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Category: MAM

  • Prasar Bharati makes just Rs 581 mn from CWG

    Prasar Bharati makes just Rs 581 mn from CWG

    MUMBAI: Prasar Bharati made Rs 581 million from the Commonwealth Games while it had set itself a target of Rs 1 billion.

    The minister of state for information and broadcasting S Jagathrakshakan informed the Lok Sabha on this yesterday.

    Doordarshan was not allowed to air advertisements during the closing ceremony of the CWG Games following complaints that there were too many ads during the opening ceremony.

    Union Sports Minister MS Gill admitted in the Lok Sabha yesterday that The Commonwealth Games Organising Committee (OC) fell more than 80 per cent short of its revenue target.

    While the OC was expected to generate Rs 17.08 billion, it only managed Rs 3.27 billion. On the other hand, the OC got more money from the government than originally expected, with its expenditure overshooting its budget by Rs 6.38 billion.

    The revenue came in from three sources. The sale of tickets generated Rs 391.7 million. While the contracted value of sponsorship was Rs 3.75 billion, less than a third of that sum was realised, with just Rs 1.14 billion coming in so far.

    Similarly, only Rs 1.74 billion has been received for the sale of the international television rights, against the contracted value of Rs 2.13 billion. That does not include the Rs.230 million withheld as tax deducted at source from the payments of Network Ten in Australia.

    The number of visitors to the Games also fell short of the goal. While the OC had estimated 100,000 visitors and 8,000 participants, the actual numbers were lower.

    The number of foreign tourist arrivals in Delhi in the first two weeks of October — not all of whom were necessarily in the city for Games-related tourism — was 75,606. The total number of participants was 6,572.

  • Xerox in 5-year sponsorship deal for US Open

    Xerox in 5-year sponsorship deal for US Open

    MUMBAI: The United States Tennis Association (USTA) and Xerox have announced that Xerox has agreed to a five-year partnership to officially sponsor the US Open and Arthur Ashe Kids’ Day presented by Hess, starting next year.

    Xerox will serve as the exclusive office equipment and document technology and services provider for both the US Open and Arthur Ashe Kids’ Day. The partnership includes on-site presence, media support of tournament television broadcasts and a robust relationship with USOpen.org, the official website of the US Open.

    On-site at the US Open, Xerox will be provided with both courtside and ring signage in Arthur Ashe Stadium and the Louis Armstrong Stadium as well as other tournament courts.

    As a partner with the US Open, Xerox document technology will be integrated in all key areas of the US Open, including tournament operations, business operations and the US Open Media Center. Xerox will work with the USTA to improve the efficiency and effectiveness of communication to key constituencies through the use of Xerox’s document technology and services.

    As an official partner of Arthur Ashe Kids’ Day, Xerox will be the title sponsor of the Performance Challenge, which is a featured component of the stadium show where top players attempt to hit targets in order to raise money for their designated charity.

    Xerox CMO Christa Carone said, “The USTA does a masterful job of creating on-court excitement for tennis fans around the world. Off the courts is a hub of activity to serve up fast and accurate communication with officials, administrators, press, players and guests. That’s where Xerox comes in. Through our document technology and services, we’ll give the USTA more freedom to focus on their real business – on the court and off.”

    USTA chief business and marketing officer Harlan Stone said, “Once again the US Open has attracted a leader in its respective business category. Xerox’s expertise will allow the USTA to simplify the flow of information at the US Open as we bring Xerox’s world-class document technology and support to this global event.”

    Arthur Ashe Kids’ Day presented by Hess will kick off the 2011 US Open on 27 August. The 2011 US Open will run 29 August – 11 September.

     

  • World Brand Congress kicks off in Mumbai on 22 Nov

    MUMBAI: World Brand Congress 2010, the conference on branding and marketing, is being held from 22– 24 November in Mumbai.

    This year’s theme is Building Borderless Brands: Rethinking Innovation.

    Top executives from the world’s biggest brands and most influential marketing organisations will address today’s critical business challenges. Martin Lindstrom will have a session, A Day With Martin Lindstrom, on the opening day.

    The best campaigns, professionals, and organisations of 2010 chosen by an independent Jury, will be awarded at Global awards for brand excellence for excellence in brand building.

    Other speakers at the event will include Pepsi US chief consumer engagement officer Frank Cooper, Scenarion Creation partner Stephanie Zahn, Thomson Reuters global head of brand Douglas Spencer, Interbrand regional director Matthew Millard-Beer and Brandhouse MD Crispin Reed.

     

  • Conan O’Brien travels to India in new American Express campaign

    MUMBAI: American Express has announced the launch of its latest television spot in the US which showcases the brand’s commitment to providing its Cardmembers with unique and memorable entertainment experiences.


    Titled Curtain, the 60 second spot features comedian and late-night talk show host Conan O’Brien, and marks the first time in nearly three years that American Express has partnered with an entertainment personality in one of its ad campaigns.
     
