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NEW DELHI: Pepsi has rolled out a new campaign featuring brand ambassador Salman Khan with the aim of quenching your thirst and offering a more refreshing experience....
NEW DELHI: Nacho chip brand Doritos has signed on actor Kartik Aaryan as its first-ever brand ambassador in India. This partnership will further help increase the...
NEW DELHI: Havas Media India has won the digital media mandate for Nepal-based Chaudhary Group’s (CG Foods) noodle brand Wai Wai. The mandate includes digital media...
NEW DELHI: PNB MetLife has launched a campaign #BaatonMeinMatAana (don’t get carried away by talks), to educate and protect consumers against financial cybercrime. Conceptualised by L&K...
MUMBAI: As a large part of our day and indeed our lives moves online, brands are responding by relying more and more on digital technologies to...
MUMBAI: Prega News has signed on Bengali actor Srabanti Chatterjee as the face of the brand in West Bengal. The Mankind Pharma-owned entity made the announcement...
NEW DELHI: Facebook has launched a new phase of its consumer marketing campaign in India – ‘More Together’. This phase marks the first anniversary of Facebook’s...
MUMBAI: upGrad has brought on Sendy Filemon as its country head for Indonesia. The development comes close on the heels of Zubin Gandevia’s hiring as CEO for Asia Pacific...
India’s first holistic preventive pet care brand Wiggles.in, curated by vets for your pets continues to empower pet parents like never before. Celebrating women for their...
MUMBAI: Verizon Media has elevated Simon Wheeler to senior director of content following significant growth of its Australian media brands. Over the past four years, Wheeler...
NEW DELHI: Pop queen Rihanna's Fenty Beauty shook up the beauty space in 2017 when it came out with 40 different shades of foundations that catered...
NEW DELHI: Vishal Shrivastava has joined Amazon Prime Video as senior digital marketing manager. In his new role, he will be responsible for brand and content...
NEW DELHI: Dr Reddy’s Laboratories has appointed Prachi Mohapatra as marketing head – OTC, emerging markets. She joins from Future Group’s FBB, where she was the...
MUMBAI: Online professional network LinkedIn has launched its first global integrated campaign for International Women’s Day 2021 with creators, content and community at its heart. The...
MUMBAI: Harsh Mariwala transformed his family's trading business in spices and edible oils into Rs 7,300-crore FMCG giant Marico, led by flagship brands such as Saffola...
MUMBAI: Global sportswear brand Puma has joined hands with Mumbai-based NGO Parcham to empower it in its efforts to break gender stereotypes. It aims to bolster...
MUMBAI: This women’s Day, Ikea wants to help make our homes more gender-equal. To this end the Swedish furniture giant has launched a fun game designed...
NEW DELHI: Kantar’s public policy arm Kantar Public has welcomed aboard Gaurav Sabharwal as chief executive officer of India and South Asia, based in New Delhi....
NEW DELHI: Carat India, the flagship media agency from the house of Dentsu International, has appointed Ashish Singh as vice president – planning. In his new...
MUMBAI: Mahatma Gandhi famously said – ‘Be the change you want to see in the world’. Exemplifying this powerful message on the occasion of the International...
Shell India has unveiled its latest campaign, ‘Great Things Happen When We Move’, which celebrates the indomitable spirit of Indian women, their dreams, and aspirations along...
NEW DELHI: Leading Indian pharmaceutical company Mankind Pharma is expanding its digital footprint to leverage the most out of the new consumer world, general manager – sales...
NEW DELHI: One of the most desirable consequences of Covid2019 has been the increased all-round consciousness for hygiene. And among several types of hygiene such as...
NEW DELHI: Every year in the countdown March 8, brands go all out to woo the ‘fairer sex’, leaving no stone unturned. We are bombarded by...
New Delhi: Women’s Day is all about celebrating the true essence of being a woman. To capture the same, Central has released a campaign called #WomenWearItBetter...
