Category: MAM

Pinder‘s speech at this year‘s conference, playing on the theme Rethinking your Business, will be on ‘Contagious Ideas that Change the Conversation‘.

He says, “Content providers’ expertise is centred on their own products and properties. Advertising agencies are aggregators and overviewers and need people to create ideas without having to worry about how to produce them. It is time for us to get to know each other and change the conversation between us, just as we must for our clients’ brands.”

Adds Reed Midem acting television division director Laurine Garaude, “All of the distribution solutions, whether they are traditional or digital, will increasingly need a strong advertising partner in order to succeed in a cross-platform world and advertising agencies need to find new ways of reaching their brands’ consumers. An eminent expert in the advertising world, Richard Pinder will share his experience and vision with Mipcom delegates and we are thrilled to welcome him.”

Added Reed Midem acting television division director Laurine Garaude, “All of the distribution solutions, whether they are traditional or digital, will increasingly need a strong advertising partner in order to succeed in a cross-platform world and advertising agencies need to find new ways of reaching their brands’ consumers. An eminent expert in the advertising world, Richard Pinder will share his experience and vision with Mipcom delegates and we are thrilled to welcome him.”

Richard Pinder stepped up to take sole leadership of the Publicis global network in May 2009. He is a member of Publicis Groupe’s P12 Management Board and reports directly to Publicis Groupe chairman and CEO Maurice Lévy. He was appointed Publicis Worldwide COO in October 2006 and has been part of Publicis Groupe since its acquisition of Bcom3 in 2002.

Says Scandic Food India CEO and MD P. T. Gopal, “Scandic has 57 years of expertise in developing innovative food products and is putting in a concerted effort at expanding the business in India by introducing new and innovative products.

“Like our other products, we are sure that Sil beverages will deliver its promise of 100 per cent taste and an equal amount of fun to our consumers and give them yet another best-in-quality products that Sil has always been identified with.”

The market size is pegged at Rs 11 billion and is growing annually at 30 per cent.

Among advertisers, the new board of governors includes Procter & Gamble Hygiene & Health Care MD Shantanu Khosla, Johnson & Johnson MD Narendra Ambwani and Hindustan Unilever executive director home and personal care Gopal Vittal.

From among the agencies, members of board of governors include Mudra Communications MD and CEO Madhukar Kamath, Leo Burnett

chairman and CEO Arvind Sharma and RK Swamy BBDO chairman and MD Srinivasan Swamy.

Tata Sky MD & CEO Vikram Kaushik, TV Today CEO and executive director G Krishnan, Bennett Coleman & Co Ltd executive president Bhaskar Das and Eenadu director I. Venkat are the new board of governors from the Media.

With the launch on 19 October, ads will be inserted in the channel. Sales will be managed by BBC Worldwide Asia’s advertising sales team based in Singapore, whose sales portfolio already includes BBC World News, BBC.com and BBC mobile.

With the addition of BBC Knowledge, advertisers will be able to target professionals, managers, executives and business people, through a combination of traditional advertising spots and creative solutions tailored to the client’s needs.

BBC Worldwide Channels Asia VP sales – Asia and Australasia Sunita Rajan said, “Viewers have responded really well to BBC Knowledge in the region. With its unique mix of premium factual entertainment from one of the world’s largest and most reputable documentary producers, the BBC, BBC Knowledge offers an attractive environment for advertisers to reach an upscale audience.”

BBC Knowledge showcases BBC’s factual and documentary programmes. The channel, where facts are made fascinating and the truth is as entertaining as fiction, offers viewers five key programming strands: The World allows viewers to delve into new cultures and the world around them with entertaining adventurers and explorers; Science and Technology invites viewers to explore new frontiers, from space to motoring and everything in between; the People strand explores the fascinating aspects of the human body and mind; in The Past, witness historical events, places and people brought spectacularly to life; and the business strand explores what it takes to stay on top in today’s challenging business world.

Viewers of BBC Knowledge can watch programmes like Top Gear, the Bafta and multi-NTA and Emmy Award-winning BBC motoring entertainment programme watched by over 150 million households in more than 100 countries. This month, viewers can also enjoy the channel premiere of Earth – The Power of the Planet, a comprehensive history of the life story of our planet, how it works, and what makes it so special. The series uses the latest in specialist imaging, and compelling narrative to give viewers a ringside seat to witness great natural events, including the inside of a hurricane, a lava dome growing inside a volcano, Antarctica without its ice, and ancient river beds in the Sahara desert.

