Category: MAM

  • ICC to begin sale of sponsorship rights

    MUMBAI: Having locked in $ 1.1 billion dollars from the sale of telecast rights, the International Cricket Council will soon start the sales process for sponsorship rights to ICC events over the next eight years, including the World Cup in 2015.

    The period includes 18 ICC tournaments with two ICC Cricket World Cups, in Asia (2011) and Australasia (2015), and a minimum of three ICC Champions Trophy tournaments.

    Also included are the first two ICC Twenty20 World Championships, in South Africa (2007) and England (2009), the latter taking place in the ICC’s centenary year.
    The ICC intends to enter negotiations with prospective sponsors with a view to concluding agreements during the first half of 2007.

    Chief executive officer Malcolm Speed said: “The ICC’s executive board began this process in April of last year when it confirmed the venues for ICC events from the second half of 2007 to the 2015 ICC Cricket World Cup.
    “With those events and a broadcasting agreement to cover them in place, we are now in a position to go to market to obtain the best possible partners for cricket.

    “For the first time the ICC is able to offer one major event every year and the quality and variety of those events and the fact they span the globe mean they represent exceptional value for sponsors.
    “Live telecasts will be supported by an integrated promotion plan for major events and for the sport. It all means that companies have never had a bigger and more prestigious opportunity in cricket.”

    The ICC has already sold its broadcast rights for the period with ESPN Star Sports in December named as its Global Media and Production Partner in a agreement worth $ 1.1 billion.

    ICC Events 2007 – 2015

    2007    Cricket World Cup    March/April    March/April West Indies*
    Twenty20 World Championship    September    South Africa
    2008    U/19 Cricket World Cup    February    Malaysia
    Champions Trophy    September    Pakistan
    2009    Women’s Cricket World Cup    March    Australia
    ICC Trophy    April    UAE
    Twenty20 World Championship    June    England
    2010    U/19 Cricket World Cup    February    Kenya
    Champions Trophy    March/April    West Indies
    World Cricket League    TBC    The Netherlands
    2011    Cricket World Cup    February/March    Bangladesh/India/Pakistan/Sri Lanka
    2012    U/19 Cricket World Cup    July    Canada
    Champions Trophy/Twenty20 World Championship    September    Sri Lanka
    2013    Women’s Cricket World Cup    February    India
    Champions Trophy/Twenty20 World Championship    TBC    TBC
    2014    Champions Trophy/Twenty20 World Championship    April    Bangladesh
    U/19 Cricket World Cup    February/March    UAE
    World Cricket League    TBC    TBC
    2015    Cricket World Cup    February/March    Australia/New Zealand

    * broadcast and sponsorship rights for this event owned by News Corp Owned Global Cricket Corporation.

  • ESS plugs football presenters in Singapore

    MUMBAI: ESPN STAR Sports took to the streets in Singapore this week with an outdoor campaign featuring their English sports news presenters on wholly painted buses.

    John Dykes
    The campaign features John Dykes, host of ESS’ football news and highlights programmes; David Basheer, host of ESS’ UEFA sports news coverage; and Jason Dasey and Bethan Evans, presenters of SportsCenter Asia.

    The three-month campaign aims to establish the sports network’s most recognizable presenters as the sports experts who deliver the latest news to its audience in Singapore. Design was created by Litt Lindden Design & Associates led by Creative Director Suvajit Das.

  • E&Y expands marketing & advertising risk services with media audit unit

    MUMBAI: Ernst & Young LLP, has expanded its marketing and advertising risk services (MARS) practice through the launch of its media performance auditing unit.

    An official statement issued by the company states that with the establishment of the unit, Ernst & Young will offer a holistic approach to managing risk in marketing and advertising initiatives by providing advertisers with an objective, independent review of media delivery performance, agency contracts and compliance, review of advertiser business processes and related controls all under one roof.

    According to Ernst & Young LLP, MARS practice global director Kenneth Fakler, Ernst & Young created this service after recognizing the need that advertisers have for an independent verification of their media spend and understanding that there are many risks involved, including compliance risk, operational and financial risk and strategic risk. While media performance audits are common in Europe, they have become increasingly prevalent in the United States.

