ITV

Category: MAM

  • Bajaj Allianz launches new campaign for child insurance plans

    MUMBAI: Insurance service provider Bajaj Allianz has launched a new advertising campaign for its child insurance plans.
     
    Targeted at parents, the campaign aims at bringing out the importance of planning and, thus, securing the future of one‘s child. 
     
    Created by M&C Saatchi, the campaign that is being held across various media platforms including TV, print and out-of-home will run till November-end. 
     
    Says Bajaj Allianz marketing head Akshay Mehrotra, “The unique idea behind the campaign is direct communication. It focuses on direct messaging.”


    Meanwhile, Maxus has the media mandate for Bajaj Allianz.
     

  • HUL repeats roadblock on Star channels







    MUMBAI: FMCG major Hindustan Unilever (HUL) is once again hosting a roadblock across all the Star network channels.













    The ad exclusivity on the Star channels will be on 29 October. Lux will occupy centre stage, replacing Lifebuoy that HUL promoted last time.




    Unlike last time, the HUL brands will also block out other ads on Star‘s south-language channels including Asianet.


    “HUL will pack its 20 brands in this roadblock strategy. The payout to Star could be around Rs 80-90 million,” a source tells Indiantelevision.com.


    Earlier, HUL had also conducted a similar roadblock across 25 Zee Network channels. Though approached, Zee did not want to upset its other advertising clients.


    Says Zee Entertainment Enterprises chief revenue officer Joy Chakraborty, “We were approached by HUL this time as well. We are open to the concept of roadblock advertising, but do not agree to have it on a monthly frequency as it would upset our other clients. We see it as a good strategy only on a quarterly basis.”


    In a recession-hit market when advertisers are heavily cautious on their spends, conducting roadblocks seems to be the new innovation to gain optimum brand exposure. For the broadcasters, it also provides an excellent opportunity to bring in advertising premium.


    HUL had blocked advertising on Star and Zee network channels in September this year.


    MTV had also conducted a similar roadblock with Bingo on 1 April and with Cadbury on 1 July.




    Avers MTV India GM and SVP content and creative Ashish Patil, “MTV has been doing these stunts since 2003. We do not just roadblock but also create content to support the brands.”


    Elaborating further, he says, “On 1 July, we did the stunt with Cadbury, where we also created two promos for them with the theme ‘khush hai jamana aaj pahli tarikh hai’. The entire day was branded as ‘pay day’ on MTV. Cadbury even used our promos on other channels.”


    Earlier, in 2007, Hutch had conducted a network roadblock on Star to introduce its brand change to Vodafone.

  • Lay’s launches campaign to increase consumer engagement

    MUMBAI: Lay‘s, the potato chips brand from the PepsiCo India factory, has announced the launch of its latest consumer engagement campaign, “Give Us Your Dillicious Flavour”.


    “Give Us Your Dillicious Flavour” is an innovative engagement programme is aimed at getting Lay‘s its next potato chips flavour from the Indian consumer.


    The campaign will give consumers an opportunity to co-create the flavour they like on Lay‘s wherein the winner will receive prize money worth Rs 50,00,000 and 1 per cent of the sales turnover from the new flavour. The new flavour will be launched by the end of May 2010.


    In a bid to generate buzz around this new programme, Lay‘s has created a 360 degree marketing campaign with a major focus on television.


    Says PepsiCo India (Frito-Lay India division) marketing director Deepika Warrier, “Apart from TV, we will also exhibit our presence across outdoor, radio, mobile and the internet to create interactivity.” 
     
    The marketing campaign will run for an approximate eight-month period that will be divided into three phases.


    “The first phase will see the launch of a contest on 30 October that will ask consumers to send in their entries stating their favourite flavours and accompanying slogans. The next phase will be the judging round wherein four flavours will be shortlisted and the third phase will select the final winner,” Warrier adds. 
     
    The company will also host various on-ground activations to further enhance consumer brand engagement.


    The winners will be selected by a panel of judges headed by NDTV Good Times celebrity chef and anchor Aditya Bal. The other members on the panel include JWT Executive Creative Director and VP and author Anuja Chauhan and PepsiCo India director R&D Dr TSR Murali.
     