    Curtain takes viewers into the depths of India with Conan as he meticulously prepares for an upcoming performance. He is in pursuit of the world’s finest silk, and transforms raw thread into a long panel of fabric that he then personally dyes a regal red. The spot then flashes-forward and reveals Conan admiring with great pride a stage curtain – obviously one that he took pain-staking measures to craft to meet his standards. The spot culminates with a reminder to viewers: “If you’re really serious about entertainment, every detail counts” followed by a call-to-action to visit americanexpress.com/entertainment, where Cardmembers can take charge of their own entertainment experiences.
     
    Curtain is the latest installment of the Take Charge brand campaign and will debut on American television on 8 November, aligning with the launch of O’Brien’s new late-night TBS show Conan. 
     
    American Express CMO John Hayes says, “Just like Conan O’Brien, American Express takes entertainment seriously and consistently delivers unique and relevant entertainment experiences – whether at a live event or streamed content for viewing at home.


    “American Express offers so much more than secure payments and great service, we deliver a gateway to memorable entertainment experiences across film, music, sports, fashion and theater alike.”

  • Synovate, Domor to measure ROI for brands

    Synovate, Domor to measure ROI for brands

    MUMBAI: Market research firm Synovate India and specialist consulting firm Domor Communication Consulting have partnered to initiate a marketing effectiveness study, Consumer Response to Investment in Entertainment Properties (CRIEP).

    CRIEP is aimed at helping brands understand their return on investment (ROI) of using big entertainment properties as a marketing platform.

    Initially, the measurement is being done for Bigg Boss Season 4 (Colors) and KBC Season 4 (Sony Entertainment Television).

    The two companies said in a statement that CRIEP will utilise a large consumer research based approach and measure the impact of large events essentially on the four brand metrics of awareness, disposition, imagery and equity.

    The results would be out in January after the two shows wrap up on air this season.

    The study has an extensive pre and post measurement approach to isolate the effect of each property on the brand equity for brands broadly in the 11 categories of: chocolates, mobile services, mobile handsets, banks, TVs, household appliances, digital cameras, automobiles, motorcycles, insurance and inner wear.

    Synovate India senior project director Sonali Bhatia said, “CRIEP will touch about 6600 respondent across nine towns (including metros and tier 1 towns). It‘s not a pure research product and will build on in-depth understanding of the way Entertainment Properties are used by marketers and consumed by audiences”.

    Domor Communication Consulting founder-director Nitin Jain said, “With the success of Cric – the marketing effectiveness model on cricket, measuring and improving a marketer‘s effectiveness on entertainment properties is a logical step forward. Investments on entertainment properties are already huge and only getting bigger. Further our experience in planning and buying on entertainment properties gives us the added understanding and learning critical to embark on a project like this.”

    CRIEP will attempt to answer the marketers various questions such as how is their brand competing for consumer mind space against all other brands on the same property, across categories. The study also aims to highlight the most recalled elements of the show and what brands were they associated with.

    It will also try to find the difference in the impact of the two entertainment properties and the impacts of geographies/ age/ SEC. CRIEP will also find out whether the visibility of a campaign impact the effect of the properties on the brand metrics.

    Synovate India director Rahul Varma said, “CRIEP will provide cross-category analysis and reveal product categories which are gaining more from such properties. Further diagnostics would help us understand the impact on brand impressions which in turn lead to some level of brand desire in the consumer‘s mind.”

    To measure the impact of presence on these properties on the consumer‘s desire for various brands ‘attitudinal equity (AE)‘ has been integrated in CRIEP Synovate‘s proprietary analysis tool.

     

  • Prasoon Joshi is McCann Worldgroup Creative Leadership Council chairman

    Prasoon Joshi is McCann Worldgroup Creative Leadership Council chairman

    MUMBAI: McCann Erickson India executive chairman Prasoon Joshi has been appointed the chairman of the ad firm’s worldwide creative leadership council.

    He has become the highest-ranked creative professional in the New York-headquartered agency.

    Joshi is the first Indian, and the second Asian to get a comparative role. The first was Tham Khai Meng, a Singaporean appointed worldwide creative director at O&M two years before. Meng also heads Ogilvy‘s worldwide creative council.

    Joshi said, “I am excited and honoured at being given the responsibility and feel good that the refined Indian creative thinking has been given recognition. I will benefit from the experience McCann doesn’t have a global creative director. The chairman of the creative leadership council is responsible for McCann’s worldwide creative mandate”.

    The new role entails looking after the global creative product and at whatever makes the creative product better.

    Joshi will preside over a council that has six senior officials from the creative side from different regions of the world — US, Europe, Latin America and China. Some of the members of the council are Washington Olivetto from WMcCann, Brazil and Carol Lamb from McCann China .

  • Jagran Prakashan adopts ‘rising sun’ brand image

    Jagran Prakashan adopts ‘rising sun’ brand image

    MUMBAI: Jagran Prakashan (JPL) is creating a mother brand as it has diversified into multiple media platforms. The media and communications company on Tuesday unveiled its corporate identity with a brand new logo of the rising sun.

