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New Delhi : Bengaluru based ed-tech company Byju’s has raised $460 million in its ongoing series F round led by MC Global Ed-tech Investment Holdings LP....
MUMBAI: Madhur Pure & Hygienic Sugar has launched its new ad film to celebrate the pure joy of eating. The film showcases family as the root...
KOLKATA: Amazon.in launched #KhushiyanDelivered – a digital led campaign to celebrate Holi and salute the spirit of delivery associates, sellers, and customers across India. The campaign...
MUMBAI: A few days back, during an interview given to Polish newspaper Gazeta Wyborcza and television broadcaster TVN24, Microsoft co-founder Bill Gates talked about the possible...
MUMBAI: As the entire world went into sleep mode in 2020 due to the Covid2019 pandemic, the marketing sector faced a drastic setback. According to a...
NEW DELHI: The festival of colours is just round the corner but with Covid2019 showing no signs of giving a respite, celebrations look to be muted...
MUMBAI: ROI (return on investment) can be improved with online reputation management. Technology has ensured everyone from the general public to potential investors are gathering information...
New Delhi: Feminine hygiene brand Paree has collaborated with Bollywood’s latest release – Saina, a biographical sports film starring Parineeti Chopra as ace badminton player Saina Nehwal, who is also...
MUMBAI: The TAM Adex overview of advertising in the personal care and hygiene sector across TV, print, radio and digital media for the year 2020 has...
MUMBAI: Bengaluru-based Three Wheels United (TWU) has appointed Hardip Singh Goindi as the company’s chief operating officer (COO). An industry veteran, Goindi brings 38 plus years...
MUMBAI: The Advertising Standards Council of India (ASCI) and Futurebrands have announced the launch of their first-ever deep, immersive dive into gender depiction in Indian advertising....
NEW DELHI: With summer around the corner, Mother Dairy has rolled out a new ice creams campaign #KhushiyonKiParampara that targets consumers across varied age groups. Comprising...
MUMBAI: Technology-enabled diagnostics service provider HealthCube has appointed Runam Mehta as its chief growth officer. Mehta will chart the course for a market leading and beneficial technology...
Mumbai: General insurance company HDFC Ergo has released a new TVC campaign ‘Poochoge toh aapko milega sahi jawaab’, urging consumers to ask the right questions while buying general insurance. The...
MUMBAI: RECMA, the independent research firm that evaluates media agencies, has acknowledged dentsu X as the most ‘dominant agency’ of India. The diagnostic report released on 2 December 2020 audited...
MUMBAI: What makes a customer tick? A new report by Havas CX would have you believe that efficiency and emotion are the two most important factors...
MUMBAI: Dentsu has been appointed as agency partner for William Grant & Sons, an independent, family-owned Scottish company that distils Scotch whiskeys Glenfiddich and The Balvenie,...
NEW DELHI: Salt-to-software conglomerate Tata Group's holding company Tata Sons has restored staff salaries across several operating entities and will likely announce pay increases in 2021....
NEW DELHI: Water purifier brand Kent RO Systems has appointed Leo Burnett India as its integrated communications partner. The account will be handled by the agency’s...
NEW DELHI: Global healthcare company Abbott has unveiled a digital film and television commercial (TVC) starring Bollywood action hero Tiger Shroff to launch its new Brufen...
NEW DELHI: Eatfit has signed cricketer Devdutt Padikkal as its brand ambassador. This strategic association with the Royal Challengers Bangalore star will be for four years....
MUMBAI: It is said that India lives in its villages. With more than 65 per cent of its population residing in rural areas, it would not...
NEW DELHI: Fantasy sports app Dream11’s parent firm Dream Sports has secured $400 million in a new financing round led by the company’s early investors. The...
NEW DELHI: Packaged snacks brand Bikano today unveiled six new masala-based products ahead of the upcoming festive season to further boost its product portfolio through an...
