ITV

Category: MAM

  • Colors ropes in six advertisers for Bigg Boss 3

    MUMBAI: After signing Big B (Amitabh Bachchan) to host Bigg Boss season 3, Colors has already roped in a presenting sponsor and five associate sponsors prior to the launch of the show.


    “The pre-launch response for the show is very good, and we have already signed multiple sponsors for Bigg Boss. Vodafone has come in as presenting sponsor while five associate sponsors have also been finalised. Some more will be signed shortly,” Colors CEO Rajesh Kamat tells Indiantelevision.com.



    The channel has got Lux, Garnier, Sunsilk, General Motors Chevy and Max New York Life as associate sponsors.


     


    Bigg Boss-3, which will be launched on 4 October, will air every night at 9-10 pm.















    Colors will also shift its weekend 9 pm show 100% De Dhana Dhan to 10 pm in order to accommodate Bigg Boss from 10 October.



    Unlike the previous version wherein the host would come on the show only on the eviction days, Bachchan will be appearing on the show twice every week – on Fridays and Saturdays.



    As Pop Philosopher, Bachchan will bridge the gap between Bigg Boss participants and viewers through contextualising events, simplifying emotions and analysing developments that happen within the Bigg Boss house.





    On Fridays, he will be interacting with all housemates and announcing the eviction, while on Saturdays he will be talking to the evictee for an hour – trying to analyse and de-code his/her emotional journey in the Bigg Boss house.


    Kamat says, “It is our honour to have Bachchan on-board and we look forward to him providing his inimitable touch to one of our most popular format shows.”



    Talking to Indiantelevision.com about his role, Bachchan explains, “I am not an anchor here but more of an informer. Before accepting the show, I thought of what difference I can bring to the show. I decided that on eviction day I can analyse the whole week and discuss the scenarios with the contestants. I can also talk about the hidden feelings of the person. This was my philosophy, which the channel liked and coined the term, Pop Philosopher.”





    In its debut season on Colors, the show was launched at 10 pm band, targeting the urban audience. And at that time also, the show had replaced Khataron Ke Khiladi’s first season on Colors.



    Clarifying on why the channel is placing an edgy-show like Bigg Boss at 9 pm, Kamat adds, “Our channel share and reach in the 9 – 10 pm block has increased significantly. With Bigg Boss at this time slot, we are confident of further strengthening our position in this block, leading to a wider gap between Colors and the other players in the GEC (general entertainment channel) category.”



    The channel has also shot a special music trailer with a song sung by Bachchan himself, set to music by Vishal Shekhar.

  • AIMA, RK Swamy launch “High Performance Brands Award”

    MUMBAI: The All India Management Association (AIMA) has partnered with R K Swamy BBDO to launch the ‘High Performance Brands Award‘.













    The Award aims to celebrate “high performance brands” and will be presented during the AIMA Marketing Summit that will be held in Delhi in February 2010.




    The nominations are invited from both small and medium enterprises (SME capital employed below Rs 300 million) and also from non-SME (capital employed above Rs 300 million) categories. Nominations are also invited from across AIMA‘s membership base.




    Equitor Management Consulting has been roped in as knowledge partner for the Award.

  • Comcast appoints SPE as regional ad sales rep in Asia

    MUMBAI: Comcast International Media Group (CIMG) has appointed SPE Networks – Asia (Spena) as regional advertising sales representative for E! Entertainment Television in South East Asia, Hong Kong, Japan and Korea.













    CIMG MD Asia Pacific Christine Fellowes said, “Having reached a milestone in growth and distribution, the next logical step for E! is partnering with a regional ad sales group. SPE Networks boasts a proven track record for success. Asian advertisers definitely appreciate the value of consumer brand association with celebrity.”


    E! Entertainment Television will join Spena‘s growing bouquet of channels that includes AXN, Animax, Sony Entertainment Television, AXN Beyond, Pix, Pix Thriller, as well as recently added AETN All Asia Networks’ History, Biography, Crime and Investigation and History HD.





    Spena senior VP, GM Ricky Ow said, “We redefined the working relationship between channel groups with the ad sales representation deals with AETN All Asia Networks and Comcast. I am happy that we have found two like-minded business partners, in making this significant development within the media industry.”




    On behalf of E! Entertainment Television in Asia, Spena will service regional advertisers with customised media, promotional and sponsorship opportunities and creative marketing solutions.

  • Bank of Maharashtra eyes brand revamp; empanels 5 agencies

    MUMBAI: Bank of Maharashtra has lined up agencies such as Lintas India, Rediffusion, Crayons and Goldmine to handle its creative, media, events and PR duties. The size of the account is pegged between Rs 600 – Rs 800 million.









    The move is part of the public sector commercial bank‘s initiative to head towards a brand revamp as it enters its 75th year.




    Bank of Maharashtra offers personal banking


    , cash management, retail loans and other financial services. The bank excels in social banking and has 38 per cent of its branches in the rural areas.

  • Mudra Mumbai wins mandate for Inorbit Malls

    MUMBAI: Close on the heels of winning the Femina account, Mudra Mumbai has now won the creative duties for Inorbit Malls.


    Said Mudra Mumbai EVP & head Arijit Ray, “Mudra has a fair bit of experience in the retail space. And Inorbit is one of the pioneers as far as large multi-format malls are concerned in the western region. We look forward to working very closely with the Inorbit team to create a meaningful communication charter for the brand.”













    Added Inorbit Malls CEO Kishore Bhatija, “With this association, we hope to build a better personal connect with our patrons. We are happy and looking forward to our experience with Mudra.”




