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GURUGRAM: Organic personal care brand Mamaearth has roped in actor Sara Ali Khan as the new face of the brand. She will be endorsing Mamaearth hair care range...
NEW DELHI: UAE-based real estate developer Emaar Group has appointed Chandrasekar Radhakrishnan as its new head of marketing. He joins Emaar this month after stints with...
MUMBAI: The advancement in technology has brought about various revolutionary changes in the educational sector in recent years. Post the rise of ed-tech start-ups, students in...
NEW DELHI: The countdown has begun for one of the biggest cricketing events – the 14th edition of Vivo IPL 2021. The sporting extravaganza will return...
NEW DELHI: Indian-based consumer electronics brand boAt has teamed up with six franchises in this year's edition of the Indian Premier League (IPL). The d2c brand is...
NEW DELHI: Marketers always want to understand the impact of their marketing activities and use the available historic data to design impactful future campaigns while avoiding...
NEW DELHI: Auto tech company CarDekho has rolled out a thoughtful campaign ‘E’ for Elderly, to promote a safe driving environment for senior citizens. Because of the...
NEW DELHI: Hair colour brand Streax, from Hygienic Research Institute, has roped in Bollywood’s leading man Shah Rukh Khan as the face of its new campaign,...
MUMBAI: Exide Inverter Batteries has rolled out a new ad film – Humse Roshan Hindustan that positions the brand as one that spreads happiness by empowering...
MUMBAI: Carbonated beverage brand 7UP has launched a new TVC encouraging India’s youth to look at everyday curve ball situations through a lens of fun and...
NEW DELHI: Digital agency Flying Cursor Interactive has bagged the social media and digital content mandate for lifestyle commerce content app Trell. The agency will help...
MUMBAI: What started as a seed of an idea to explore India’s vast coastline as a marketing medium led to a whole new and unique concept...
MUMBAI: Integrated marketing company Gozoop has appointed Megha Ahuja as group director – brand communications. Based out of the company’s Mumbai HQ, Ahuja will report to...
NEW DELHI: Aiming to bolster its presence in the offline test preparation segment, Indian ed-tech leader Byju's has acquired Aakash Educational Services (AESL). The deal is...
MUMBAI: With summer season descending on the Indian subcontinent, Sun Pharma Consumer Healthcare has roped in Bollywood actor Pankaj Tripathi as the new brand ambassador of...
MUMBAI: Automaker Maruti Suzuki is driving its latest campaign for the all-new 2021 Swift with the catchy slogan #BeLimitless. Conceptualised and executed by Dentsu Impact India,...
MUMBAI: Short video app Moj has kicked off a new brand campaign #SwipeUpWithMoj to strengthen its brand recall as the ultimate entertainment destination. As part of the campaign,...
NEW DELHI: Levista Coffee vice president Shriram Sanjeevi has moved on after a 16-month-long stint at the brand. According to reports, Sanjeevi announced the news in...
MUMBAI: Beverage company Parle Agro has strengthened its positioning in the sparkling fruit drink category by rolling out a multi-media campaign for its Fizz portfolio. The...
NEW DELHI: Who could have known that a microscopic organism would disrupt the global economy and adversely impact businesses across the board in a single year...
NEW DELHI: India’s advertising self-regulatory council, the Advertising Standard Council of India (ASCI), will soon announce new guidelines for the influencer industry. Today, influencer marketing is...
NEW DELHI: Continuing with its blitz of hyper-local campaign promotions, Tata Tea Premium has released a new video paying tribute to the state of Odisha by...
NEW DELHI: Gulf Oil Lubricants India has released a new campaign to celebrate the 10th anniversary of India’s World Cup triumph, featuring former Team India captain...
MUMBAI: Ahead of the Indian Premier League (IPL) 2021, online gaming company Games24x7 has roped in Bollywood actor Ranveer Singh as brand ambassador for its fantasy...
NEW DELHI: 2020 was a very crucial year for humanity, as the entire world went into sleep mode due to the Covid2019 outbreak. From wearing masks,...
