Category: MAM

MUMBAI: Amul ranks as the top Indian brand for the second consecutive year and improves its overall brand status in the Asia Pacific region.

Media Magazine also ranks Amul as the top dairy brand, ahead of leading food and dairy brands of the Asia Pacific region like Kraft, Dutch Lady, Dumex, Walls, Anchor, Magnolia and Everyday. 
 
Amul is the 73rd Best Brand in the overall ranking of Top 1000 brands of Asia-Pacific, compared to its 83rd position in 2009. The ranking is based on a consumer survey conducted by research agency TNS in Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.

There is no other “Indian” brand in the list of Top 1000 brands ahead of Amul (73). The other Indian brands ranked as per the survey are Kingfisher (140), ICICI Bank (182), State Bank of India (226) and Tata (256) to name a few. 
 
As per the rankings published for India Market, the top four out of the top five brands are MNCs – Sony, LG , Samsung and Google. Amul precedes Google in this ranking. The Indian consumers, thus, have given Amul a top rank in the Food and FMCG category.

Asia Pacific‘s Top 1000 brand listing is based on a proprietary survey by Media Magazine sponsored by the Wall Street Journal. Ten markets were included in the seventh year of survey: Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand. 
 
Research Agency TNS interviewed people aged 15-64 years old across the 10 countries. Two questions were asked to determine the best brands in each of the 12 major product/service categories. The questions were pertaining to the best and second best brand that would come to the respondent‘s mind for a particular product/service category. The definition of best was one the respondent would trust the most or the one that had the best reputation in the product/service category.

The survey reaffirms the faith Indian customers have in the Amul Brand and also the fact that a brand created by India can feature among the top brands globally.
 

MUMBAI: The Media Research Users Council (MRUC) has elected Tata Teleservices president & chief marketing officer Lloyd Mathis as the new chairman. Lloyd takes over from Andrey Purushottam who resigned from the post.

The MRUC chair is rotated every two years. Purushottam had to cut short his term as chairman as he moved on from the advertisers‘ constituency post his resignation from Mahindra & Mahindra, where he was CEO of Mumbai Mantra.
 
Said MRUC vice chairman Bharat Kapadia, “Andrey has contributed immensely to MRUC for many years where he served as a board member, vice chairman and chairman. He has been extremely proactive, devoted and has driven the MRUC vision with passion.”

Adding further he said, “Media industry is passing through a very challenging yet interesting phase and we are looking forward to many enhancements in our offerings. Lloyd, a dynamic and experienced industry player, will accelerate the growth under his leadership”
 
Mathias has more than 20 years of experience and has been an active member in the MRUC Board. At Tata Teleservices he heads marketing, product management, business development, alliances and valued added services. He has earlier worked with Motorola & PepsiCo. 
 
Said Lloyd, “I look forward to making MRUC more relevant to advertisers, media planners, the broadcasting & publishing industry – with newer and enhanced offerings.”
 

MUMBAI: Star Health and Allied Insurance Company has appointed TBWAIndia as its creative agency. 
 
The size of the account is Rs 100 million, according to sources in knowledge of the transaction.
 
The other agencies that contended for the pitch include McCann Erickson, Draft FCB Ulka and incumbent Network Advertising.
 
Said TBWA India CEO Shiv Sethuraman, “We plan to launch the new campaign in the next eight weeks.”

Lodestar Universal is the company‘s media agency.

MUMBAI: Mercedes-Benz has announced its partnership with MaXposure Media Group to launch the Mercedes Magazine in India.

Mercedes Magazine will cover topics on various aspects like highend products and services, fashion, hobbies, holidays, communications and entertainment.

Apart from giving readers the latest updates on the brand, the magazine will cover the global lifestyle of the rich, the famous and the creative.
 
Besides these, sections on Mercedes-Benz history, heritage, production & future technology are incorporated for automobile aficionados.

With up to eight existing international editions already, the magazine now hits the Indian market through private circulation. Poised to serve as a coffee-table book, the magazine will look to target the young affluent section of society.

Published quarterly, the magazine will be circulated to the exclusive clientele of Mercedes-Benz in India and to the ever-growing group of people who aspire to be a part of the Mercedes-Benz family.

