ITV

Category: MAM

  • Rediffusion creates a new TVC for Nutrilite

    Rediffusion creates a new TVC for Nutrilite

    MUMBAI: Rediffusion Y&R has created a new TVC for one of Amway‘s key products in the nutrition & wellness category, Nutrilite.

    The 40-second video has been created by the Delhi team of Rediffusion Y&R, headed by creative director Ambika Nehru.
     
     The TVC has been directed by Lloyd Baptista and produced by Milestone Films, Mumbai.

    The TVC follows a question-answer format. After giving various facts of the brand, it attempts to engage the customers by asking to guess the name of the brand.
     
    Through these questions, the film reiterates the fact that Nutrilite owns 6000 acres of organic farms and actually controls the process from seed to supplement.

    The commercial starts with a young 6-8 year old boy in the scene playing atop an apple tree and asking a question related to the product. This is followed by various other scenes where the characters are unveiling various facts about the brand and asking a question.
     
    The TVC concludes with a unanimous response by everyone saying “Nutrilite”.
     

  • Amaron Pro-Racing launches 3rd season of Amaron Karting Challenge

    Amaron Pro-Racing launches 3rd season of Amaron Karting Challenge

    MUMBAI: Amaron Pro Racing, a corporate motorsport initiative of automotive and industrial battery maker Amara Raja Batteries, has announced the launch of the third season of its karting challenge ‘Amaron Karting Challenge Season 3’.

    The winner will be rewarded with a scholarship of up to Rs 1 million. The winner will also be nurtured by Amaron Pro Racing Academy with Meco Motorsports to race in the Rotax Max National Karting Championship. Amaron scholarship programme will further support the winner to get into international racing.

    AKC Season 3 will target top 300 schools in India with over 150,000 students from 12-16 years inviting them for the action on the track. The entire process of registration and bringing the amateur participants on the tracks will be supported via sustained online contact programme throughout the season including an elaborate school contact programme wherein kids would be educated on the sport.

    The company says that this event is the only talent hunt in India that scouts and discovers talent at the grass root level. Amaron Karting Challenge Season 3 will span across 9 locations – Coimbatore, Goa, Mumbai, Delhi, Kolhapur, Chennai, Chandigarh, Bengaluru and Hyderabad. Six participants from each region and a total of 54 racers from across India will compete in the grand finale to be held on 7th February 2011 in Hyderabad.

    Amara Raja Batteries MD Jayadev Galla said, “We are extremely proud to bring Amaron Karting Challenge Season 3 to all motorsports enthusiasts of India. Motor sports have always been the bastion of the cr?me de la cr?me but with Amaron Karting Challenge we expect to reach out to masses and see many more winners in times to come. We will strive to discover and support the budding race enthusiasts in scaling national and international motor racing events.”

    Amaron Pro Racing head motorsports Mackinlay Barreto commented, “India is all set to arrive as a global motorsports destination. With F1 arriving in India next year, the timing is most appropriate for all young racing enthusiasts from India who dream to make it big in the world of motorsports”.
     

  • Religare launches corporate brand ad campaign with O&M

    Religare launches corporate brand ad campaign with O&M

    NEW DELHI: Religare, a global financial services group, has launched a new corporate brand advertising campaign on the theme ‘Global Financial Services Growing with You Everyday.’

    The campaign will be shown on Hindi and English news channels, movie channels and leading GECs during prime time showcasing Religare‘s complete portfolio of financial services.

    The theme of the campaign is designed with the objective to communicate to the world at large about the products and services offered by Religare. “We are happy to have a creative partner like Ogilvy & Mather that has been able to successfully convey the message in a warm, engaging and endearing manner,” said Subhrangshu Neogi, director, brand and corporate communications.

    The campaign will also be supplemented by cinemas, outdoors, online and will be punctuated and underpinned by various product and business specific campaigns such as broking, lending, Mutual Fund and Life Insurance.

    The new campaign underscores the transformation that has taken place over the past few years, by communicating who Religare is and what Religare does in the realm of financial services by showcasing the same in an engaging yet warm and endearing manner the multiple lines of business under the Religare brand umbrage.

