ITV

Category: MAM

  • Toshiba launches ‘Bowl To Sachin’ campaign

    Toshiba launches ‘Bowl To Sachin’ campaign

    MUMBAI: Toshiba India has launched the promotional campaign, Bowl To Sachin.

    As part of the celebration, all Toshiba laptop or netbook buyers get an opportunity to participate in the lucky draw contest, out of which six winners would be able to bowl to its brand ambassador Sachin Tendulkar on 30 January 2011 at Phoenix Mills.

    To participate in this campaign, customers need to purchase Toshiba laptops between 1 October 2010-31 January 2011 and complete the warranty registration online at the Toshiba India website within two weeks of purchase. This campaign includes a two-day all-expenses paid trip to Mumbai for the six winners to play with Sachin. These six winners who bowl to Sachin would be decided on a month on month basis starting from November 2010 till January 2011.

    Besides this great chance to Bowl to Sachin, 1000 other prizes would be given away on the basis of lucky draws to the Toshiba customers. The first 500 prizes would be drawn on 10 December, 2010 and another 500 prizes would be drawn on 21 February 2011. Herein, lucky winners would get latest Toshiba laptops, netbooks and Tanishq Gold Vouchers ranging from Rs 3000 to Rs 9,000.

    Toshiba India director, PC division Wu Tengguo says, “Festivity is already in the air in India with the festival of lights – Diwali just round the corner. Toshiba intends to spread more fun, excitement and joy amongst its customers with the launch of this campaign. It provides once-in-a-lifetime opportunity to six lucky winners to play with the legendary Batsman – a thought that most can only dream of but never pursue.”

    Tendulkar said, “I definitely believe in the Toshiba credence of going that extra mile. I love this campaign since it gives me another chance to bond with my fans, celebrate my association with Toshiba and its valued customers, who value quality, technology and design, just like me. This promotional activity has been designed in a manner that I’ll be able to play with so many of my fans. I am ready to bat and face the chosen ones to bowl to me on 30 January and share some cherishable moments with them. This is my festival gift to all those who believe in Toshiba’s strong values.”
     

  • Real estate developer signs Sachin Tendulkar as brand ambassador; plans to invest Rs 50 mn in promotions

    Real estate developer signs Sachin Tendulkar as brand ambassador; plans to invest Rs 50 mn in promotions

    MUMBAI: Pune-based property developer Amit Enterprises Housing has signed cricket maestro Sachin Tendulkar as its brand ambassador. This is the first time that Tendulkar is endorsing a real estate company.

    Amit Enterprises has a three-year ambitious plan to emerge as an international real estate developer. It is planning significant investments in cities like Mumbai, Nasik, Aurangabad, Nagpur, Kolhapur, Kalyan, Bangalore, Chennai, Hyderabad, Ahmadabad and Delhi in addition to having its presence internationally in Muscat.

    And to build its brand name, the company is going to invest over Rs 50 million in promotions. “We are going to invest approximately Rs 50 million on ads in the current year. “We will be promoting our brand only through print and digital medium; we have not planned to use electronic media,” Amit Enterprises marketing director Sanjeev Pate told Indiantelevision.

    On the reasons behind selecting Tendulkar as brand ambassador, Amit Enterprises CMD Kishor Govind Pate said, “Our association with Tendulkar recapitulates our plans to enhance and expand our business in the near future. We are extremely privileged to have partnered with him and through this association, we hope to build a strong brand connect with our customers.”

    Tendulkar added, “My partnership with Amit Enterprises is for the real-estate sector and I am happy that the company believes in the values of trust, commitment and consistency with a constant need for improvement.”

     

     

  • Kailash Kher is brand ambassador for Delhi builder

    Kailash Kher is brand ambassador for Delhi builder

    NEW DELHI: Singer Kailash Kher, known for his songs, is now singing another tune: he has become the brand ambassador of Anthem Infrastructure which has launched French Apartments in Delhi.

    He marked his nomination as a brand ambassador by singing some of his hit songs

    When asked why he had chosen to become brand ambassador for a builder though his field was singing, he said “The builder is taking Delhi, in fact India, to higher levels.”

