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MUMBAI: Jewellery retailer Malabar Gold & Diamonds has launched its latest campaign, outlining the benefits of standardised pricing. The term ‘Fair Price Promise’ is a clever...
Mumbai: Homegrown caffeinated personal care brand mCaffeine has launched the #GetTheGoodDose initiative to encourage millennials to get the COVID-19 vaccine. The initiative hopes to inspire these...
Mumbai: Swiggy has elevated Phani Kishan Addepalli, its vice-president for strategy and investments to a co-founder’s role, the food delivery app’s CEO Sriharsha Majety announced in...
Mumbai: Havas Media India has won the integrated media mandate of OZiva, home-grown certified clean & plant-based nutrition and wellness brand. OZiva and Havas Media will...
Mumbai: Homegrown co-living brand Zolo has appointed Rishi Sharma as a chief marketing officer. In his new role he will be responsible for strengthening the brand’s...
Mumbai: Personal care brand WOW Skin Science has elevated Madhur Acharya as vice president of e-commerce marketing. Acharya will be responsible for marketing strategies for e-commerce...
Mumbai: Impresario Handmade Restaurants has announced the appointment of Alexander Valladares as chief marketing officer. In his new role, Alexander will oversee marketing activations including PR...
Mumbai: FCB Group India had recently announced the restructuring of its creative agencies and a new three agency structure – FCB Ulka, FCB Interface, and FCB...
Mumbai: Ad agency Rediffusion has announced the appointment of Tathagat Jena as the head of its Delhi branch. Jena moves from the Chinese smartphone company Transsion...
New Delhi: Personal care brand Mamaearth has awarded its media mandate to Publicis Groupe’s Zenith following a multi-agency pitch. The agency will bolster the brand’s advertising...
MUMBAI: Monsoons are critical for the revival of consumer demand in our agri-dependent country, both in rural and urban regions. In a market already marred by...
New Delhi: A renowned Content and Marketing Strategist, Lee Odden says “Content isn’t the king, it’s the Kingdom”. In a world of digitization and technological advancements,...
MUMBAI: Steel wire manufacturer Tata Wiron has launched #RozaanaKiDhun, a digital film that gives a shout-out to the resilience of ordinary Indians. The two-minutes long film...
Mumbai: Homegrown social commerce platform Meesho has launched a new TVC that promises ‘lowest prices, great quality products’ to its consumers. This new TVC targets consumers...
Mumbai: Vedanta Limited, a subsidiary of Vedanta Resources Limited, has launched a new campaign through its flagship project, Nand Ghar, focused on key areas of Health,...
Mumbai: DIZO, a TechLife brand from realme smartphone, announced the appointment of Abhilash Panda as CEO and official spokesperson for DIZO India. Panda joins DIZO India...
MUMBAI: Global Sportswear brand adidas announced a long-term partnership with the charity, Common Goal to help drive lasting social change for under-served communities, creating a better...
New Delhi: Swiss building material major LafargeHolcim, which owns two leading Indian cement manufacturing companies – ACC Ltd and Ambuja Cement has been rebranded as Holcim...
Mumbai: Homegrown fashion footwear retailer Metro Brands has announced the appoinment of Nissan Joseph as its chief executive officer, effective 1 July. The company will continue...
New Delhi: Sending a strong message of hope and strength to all the talented female athletes, Kotak Mahindra Bank Limited (KMBL) and Pullela Gopichand Badminton Foundation (Gopichand...
Mumbai: GroupM India, WPP’s media investment group, Friday elevated Atique Kazi to president – Data, Performance and Digital Products, with effect from 2 August. Kazi will...
Mumbai: In announcement of two key appointments, marketing solutions agency Schbang on Friday introduced Amisha Gulati as vice president – integrated solutions, and Sharmeen Indorewala as...
MUMBAI: Italy’s premium and luxury eyewear company Luxottica has announced the launch of its street style eyewear brand Arnette in India. Having wowed new-age, discerning shoppers...
MUMBAI: Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has won the digital creative and media duties for Cricuru, the recently launched...
MUMBAI: At a time when people world over are stressed about health & wellness issues, Unani brand Hamdard Laboratories (medicine division) has launched a digital marketing...