  • Abhishek & Aishwarya come together for new ‘Lux’ commercial

    MUMBAI: Lux, the soap brand that has been long associated with beauty and film stars, is bringing together Bollywood couple Abhishek Bachchan and Aishwarya Rai for the first time ever on television in its new commercial for its relaunched products.


    Directed by Stephen Mead, the TVC has been produced by London-based ad film production house, Short Films.
     
     
    Said Hindustan Unilever VP, home care & skin cleansing Sudhanshu Vats, “Lux relaunch promises to give the consumers a never before luxurious bathing experience through a creamier lather leaving their skin soft and smooth. We have made improvements to every element of the mix – product, packaging and fragrance. Significant investment has gone into the product which contains ‘fragranced beauty oils‘.”
     
     
    He further stated, “All of this is being communicated to the consumers through a unique yet distinctly Lux campaign where we have Abhishek Bachchan and Aishwarya Rai Bachchan coming together for the very first time in an advertisement.”


    The Sufi inspired music score in the TVC has been composed by Shankar, Ehsaan and Loy. The couple has been styled by fashion designer Aki Narula with make-up done by Mickey Contractor.
     
     
    Talking about her long standing association with Lux, Bollywood Diva, Aishwarya Rai Bachchan said, “I have been associated with Lux for past 10 years as a global brand ambassador. Shooting with Abhishek makes this ad all the more special as it‘s our first commercial together and we had a great time shooting for it.”

  • Pizza Hut appoints JWT Delhi to handle creative account

    MUMBAI: Pizza Hut has once again roped in JWT Delhi as its creative partner following a multi-agency pitch. The size of the account is pegged at approximately Rs 150 million.









    It is pertinent to note here that JWT Delhi has been associated with the account since last 10 years.




    JWT managing partner Rohit Ohri, “Pizza Hut is a brand that‘s very close to JWT‘s heart. It‘s a brand we‘ve launched in India and nurtured over the last 14 years. Our partnership has now emerged stronger than ever before and we look forward to scaling new heights of communication excellence.”

  • Mudra appoints Burnard Rajan as creative director for Kochi office

    MUMBAI: Mudra has roped in Burnard Rajan as creative director for its Kochi office. In his new role, Rajan will be handling the creative work for Mudra Kochi‘s brands such as Federal Bank and Manorama Group.













    Prior to this appointment, he was with Contract Chennai as creative group head.




    Says Rajan, “Mudra has built a strong and capable team here in the South and I look forward to collaborating with them to ensure the best creative results for all our brands.”




    Rajan has over 14 years of experience in the industry and has worked on brands like CavinKare, Citibank, Mitsubishi Motors, Lenovo Worldwide and ITC. He has previously worked on sectors such as FMCG, banking, automobiles, white goods, retail and telecom.

  • Brand-Comm forays into specialized training in brand management

    MUMBAI: Brand-Comm, a communications consultancy firm, has announced the launched of a certificate course, “brandware”, an eight-week comprehensive course in brand management.









    Said brand-comm CEO and lead faculty brandware Ramanujam Sridhar, “The value of brand management in today‘s competitive global environment has increased as organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products is more similar, the need to differentiate through emotional attachment has become an ever-increasing need.”




    Brandware will provide participants with the knowledge and skills to manage complex brands within an Indian context and will encourage innovation among them. The course deals with issues both at the individual product level and the firm level and is designed both for those anticipating careers in brand management as well as for those with an interest in marketing management or general management.

  • Ogilvy wins UPS global account

    MUMBAI: Ogilvy & Mather Worldwide has been appointed as the global communications partner of package delivery giant United Parcel Service, commonly referred to as UPS.









    O&M won the account following a multi-agency pitch which narrowed down the choices from eight global networks over a six month period.




    Says Ogilvy & Mather Worldwide CEO Miles Young, “UPS set a very high bar for this decision, which is of considerable strategic importance for them. We won on the basis of some outstanding thinking and with a truly global effort.”