October will see BBC Knowledge premier The Story of India, which is an expedition with historian Michael Wood through today‘s India, looking to the present for clues to her past, and to the past for clues to her future.

In addition, BBC Knowledge offers a business strand where viewers can find out what it takes to stay on top in today’s challenging business world. Series featured in this ‘On the Money’ strand on Monday nights include The Apprentice (UK), Dragon’s Den and Secret Millionaire.

There is currently one pan-Asian feed for BBC Knowledge. In Singapore and Hong Kong, the channel is fully subtitled in Chinese. In Indonesia, it is subtitled in Bahasa Indonesia.

MUMBAI: Six Inches Communications, an integrated marketing communications

agency, has bagged the creative duties for ‘HairXpreso‘, a retail compact salon venture initiated by Jawed Habib.

Targeting to build 100 centers by year-end, Jawed Habib has appointed the agency for generating brand awareness through its offerings with a focus on print and television advertising, below-the-line and online activities.

As per the bipartite arrangement, License India will help the company identify manufacturers and retailers for selling Pepsi merchandise in India through a licensing route.

The company will set up exclusive concept stores to market its products. The range will include T-shirts, eye gears and bicycles. The products are expected to hit the Indian shores within six months.

Targeted at the 17-35 age group, the merchandise will range from Rs 400 to Rs 1000 and above. In India, the company will sell the branded merchandise for Pepsi, 7Up, Mountain Dew, Diet Pepsi and Diet Mountain Dew.

The TVC is centred on how Bajaj Appliances allow homemakers do everything quickly and the entire family acknowledges and appreciates her contribution by elevating her to the status of a ‘rockstar mommy‘.

Leo Burnett chairman Indian sub continent Arvind Sharma, “The new stance on home appliances is quite different from what‘s been done before, both on the brand and in the category. I believe that differentiated positioning and clutter-breaking execution will bring in rich dividends for them.“

Says Maruti Suzuki chief GM marketing Shashank Srivastava, “To reinstate Wagon R‘s position as leader in its segment, we brought on board a brand ambassador with whom our target group (TG), urban upper middle and middle class families, could connect.”

This is the first time Wagon R has a brand ambassador. “Madhavan is well known across the country and is not divided as a face of the North or the South and this was an important fact which led us to choose him. Additionally, he being a superstar in the South will only add to the brand‘s popularity in the South Indian markets,” avers Srivastava.

Percept/H, a 50:50 joint venture between Percept and Japan-based Hakuhodo, is the creative agency for Wagon R. The new campaign will have the tag line ‘smart ideas lead the world‘.

“A 360 degree campaign will break mid next week. This will include TVC, radio, print, OOH and digital media. Also, we will be doing a lot of on-ground activities,” says Percept/H VP Amitabh Lahiri.

The campaign has been honoured with the ‘GG2 Campaign of the Year‘ award that was presented to India tourist Office, UK and Ireland

director Jagdish Chander. The prize was given away by Cherie Blair, wife of former British Prime Minister Tony, reports PTI.

Launched in 2002, the incredible India campaign is an endeavour to boost tourism in India, which in turn would act as a catalyst for India‘s economic growth.

“The worldwide campaign showcased India as a destination of choice for art aficionados, culture vultures, film buffs and thrill seekers and spa lovers,” the citation said.

The other members of the managing committee are Madison Communications chairman and MD Sam Balsara, Canco Advertising founder Ramesh Narayan, Draftfcb + Ulka executive director and CEO Mumbai MG Parmeshwaran, RK SWAMY BBDO chairman and MD Srinivasan; Star News VP and head of revenue India Avinash Pandey; and as special invitee, Business India MD Pheroza Bilimoria.

Immediate past president Pradeep Guha continues as an ex-officio member of the committee.

IAA is a global network of over 4,000 members through 56 Chapters in 76 countries which champions marketing communications as a force for growth in all free market societies. It believes that advertising revenues ensure an independent, pluralistic, affordable media with competing channels of information for consumers, which are the foundation of democracy itself.

The highlight of the AGM was the presence of a founder member, Roger CB Pereira.

The India Chapter was incorporated in July 1991 to constitute a local Chapter of the global body. The India Chapter has a membership of 169 professionals representing marketing, advertising and the media. The India Chapter also has Young Professional membership for the Next Gen.