MUMBAI: Global advertising technology company, The Trade Desk (NASDAQ:TTD) announced Thursday the launch of its new trading platform, Solimar that will help marketers optimise their digital...
MUMBAI: Homegrown B2C model-based company, Lustral Water has launched what it claims is ‘the world’s first’ Artificial Intelligence (AI) & Internet of Things (IoT) enabled water...
MUMBAI: Global sportswear brand, Nike announced the launch of its app in a continued bid to accelerate its digital transformation in Southeast Asia and India (SEA&I)....
Mumbai: Fun88, the sports platform, today announced the signing of Daren Sammy as its brand ambassador. Sammy is a two-time T20 World Cup-winning captain for West...
MUMBAI: Homegrown savings app magicpin has appointed Pranay Gupta as the new vice president of growth and business development. His appointment comes on the heels of other key...
Mumbai: Harvest Gold, a bakery food brand, has revamped its visual identity with a new logo and packaging to strengthen its brand positioning. With this fresh...
Mumbai: Canada-based video streaming and networking solutions company, Haivision Systems Inc has announced a definitive agreement to acquire CineMassive Displays, LLC (CineMassive). Haivision will indirectly acquire,...
Mumbai: Newly formed ed-tech firm Results and Outcomes on Thursday announced Anand Chakravarthy as co-founder of the company. He will work alongside founder Tarun Katial to...
MUMBAI: The fifth iteration of Wunderman Thompson Commerce’s Future Shopper Report ’21, which surveyed nearly 30,000 consumers across 17 markets, inferred the major changes in consumer’s...
MUMBAI: It’s Thursday once again, and in continuation of our Throwback series featuring prolific marketing campaigns from the past, we rewind to an ad that is...
Mumbai: Tata Pravesh, from the house of Tata Steel, has launched a new campaign called #AloneButTogether to empower people for making wise choices in the face...
Mumbai: Consumer food company LT Foods has appointed Madison Media as Media Agency of Record (AOR) for its premium rice brand ‘Daawat’. The account was won...
MUMBAI: On the back of its success at the recently concluded Cannes Lions 2021 where it collected eight Lions, FCB Group India today announced the reorganisation...
Mumbai: South Korean video game company Krafton has partnered with Saatchi & Saatchi Propagate to launch its new IP ‘Battlegrounds Mobile India’. The agency conceptualised and...
MUMBAI: D2C fashion brand Bewakoof.com has roped in Bollywood actor Sanya Malhotra for promoting the brand across all digital platforms. Sanya will be the face of...
Mumbai: Clevertize, the integrated marketing agency, has appointed Suman Mani as its creative director. He moves from Cheil India where he worked as creative director, digital....
KOLKATA: Online food delivery app, Uber Eats on Tuesday launched a new interactive feature on its app- ‘Merchant Stories’ which allows merchant partners to connect directly...
Mumbai: Homegrown brand Society Tea has launched the latest campaign, ‘Yaadon Bhari Pyaali’, which underlines the brand’s legacy and bond over the last 30 years with...
MUMBAI: Lubricants and automotive services supplier Valvoline Cummins has launched its new TVC, ‘Baccho Jaisa Junoon’ to celebrate its 150-year-old legacy. The campaign highlights the...
New Delhi: As India enters its 100th year of participation at the Olympic Games this July, Thums Up has set out to celebrate the historic feat...
KOLKATA: Taboola, a content discovery and advertising platform, announced it has become a publicly listed company trading on Nasdaq under the new ticker symbol ‘TBLA’. Taboola...
KOLKATA: Caller-identification app Truecaller has appointed Pragya Misra Mehrishi as director of public affairs in India. Truecaller stays committed to India by continuing to expand the...
Mumbai: The Coca-Cola Company has appointed Aditi Anand as the head of creative strategy for brand Coca-Cola for India and South-West Asia. Before joining Coca-Cola, Aditi...
Mumbai: In order to curb the spike in the number of misleading claims made in food and beverage (F&B) ads seen during the COVID-19 pandemic, the...
MUMBAI: Global smart devices brand, OPPO announced the launch of its latest campaign with Bollywood heartthrob Ranbir Kapoor as he gets set to dribble up some...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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