    Added Anthem director Prashank Bindall, “Real Estate industry is the most emerging sector in Indian economy; it is expected to have $1.5 billion additional investment in 2010-11. Considering the booming rise in the sector, our aim is to create a revolution through launch of our French apartments that are not only stylish and modern but also provides an affordable entry.”
     

  • Coca-Cola new holiday campaign set to ‘Shake Up Christmas’

    Coca-Cola new holiday campaign set to ‘Shake Up Christmas’

    MUMBAI: Beverage conglomerate Coca-Cola has announced plans for a new global marketing campaign that taps the heritage of traditional imagery used by Coca-Cola such as Santa Claus, the Coca-Cola Christmas “caravan” delivery trucks and even a nod to the Coca-Cola Polar Bear. The campaign will also include a new song written by the band Train Shake Up Christmas.

    An extension of the global Open Happiness marketing platform, the campaign will be deployed in more than 90 countries around the world through a new television commercial, digital experiences, in-store promotions and packaging.

    It represents the first new creative used in a global holiday campaign for the Coca-Cola brand since “Christmas Caravan” that featured holiday themed delivery trucks.

    Coca-Cola senior VP Sparkling Brands Shay Drohan says, “We know that during the holiday season people are looking for moments of inspiration to remind them how special the holidays are and connect them with friends and family. “Our 2010 holiday campaign shows how a catalyst such as the spirit of the holidays, the festive images of Santa Claus, a memorable holiday tune or sharing a Coca-Cola can inspire moments of happiness and bring people together.”

    The global campaign, developed through a collaboration of marketing teams at Coca-Cola Germany along with the global brand team, will launch around the world next month. The new television commercial “Snow Globe” illustrates the theme of the campaign of how people find happiness through the simple moments of connecting with friends and family that are inspired by Coca-Cola.

    The spot, created in partnership with McCann, Madrid, opens with several vignettes of individuals who are obviously feeling separated from friends and family – a young man working late at night in a grocery store, a couple on opposite ends of a park bench, even a lonely dog in an alley. The shot pans out to show they exist in a glass snow globe sitting on Santa’s workshop desk. Santa is taking a break to have a Coca-Cola and he is inspired to pick up the snow globe and gently tilt it as Train’s “Shake Up Christmas” plays.

    This causes the Coca-Cola Christmas Caravan delivery trucks to roll into action and brings the couple together on the bench. The action also sends the grocery clerk tumbling into a shopping cart and rolling through the streets of the city, only to end up bursting through the front door of the home where his family awaits him for a holiday meal along with the no-longer-lonely pup.

    The soundtrack from Train provides lyrics that echo the same emotion — “Shake it up/ Shake up the happiness/ Wake it up/ Wake up the happiness/ Come on y’all/ It’s Christmas time.” The song features prominently in the campaign and will be promoted through live performances by Train on their current tour.

    The strategy of having a commercially released song that is tied to a Coca-Cola campaign follows the success of Wavin’ Flag by K’Naan which was adapted by Coca-Cola for its 2010 Fifa World Cup campaign this past summer.

    Train lead vocalist and founding member Pat Monahan says, “The holiday season is one of the best times of the year. The song Shake Up Christmas is inspired by childhood memories of spending time with family and sharing the happiness and hope that the season brings. Having it be part of the Coca-Cola campaign is a wonderful way to share that sentiment with a bigger audience. We are looking forward to performing it for our fans during the coming weeks.”

    Shake Up Christmas produced by Butch Walker, will be released as a single worldwide. The song is included as a bonus track on the deluxe version of Train’s latest album Save Me, San Francisco (Golden Gate Edition) which debuts globally on 2 November and will be released by Sony Music.

  • Percept Talent Management to tap into CommonWealth Games winners

    Percept Talent Management to tap into CommonWealth Games winners

    MUMBAI: Percept Talent Management (PTM), the celebrity management division of Percept, is looking to cash in on the increase in brand value of athletes who have won medals at the recently concluded Commonwealth Games (CWG).