New Delhi: In the run-up to International Women’s Day, global sportswear giant Adidas has launched Watch Us Move – a campaign to celebrate womanhood and their...
NEW DELHI: Furniture manufacturer Greenply Industries has launched a new set of TV campaigns Khud bane Ho Toh, Greenply Banta Hain, which celebrates the resilience of...
NEW DELHI: Tata Group-owned Jaguar Land Rover (JLR) is undertaking its biggest ever retrenchment drive in its India operations, slashing its workforce by nearly a third,...
MUMBAI: Leading FMEG Havells India has rolled out a new advertisement campaign for its technologically advanced ceiling fan category. Conceptualised by Mullen Lintas Delhi, the campaign “It's...
MUMBAI: British-American footwear and clothing company Reebok has launched its latest campaign titled ‘It’s A Man’s World’ in association with MADWOMEN, an all-female creative collective. The campaign...
MUMBAI: Homegrown short-video sharing platform Chingari is celebrating women power with its distinctive campaign #SheGotSpark. Find women from every walk of life as they share their...
NEW DELHI: WPP has appointed Dave Rolfe to the new role of global head of production, WPP and Hogarth. Rolfe, who was most recently head of...
MUMBAI: That India’s banking and finance sector has witnessed explosive growth and expansion ever since the era of economic reforms was launched nearly three decades ago...
MUMBAI: Our world, as we know it, changed irrevocably last year in the wake of Covid2019. As people everywhere struggled to make sense of an evolving...
NEW DELHI: Online health and fitness brand Fittr has strengthened its core leadership team with the appointment of Kapil Mehta as the head of marketing. In...
NEW DELHI: Manforce Condoms has come up with a new campaign #DontMessAround, urging people not to engage in unprotected Through this campaign, the brand is focusing...
MUMBAI: Publicis Groupe has announced the integration of Indigo Consulting's digital marketing team with Publicis Worldwide (PWW). This move will make PWW a 300-member agency, offering...
NEW DELHI: Platform-first martech start-up Wondrlab has appointed Sweety Advani as its chief financial officer (CFO). She will be based in Mumbai, and will report to...
NEW DELHI: With the digital domain growing at a magnificent pace, brands across categories are looking towards it for marketing their products. In the past year,...
NEW DELHI: Mondelez-owned food manufacturer Intercontinental Great Brands, the maker of Oreo biscuits, has moved the Delhi high court against Parle Products, alleging that the design...
New Delhi: Tata Consumer Products is strengthening its wellness portfolio in the packaged beverages category to cater to consumer needs. It has introduced two new products...
NEW DELHI: GroupM has released a new research that reveals that one in two (54.3 per cent) consumers believe it’s important to be equipped with the...
Mumbai: Castrol India has elevated Jaya Jamrani as vice president – marketing, effective from 1 January 2021 to lead the company’s marketing functions in India. In...
NEW DELHI: Contraception and family planning are conversations that happen behind closed doors and in a hushed environment – people are not comfortable talking about it...
NEW DELHI: Multiple brands in the US have decided to pause political donations to both Republicans and Democrats following Wednesday's Capitol siege. These include the likes...
NEW DELHI: McCann Worldgroup has realigned its senior leadership across its global agency networks. Chris Macdonald has taken on the role of chairman and CEO of...
New Delhi: DDB Mudra Group has unveiled Point of New, an e-book comprising a collection of essays that examine lasting shifts in consumer behaviour brought on...
NEW DELHI: After handing over the brand communications mandate for its casual Chinese dining brand Hong's Kitchen to Enormous Brands more than a year ago, Jubilant...
NEW DELHI: Matrimonial platform Jeevansathi.com has roped in Parmish Verma, a celebrated Punjabi singer, actor, and music director for its social media and digital brand promotions....
NEW DELHI: Olive oil is considered one of the healthiest oil types and has therefore commanded a premium on price. But not anymore as Del Monte,...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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