The international counterpart of this avant-garde magazine is published by Daimler AG. The magazine targets those who aspire to be a part of the Mercedes-Benz family.
 
Mercedes Benz India MD Dr. Wilfried Aulbur, said, “In the magazine, the readers will discover a vibrant cultural tapestry from all over the globe in its pages, covering celebrities, fashion, high-end living, exotic travel destinations, fine dining, art and the latest happenings from Mercedes-Benz and 30 per cent of the magazine will be dedicated to local content.”
 
MaXposure Media group CEO Prakash Johari said, “We are excited about publishing ‘Mercedes’ magazine in India. It is indeed, a privilege to be associated with a prestigious brand like Mercedes-Benz. We hope to strike a chord with all Mercedes-Benz customers with outstanding content in every issue.”

The Indian edition of the ‘Mercedes’ Magazine is for private circulation only and will be couriered complimentary to Mercedes-Benz customers in India. However, it will be open to external advertisers with whom the luxury carmaker shares a good synergy.

The initial print run will be 15,000 copies quarterly, which will be audited by BPA Worldwide, a leading global authority on printing audits. The magazine will also be available at dealerships as take-away for customers.
 

MUMBAI: Close on the heels of winning the INQ Mobile and IMN Media (News X) MPG has added yet another new business to its kitty. M3M India has awarded its media duties to MPG. The size of the business is estimated to be in excess of 200 million. 
 
M3M India Ltd offers innovative concepts and multi-dimensional realty solutions. Recently, the Golf Estate project of M3M was adjudged the ‘Best Upcoming Project of India‘ at the NRI Summit 2010 held at Dubai. 
 
Said M3M India president Kunal Banerji, “We found the MPG approach very thorough and insightful. Their strategic thinking, driven by MPG proprietary tools was in sync with our marketing objectives and requirements. Moreover, they have an extremely passionate and enthusiastic team which further made us choose them as our media partners”
 
Added Havas Media India & South Asia CEO Anita Nayyar, “We hope to create a power brand in the real estate category. With this win, MPG has further consolidated its position by adding media business in excess of Rs 500 million in the last few months.”
 

MUMBAI: As Colvyn Harris’ one-year term as Advertising Agencies Association of India (AAAI) president is ready to end on 31 July, the organisation is once again gearing up to elect a new face for the post.
 
Nominations for applying to the post will continue till 7 July 10 am. Subsequently, the AAAI annual general meeting will be held on 30 July to declare the new elected president.
 
While the names of the nominees are yet to be unveiled, industry sources state that regional CFO DraftFCB, APAC and Africa and current AAAI VP Nagesh Alai and Dentsu India chairman Sandeep Goyal are part of the nomination list.
 

MUMBAI: It isn’t quite what you would have imagined. Advertising agency Ogilvy & Mather has launched a consultancy service to provide advertisers a platform to target Muslim consumers.

Ogilvy Noor is, in fact, the world’s first Islamic branding consultancy service, launched after a two-year study by WPP into Muslim consumer habits and attitudes.
 
A Muslim sense of brand consumption is different from how consumers of other religions behave. It is more a community overhang over individualism as marketers of brands brood over how they can specifically make inroads into the Islamic market.

According to a research report conducted by Ogilvy Noor and market research firm TNS, the market for halal food (meat slaughtered according to Islamic law) is worth $2.1 trillion and growing $500 billion a year.
 
Ogilvy Noor consists of a team of experts spread across the key Muslim markets of Asia, the Middle East, Europe and North Africa. 
 
In UK, for instance, Islamic banks and financial institutions have flourished. India with its huge Muslim population and festivities also needs a dedicated task force to point out the peculiarities of this complex marketplace.
 

MUMBAI: HP has unveiled its “HP LaserJet Pays You Back” global marketing campaign to illustrate the significant cost savings – up to $2,500 in less than one year – that are possible when using an HP Color LaserJet Multifunction Printer (MFP).

The campaign is being run in 11 countries including India, UK, US Brazil and Canada.
 
The campaign illustrates the surprising returns available from an HP Color LaserJet MFP. Over time, the printer pays for itself through money saved and then continues to pay customers back through energy, paper and toner savings.