    PTM CEO Rajnish Sahay says that he is talking to 16 medal winners in the CWG across different disciplines to represent them for among other things endorsements. One of them is Saina Nehwal who is said to command Rs 10 million an endorsement. “We already represent Sushil Kumar, Vijender Singh, Jwala Gutta and Ashwini Ponappa. We will sign up deals for Kumar for a variety of products.”

    Kumar recently did a deal with the National Egg Co-ordination Committee.

    Deals between PTM and the athletes will be for three to five years. “Health, sports, fitness and lifestyle brands will be the ones most interested in associating with these athletes. Our job is to manage PR, appearances, events that sportspeople that we represent feature in. We will also look after their digital rights,” says Sahay.

    In terms of working with Indian sports federations to create more visibility for sports, Sahay says that they are talking to the Indian wrestling federation. The aim will be to have a grassroots programme as well as entertainment sports events featuring Indian and international stars. Percept will look at badminton and shooting.

    The challenge for any of the medal winners of the Commonwealth Games will be to maintain visibility across the year. “It cannot be that after the Asian Games the athlete disappears from the scene. They have to perform at an international level. They have to be visible in the media regularly. If it is just a one off then the sponsor who has done a one year deal might not get the desired value,” an analyst says.

    According to Sahay, the coverage of non cricket has grown especially if an Indian participant does well. “Things are changing in this respect. The push that Percept will give to different sports will also help give the athletes visibility. There are also international events that take place regularly,” Sahay says.

  • Percept Talent to manage Pooja Gandhi’s brand endorsements

    Percept Talent to manage Pooja Gandhi’s brand endorsements

    BANGALORE: Percept Talent has signed up South Indian actress Pooja Gandhi as an Exclusive Talent for a period of five years.

    Under the terms of agreement, Percept Talent will be solely responsible for strategizing and managing Pooja Gandhi’s brand endorsements, media activities and media rights, brand and image management, digital rights and licensing and merchandising rights as well.

    Pooja Gandhi shot to fame with ‘Mungaru Male’, the biggest grosser in the Kannada Film industry to date. She made her debut in Tamil film ‘Koki‘ and never looked back since then.

    Percept Talent CEO Rajnish Sahay, said, ‘‘Pooja Gandhi has carved a niche for herself and is the most sought after actress in the Kannada film industry. Her career has gained a foothold and fan following with all her films have taken good openings.”

    “We will adopt an aggressive, proactive, 360-degree strategy for this famous actress, and ensure all avenues of reach and exposure are explored and capitalized upon. Percept Talent will seek out new opportunities and avenues in the rapidly changing entertainment industry to ensure that Pooja receives unparalleled exposure across the global arena. We look forward to doing some good work with Pooja,‘‘ added Sahay
     

  • Cartoon Network Enterprises partners with Random House

    Cartoon Network Enterprises partners with Random House

    MUMBAI: Cartoon Network Enterprises (CNE), the global licensing and merchandising arm of the US television network, has announced a partnership with Random House Children‘s Books to create a full line of books based on the top-rated action-adventure series, Generator Rex.

    The deal between the two companies builds on a long-standing partnership with Random House, Inc. that includes other popular Cartoon Network brands including Ben 10 and Bakugan (Del Ray Manga).

    The Random House Children‘s Books programme will bring to market content-rich titles centered around Rex, a 15-year-old typical teenager with abnormal powers – including the ability to make his fists the size of boulders, sprout a jet pack out of his back and turn his legs into a lightning-fast motorcycle, among other talents.

    Random House will launch their book programme in Summer 2011 with a Step into Reading levelled reader and a deluxe 3-D storybook. Additional readers, storybooks, and activity books will follow.

    CNE senior VP Christina Miller says, “Generator Rex is driven by action-packed storytelling and strong characters that excite fans and leave them wanting more. Random House, and the publishing category as a whole, are key components to further expanding the Generator Rex universe into an immersive world that tells Rex‘s story off screen in a fun and engaging way.”

    Random House/Golden Books Young Readers Group editorial director Dennis Shealy said, “Cartoon Network is a favorite among families, and Generator Rex is a powerhouse TV show with everything kids like: fast-paced action, sarcastic humor, creepy villains and monsters?and my personal favorite: Rex‘s talking monkey sidekick. Combine that with some of Random House Children‘s Books‘ strongest formats, and you‘ve got a recipe for retail success.”