    “We have been a large corporate brand however for most part of our history, our company‘s brand was defined by few businesses,” said Neogi. “This campaign gives us an opportunity to showcase width and breadth of our product and services. We could have issued this campaign earlier as well however we wanted the businesses to reach inflexion point by attaining a certain size and scale.”

    Consumer focus groups and quantitative research showed that the new campaign effectively communicated the range of Religare businesses, and increased the likelihood that consumers would consider a broader range of Religare products and services. The corporate brand campaign helps highlight the depth and width of the Religare brand and will be punctuated and underpinned by various product and business specific campaigns such as broking, lending, mutual fund, life insurance etc.

    Commenting on the creative approach of the ad, Sanjay Thapar, group president, north & east, Ogilvy & Mather said, “Religare is a strong Brand, the challenge was in how to tell the consumers that Religare was more than what they think, in the financial space. There were many facets and businesses that came together to make the company what it is and that had to be communicated in a humane and simple way. It was our pleasure to be able to take on this task and are sure that this will help elevate the level of awareness about the brand with consumers across India as a financially strong company.”

  • ESPN Star Sports ropes in five sponsors for WC

    ESPN Star Sports ropes in five sponsors for WC

    MUMBAI: With the buzz building around the cricket World Cup, ESPN Star Sports (ESS), has roped in five sponsors for the event that kicks off on 19 February 2011.

    Sources say that Sony and Pepsi are the co-presenting sponsors. Maruti, Nokia and Phillips are the associate sponsors.

    ESS is looking for six more associate sponsors, the source adds.

    Indiantelevision.com had earlier reported that ESS could land up with an advertising revenue in the region of Rs 3.5 billion to Rs 4 billion from the ICC World Cup.

  • Ignitee Digital Solutions signs up with E18

    Ignitee Digital Solutions signs up with E18

    MUMBAI: Ignitee Digital Solutions, has entered into a strategic alliance with E18, an experiential marketing, brand activation and entertainment division of Network18.

    Ignitee Digital Solutions will be responsible to promote activations for E18 and in return E18 will promote digital marketing for Ignitee.

    E18 CEO Farhad Wadia said, “With the Internet penetration in India on a rise, this partnership couldn‘t have come at a better time. I am sure that our partnership with Ignitee Digital Solutions will signify the next step towards growth in a dynamic and fast growing market.”
     

  • Parag Milk to launch ‘Go cheese’ campaign by November-end

    Parag Milk to launch ‘Go cheese’ campaign by November-end

    BANGALORE: Dairy and milk food products manufacturer Parag Milk Foods (Gowardhan) plans to launch an aggressive campaign for promoting its main staple – cheese – by the end of this month, said company sources.

    The company’s ATL activities include television, radio in metro cities, print and outdoor. Its BTL initiatives include sampling at outlets, mainly modern retail.

    “This will be our second push this year across all media including national, kids and regional television mediums. It should commence by by the end of this November,” revealed Gowardhan’s vice-president of marketing Rahul Akkara. “Our annual ad budgets are around Rs.100 million, and a major chunk of this goes towards the pushes that we have on television.”

    The company also has a range of milk food products under the brand ‘Gowardhan’ manufactured out of its plant in Manchar in Maharashtra. It has a major presence in markets such as Mumbai and Pune.

    Gowardhan also announced the launch of six flavors of ‘Go fruit n dahi’ yoghurt in the Bangalore market today.

    “Our TG for the flavored yoghurts is the woman and the youth in the metos- it is a snack that one can have on the go,” said Akkara. “Since the ‘Fruit n Yoghurt’ is more of a metro centric prodcut, our mass media communications will be mainly on outdoor, local print and radio mediums in Bangalore. Once our new diary in Andhra Pradesh starts production, we will be targeting other cities such as Mysore, Chennai, Hyderabad, etc.,” he added.

    Initially Gowardhan’s flavored yoghurt offering will be available in modern retail outlets. Once its expansion plans are complete, it intends to be present on the local grocery shop shelves.

    Gowardhan pegs the current fruit and yoghurt market in India at 50 tons per month, with Mumbai accounting for 10 tons. The market is growing by around 30 per cent year on year.

    Bangalore based Scion handles the creative and brand promotion duties for Gowardhan, while Karat handles the media buying.