     

  • Bruce Lee’s daughter reviving father’s brand

    MUMBAI: With several new television projects in the making including a Chinese-language biopic and an animated series for the worldwide market, the late Bruce Lee‘s daughter Shannon Lee is all set for a revival and major expansion of her late father‘s brand.













    Shannon‘s efforts in this brand building include a flagship website, BruceLee.com.


    Said Shannon, “BruceLee.com will be the beacon of all things Bruce Lee on the internet. The site will include everything from facts about Bruce Lee to digital content to merchandise. I’ll also be writing a blog. My father’s fans have been asking for a place to find information and communicate with each other. This site will be a meeting place for our community.”




    In addition, a new licensing programme is also being developed. Last year, Shannon acquired her family’s merchandising rights from Universal Studios and established Bruce Lee Enterprises (BLE) to handle the licensing of the Bruce Lee name and likeness.




    Shannon also established LeeWay Media Group, a TV and film production company. Projects being coordinated by LeeWay Media Group include a Chinese-language biopic directed by noted Hong Kong director Andrew Lau, an animation project with Waddell Media and Ireland-based Flickerpix, a CG action film and a Broadway musical.


    Recently completed projects of LeeWay Media Group include a 50-part television biography of Bruce Lee that aired in China on CCTV and How Bruce Lee Changed the World that aired on the History Channel.

  • SMG initiates Project Jumpstart; Milestone Brandcom becomes first alliance member


    MUMBAI: In a bid to support growth of start-ups and small-sized companies in the marketing and communication business, Starcom MediaVest Group has initiated the project Jumpstart for the South Asia region.


    Starcom MediaVest Group South Asia CEO Ravi Kiran said, “Project Jumpstart is our attempt to create a mutually beneficial relationship, which helps us leverage the energy, drive and creativity of start-ups and small companies and helps them benefit from the management, intellectual and operational depth of our organisation.”


    One of the first companies with which the group has collaborated under the initiative is Milestone Brandcom, a recently launched out-of-home media agency led by former president of OgilvyAction Nabendu Bhattacharya.


    Starcom MediaVest Group South Asia CEO Ravi Kiran said, “Project Jumpstart is our attempt to create a mutually beneficial relationship, which helps us leverage the energy, drive and creativity of start-ups and small companies and helps them benefit from the management, intellectual and operational depth of our organisation.”


    One of the first companies with which the group has collaborated under the initiative is Milestone Brandcom, a recently launched out-of-home media agency led by former president of OgilvyAction Nabendu Bhattacharya.













    Kiran said, “After an uncharacteristically lackluster year, the out-of-home industry in India is on the verge of a major rebound and we believe this is the best time to take new steps and forge new alliances. We like the vision of Milestone, and the passion demonstrated by Nabendu and his team. Their collective experience and strong media owner relationships sets them up for success and we are happy to lend them our support as they get started.”


    Under the arrangement, Starcom MediaVest Group and Milestone Brandcom will collaborate aggressively in several areas aimed at bringing greater transparency and accountability to OOH and ambient marketing as a discipline. The partnership will also look at enhancing return on client investment and objectives.




    These include customisation and application of international tools and best practices, development of India specific planning and measurement frameworks, import and application of new OOH display and production technologies, development and licensing of IP based ideas and structured assets, and technology enabled near-real time monitoring and tracking systems and management dashboards.


    Milestone Brandcom CEO Nabendu Bhattacharya said, “The fundamental texture of the out-of-home business in India is changing and it is our belief that active collaboration between like minded companies, rather than outdated models based purely on dominance and control, will start creating value for clients from now. Genuine innovation, application of market leading technologies and real world planning capabilities, will create differentiation for OOH agency networks in the future.”




    He further stated, “We hope to build a robust business servicing the needs of a few committed clients and in this context, Starcom MediaVest Group‘s capabilities in planning, working international tools and commitment to research and tracking, will be handy to us in our endeavour.”


    Meanwhile, Navia Asia, an affiliate of the Starcom MediaVest Group which manages the out-of-home needs of clients of all VivaKi media brands in India as well as its AOR clients, will continue to operate independent of this arrangement.