Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 5 – 18 March 2009.
spends in Rs
Media
Jazz (HSCI)
–
Meridian (Delhi)
NA
Jockey (International innerwear brand)
–
Mudra (Bangalore)
70-80 million
Panasonic
Dentsu
IBD
NA
Percept/H
Leo Burnett
RmKV (Saree brand)
Mudra
Grey (Chennai)
NA
Information compiled for period 5 March 2009 – 18 March 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com
Category: MAM
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Mudra (Bangalore) wins Jockey (International innerwear brand) creative account with an annual spend of Rs 70-80 million.
Account nameIncumbentNew agencyReported annualFuture GroupFuture Works (Starcom Worldwide)Allied MediaNAJazz (HSCI)–Dentsu MediaNAPanasonicAllied MediaMPGNACreative -
ZenithOptimedia wins Hewlett – Packard media account with an annual spend of Rs 1 billion.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 19 February 2009 – 4 March 2009.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Hewlett – Packard
ZenithOptimedia
OMD (India)
800 million – 1 billion
Creative
Arrow
Alok Nanda Communications (ANC)
Rediffusion Y&R (Bengaluru)
60-70 million
Creative & Media
Ministry of Civil Aviation
–
Mudra (Mumbai)
NA
Information compiled for period 19 Febraury 2009 – 4 March 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com -
T.A.G (McCann World Group) wins Videocon (Consumer electronics & Appliances) creative account with an annual spend of Rs 400 million.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 5 February 2009 – 18 February 2009.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
NDTV Imagine
Maxus
Platinum Media (Madison Group)
200-250 million
Creative
Secret Temptations
–
Euro RSCG
NA
Splash (Maruti Suzuki)
–
Dentsu Creative Impact
NA
Videocon (Consumer electronics & Appliances)
Saatchi & Saatchi
T.A.G (McCann World Group)
400 million
Creative & Media
Khadi and Village Industries Commission (KVIC)
–
Prachar Advertising
150 million
–
Pam
–
Span
–
Unnati (empanelled)
Information compiled for period 5 Febraury 2009 – 18 February 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com -
McCann Erickson wins Neo Sports & Neo Cricket creative account with an annual spend of Rs 200 million.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 22 January 2009 – 4 February 2009.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Tetra Pak India
Starcom
Carat Media Services
150 million
Creative
Neo Sports & Neo Cricket
O&M
McCann Erickson
200 million
Reva
Rediffusion Y&R
Temple Advertising (Bangalore)
40 million
Tata GSM business
–
DraftFCB Ulka
NA
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com -
Contract Advertising wins SpiceJet creative account with an annual spend of Rs 250 million.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 11 December 2008 – 24 December 2008.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Mahuaa TV
Integrid
Motivator
150-200 million
Star Union Dai-ichi (Life Insurance)
–
Motivator
150-160 million
Creative
Anchor Electricals
Art Advertising
Contract (Mumbai)
NA
Mahuaa TV
AMO
Meridian
150-200 million
SpiceJet
Gopika Chowfla Designs
Contract Advertising
250 million
The Great Indian Shopping Festival
–
Mudra (Mumbai)
100 million
Creative & Media
Escorts Tractors Ltd
–
K Factor
NA
FIIT JEE
–
Fire Arcor (real estate)
–
Jagatjit Industires Pvt Ltd
–
HCC
–
Mudra (Mumbai)
200 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com
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O&M win Tata Sky creative account with an annual spend of Rs 600 million.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 13 November 2008 – 26 November 2008.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Micromax
–
ZenithOptimedia
200 million (combined)
Bharat Hotels
–
Creative
Capital Shield (Bajaj Allianz Life Insurance)
–
PerceptH
70 million
Express Group
Vyas Gianetti Creative (VGC)
Leo Burnett
150 million
ICICIdirect.com
Pickle Advertising
Dentsu Creative Impact (Mumbai)
200 million (combined)
ICICI Direct
National Insurance Company (NIC)
–
Grey (Kolkata)
250 million
TATA Sky
Rediffusion Y&R
O&M
600-700 million
Wockhardt Hospitals
O&M (Bangalore)
Grey (Bangalore)
