Category: MAM

In his new capacity, Ramakrishnan will report to Ogilvy & Mather Asia Pacific creative president Eugene Cheong.

Said Cheong, “Despite the downturn, we remain committed to investing in top talent for the sake of our clients and their business. Juggi‘s remit is to elevate the standard of our overall creative output, with a special emphasis on Southeast Asia.

Prior to this, Ramakrishnan was ECD at BBDO/Proximity where he played an instrumental role in winning the SingTel, NETS and the Guinness business account.

Revanur will report to Maxus South general manager Sanchayeeta Verma.

Prior to this, Revanur was with Microsoft where he was involved in inventory revenue analysis. He replaces D.Naidu who has been transferred to Maxus Mumbai as he was interested to explore the Mumbai markets.

In his new role, Kumar will head the $2 billion operating unit with a portfolio of brands including Quaker hot cereals and Chewy granola bars, Cap‘n Crunch, Life and Quaker Oatmeal Squares ready-to-eat cereals, Aunt Jemima mixes and syrups, Rice-A-Roni and Near East side dishes and Quaker‘s lite snack.

“Kumar brings a powerful combination of innovation, marketing and retail capabilities to his new role at Quaker. His expertise in consumer and shopping insights will take Quaker through its next chapter of growth,” says Compton.

He replaces Mark Schiller who moves to PepsiCo Frito-Lay North America Unit where he has been appointed as Frito-Lay warehouse brands SVP.

Additionally, Frito Lay group VP marketing Ann Mukherjee has been promoted to chief marketing officer and senior vice president, a post most recently held by Kumar. She will supervise Frito Lay’s North American snacks business and will report to Frito Lay North America president and COO Al Carey.

The ad campaign that revolves around mosquito repellent creams aims at bringing out the natural essence of the product. It also communicates the combination of safety from mosquitoes and protection of the skin, with tag line ‘Machharon ki haar, skin se pyaar‘.

GoodKnight aims to strengthen its supremacy in the household insecticide market through the new and advanced mosquito repellent creams format.

Godrej Sara Lee VP for sales and marketing Tarun Arora said, “GoodKnight has always offered products which are based on strong consumer insights. The new ad positions the product in a way that cues in safety and credibility in a reassuring manner.”

Television commercial for ‘GoodKnight Naturals‘ is being developed by JWT.

Confirming the new venture Singh says, “As of now, we were handling only the creative duties. The OOH division will enable us to tap into media accounts.”

“With our OOH division, we hope to generate Rs 500 million by the year-end,” Singh adds.

Recently, Crayons was assigned with the creative duties of Maharashtra Pradesh Congress Committee.

Added Shah Rukh Khan, “It‘s been great honor to be associated with TAG Heuer. We will as a team, continue to strive for excellence, precision and perfection in times to come.”

Additionally, Shah Rukh Khan launched the TAG Heuer Grand Carrera Calibre 36 RS2 Caliper Chronograph Ti2.

Besides having appeared in the brand‘s advertising campaigns, Shah Rukh Khan supports Tag Heuer in its special events such as the Tag Heuer Precision Golf Tournament and the Tag Heuer Precision Polo Cup, as well as with product placements in his phenomenal performances in films.

Averred Kumar, “Creative being a crucial part of any successful campaign, it becomes all the more important in regards to activations as we try to reach people in less obvious and more unique methods. With Nair joining Candid, we can be assured that we shall begin setting higher benchmarks in activations going forward.”

Said Nair, “In a crowded market, it makes more sense to out-think the competition than waste resources trying to out-perform them. Candid has been regularly creating campaigns which redefine innovations in the activations space. My brief here in one simple word – Elevate.”

Prior to joining Candid, Nair was Dentsu Communications Delhi creative group head and worked on brands including Aircel, Yamaha, Panasonic, Incredible India, DLF and NACO.

“I am looking forward to being back in the buzz and excitement of a new media agency on the prowl, and am of the belief that the combination of our worldwide network and tools and indigenous relationships will help us bring in early success,” says Karwal.

Lintas Media Group chairman and CEO Lynn de Souza says, “Karishma Initiative has been launched primarily to expand our offering to clients who work with a global template. The agency is headquartered at Mumbai, and has set up an office in Gurgaon. As of now, there are no plans to expand beyond these two centres in the first year.”

Prior to this, Karwal worked with Initiative Media, Ogilvy, Zenith Optimedia, Reckitts, Spatial Access and R3.

The 360 degree campaign created by JWT is aimed at presenting Kurkure as the antidote to an excessive dose of sweets.

Said JWT SVP Sonia Bhatnagar, “We have created a complete 360 degree campaign to involve and engage the target group by promoting the concept of ‘Muh Kurkure Karo‘.

“This integrated communication strategy will be rolled out to augment customer‘s experience of celebration this Diwali. It will be a multimedia campaign involving television, print, radio, online and outdoor activation.”

The first TVC that centers on the celebration of Diwali shows an irritated neighbour behaving very sweetly with teenagers who have just shot a firecracker in his house.

In yet another first, Kurkure brand ambassador Juhi Chawla plays a male character for the first time (she plays a North Indian man) and brings to life this excessively sweet mannerism, the only antidote of which is Kurkure.