    “Unlike the Super Bowl, where there is no question whether an advertiser’s ad ran because almost everyone is watching, the majority of advertising, whether broadcast, print, or online, doesn’t typically have that kind of universal exposure. Therefore, advertisers may not know if their ad ran, ran correctly, and if the advertiser received the value it paid for,” said Fakler.

    “Media and advertising spend can account for significant direct costs for a company. We already perform agency contract compliance and process and control reviews for our advertiser clients, so it was important that we also include one of the biggest areas of marketing spend and risk — media performance auditing — to our service offering. Now an advertiser can come to our firm to get a comprehensive media audit that can help determine operational effectiveness and mitigate the risks involved.”

    The MARS practice is made up of a network of professionals with experience in the marketing communications industry and related financial and operational processes, including: marketing and advertising finance, agency operations, creative production, media buying, promotions, project management, sponsorship, public relations, branded entertainment and talent. The practice has a global reach with a presence in North America, Latin America, Europe and Asia Pacific, adds the release.

  • Swatch ushers in Valentines spirit with ‘Singles Party’

    MUMBAI: Deafening! Pounding! Lots of Jumping! These are a few words that come to mind when one thinks of last nights event at the popular discotheque Fire n’ Ice. The occasion was India’s ‘First Singles Party’ organised by Swiss watchmaker Swatch. The event will air today on In Mumbai.

    Explaining the logic behind the concept, Country Manager Swatch Group India G Kannan said that the party was an attempt to offer Mumbai’s youth an out of the box experience and get out of the mushy feeling that one associates with couples in love.

    Music spun by DJs blasted in one’s ears accompanied by innovative Swatch TVCs, which were aired, on a giant screen. New actress on the block Esha Deol put in an appearance to unveil a special Valentine’s watch ‘Aiming For Your Heart’. The watch features multi coloured hearts covering the numberless dial. The gold toned hour hands are meant to symbolise cupids love arrows.

    James Bond fans may recall that to celebrate the anniversary of the spy last year, the company had launched the James Bond Series of 20 watches each named after a Bond movie. Swatch was launched in India three years ago.

  • The Big Boss


    By VINAY KANCHAN

    The appropriators: – a tribe who give themselves the right to lord over other people, often to achieve their own ends, even when (or rather, especially when) they have been given no authority to do so. These sorts have a tannic hide which is impervious to the basic tenets of human civility. With confident overtones, unblinking eyes and unwavering resolve they simply conclude that others around them are theirs for the taking.


    It was Monday morning at the office. Ram Shankar was just plotting his survival for the week when his thinking was interrupted by a crisp sounding order, delivered quite in the style of a drill sergeant talking to new recruits.

    “Move Richa, move Aditya, move Shekar! And don‘t come back until all my jobs are complete.”

    Lokesh, the originator of that encouraging statement stood up with a smirk that was quite like the one you have when you have managed to smuggle naughty things into the theater.


    Ram looked at him trying hard to put his finger on something that seemed curiously amiss when “Being a peer is such an utter loss, to make any progress one must act like the overbearing boss.”

    The lightning delivery of the tea cup, the hushed Chinese accent and Chai-La (the mystical Chinese tea boy) flew into a three pin socket, which kind of ‘charged‘ Ram‘s mind and then realization dawned.
    Lokesh had no right to boss over the other account executives (A.E.‘s) that were currently scurrying around in frenzy in the office. He was at the very same level. Yet, somehow he had elevated himself above them without needing a change in visiting cards. Ram felt there was great learning here. “Hey Lokesh, can I speak to you for a moment?” Ram asked with the enthusiastic fervor of a young disciple finding his way.Lokesh glanced in his direction, gave him an extremely condescending once over and replied, “If you need to speak to me you come over here.”

