Category: MAM

MUMBAI: PVR Pictures has appointed Arun Nair as vice president marketing.

Nair will join PVR Pictures from 1 April and will be handling the marketing for co-productions in Hindi. Besides Hindi film co-productions, Nair will also look after the promotions of PVR‘s Hollywood releases.
 
Earlier, Nair was serving as marketing consultant for Kumar Taurani‘s Prince of which he was handling the promotions. Before that, he was heading the marketing division of Karan Johar‘s Dharma Productions. 
 
Said Nair, “I am excited about being part of the PVR Group. Apart from producing an eclectic mix of films, PVR is a leading distributor and most importantly offers the best film-going experience in the country. For the moment, I will be handling the three Hindi films that we are co-producing. Besides, I will also be working on the Hollywood releases slate with the team. The biggest film of this year is Eclipse, the third instalment of the Twilight series.”
 
Apart from the Twilight series, the other Hollywood releases of PVR include Edge of Darkness starring Mel Gibson, A Single Man starring Colin Firth, Remember Me starring Rob Pattinson and Agora starring Rachel Weisz.

MUMBAI: Spice, a multi business diversified firm, has roped in Sonam Kapoor as brand ambassador for its mobility business including mobile handsets, mobile retail and value added services. The company‘s association with the actress is with immediate effect.
 
Sonam Kapoor said, “I have always been particular about the brands that I am associated with. Spice is one of the fastest growing and trusted brands that is contemporary, showcases attributes that go with my own personality. I am happy to be associated with them.”

Spice group president global branding & marketing Vivek Bali says, “We at Spice have undertaken a brand transformation exercise, including a fresh look at our external expression. Our refreshed brand manifesto encourages us to be smarter thinkers and it was important to establish a strong connect with key brand attributes. I truly believe that our association with Sonam Kapoor will seek to establish and achieve exactly that.”
 
Spice operates in the fields of telecom, entertainment, financial services and technology in Israel and Indonesia region. In the past, Priyanka Chopra and Katrina Kaif were associated with Spice.

MUMBAI: UTV Movies is readying to launch a brand campaign in the second week of May after the conclusion of the Indian Premier League (IPL).

UTV Movies will also sport a new tagline and look while strengthening its library as part of the plans to give the Hindi movie channel a big push.
 
UTV has roped in Motivator as its media agency and Taproot has conceptualised the campaign. The channel will invest between Rs 5-7 million in the campaign.

Says UTV Movies marketing head Kunal Mukherjee, “We did some primary research and found that although consumers are aware of the brand, there has to be some kind of a connect which has to be developed. This is what the new brand campaign is aimed at achieving.”
 
The campaign will be promoted heavily on UTV‘s network channels including UTV Bindass, UTV Action, World Movies and Bloomberg UTV. “We will also use other network channels to promote the campaign,” avers Mukherjee.

While television, print and outdoor will be the preferred mediums, the movie channel will also use other media platforms like radio and digital to support the brand-building process.
 
UTV will be improving its movie titles. Says Mukherjee, “We have evaluated and found that we are strong in some titles and weak in others. We are clearly focusing on all genres as it‘s a movie channel and we have to cater to all age groups. We are looking at showing 10-15 newer titles in the first quarter. By May, the library will be strong enough not only to add to the brand salience but also improve the numbers,” Mukherjee adds.

Last month, UTV had rolled out the ‘What I Am‘ brand campaign for UTV Bindass.
 

MUMBAI: Siyaram Silk Mills has roped in Vijender Singh as the new face for its latest product offerings – Messari, Elanta and Tropez suitings.

Singh joins MS Dhoni who will continue to be the face of the corporate brand of Siyaram‘s.
 
“Vijender Singh is the perfect choice for our dynamic new product lines. His popularity among the masses has touched new heights post his success. He is a global phenomenon, thereby lending character to our brand positioning “coming home to Siyaram‘s‘,” comments Siyaram Silk Mills vice chairman and MD Ramesh Poddar.

Adds Singh, “I am delighted to be a part of a brand that enjoys such enormous credibility and brand history. I am also very excited to join a list of stellar giants who have carved their success stories and have made India proud. And have great pleasure to be associated with a brand that recognizes the same.”
 
 
Avers MS Dhoni, “I welcome Vijender into the Siyaram‘s family. I am sure that he will hold the Siyaram‘s mantle high and together we can lift the brand to scaling heights.

“As a sports persons we have known each other for a long time and I strongly believe that we individually and collectively have a lot to offer to the brand.”

With these new product lines Siyaram‘s plans to target sales of Rs 500 million in the next 12 months and will be marketing them at a national level through their strong pan-India distribution network.
 

MUMBAI: In the wake of a multi agency pitch, Ispat Industries has zeroed in on Equus Red Cell as advertising partner for Ispat Steel.  
There was no incumbent agency for Ispat.

Says Equus Red Cell CEO Swapan Seth, “We plan to have a 360 degree campaign focusing on multimedia options to pass on the message of Ispat.”
 
A TVC on the same has been aired on DD and will also hit other channels soon.
 

MUMBAI: Nestle has roped in Bharti Airtel brand and media head R Chandrasekar as marketing manager beverages. 
 
He was with Bharti Airtel since last three years.
 
Under his new mandate, Chandrasekar will be responsible for Nestle’s brands including Classics Nescafe, Nescafe Sunrise, NesTea and NesIced Tea variations.
 
Chandrasekar has 13 years of experience and has worked in companies including Britannia and Marico.

MUMBAI: Vaseline has roped in Bollywood actor Shahid Kapoor to endorse the Skincare brand’s new specially designed range for men –‘Vaseline Men Antispot Whitening Face Cream’. With the launch of this range, Vaseline forays into the male grooming segment. 
 
Available in two variants, Oil Control and SPF 15, Vaseline Men Antispot Whitening Face Cream is priced between Rs 10 to Rs 150. 
 
Hindustan Unilever Limited (HUL) GM Skincare Govind Rajan says, “Men are shy and not so open with experimenting with the female fairness products in the market. This range is specially designed for the Indian male skin, which takes care of their face. With the increase in the number of men opting for personal care products there is a definite scope for this specially designed product range to be a big success in the market.”
 

MUMBAI: Madison Media has won the media duties of General Motors (GM), beating five other agencies.
 
The agency will handle the contract for three years and the account size is pegged at Rs 1 billion, according to industry sources.
 
Leo Burnett and Wieden+Kennedy will handle GM’s creative duties.

MUMBAI: Eqqus Red Cell has won the creative duties of US-based cosmetics brand ColorBar.

Law & Kenneth is the incumbent agency. 
 
Says Eqqus Red Cell CEO Swapan Seth, “ColorBar is a fast growing brand and we are given the challenge of expanding the audience base for the brand.” 
 
The agency is planning a 360 degree campaign for the project with work in progress on below the line (BTL) and above the line (ATL) activities planned to begin soon.
 
“Additionally, we have flagship stores opening, which will provide good opportunities for activations,” adds Seth.

MUMBAI: Carat Media has bagged the media duties of AMB Talent Media’s flagship brand Abmeribaari.

According to industry sources, the account size is pegged between Rs 50-100 million. 
 
Carat Media SVP Vidhu Sagar says, “As part of the project, we will focus on providing a 360 degree multi-media campaign that will include TV, digital and radio.”
 
Promoted by former Percept Picture Company CEO Preet Bedi, AMB Talent Media will work towards identifying, evaluating and nurturing talent for the entertainment industry. It will be driven by a dedicated website abmeribaari.com.