Category: MAM

BANGALORE: Titan Industries Limited (Titan) has launched the Raga carnival across India and has also launched a TVC, created by Ogilvy, to spread brand awareness. 
 
Titan Raga is the feminine range from Titan with a wide range of watches having exclusive designs crafted with floral motifs, studded crystals, enamel motifs and kundan work. 
 
The company has also devised a muti-media strategy to create direct consumer connect. 
 
Titan has 300 plus World of Titan showrooms across the country and has plans to add another fifty by the end of the current fiscal, according to company sources.
 

MUMBAI: 92.7 Big FM, the radio arm of Reliance Media World, has launched its latest television commercial to promote its show BIG 30 Countdown, endorsed by Bollywood actor Hrithik Roshan.

The commercial centers around the BIG 30 Countdown, BIG FM‘s daily national evening drive show, which air‘s across 36 stations in the network. 
 
The TVC shows Hrithik, after a tired day of shooting, retire in his car, turn on the radio and tunes in to Big 30 Countdown. . With music from the soon-to-release film Kites playing in the background, Hrithik asks audiences to tune into the show just like he does each evening. The television commercial concludes with an extremely relaxed Hrithik, enjoying a comfortable stretch, having recharged at the end of the day. 
 
Says Big FM VP – marketing Anand Chakravarthy, “FM and Bollywood have a symbiotic relationship, growing off each other. A lot has been done in the past between the two, but it has all largely remained on radio only. We found the synergy between Kites and our Big 30 Countdown show worked excellently and therefore, decided to create a television campaign vs just staying on radio.”
 

MUMBAI: The Hindustan Times Media Group‘s strong readership performance in the first quarter of 2010 may prove to be the ideal platform for its proposed Rs 3 billion IPO.

The recently released IRS Q1 figures shows that HT‘s English daily Hindustan Times, Hindi daily Hindustan and business daily Mint have all grown substantially in readership, across various corners of the country. 
 
Hindustan Times Media Group has putperformed the market in each of these segments. While HT has added 120000 readers over the trailing quarter to close, Hindustan has increased its readership by 578000. Mint has also seen growth to remain as the No 2 business daily at 158000.

Hindustan Times has once again stayed ahead of The Times Of India to remain as the No 1 newspaper in Delhi and the NCR region. According to the 2010 Q1 IRS report, HT has 3.24 million readers in Delhi compared to TOI‘s base of 3.21 million.
 
However, HT is still behind TOI in Mumbai and the All-India market. While HT‘s total readership is 6.26 million, TOI is far ahead at 13.5 million despite a fall in readership for the quarter.

In Mumbai, HT is 538000, up from 503000, while TOI is in a formidable position with a readership base of 1.67 million (from 1.59 million).

Hindustan maintains its number three position in terms of All-India Readership (AIR) and total readership and continues to be the fastest growing Hindi newspaper in the country. While still a fair bit behind Dainik Jagran and Dainik Bhaskar, the Hindustan has increased its AIR to 99.1 million readers. On the other hand, Dainik Jagran only showed an increase of 217000 in AIR. 
 
In UP and Uttarakhand, Hindustan is now the fastest growing daily with 12 per cent growth in readership.

Mint, on the other hand, has further consolidated its position as the No 2 business paper in the country. It has shown a growth of 62 per cent in Mumbai, and also remains the No 1 read business paper in Bangalore. With its share in key markets like Mumbai, Bangalore and Delhi at 24 per cent, with the number three paper at 6 per cent, their current second position in terms of AIR for a business paper remains well intact.
 

MUMBAI: In the wake of the ongoing controversy that has been hammering the Goafest judging verdict for long, the Advertising Club of Bombay management committee has decided to tighten the judgment process to prevent recurrence of any further breaches.

After a thorough investigation of facts this year, the Club has discovered that the judging process breach has occurred in 29 instances involving multiple agencies, out of 4117 entries for the awards. 
 
In an official statement, the Advertising Club of Bombay states, “As the awards have already been handed over for the current year, the Club has decided to point out the instances of this breach to the respective winners and would appeal to their conscience and better judgment to voluntarily return the awards they have received.”

This year the award committee received allegations that a part of the Abby judging process was breached as a result of some of the jury members voting for advertisements produced by their own agencies. 
 
The official statement further says that since the inception of Abby‘s, Advertising Club Bombay has been committed to building and sustaining this award as the most preeminent creative advertising awards in the country. To this end, it has over the years considered and implemented constructive suggestions from its members to make process enhancement that would reinforce the high stature of the award. 
 
“Abby‘s jury consists of the country‘s most eminent and respected creative brains, many of whom lead their agency‘s creative fraternity. The process of judging has been fine-tuned and strengthened over the years, and is conducted in the most transparent manner,” it says.
 

MUMBAI: The Great Indian Nautanki Pvt Ltd has appointed ZenithOptimedia as the media agency for Kingdom of Dreams.
 