NEW DELHI: Chocolate-coated wafer treat Nestlé Munch has launched a new variant – Munch Fruit O Nuts – which offers a fully loaded experience with crunch of real...
MUMBAI: Full services digital marketing agency, TheSmallBigIdea has won the social media duties for Balaji Telefilms' subscription based video-on-demand platform – ALTBalaji. As a part of the mandate,...
MUMBAI: Broking and advisory firm IIFL Securities has appointed Manav Verma as its chief marketing officer. The company is on a growth track and the new...
MUMBAI: One Take Media Co brings yet another Korean drama series Goblin to the Indian audience in Hindi. Goblin is the fascinating tale of a military...
MUMBAI: British multinational consumer goods major Reckitt Benckiser has rebranded as Reckitt, dropping its previous ‘RB’ visual identity. In a statement, Reckitt said the redevelopment of...
NEW DELHI: OLX People has elevated Olive Sen as the head of product and marketing with immediate effect. He was previously the director for strategy and...
MUMBAI: Creativeland Asia (CLA) has appointed Shalini Sinha as CEO of its consumer intelligence unit and director of strategy. Her new role will require her to...
NEW DELHI: Priceless paintings, coveted jewels, hallowed memorabilia have come under the hammer often enough to become passe. It would seem that it’s the intangible things...
MUMBAI: To mark the occasion of World Sleep Day, Livpure Sleep reached out to some of India’s leading CEOs to learn about their sleeping habits. Surprisingly...
NEW DELHI: OYO Hotels & Homes’ former global head of communications Prasidha Menon has joined Optum Global Solutions India as the director – marketing. In the...
New Delhi: Print publications received a hard wallop with the outbreak of Covid2019 last year – circulation dropped, subscribers cut ties, and revenue dried up as...
MUMBAI: Mobile Accessories Brand Ambrane has signed on Indian cricketer Ravindra Jadeja as its brand ambassador. In a press release, the company said Jadeja seemed like...
NEW DELHI: Web hosting company GoDaddy has launched a new integrated marketing campaign encouraging small local businesses in the country to create an online presence for...
NEW DELHI: Uber India and Dentsu Webchutney have launched a new campaign to double down on their commitment to make every opportunity #WithinHerReach – a conversation...
MUMBAI: Contract Advertising in its newest television commercial for Yardley, puts the spotlight on the beauty of doing something new, fresh and dynamic and inspiring the...
NEW DELHI: After experimenting with active salt and lemon, Colgate-Palmolive India has come up with a new toothpaste packing the power of Ayurvedic herbs – Colgate...
NEW DELHI: Berger Paints has awarded its social media mandate for corporate communication to Mirum India. The account was won after a multi-agency pitch. Mirum has...
New Delhi: Telecom advertising will grow at an average rate of 4.5 per cent a year till 2023, as the sector recovers from an 8.7 per...
NEW DELHI: Spanish fashion brand Mango, along with its franchise partner Myntra, has roped in Vaani Kapoor as its first brand ambassador in India. The actor’s...
MUMBAI: Even as the economy and businesses were reeling under the global upheaval in 2020, there were some that saw an opportunity in the disruption and...
NEW DELHI: TikTok developer Bytedance has elevated Abhishek Karwar to head of global creative and emerging markets – user growth. Karwar had joined the organisation in...
MUMBAI: Ahead of World Sleep Day, sleep solutions brand Doctor Dreams launched an exciting campaign with the intent to educate consumers about the importance of choosing...
New Delhi: After a span of one year, offices have reopened, but it is posing a major lifestyle challenge for those who have made their peace...
New Delhi: Everyone aspires to own a home, but many believe it is beyond their reach. It is the aspiration that PNB Housing Finance has tried...
NOIDA: BL Agro has secured a multi-starrer brand endorsement with Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi as the faces of the company’s 50-year-old brand, Bail...
NEW DELHI: Hair care brand Pantene has launched its new campaign with Bollywood actor Kiara Advani, encouraging young women everywhere to embrace hair fall free open...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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