President tell Vikas as they walked towards life, sustenance and people who would say more pleasant things about them.

    Ram just closed his eyes for a moment to shut his mental video game, when he felt the tea cup in his fingers again and the oriental drawl whisper in his ears, “The only one in an office who is brave, is one who is leaving for another job or the grave,” for once it made sense.

    Ram opened his eyes just in time to see Chai-La vanish with an air of resignation.

  • Cause my bags are packed …

    By VINAY KANCHAN

    The notice period – commonly identified as that periodic reference from the time an employee expresses his desire to move onto bigger designations, better remuneration schemes, faster computers, enhanced prospects of attractive coworkers or quite simply a better window seat, to the actual moment that he exits the office edifice. But there is a lot more that transpires during this transition that is usually glossed over. For this is probably the only period that employees actually enjoy the rare freedom of expressing their ‘brutally frank‘ opinions without fear of their ramifications.


    “One who hands in his slip, will henceforth act as captain of the ship,” the hushed oriental accent, the express delivery of the tea cup and Chai-La (the mystical Chinese tea boy) had disintegrated into the door knob of Vikas‘s cabin, leaving Ram baffled as usual about the early morning sermon.


    Vikas, stormed out of his cabin, and headed off to smoke, clearly sporting (if that‘s the right word) the kind of look someone would have if they had run into something very unexpected, very unpleasant and rather sharp.


    Karan strolled out with the air of a man who had just won the lottery. There was a song on his lips that he was humming rather tunelessly, almost on purpose. Karan was also an Account Executive like Ram. Extremely shy and reserved at most times, terrified of Vikas at others, and unanimously the butt of all jokes emanating from the creative department all through the day.But today, almost mysteriously, there was an air of supreme confidence about him.


    “I have quit man!‘ he said thumping Ram of the back with unwarranted enthusiasm, “going to another agency at a much better salary and getting a promotion as well.”


    “Hey, that‘s really nice. How long is your notice period?”


    “Just about long enough to make the losers here rue their existence.” He chuckled with sinister intent and strode off to flirt with some girls from the creative department, in whose direction he would scarcely have dared to breathe earlier.


    Vikas returned, ashen faced, “we need to get a handover from Karan, he is going and things should continue to be in control even on his accounts,” then like a bad memory leaping to catch up with the mood of things he digressed, “he called me a pompous ass, do you think I am a pompous ass?” Ram choked on his tea, expertly disguising the triumphant chuckle.

    “No certainly not.” He replied keeping his straightest face possible, an exercise that was proving to be immensely painful.


    “Ok call the others in the conference room, get both the creative and media as well, lets take stock of the business.”

    An hour later PP (the creative director of the exaggerated moustache fame), Tanya (the ‘south Mumbai‘ copywriter), Mumbles (the reticent art director) and Planimus (the gladiatorial media planning head) joined Vikas and Ram in the conference room.


    “Ok why are we here? And who are we waiting for?” boomed PP in his customary ‘louder than life‘ style.


    “We are waiting for Karan to discuss the status on his account,” began a strangely subdued Vikas, “and here he is.”


    Karan had entered the room with a saunter that would have done a hormonically challenged male puma proud.


    “That‘s what you have always been good at Vikas. Stating the blinding obvious,” he began with the urgency of a pinch hitter going for it.PP exploded into peals of laughter, and kept ferociously drumming the table with his excessively large palms, generally causing the concerned carpenter stress wherever he would have been.


    “And for that matter, PP, all your work is pretentious and largely passé. I yawned all through the last TV commercial you created, only the last bit woke me up and that was the logo,” remarked Karan, enticing a lightning quick culmination of all mirth on the PP front. PP sat silent and stunned, almost like someone had jabbed him in the solar plexus.


    Vikas, historically it must be said, for the one and only time in his career almost felt a pang of sympathy for his old foe.


    Ram had begun to imagine the whole meeting as a video game in which Karan was the Terminator.