ZenithOptimedia plans to release the first phase of the campaign in Mid-June. 
 
Situated in the golden triangle of Jaipur, Agra and Delhi, Kingdom of Dreams aims to bring to life a blend of India‘s art, culture, heritage, crafts, cuisine and performing arts…all with the technological wizardry of today.
 

MUMBAI: Tanishq has launched its new advertising campaign that looks at bridging the gap between a parent‘s desire to have a daughter married and the daughter‘s lack of rush for an arranged marriage. 
 
Conceptualised by Lowe Lintas, the television commercial (TVC) has been directed by Vinil Mathew while Footcandles is the production house.
 
Meanwhile the print campaign has been created by Lowe group creative director Sharon Nayak while Litna Das is the art director for both television and print. 
 
The objective of the campaign is to establish Tanishq firmly in the wedding jewellery space by building a strong emotional connect with consumers.
 

MUMBAI: While Dainik Jagran has topped the overall Hindi dailies in the first quarter IRS report released by The Media Research Users Council (MRUC) today, The Times of India has once again come out as the winner in the English dailies scoreboard.
 
From this year onwards, MRUC will release the IRS report on a quarterly basis, which until last year was a half-yearly affair.

The report reveals that Dainik Jagran has earned a total readership (TR) of 54,254,000 for the quarter followed by Dainik Bhaskar (TR of 33,432,000) and Hindustan (29,411,000).
 
Amongst the English dailies chart, TOI has garnered a total readership (TR) of 13,447,000, thereby topping the list, followed by Hindustan Times (TR of 6,254,000) and The Hindu (a TR of 5,140,000).
 
Also, while Saras Salil tops the chart in the Hindi magazine category, India Today rules the rooster in English.

A peep into the detailed list:

Top 10 Dailies

(AIR numbers; All figures in Lacs)

Top 10 Hindi Dailies

(AIR numbers; All figures in Lacs)

Top 10 English Dailies

(AIR numbers; All figures in Lacs)

Top 10 Hindi Magazines

(AIR numbers; All figures in Lacs)

Top 10 English Magazines

(AIR numbers; All figures in Lacs)

Top 10 Language Magazines

(AIR numbers; All figures in Lacs)

Top 10 Publications

(AIR numbers; All figures in Lacs)

(AIR numbers; All figures in Lacs)

Top 10 language dailies

(AIR numbers; All figures in Lacs)

Top 10 Magazines

(AIR numbers; All figures in Lacs)

MUMBAI: Luminous, the leading brand in the field of Power Backup solutions, signs the legend Sachin Tendulkar as brand ambassador. 
 
The company has earmarked approximately Rs 600 million to fund its marketing activities during the fiscal and is planning to launch an aggressive advertising campaign to expand brand awareness.

Said Luminous Power founder and CEO Rakesh Malhotra, “In addition to being an immensely popular sporting icon, Sachin represents the core values of the Luminous brand – reliability, consistency , longevity and highest standards of integrity.” 
 
“As our brand face, he will reinforce the communication of Luminous‘ core brand values across India, the Indian diasporas and cricketing fans around the world,” Malhotra added. 
 
Presently, Luminous Power has offices across 35 countries in Asia, Africa and the Middle East.

MUMBAI: Starcom Worldwide has roped in Vineet Sodhani as general manager – integrated marketing. He will be based in Mumbai and report to COO-South Asia Sandeep Lakhina.

In this newly created role, Sodhani will be the leader on delivering integrated marketing communication offerings to clients of Starcom Worldwide. He will help clients make optimum use of the specialist service offerings of the agency by working closely with account management teams.
 
Starcom MediaVest Group offers clients services in specialist disciplines that include rural marketing, digital marketing, retail branding, out-of-home and mobile marketing.

Says Starcom Worldwide COO-South Asia Sandeep Lakhina, “Marketers‘ needs are constantly evolving and they are actively looking for innovative solutions to achieve their objectives in the most productive manner. In this new role, Vineet will help us identify clients‘ needs and work with client servicing teams to offer clients an integrated approach to marketing.”
 
Sodhani joins Starcom Worldwide with 14 years of experience. Prior to this, he was AVP, marketing at Hansa Research.
 

MUMBAI: Mudra Terra, the rural marketing arm of Mudra Max, has bagged the media rural activation mandate for Glucon D. The account will be handled out of the Mumbai office. 
 
Says Heinz India VP marketing Sundip Shah, “We are happy to have Terra on board as our rural activation agency for Glucon-D. It is our endeavor to reach, involve and engage more and more consumers in order to make Glucon-D relevant to them. Terra with its experience and expertise in rural communication will help in contributing towards this goal.” 
 
Terra VP & head Ajay Sundaram said, “Glucon D will help the agency gain knowledge about the category. With this partnership, we hope to bring value across the table which is appreciated by our client Heinz India.”
 
Glucon-D was introduced in 1994 and has been the category creator and dominant market leader ever since. Glucon-D is a glucose based beverage and is available in powder form.