    The  new identity, designed by brand consultancy firm Ray + Keshavan/The Brand Union, aims at getting all its businesses within the media space – print, OOH, activations, mobile and Internet – under one umbrella.

    The group aims to lend a distinctive identity and unified face by using the rising sun as its new logo. 

    The company has used colour palette of red and yellow in the logo to get an energetic and optimistic feel. Also, it is the contemporary rendition of the Sun that is highly distinctive and suitable for the modern, progressive organisation that JPL aspires to be.

    Jagran Prakashan VP-strategy and brand management Basant Rathore said, “This is indeed a proud moment for the organisation as it launches a cohesive corporate identity for the brand. Over a period of time, JPL has diversified into multiple platforms within the media space and today we are into Print, OOH, Activations, Mobile and Internet which with the launch of the new identity falls under one big umbrella.” 

    Currently, the group‘s perception is driven by the flagship brand – Dainik Jagran. And the company believes that there is limited awareness of the other operations. “This is only natural, given that the other businesses are nascent. However, as we move forward, and as our other businesses gain momentum, it was important for us a group to make a move from a respected newspaper to an admired media conglomerate. This will help us enhance and communicate our breadth of offering and scale,” Rathore added.

    The company is hoping its new corporate logo to complement all the businesses of JPL, allowing the brand to create a seamless identity across so as to help leverage the Jagran brand. 

    Ray+Keshavan director Meeta Malhotra said, “We were delighted to partner with Jagran to help them create value in their brand portfolio and create an integrated media powerhouse. Jagran has powerful business divisions to add value to its clients. Using the corporate branding opportunity, we have created a master brand. We strongly believe this will help Jagran in achieving Growth, Direction and Protection for the corporate brand”.

  • RP Singh joins Starcom MediaVest

    RP Singh joins Starcom MediaVest

    MUMBAI: Starcom MediaVest Group has tapped a senior Maxus Interaction executive. RP Singh has joined Starcom MediaVest Group, but his exact role is being firmed up.

    Confirming the development, a SMG spokesperson said that Singh will be based in Singapore and his role plus the markets he will be working on will be confirmed in due time.

    Prior to this, Singh was working as a business director at Maxus Interaction and has about nine years of experience in the industry. He handled digital marketing for clients like Nokia, Hero Honda and Seagram.

    Starting his career in 2001 with King Infotech Software Solutions, Singh pursued an MBA degree a year later. He has worked in GroupM and was transferred to Mindshare Interaction China.

  • Mandar Natekar is Movies Now national ad sales head

    Mandar Natekar is Movies Now national ad sales head

    MUMBAI: Times Television Network has appointed Mandar Natekar as national ad sales head for its upcoming English movie channel – Movies now.

    In his new role, Natekar will report in to Movies Now channel head Ajay Trigunayat.

    Prior to Movies Now, he was with Reliance Big Entertainment‘s new media venture – BigAdda as the revenue head and CMO wherein he set up the entire team, operations and revenue template for social networking monetisation.

    Trigunayat said, “We are pleased to have Natekar on-board; he brings along a decade of TV and digital space experience; an ideal mix to develop a robust strategy and revenue pipeline for Movies Now.”

    Natekar comes with over 10 years of experience in the field of sales and marketing. As the national ad sales head, he will drive the new brand to the market. His mandate will be to establish Movies Now as a preferred platform for advertisers across the country.

    He has also worked with Turner International for over five years where he last held the post of HBO ad sales head – West & North. 

    Natekar has also worked with Sony Entertainment Television, where he was a part of the startup ad sales team for Max. He started his career with the response team of Times Group‘s parent company, Bennett Coleman & Company Limited.
     

  • Steyn, Morkel to do shark dive for cricket WC promotion

    Steyn, Morkel to do shark dive for cricket WC promotion

    MUMBAI: To mark the 100-day countdown to the opening ceremony of the International Cricket Council (ICC) Cricket World Cup 2011, South African fast bowlers Dale Steyn and Morne Morkel will do a shark dive in the Dubai Aquarium and Underwater Zoo with the ICC Cricket World Cup trophy on 9 November.

    With the capacity to hold 10 million litres of water, Dubai Aquarium illuminates the marvels of the ocean floor and showcases aquatic life.

    The Dubai Aquarium and Underwater Zoo has more than 33,000 aquatic animals, representing more than 250 species. Over 400 sharks and rays live inside this tank, including what it says is the largest collection of Sand Tiger Sharks in the world.

    The opening ceremony of the 10th ICC Cricket World Cup will be staged in Dhaka on 17 February 2011. Two days later, co-hosts Bangladesh and India will go head to head in the tournament opener in Mirpur on 19 February.

    Sri Lanka, the third co-host of the tournament, will open its campaign against Canada in Hambantota on 20 February 2011.