Category: MAM

MUMBAI: In its desire to gear up its online presence, battery brand Amaron has roped in a Chennai-based advertising agency, Optima Advertising, to handle its online marketing activities.
 
The agency bagged the account after a multi agency pitch process.

On its part, Optima will devise a strategy to manage Amaron Batteries’ online image that is not much active on digital media as yet. Viral films will also be developed to promote the battery brand.
 
Optima would also use social media to engage users with the brand. A Facebook application will be launched and a Twitter account created to converse with the target audience. 
 
Optima Advertising operates in the field of full service advertising solutions, digital communication and technology initiatives and has been associated with leading brands like Kaya Skin Clinic, Vivel (soaps, shampoos and fairness creams), Great Lakes and Naturo among others.
 

MUMBAI: NFL CMO Mark Waller and Arsenal FC CCO Tom Fox have joined the list of speakers at the Leaders in Sponsorship event being hosted at Chelsea FC, London, on 6 October 2010.
 
Sharing their expertise in the session From thinking global to going global: From demand to reality, Waller and Fox will discuss the different strategies used at the NFL and Arsenal FC to help globalise their brands.

Bigger sponsors, better fan engagement and new commercial opportunities are the rewards of globalising ones brand.
 
Leaders in Sponsorship provides an opportunity to learn from sponsorship leaders on subjects such as activation, evaluation, negotiation and innovation and the latest trends catching the attention of the leading protagonists.
 

MUMBAI: Chezhian will report to chief executive officer and managing partner Anil Nair and will be primarily be responsible for the Renault account.
 
Said Nair, “While Chezhian‘s mandate here will be to fundamentally look after the Renault business, he will also be responsible for growing our business in the South. Chezhian is known for his deep client relationships and his ability to add value to brands. Thus, we hand-picked him to head our Chennai office.”
 
Prior to this, Nair was with Interface Communications where he handled several big accounts like The Hindu Business Line and Mahindra Holiday & Resorts.
 

MUMBAI: Yatra.com has appointed TBWA as its new creative partner. Rediffusion Y&R is the incumbent agency.
 
According to industry sources, the size of the account is pegged at Rs 150-200 million.
 
It was in 2006 when the online travel company launched in India and associated with Everest Brand Solutions and Mudra Connext as its creative agency and media partner respectively. 
 
And later in 2009, Yatra.com roped in Rediffusion Y&R as its creative partner.

MUMBAI: Fox International Channels (FIC) has appointed Debarpita Banerjee as VP marketing for Fox International Channels in India.

Banerjee will be responsible for the marketing and communication initiatives of National Geographic Channel, Fox History and Entertainment, Baby TV, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music and National Geographic Channel HD.
 
She comes with 14 years of experience with ad majors like BBDO, Leo Burnett and JWT, where she had spearheaded accounts for brands like Horlicks, ICI Dulux, Coca Cola, GSK and SBI.
 
She said, “I am very pleased to join the Fox International Channels family in India at this stage and will aim at strengthening the existing brands in the Indian subcontinent. While advertising has been full of challenges and excitement, brand building subsumes advertising and hopefully will throw up a new set of challenges. I am eagerly looking forward to this new role.”
 
Adds FIC MD Keertan Adyanthaya, “Debarpita comes with a rich experience of working on the strategy for diverse international brands and under her leadership we are confident that our brands across the channels will strengthen even further.”

MUMBAI: Malaysian airline AirAsia is ramping up the momentum of its real people, real stories brand campaign with the statement, “We want to make you a star!”

AirAsia launched a major branding campaign called ‘Real People, Real Stories‘ early this month, which is a kick-start towards celebrating its 100 millionth guest flown.
 
AirAsia chief executive officer Azran Osman Rani told indiantelevision.com that around $ 5 million would be spent on publicity.
 
The airline marketing manager Steven Lee revealed that while the publicity in north India will be through online and print, the airline may take to hoardings and other outlets in south India.
 