    Oblivious to the little ‘power play‘ that had just happened; Ram innocently trudged off in his direction.”What is it?” asked Lokesh, in a manner that seemed to suggest that the intrusion was far from welcome.
    Ram knew to find the truth he would have to be a little tactful.
    “I was just watching you, and the way you seem to command respect is just inspiring, I was wondering if you could teach me how you do that?” Ram‘s tone was humble, his hands and mind were suitably postured in a ‘knowledge seeking‘ pose.
    Lokesh softened a bit; flattery was always his Achilles heel. “Ok, what the heck, sit over here,” he motioned to a chair by his side, but significantly lower that his own.Ram sat down beside Lokesh. Eyes, ears and other relevant orifices wide open. “Rule one – people are basically scared and directionless, they need to look up to somebody, they are blind to the path unless it is screamed down upon them.” Lokesh paused for a minute to let that sink in as he stroked his chin in a Cheshire cat like manner.

    “But you are getting them to do your own work, how is that helping them in any way?” asked Ram, cautiously keeping his tone reasonably humble.
    Lokesh glared back at him a trifle miffed, and then relenting a bit he answered. “Most of these poor sorts don‘t even know where their job starts and mine ends, I am merely giving them a sense of basic purpose that is manifested at a primal level in excessive physical activity, or running around like mad dogs in your parlance.”

    Ram gaped at the wonderfully complex use of words that had just been hurled his way; his jaw apparently had dropped visibly because Lokesh chose to say.”Of course you have to conduct and speak in a manner that is a few years beyond your current position obviously, not a job for everyone,” he finished with a superior chuckle that didn‘t exactly do much for Ram‘s morale.


    At that moment Lokesh cautiously spotted Shekhar lurking near his cubicle, shooting furtive glances in Lokesh‘s direction as if he was in need of some help or clarification. Lokesh glared back at him in a manner that would have easily curdled milk and Shekhar quickly vanished in a work related direction. “Another important thing, I never entertain clarifications, takes away too much of my time, let the sods learn on their own.” “What if they make a mistake?” Ram Shankar wanted to know. “Then I give them hell, many of them won‘t be able to sit for a few days I reckon,” said Lokesh, exploding loudly with laughter at the same time, causing his ‘underlings‘ to glance nervously in his direction. “But don‘t their real bosses have any clue about this?”
    Lokesh paused; in the manner in which an ace gambler freezes time just before he is going to throw down his cards (well at least the movies have painted it that way)

    “Rule two – make friends with all your victims‘ bosses, bad mouth your prey to the extent that the fellow feels that he has a wasted case on his hands and will actually want very little to do with them. Then offer your service in terms of training these no hopers. You will be surprised to learn that hardly any of the bosses want to spend time improving the weaknesses of their subordinates, they would rather indulge in other more fulfilling things.”
    “Like long lunches and gossip?” Ram Shankar could not contain himself.Lokesh icily looked at him in a manner that suggested that no further such comments would be welcome.
    Ram quickly felt the need to get back to the subject at hand. “And how does this help your career?” Lokesh had a kindly indulgent expression on his face. Like that of a Jedi master revealing to his young protégé the intricacies of the force. “Rule three- senior management loves a take charge person, not necessarily a person who does the work, but more often one who is seen to be having things under control, I maintain that illusion and all is well with my career path. From shooting off instructions to everyone, even at my same level, and sometimes even people who are not concerned with the project, I create a myth of leadership around myself that most people readily buy into. It‘s not about what you are designated, it‘s more about what you feel you can influence. A designation is just a crutch that the weak use to get their way. And in the end we are in the business of managing perception. I have successfully managed to divorce perception from actual performance.”Ram was soaking in Lokesh‘s wisdom, when his army came swarming back.”All jobs complete?” interrogated Lokesh.”Yes!” they all replied in unison in a rather painfully trained manner.

    “Ok rest for fifteen minutes and come back here; no one is to be a single minute late. You are allowed to drink water and use the rest room for nature‘s calls. Just make sure you don‘t miss mine.”

    The hapless account executives trailed off towards their seats, Lokesh made eye contact with their bosses and exchanged gestures that seemed to suggest that it was all going according to plan.
    Just then the President materialized before them, broad smile and eyes slightly heavy from the previous nights excesses.”Hey Lokesh I needed you to action that new project, you were supposed to get back to me with the findings of the little dipstick research that you were going to do.”