    Random House joins other partners for the consumer products launch of Generator Rex that currently includes Mattel as the brand‘s global master toy partner, Activision, for interactive, Hallmark for party goods and social expression, Hybrid Apparel and DC Comics.

    Additionally, CNE will release the first title in the Generator Rex home entertainment franchise on October 19 with Warner Home Video distributing. Additional partners for the brand will continue to be announced in the coming weeks.

    Cartoon Network has committed to at least 40 episodes of the series, and has also created an online game, Generator Rex: Nanite Master, featured at CartoonNetwork.com that has had more than 6.9 million game plays since its launch in March, as well as a show page and a Facebook fan page.

  • Gautam Gambhir is brand ambassador of Beverly Hills Polo Club

    Gautam Gambhir is brand ambassador of Beverly Hills Polo Club

    NEW DELHI: Cricketer Gautam Gambhir is the brand ambassador for Beverly Hills Polo Club, the well known International brand in casual fashion.

    Signing on Gambhir highlights BHPC’s commitment to become a dominant brand in the youth category.

    Gambhir will be integrated into BHPC’s programmes in India and will be leveraged through multi-faceted marketing initiatives, including, consumer promotions, online support, store launches and public relations to endorse BHPC’s trendy and casual fashion apparels and accessories.

    RPG Enterprises Vice Chairman Sanjiv Goenka said: “Gambhir is one of the most promising players in the Indian cricket fraternity today. He is a perfect fit for our brand as he personifies the style, energy, confidence, contemporariness and versatility which are core attributes of Beverly Hills Polo Club. Having established ourselves in the field of fashion and lifestyle, Beverly Hills Polo Club is now poised to scale new heights with this association”.

    Talking about his association, Gambhir said, “BHPC‘s wide collection of apparel and accessories is a perfect match with my personality and reflects my preference for refined comfort and stylish elegance. The collection is exclusive, has a global feel with its Californian intonation and contemporary style. Hence a perfect fit for today‘s fashion forward youth.”

    The event also witnessed a fashion show where the newly appointed brand ambassador Gambhir walked the ramp with popular models like Joey Mathews, Krishna Somani, Amanpreet Wahi, Aanchal Oberoi and others, showcasing the extensive collection from the BHPC portfolio.

    Beverly Hills Polo Club, an exclusive tie–up with the retailing arm of RPG Enterprises, Spencer’s Retail Ltd., is strategically developed by Spencer’s for the Indian Market with a focus on making international fashion more affordable. The product range for the Indian market currently consists of: iconic graphic T-Shirts, Polo Shirts and Jeans, plus Fashion Accessories, Bags, Wallets, Eyewear, Fragrances, Caps and Watches for Men and Women. Currently BHPC operates 14 standalone stores in Delhi/NCR region, Mumbai and Punjab.

  • Suvarana ropes in Group M’s Nathan as national head for sales

    Suvarana ropes in Group M’s Nathan as national head for sales

    BANGALORE: Star’s Kannada offering Suvarana TV has roped in Vinod Nathan as National Head-Sales.

    In this role, Nathan will be responsible for the entire gamut of sales activities across locations for Suvarna TV, and regional heads will in turn report to him. He will be based out of Bangalore, reporting to Suvarna business head Anup Chandrashekharan.

    “Suvarna has been on rapid growth path in last 1 year with over 100 per cent growth; Sales is a key area at this junction and we found the right person in Vinod as he has expertise and experience in both media planning and media sales,” said Chandrashekharan.

    Nathan brings to Suvarna 14 years of experience in media planning and media sales. Before moving to Suvarana, he worked with agency Group M Media (Mindshare) as Director, Client Leadership.

    A post graduate in marketing and broadcast management, Vinod started his career with Times Group (Times Publishing House Ltd.,) where he spent about eight years, then moved on to work at Zee Telefilms (2003 to 2006). He joined Mindshare in 2006, where he worked on some of the leading brands including IBM, United Spirits and Landmark Group.