HP senior VP LaserJet and Enterprise Solutions, Imaging and Printing Group Ron Coughlin says, “Upgrading to an HP Color LaserJet MFP is like trading in your gas guzzler for a hybrid that pays for itself in gas savings and then continues to pay its owner after that. The campaign helps demonstrate how HP LaserJet printers are an investment that keep giving back to your business.” 
 
Campaign illustrates the surprising returns of an HP LaserJet printer: through innovations such as the recently announced, industry-first “plug and print” laser printers and the unveiling of the significant cost savings available when using an HP LaserJet printer.

HP LaserJet Pays You Back is a primarily digital marketing campaign that combines social media, digital influencers and strategic partnerships to engage small and midsize businesses (SMBs) and IT decision makers while broadening awareness of the HP LaserJet as a business investment.
 
HP also is equipping its channel and retail partners – including MicroCenter, Office Depot, Quill and Staples – with branded marketing collateral such as direct mailers, banners and an in-store destination with access to the savings calculator to help them show customers the benefits of purchasing an HP LaserJet MFP.
 

MUMBAI: Corporate Voice | Weber Shandwick’s (CV|WS) “W.A.L.S.” (Women Against Lazy Stubble) campaign for Procter & Gamble (P&G) has won “Launch of a New Product” at IPRA’s annual Golden World Awards.

The campaign marked the launch of Gillette’s Mach 3 razor in India.
 
The W.A.L.S. campaign for men’s grooming brand Gillette mobilised women in India to advocate for men to adopt the clean-shaven look. The campaign utilised the results of an AC Nielsen survey that showed that 85 per cent of Indian women prefer clean-shaven men, a finding that runs contrary to the look that numerous Indian men and even celebrities often wear.

Corporate Voice I Weber Shandwick leveraged this survey result to create the women’s advocacy group W.A.L.S that led to the “Shave India Movement” to convince men to shave. The campaign, culminating in a mass “Shaveathon” in which approximately 2,000 men publicly shaved their beards using Gillette’s Mach 3 razors, created world records in the Guinness World Book of Records and the Limca Book of Records in India. 
 
“We are delighted to see Gillette’s Shave India Movement, once again, being recognised on such a prestigious platform like the IPRA Awards – the only winner from India. PR continues to be fundamental to brand building and a core pillar in all marketing campaigns at P&G, including being the source of holistic ideas such as the Gillette Shave India Movement,” said P&G India associate director amd head of external relations Shweta Shukla.

“The W.A.L.S. campaign demonstrates the power of Weber Shandwick’s unique Advocacy approach. By equipping women to be advocates for the clean-shaven look that Gillette delivers, the campaign impacted male consumers’ grooming preferences and purchasing decisions,” said Corporate Voice | Weber Shandwick CEO Shiv Reddy.
 
The same campaign also earned a Silver Lion at the 57th Cannes International Advertising Festival in the “PR Led Integrated Campaign” category.

This year, the Golden World Awards will be given to 26 winners from 352 entries received across 42 countries. The prize ceremony is scheduled to take place at the IPRA Summit in London on 5 November.

NEW DELHI: With just around three months left before the start of the Commonwealth Games, the Government has issued a Code of Conduct for Safe and Honourable Tourism on the essential theme of ‘Atithi Devo Bhava’.

And while it does not refer directly to the media, it contains certain guidelines that may have some consequences for media and marketing.
 
It says that sexually explicit images or concepts/images that may compromise the safety of individuals shall not be used for marketing purposes. An unambiguous company policy shall be set up to ensure that marketing and advertising does not support the promotion of sexual exploitation or promotion of sexually explicit images.

It bars Internet usage that promotes, seeks any contacts for sex tourism and other sexual services, for search of pornographic material and/or to solicit the sale and purchase of illicit substances shall be prohibited.
 
The Code says publishing or transmitting or causing to be published or transmitted, material in any electronic form which depicts children engaged in sexually explicit act or induces children to online relationship with one or more children for and on sexually explicit act is an offence under section 67(b) of the Information Technology (Amendment) Act 2008.
 
This code of conduct shall be applicable among others to all the owners, suppliers, contractors, employees of entertainment establishments etc. In addition it shall be applicable to service providers like event management organizations, and entertainment providers.