NEW DELHI: Axis Bank’s Asha Kharga has joined Mahindra Group as chief customer and brand officer. She announced her move in a LinkedIn post. At Axis...
New Delhi: Airliner Indigo's chief digital officer Nitin Sethi has moved on from the organisation and joined Adani Group as chief digital officer – consumer business....
Mumbai: Havas Health & You has elevated Susan Josi as managing director (MD) of the agency’s southeast Asia & Middle East division, and Sangeeta Barde as...
MUMBAI: FMCG giant Reckitt has published its most comprehensive gender pay report [Link: reckitt-gender-pay-report-2020-final.pdf] to date, providing data for ten of its major markets, representing 70 per cent of Reckitt employees...
NEW DELHI: Consumer goods major Britannia has appointed former Reserve Bank of India (RBI) governor Urjit Patel as the company's additional director. Patel will serve as the...
NEW DELHI: Digital advertising agency RepIndia has brought on Shaunik Sachdev as the associate vice president, client strategy. In his previous role, Sachdev was senior manager,...
NEW DELHI: Pilot Industries has signed Ajay Devgan as the face of its brand Leader Batteries. With this association, Leader Batteries aims to strengthen its pan-India...
MUMBAI: German automaker Volkswagen made a splash on social media when it announced Tuesday its US operations would be rechristened as "Voltswagen" . The rebranding move...
MUMBAI: General insurance company Digit Insurance has roped in cricketer Virat Kohli as its brand ambassador. Kohli has also invested in Digit Insurance in the past....
MUMBAI: Wondrlab has won the integrated mandate for Lixil India, for the water technology segment. Wondrlab will create integrated, industry-first digital work for Lixil’s brands –...
NEW DELHI: Science-based skincare brand The Derma Co from Honasa Consumer has introduced Bollywood’s Parineeti Chopra as the official face of the brand in India. The...
NEW DELHI: Digital writing assistant software Grammarly has roped in Google’s Rahul Roy-Chowdhury as global head of product. Roy-Chowdhury announced the move via a post on...
MUMBAI: Havas Media India has won the integrated mandate of smartphone and consumer electronics maker Micromax. The mandate includes both traditional and digital media as well...
MUMBAI: Studies have revealed that multivitamins are consumed for mainly two reasons, overall fitness, and health and to keep up the energy levels in today’s hectic lifestyle. To...
MUMBAI: With the world waking up to new realities amid the onslaught of the pandemic, the year gone by seems to have accelerated the agenda for...
NEW DELHI: Timex has unveiled its new digital brand campaign, We Don’t Stop, through a brand film featuring Bollywood celebrity Sidharth Malhotra and global influencers. The...
NEW DELHI: 2020 was a very challenging year for marketers and business owners, as the Covid2019 pandemic literally reshaped the way in which they functioned in...
MUMBAI: FCB Ulka Group, which started out as Ulka Advertising in 1961, is celebrating its 60th anniversary. The company was established by Bal Mundkur with just...
KOLKATA: As part of the latest phase of its marketing campaign – ‘More Together’, Facebook has launched a brand new TVC today. The latest ad film...
MUMBAI: The directors of Media Factory have just announced that they have purchased the majority stake held by Sam and Lara Balsara of Madison World in...
NEW DELHI: Digital ledger app OkCredit has appointed Mullen Lintas as its brand strategy partner. The account will be managed by the agency’s Bengaluru office. Mullen...
MUMBAI: dentsu X has won the media account for Roca Bathroom Products, also known as Roca Parryware. The agency will oversee media strategy, planning, and buying...
NEW DELHI: Infectious Advertising has roped in Nitin Sharma as its vice president – business. At Infectious, Sharma will be responsible for leading important businesses for...
MUMBAI: After seven years, global sports brand Puma has made a comeback on the Indian Premier League pitch after signing a strategic long-term partnership with Royal...
MUMBAI: Advertising industry watchdog Advertising Standards Council of India (ASCI) on Monday announced that it has become a founding ally of the UN Women’s gender-based programme...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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