200 million
Creative & Media
Delhi Pradesh Congress Committee (DPCC)
–
Crayons (Delhi)
200 million
–
JWT (Delhi)
Oceanic Consultants
–
Dentsu Marcom
100 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com
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Mudra and Leo Burnett win Big TV creative account with an annual spend of Rs 600 million.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 30 October 2008- 12 November 2008.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Air Asia
–
Carat India
150 million
ING brand campaign
–
Lodestar Universal
350 million
Real Global Broadcasting (RGB)
–
OMD India
150-200 million
Creative
Big TV
Mudra
Mudra
600 million
Leo Burnett
BSA eScooters (BSA Motors)
–
JWT
100 million
Colors (Viacom 18)
Rediffusion Y&R
Orchard Advertising
250-300 million
ING (Corporate identity)
–
McCann Erikson
NA
Real Global Broadcasting (RGB)
–
BBDO India
150-200 million
Schwarzkopf Professional
–
Rediffusion Y&R (Chennai)
35 million
SREI (Infrastructure finance)
Grey
Lowe (Kolkata)
100-120 million
Star Union Dai-ichi Life Insurance
–
Rediffusion Y&R
150-160 million
–
O&M India
–
Interpublic
–
Madison (empanelled)
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com -
Crayons, Euro RSCG, Span Communications, ZenithOptimedia win Global Incredible India (ministry of toursim) creative and media account with an annual spend of Rs 2.5 bn.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 16 October 2008 – 29 October 2008.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Diageo India
Lodestar Universal
Starcom Worldwide
180-200 million
Mediaedge:cia
Saint Juice (Parle Agro)
–
OMD India
40 million
Creative
Saint Juice (Parle Agro)
–
CreativeLand Asia
40 million
Sleepwell Mattress
–
Rediffusion Y&R (Delhi)
150 million
Creative & Media
Global Incredible India campaign (Ministry of Tourism)
–
Crayons
2.5 billion
–
Euro RSCG
–
Span Communications
–
ZenithOptimedia
Punjab National Bank (PNB)
Interpub
Interpub
300 million
Perfect 10
Perfect 10
Basic 4
Basic 4
Crossway Communication
Crossway Communication
–
Bates 141
–
Mercantile Advertising
–
Impact
–
Indo Aryan (empanelled)
Sisco (sportswear)
–
Creative Thinks Media
20 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com
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Crayons (Delhi) wins Congress Party creative and media account with an annual spend of Rs between Rs 1.5 bn.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 2 October 2008 – 15 October 2008.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Stovekraft (Household Appliances)
–
Lintas Media Group (Bangalore)
400 million (Combined)
Wockhardt Hospitals
–
Creative
Airtel DTH
–
JWT
500 million
Future Generali (Insurance)
Saatchi & Saatchi
O&M
400 million
Hit (Godrej Sara Lee)
Publicis Ambience
Lowe India
NA
Monte Carlo
McCann Erickson (Delhi)
JWT (Delhi)
200 million
News X
O&M
Euro RSCG
120 million
Raisina Residency (Tata Housing)
–
O&M
NA
SL Group Multiplexes
–
BEI Confluence
NA
Creative & Media
Business Today
–
BEI Confluence
NA
Evok Retail Shop
–
NA
Hello Basmati Rice
–
40 million
Congress Party
–
Crayons (Delhi)
1.5 billion
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com -
Aegis Media India appoints Birendra Raj as senior HR manager
MUMBAI: Aegis Media India has announced the appointment of Birendra Raj as senior HR manager. He will oversee the HR function across Aegis Media, media planning and buying company Carat, Posterscope and Isobar.
The company says that it wants to be the first media group in India to introduce the latest developments in the HR field, relevant to the media industry. Birendra, it adds, brings with him a combination of HR, IR, Administration and Personel Management experience.
Raj will be going to Singapore later this month to bring back the latest developments, tools and systems, which will be implemented in all the Aegis Media companies in India.
Aegis Media India says that it will be implementing and participating in all the international programmes.
The aim is to ensure that Aegis media managers in India have the best training, appraisal systems, motivational best practices and career planning opportunities.