    “Sir, I have put Ram on the job, he will be reporting to me on that. Will make him do thirty interviews today itself, have even spoken to Vikas (Ram‘s boss) about it and he has agreed to Ram‘s participation. Don‘t worry we will review Ram‘s questionnaire in half an hour, then we send him out.”

    The President looked at Lokesh with adoring eyes; he thumped his back rather severely. But Lokesh sustained his grin.”That‘s what we need, more guys like you, people who run things and assume leadership. Every organization needs leaders at all levels and I‘m happy that we have you. Ram, you should learn to be more like him.”He proceeded to squeeze Lokesh in a python like manner and then quickly slithered away.
    Ram began slowly recovering from the stark humiliation of being caught with his pants at ankle level.”So you did the same number on me?”

    “Why not? You are just another A.E. I had already spoken to Vikas about you and spoken about how you seem so directionless and unmotivated at all times and he thought you should work on this with me, now you know what to do, so get going, the President and I will review your questionnaire in half an hour.”Lokesh strolled off for a smoke, casually waving to the news channels that were covering his every movement (or so he would have liked to imagine)
    Ram trudged back to his cubicle, less motivated than he had ever been (if that was actually possible).“Never seek knowledge that is not of good intent, for the tables can easily turn and cause you discontent.”
    The hushed oriental tone, the express delivery of the tea cup and Chai-La had morphed into the first question on Ram‘s yet to be created questionnaire. It read ‘Do you believe that you can dig your own grave?‘


    The writer is Vice President, Rediffusion DY&R. He is also the patron saint of Juhu Beach United, a football club that celebrates the ‘unfit, out of breath media professional of  Today‘. You can write to him at (vinaykanchan@hotmail.com).


    (The views expressed here are those of the author and Indiantelevision.com need not necessarily subscribe to the same)

  • Motorola kicks off special offer across Motostores

    MUMBAI: Motorola Inc. has unveiled special mobile offers throughout the multi-city branded outlets called Motostores.


    Motorola has set up shops across India targeting key cities like Delhi, Bangalore, Chennai, Ahmedabad, Chandigarh and Pune. These Motostores will provide the consumers with new ways to personalise their handsets.


    The mobile offers include select bundles of Motorola handsets and accessories available only at these select stores.









    Motorola‘s mobile combo offer is available across some of the newest handsets including: Motorokr E6, Motoming A1200, Motokrzr K1, Motorizr Z3 and many more. Each can be bundled with select bluetooth accessories including the Snoop S9, P790 portable charger or the HT820, H350, or H500 headsets, states an official press release.


    Motorola mobile devices India, Sri Lanka and Nepal director sales Sudhir Agarwal said, “We‘re working hard to help Indian consumers enjoy their wireless experience and we‘re committed to offering the best possible choice to them. Through our mobile combo offers, visitors to India‘s Motostores will be treated to exciting mobility bundles for some of our most popular handsets.”




    Along with mobile accessories in the bundled offer, the Motostores also offer customized phone tattoos and wireless photo imaging services.

  • Bharat Kapadia takes over as Bhaskar Group ED

    MUMBAI: Bharat Kapadia, executive director of Divya Bhaskar, has been appointed as the executive director of the entire Bhaskar Group. The appointment comes in the wake of the Group’s expansion through new ventures in the form of additional magazines and new initiatives coming from I Media Corporation Limited (IMCL).

    Kapadia’s role would make him responsible for not only Divya Bhaskar, but also Dainik Bhaskar and magazines like Aha! Zindagi and Bal Bhaskar in Hindi and Saurashtra Samachar in Gujarati. Two more Hindi publications are on the cards – a career magazine and a women’s magazine.

    “I joined Divya Bhaskar in 2005 and my mandate was largely to turn around the fortunes of the company, which we successfully managed to do so. I’m hopeful of carrying the same growth forward,” said Kapadia, about his appointment which is effective immediately.

    Kapadia has also been spearheading the ‘Vote For Taj’ campaign as chairman of IMCL, wherein they have won marketing rights for a campaign being created to promote Taj Mahal as one of the ‘New Seven Wonders of the World’. He elaborated, “The campaign for the Taj will only get more aggressive and we’ll be shortly unveiling the official song for the same.”