  • Tendulkar is ICC’s ambassador for 2011 Cricket World Cup

    MUMBAI: With exactly 100 days to go for the start of the cricket World Cup, the Internatinal Cricket Council (ICC) has announced the appointment of Sachin Tendulkar as the official ambassador for the event.
     
    In his role as ICC Cricket World Cup 2011 ambassador, Tendulkar will be called upon to promote and support a variety of ICC initiatives for the tournament, which is the third biggest sporting event in the world and will take place in Bangladesh, India and Sri Lanka from 19 February to 2 April next year.
     
    Tendulkar will join Pakistan’s Javed Miandad as the only other player to take part in six World Cups. The ICC says that Tendulkar has inspired hundreds of millions of cricket lovers around the world with his personality, skill, temperament and love for the game. He has scored more international runs than anyone else in history while also adhering faithfully to the spirit of cricket. Off the field he has always carried himself as a true champion, making him a perfect role model and one of the most recognisable and popular sportsmen of his generation.
     
    ICC CEO Haroon Lorgat said, “We are very lucky to have such an extraordinary player as Sachin supporting our flagship event. I don’t think any other player has inspired a nation like he has and the respect and affection he enjoys goes way beyond his native India. Many other athletes and sports fans around the globe admire what he consistently achieves and what he does for cricket.”

  • Grey cooks up tasty commercial for Britannia cakes

    Grey cooks up tasty commercial for Britannia cakes

    MUMBAI: Grey India has created a new television commercial for Britannia cake. The commercial brings to light the goodness of cakes showing how a Britannia cake is made from the healthiest of ingredients that include milk, eggs and fruit. With this the company intends to break the cliché of cakes being considered as unhealthy. 

    Said Grey national creative director Malvika Mehra, “Britannia wanted to shift it from a ‘special moments indulgence‘ to a ‘healthy wholesome everyday snack‘ space. Coming to think of it, when one looks at the ingredients that go into a Britannia Cake, they are naturally healthy and wholesome (milk, eggs, fruits etc.) so honestly our task was very simple – we just had to glorify this fact.”

    The ad shows young boy being followed into his school bus by a cow and when he is settling down, his mother hands him a hen through the window. This brings up some other unusual incidents.

    For this she said, “We dramatised the ingredient story and decided to tell it via a cow (for milk), a hen (for eggs) and a tree (for fruit)! It turned out to be a mad, chaotic shoot with us trying to get the cow inside the bus with 50 school kids. Hope the film works the magic we all want it to.” The ad then goes on to announce that all these healthy ingredients (milk, eggs and fruit) are found in one place – Britannia cakes.

    Grey National creative director Amit Akali says, “Just like in the nursery rhyme ‘Mary had a Little Lamb‘, our protagonist, Varun has various things (a cow, a hen and a fruit tree) following him to school. We thought it would be interesting to bring alive a rhyme that all of us have sung at some point or the other. Hence, we decided to do our very own rendition of ‘Mary had a Little Lamb‘, albeit a folk version with thumkas, et al. Amar Mangrulkar, the music director, arranged for Raghuvir Yadav to sing it and that really took it to another level.”
     

  • Percept creates new TVC for XXX Energy drink

    Percept creates new TVC for XXX Energy drink

    MUMBAI: Percept Pictures‘ Ad Films has created a new television commercial for XXX Energy Drink.

    The XXX (Xperience Xtreme Xcitement) Energy Drink, a JMJ Group product, is high on life and is created for people who dare to venture into the unknown territory. 

    The TVC, launched on 5 November, shall go on air across all mediums subsequently and is being shown in theatres. Percept brought out the Triple X attributes of this extraordinary drink through this 60-second. The ad was shot in Bangkok and features stunt team Baan Rig.

    Said Percept Pictures chief production controller Priti Chawla, “The product lived up to its promise and working on the TVC was indeed extreme excitement. Best locations, casting from the world over and a stunt team like Baan Rig, Thailand topped the experience. We are already thinking of creating sequels to this film.”

    The ad executed by Percept Pictures was created in collaboration with director Marlon Rodrigues, music director Ram Sampath and cinematographer Kaka Tong.