    “What‘s wrong with you Karan, you silly boy?” cooed Tanya in an almost suicidal manner (in Ram‘s gaming theory) and the Terminator struck.


    “Lets start with what‘s right with you Tanya, and my guess is that you would struggle to fill up the back of a bus ticket in bold on that front. Or have you ever even traveled in public transport to know the enormity of the insult that you have just endured?” Karan almost was basking in his own eloquence at this point.


    Planimus rose from his table to begin to speak, ‘fatal error‘ thought Ram. He was composing in his mind the choicest insults that he could gather at such short notice, and was about to unleash them when the Terminator beat him to the draw.


    “And you, Planimus have perfected a unique art,” began Karan and paused.Planimus was so taken aback that some kind words might actually flow his way; that he completely lost the momentum of the thing.


    “The art of taking something utterly simple and making it mind bogglingly complicated,” completed Karan with a sardonic smile. ‘Hell, he is playing with his kill,‘ thought Ram to himself.


    An uneasy silence followed, as the various participants were busy tending to their battered egos. At that moment the President chose to pop his head in, in his normal cherubic manner. ‘Jackpot?‘ thought Ram.


    “I say Karan what makes you leave?” asked the President, as there was an inward groan in the entire room.


    “Many things, but mostly you. I am almost tempted to tell the client in what poor hands their account is. Be it your directionless leadership, your confused values, your limited understanding of a subject called advertising, Your sycophantic culture that is now festering within the confines of these walls, your fixation with skirts, I could go on but I think more important things like lunch beckon,” concluded Karan with smug satisfaction and strolled out of the room with purposeful poise.


    The President flopped into a chair, and looked at the ashen faces around him.”What…what was that?” he asked, still unable to string thoughts coherently.”The Notice Period Syndrome,” answered Planimus with an all-knowing sign, the others were still missing any sensation in their extremities.


    “Lunch anyone?” asked the President, and all the others trailed out of the room, leaving Ram to clear the aftermath as usual.


    “Get him out as fast as is humanly possible, settle his dues, and give him what he wants, just get him out. I don‘t want the others following his example,” Ram heard the President tell Vikas as they walked towards life, sustenance and people who would say more pleasant things about them.


    Ram just closed his eyes for a moment to shut his mental video game, when he felt the tea cup in his fingers again and the oriental drawl whisper in his ears, “The only one in an office who is brave, is one who is leaving for another job or the grave,” for once it made sense.


    Ram opened his eyes just in time to see Chai-La vanish with an air of resignation.


    The writer is Vice President, Rediffusion DY&R. He is also the patron saint of Juhu Beach United, a football club that celebrates the ‘unfit, out of breath media professional of today‘. You can write to him at (vinaykanchan@hotmail.com).


    (The views expressed here are those of the author and Indiantelevision.com need not necessarily subscribe to the same)

  • HTMT to prefer strategic investor in demerged media firm

    HTMT to prefer strategic investor in demerged media firm

    MUMBAI: Hinduja TMT has initiated talks and would prefer inducting a strategic rather than a private equity investor into its demerged media company.

    The possibility of roping in an investor would be only after the listing of the two entities. The demerger process is underway and a listing is expected by February-end after the restructuring process gets the necessary regulatory approvals.

    “We would prefer to go with a strategic rather than a private equity investor. We feel inputs from a strategic partner would give us a competitive edge,” said IndusInd Media and Communications Ltd (IMCL) director-in-charge Ravi Mansukhani.

    On being queried as to whether global major Liberty was in talks, Mansukhani said “there were a bunch of them” who were interested in India’s cable story. “All investors are waiting for conditional access system (Cas) to roll out before they come with definite valuations,” he added.

    Unlike Zee’s Wire & Wireless Ltd (WWIL) which is keen to acquire 51 per cent in cable networks, IndusInd Media and Communications Ltd (IMCL) is adopting a different business plan where it wants to partner rather than buy out operators.