AirAsia regional commercial head Kathleen Tan said, “We thought it would be fun to feature our guests for our Real People, Real Stories campaign, as they are the ones who helped put AirAsia on the map and to achieve the significant milestone of 100,000,000 guests flown. 100,000,000 is not just a number but a collection of real people with real stories to tell about how AirAsia has changed their lives.”
 

MUMBAI: Adani Township and Real Estate Co, part of the Adani Group, has appointed Grey India to handle its creative mandate following a multi-agency pitch.
 
According to industry sources, the size of the account is pegged at around Rs 150 million.

The other agencies that pitched for the account include Mudra Group and Triton Communications.
 
Said Grey VP and branch head Hari Krishnan, “The campaign will primarily focus on print, online and activation. Television is not required at this point. We plan to break the campaign with the next month.”

The campaign will begin with the launch of Gujarat’s largest township spread across 572 acres in Ahmedabad.
 
Recently, Grey Mumbai bagged the fashion brand Killer Jeans and Reliance Telecommunications accounts.The other clients in its kitty include Bharti Axa Life & General Insurance, Britannia, Dabur, Deutsche Bank, Ferrero Group, Godrej Sara Lee, GSK Consumer Healthcare, ITC, Parle, P&G, Suzlon, United Spirits Ltd andWyeth and 3M.
 

NEW DELHI: Actress and television presenter Mandira Bedi is the new face of Bodycare lingerie which has become the first lingerie brand to get an Indian face to promote itself.
 
Bodycare has introduced various innovations for the first time in India. It was the first brand to introduce Procian printed panties and also developed the latest international technology of seamless lingerie in India. 
 
Speaking on the occasion, Bedi said, “Indian women consumers are becoming more cautious these days in choosing lingerie, which is in effect helping the growth of branded lingerie in India. Bodycare is a cute, girly and fun brand. It‘s an exciting opportunity for me because I get to put my own input into the brand – that‘s the main reason I agreed to do it. The collection ranges from comfortable, yet stylish innerwear, easy wear to sensuous lingerie.”
 
Bodycare Creations MD Sanjay Dawar said, “With factors like growing number of working women, changing fashion trends, rising information level and media exposure, and the foray of famous foreign brands in the Indian market, Indian women have become more conscious about the range of brands that should fill their wardrobes. The old practice of stacking lingerie in a corner of wardrobe no longer exists in the modern age. Rather, the taste of women related to their undergarments has reached new heights and it will not be a hyperbole to say that it has become a fashion statement. In recent times men’s innerwear industry has seen a plethora of celebrity endorsement from the biggest leading names in Bollywood, but Bodycare is the first in the women’s innerwear segment to do so.”

BANGALORE: Bangalore-based real estate developer Fortuna Projects (Fortuna) announced Bollywood actor and television host Jackie Shroff as brand ambassador for its Fortuna Center Park (FCP) project in Bangalore.

The actor was present at the event and confirmed that he has booked a flat at FCP.
 
The project consists of 252 apartments in North Bangalore which will bring in estimated revenue of Rs 1 billion for Fortuna. The realtor also announced that it plans to launch two other projects in Bangalore that will bring in revenues of an additional Rs 3 billion.
 
“We typically spend around 1 per cent of the turnover towards brand building and marketing for each project,” revealed Fortuna director S V Rajesh Kumar. “This is mainly on outdoor and print, but are now planning some TVC slots on certain news channels such as Times Now and NDTV for FCP,” added Kumar.
 
Axis Advertising handles the creative and media buying duties for Fortuna.

MUMBAI: Tata Teleservices has roped in DraftFCB Ulka to handle the creative mandate of its Tata Indicom and Walky businesses. Meanwhile, Contract Advertising has retained the Tata Photon business, confirm company sources. 
 
Until now, Contract Advertising handled the Tata Teleservices‘ CDMA business – Tata Indicom and Tata Photon while DraftFCB Ulka handled TTML and GSM (Docomo).
 
Lodestar Universal continues as the media agency.