    Inorbit Mall currently has two malls in the Mumbai region and soon plans to expand presence in Hyderabad, Pune and Bangalore.




    Some of the clients on which Mudra Mumbai has worked include Future Group, Economic Times Power of Ideas, Lavasa, LIC, Union Bank of India and Godrej.

  • Prime Focus goes for global rebranding

    MUMBAI: Prime Focus, one of the world‘s largest visual entertainment services groups, has announced the transformation of its global facilities – Prime Focus London, Blue and Machine (UK), Post Logic and Frantic Films VFX (USA) and Prime Focus Group in India – into a single global company under a new Prime Focus brand.


    “This rebrand represents the coming together of all our companies around the world. With this, and the launch of our exciting new products, our goal is to communicate our ability to provide entertainment producers with a Hollywood-calibre experience, whether they‘re working with a Prime Focus facility in Mumbai, LA, London or New York City,” said Prime Focus founder and CEO Namit Malhotra.













    To coincide with its rebranding, Prime Focus has announced View-D™ – a proprietary 2D-to-3D conversion process that allows filmmakers to efficiently create stereoscopic 3D movies from source material shot on virtually any medium.


    Said Prime Focus president VFX worldwide Michael Fink, “With View-D, we‘re offering the industry an exciting new production method to convert both library titles and new releases to terrific stereoscopic quality in considerably less time than other methods.”




    Alongside View-D, Prime Focus has also announced CLEAR – its proprietary web-based media asset management service, which manages the entire lifecycle of content from production to distribution, and offers a secure, fast and reliable digital delivery platform. This also enables the Prime Focus ‘global digital pipeline‘ by seamlessly interconnecting the 15 Prime Focus offices around the world.




    The rebrand will be unveiled at spectacular launch events in London, Los Angeles and Mumbai where Prime Focus will showcase its new global initiative and celebrate in style – with performances by the renowned Shiamak Davar Dance Company.

  • Ratnakar Rao is Breeze advertising director strategic planning

    MUMBAI: Hyderabad based Breeze advertising has roped in Ratnakar Rao as director strategic planning.













    Prior to this, Rao was marketing manager at Alghanim Industries.




    Armed with three decades of advertising experience, Rao began his career with BBDO Worldwide advertising group (India) in the late 80s.




    Then he moved to DDB Worldwide (Saudi Arabia) and spearheaded marketing communication programmes for brands including Frito-Lay, Sony, Clorox, Landmark retail group and Almarai Diary.

  • Cadbury unveils new TVCs to celebrate Diwali

    MUMBAI: Confectionery and beverage company, Cadbury, has unveiled two new television commercials, playing on the tagline, “Iss Diwali Aap Kise Khush Karenge”.


    Created by Ogilvy, the two new television commercial (TVC) for Cadbury‘s Dairy Milk and Celebrations is aimed at influencing people to celebrate the occasion of Diwali beyond their homes.













    Ogilvy India national creative director Abhijit Avasthi said, “We have created a complete 360 degree campaign to involve and engage the target group by promoting the big thought of ‘‘Iss Diwali Aap Kise Khush Karenge?”. This integrated communication strategy will be rolled out to intensify the engagement with the consumers.”




    The mediums of communication will include television, print, radio, online, and outdoor activities, adds Avasthi.


    Also, for the first time, the company has extended their marketing strategy to the internet


    space and have launched the interactive website meethamoments.com.




    Cadbury has partnered with social networking sites such as Facebook and Orkut to further promote its offerings by the company.

  • Aviva Life Insurance to launch new TVC on 26 September

    MUMBAI: Playing on the thought ‘education is insurance‘, Aviva Life Insurance is launching a ne ad campaign targeting the child plans space, come 26 September.









    Conceptualised by BBDO, and directed by Sujit Sircar of Rising Sun Productions, the TVC features brand ambassador Sachin Tendulkar and seeks to promote Child Plans offered by Aviva in India.




    Said BBDO India chairman and chief creative officer Josy Paul, “Sachin Tendulkar is the face of Aviva Life Insurance. In the film, there‘s a beautiful moment when Sachin says – ‘mein bhi ek pita hoon, aur mein yeh samajhta hoon‘. I think this candid confession captures the essence of our idea. When it comes to the education for our children, even the world‘s greatest cricketer becomes just another concerned parent. Just watch how naturally Sachin Tendulkar sends the child off to school.”

  • Hansa Research wins IRS contract until 2012

    MUMBAI: Continuing its long-standing relationship with MRUC (Media Research Users Council), Hansa Research has won the Indian Readership Survey (IRS) contract for the third time in a row for the three-year period running through to 2012.


    Hansa Research has been conducting the IRS on behalf of the MRUC since 2003.













    Says Hansa Research managing director Ashok Das, “We are happy to be awarded with the IRS contract for the next three years. It allows us the opportunity to innovate and in turn raise the benefits for those utilising the research.”


    MRUC intends to release the IRS on a quarterly basis beginning 2010 on a half-yearly format.




    Says MRUC general secretary Sabina Solomon, “MRUC has always believed in continuous product improvement. Sensing this need, we have decided to go for quarterly reporting from 2010.”




    With an annual sample size exceeding 250,000 household interviews, IRS‘ prime objective is to collect readership information from a cross-section of individuals. It also captures information on television and cinema viewing habits, radio listening habits, internet usage and FMCG products – usage, consumption and durable ownership amongst households.


    The Indian Readership Survey (IRS) and the National Readership Survey (NRS) have decided to merge, according to the two organisations that used to conduct these research studies independently.