    The Hinduja Group, which operates its cable TV business under Incablenet brand, is planning to offer cable TV operators a share in the demerged media company based on the subscribers they declare. No decision has been taken as to the exact ratio that would be on offer.

    “Our expansion plan includes offering shares in HTMT (after demerger) to operators as they form an integral part of our distribution chain. Our idea is to partner with the local cable operators rather than buy them out,” said Mansukhani.

    HTMT is unifying its media subsidiaries under one umbrella while spinning off its IT/ITES business into a separate entity. As part of the restructuring, In2Cable (subsidiary which is into broadband business) and InNetwork Entertainment (content) are being merged into IMCL (cable TV distribution under Incablenet brand). The parent company for the consolidated media business will be HTMT (an existing listed entity). The demerged IT/ITES entity will be listed under HTMT Technologies.

  • Yong Nam is new LG Electronics CEO

    Yong Nam is new LG Electronics CEO

    MUMBAI: The Korea based consumer electronics major LG Electronics has appointed Yong Nam as the new vice chairman and CEO, with effect from 1 January. Overall top management changes at LG Electronics include appointments of two new business company CEOs, CFO, Head of Korea sales and marketing operation and 30 other executives.

    The company says that the appointment of Nam, known for his drive and strategic outlook, signifies that LG Electronics is making the change to becoming more achievement-oriented. Nam has more than 30 years of experience in LG Electronics, LG Corporation and LG Telecom; prior to his appointment, he served as the head of strategic business of LG Corporation.

    He also served as LG Telecom CEO and director from October 1998 through May 2006. Other previous roles include president of the former Multimedia Division of LG Electronics from December 1997 to October 1998 and Executive Vice President of LG Group Chairman’s Office from January 1997 to December 1997. Nam began his career in LG Electronics in 1976, and began working for the chairman’s office in 1989.

    Other newly-appointed top executives of LG Electronics include Simon Kang as CEO of Digital Display Company. Skott Ahn as CEO of Mobile Communications Company; James Jeong as CFO; and Wayne Park as Head of Korea sales and marketing.

    Kang is the man behind LG’s rebranding success in the US, while Ahn is a mobile communications expert. Jeong is best-known for his achievement of LG’s global management system enhancement. And Mr. Park has worked on new business development for LG Electronics.

    LG Electronics also appointed three new executives in other regions, including John Herington and Eric Surdej as the marketing heads of LG Electronics’ US and France divisions, respectively, as well as Dominique Oh as the head of European Mobile Communications.

  • LG, Prada to develop iconic mobile phone

    LG, Prada to develop iconic mobile phone

    MUMBAI: LG wears Prada! Consumer electronics major LG Electronics and luxury brand Prada have announced a partnership to develop an iconic mobile phone.

    The first Prada telephone by LG will combine high-end technology with avant-garde design offering the best in both style and performance. This forward-thinking product is the result of a different approach to the typical fashion designer and mobile phone manufacturer co-branding exercise.

    Leveraging on their respective expertise and know-how, Prada and LG have jointly explored and developed all aspects of this new product. The collaboration focussed on the key elements inside the phone, such as software, user interface and music as well as its look, for example design and packaging.

    The initial launch is planned for early 2007, with distribution starting in Europe (firstly in Italy, the UK, France, and Germany), followed by countries in Asia such as Hong Kong, Taiwan, and Singapore. The Korean version of the phone is scheduled to launch in the second quarter of 2007.

    LG Electronics Mobile Communications president and CEO Mun-Hwa Park says, “ Prada’s legacy for classic and sophisticated design meant they were the perfect partner to develop this shared vision of innovative technology and ultimate style. We are passionate about developing exclusive phones that appeal to consumer’s desire to express their personality through their choice of mobile and feel very strongly that Prada shares this belief.”

    Prada president and CEO Patrizio Bertelli said, “As we do with ready-to-wear and accessories, we were looking at a break-through. Consistently with our approach, we are not branding an existing product. Rather we have been working with LG to give this new phone a very strong character and unique style, both in its contents and in its design. We, just like our partners at LG, are known for the attention to detail and uncompromising quality of our products. And we find these characteristics in the new mobile phone.”

  • Mobile services better, Airtel continues to lead: TNS Celltrack report

    Mobile services better, Airtel continues to lead: TNS Celltrack report

    MUMBAI: The mobile telephony sector in India is not just growing but service providers seem to be getting better at meeting customer expectations.

    According to the latest annual TNS CellTrack 2006 study, the already high TRI*M index for the industry – the metric that measures the strength of the ‘subscriber-service provider relationship’ – got even better, and is today at 82, up from 79 in 2005.

    The performance of the Indian mobile industry measured by their ability to anticipate and meet customer expectations has been increasing consistently over time. From an industry average TRI*M Index of 55 in 2000, the Indian mobile industry has surely come a long way.

    Airtel not only retained its number one position among the national players (see Figure 2), but also scored better, with the TRI*M Index up from 82 in 2005 to 90 this year. Hutch has also managed to improve their performance significantly and stays at second place, while Reliance with a TRI*M Index of 83 (80 in 2005) is third. Idea, BSNL and Tata Teleservices, have maintained performance but are significantly below the industry average of 82.

    Among the regional players, the big surprise is MTNL – dislodging Spice to become the best regional player with a TRI*M Index of 100.

    TNS India head of telecom practice Abraham Karimpanal says, “While it could be argued, and rightly so that MTNL is attracting a different profile of subscribers with different set of expectations, this war is all about each operator understanding and /or crafting, and then managing their subscribers’ expectations. Whether by design or otherwise, MNTL has surpassed all others at it.”

    TNS CellTrack 2006 also tracks the evolving brand choice and purchase behaviour for handsets among the Indian mobile users.

    Nokia continues to dominate the GSM market, with a 79 per cent market share. Motorola is the brand that has been able to significantly improve its share by almost doubling from three per cent in 2005 to seven per cent in 2006. Motorola’s gain is possibly Samsung’s loss as their market share has dropped from six per cent in 2005 to four per cent in 2006.

    LG has consolidated its position as the market leader in the CDMA handset market. The current 49 per cent market share is an improvement of over 43 per cent market share LG had in 2005. While Nokia managed to retain its share of the CDMA handsets, Samsung and Motorola have lost market share from 17 per cent to eight per cent and 12 per cent to four per cent respectively.

  • Liberty Media to acquire News Corp’s DirecTV stake

    Liberty Media to acquire News Corp’s DirecTV stake

    MUMBAI: US media conglomerate News Corporation today announced that it had signed a share exchange agreement with Liberty Media.

    Under the terms of the agreement, Liberty will exchange its entire 16.3 per cent economic position (324.6 million Class A and 188 million Class B shares) in News Corporation for a 38.4 percent stake (470.4 million shares) in DirecTV, three Regional Sports Networks (FSN Northwest, FSN Pittsburgh and FSN Rocky Mountain) and $550 million of cash, subject to a working capital adjustment.

    News Corp believes the transaction will unlock tremendous value for the following reasons:The transaction will be immediately accretive to News Corporation’s earnings per share;

    News Corp will divest its stake in DirecTV at an attractive valuation on a tax-free basis, and;

    News Corporation will accomplish an approximately $11 billion stock buyback representing approximately 16 per cent of the outstanding stock.

    The share exchange agreement is subject to various regulatory approvals and an affirmative vote by a majority of holders of News Corporation’s Class B common stock, other than the Murdoch family and Liberty. If approved, the transaction is expected to be completed in the second half of calendar 2007.

    Following completion of the transaction with Liberty, News Corporation intends to redeem its stockholder rights plan and will consider eliminating its staggered board.

    With negotiations over the share exchange agreement now completed, News Corporation expects to continue its previously announced stock repurchase programme.