ITV

Category: MAM

  • Anand Yalvigi joins Ignitee Sports as president

    Anand Yalvigi joins Ignitee Sports as president

    MUMBAI: Ignitee Digital Solutions has appointed Anand Yalvigi as president of its sports marketing division – Ignitee Sports.

    Ignitee Sports conceptualises, creates and executes concepts to provide brands with unique marketing solutions and sponsorships.

    Yalvigi, a cricketer having represented three states in Ranji Trophy, comes with over 10 years of experience in sports management.
     
    He has launched and set up three sports management companies earlier. At Ignitee, he will focus and promote the various niche premium sports properties with both offline and online manifestations.

    Yalvigi said, “I am glad to join Ignitee Sports and work with the management at Ignitee once again. After having launched sports management agencies I am looking forward to an entrepreneurial role with Ignitee Sports.” 
     
    Ignitee said in a release that Yalvigi’s expertise lies in handling the business of sports management. “Yalvigi is a unique example of a first class cricketer in the media and advertising industry who has built brands using sports as an important tool for marketing,” the release said.

    In 2010 Yalvigi helped in putting together the Kochi IPL team and also build brand Maxx Mobile with IPL Maxxmobie strategic timeout sponsorship.
     
    He has also conducted workshops and guest lectures on sports marketing at IIM Indore. He has worked with IPL, Maxx Mobiles, Aroma mobiles, Anchor group, Panasonic, Emami, Zee, DNA, Visage Images, IGen, Birla Sunlife Insurance, Birla Mutual Fund, Headlines Today, Aaj Tak, Indian Cricket League and Cloud 9.

  • Abhishake Das joins Tribal DDB as creative director

    Abhishake Das joins Tribal DDB as creative director

    MUMBAI: Tribal DDB India has appointed Abhishake Das as creative director.

    In his second stint at Tribal DDB, Das will work on brands such as Volkswagen, Idea Cellular and Wrigley among others.

    Prior to this, Das was with Zenith Optimedia – Zed Digital, Delhi.

    Das comes with over seven years of experience in the digital front, which includes working on a broad spectrum of categories, such as Automotive, Telecom, FMCG, Fashion and NGO.

    Das has earlier worked on brands including VW, Puma, Hyundai, Adidas, Uninor, Lufthansa, Nescafe, Intel and Microsoft.

     “Joining Tribal DDB again is like coming back home. This place has always been, and will always be, the only true-blue digital agency. It is in its DNA, and I‘m really excited to be one with it once again,” Das said.

    Tribal DDB India president Max Hegerman added, “I am excited to have Das (re)join Tribal DDB India. We have communicated for some time, and I am greatly impressed with his energy and ideas – and his passion for all things digital. I am glad that our growth this year has put us in a position to add someone like Das to our leadership team.”
     

  • Americans watch 143 hours of TV a month: Nielsen

    Americans watch 143 hours of TV a month: Nielsen

    MUMBAI: Television continues to reach more people over more platforms, according to media research company Nielsen.

    The amount of television viewing in the US remains high. In the second quarter of 2010, the average person watched more than 143 hours of television per month. This rate of consumption is essentially flat compared to the same period a year ago.

    However, the emergence of the DVR as a widely distributed device has changed viewing behaviours in many homes. The average person living in a DVR home watched 24 1/2 hours of DVR playback during this period. Looking at demographic groups more closely, the age group that watched the most television by DVR playback was viewers aged between 25-34. That demographic watched 29 1/2 hours of DVR playback per month.

    Overall Usage Number of Users 2+ (in 000‘) – Monthly Reach.

      Q2 2010 Q1 2010 Q2 2009 % Diff Yr to Yr
    Watching TV in the home 286,648 286,225 284,306 0.82%
    Watching Timeshifted TV 97,914 94,599 82,677 18.43%
     

    Monthly Time Spent in Hours: Minutes Per User 2+

      Q2 2010 Q1 2010 Q2 2009 % Diff Yr to Yr
    Watching TV in the home 143:37 158:25 143:51 -0.2
    Watching Timeshifted TV (all TV homes) 9:27 9:36 9:36 17.7
    DVR Playback (only in homes with DVRs) 24:27 25:48 24:11 1.1
     

     

  • Harmful labels work the other way round: Martin Lindstrom

    Harmful labels work the other way round: Martin Lindstrom

     

     

    MUMBAI: The cigarette industry has actually gained from the ‘harmful labels‘ that come along with the packs, said noted brand consultant Martin Lindstrom.

    Speaking at the World Brand Congress 2010 here today, Lindstrom said the government‘s steps to reduce smoking through mandatory cautionary messages have been ineffective and have actually worked the other way round.

    In his study of neuroscience and sensory branding, Lindstrom found that cigarette packs with warning failed to dissuade smokers; on the contrary, it encouraged them to smoke more.
     
    India, in fact, should take a lesson from this as the government has continuously come down heavily on the cigarette industry. Advertising is banned and cigarette packs come with gory and cruel images of people afflicted by various smoking related diseases. In spite of all these restrictions by the government, a recently concluded survey shows that smoking around the world has increased by over 11 per cent. 
     
    “Governments in Europe are thinking of asking the cigarette manufacturers to have no logos or messages on their cigarette packs. This may actually dissuade people from smoking,” said Lindstrom, the author of Buyology – Truth and Lies About Why We Buy.

    Highlighting the importance of subliminal advertising, Lindstrom cited the example of the mysterious barcode on Ferrari F1 cars. The European Public Health Commissioner claimed that the red, white and black barcode was designed to look like a packet of Marlboro cigarettes. This kind of surrogate advertising, vehemently denied by both Ferrari president Luca di Montezemolo and the owners of Marlboro, is actually banned on F1 cars.
     
    Lindstrom said the colour of Ferrari F1 cars is carefully chosen to match the red on a Marlboro packet. Hence by not even mentioning the name of the brand, this colour creates an urge in the smoker to light a tab.

    The brand futurist also discussed the various aspects of Somatic Markers. In one of his surveys, people were made to eat McDonald‘s French fries in two different packets – one with a logo and the other without one. “French fries in a packet with logo tasted 96 percent better than the one with no logo. This is the result of people‘s association or connection with a brand,” Linstrom elaborated.

       

  • Jafra Ruchi Cosmetics ropes in Sushmita Sen as brand ambassador

    Jafra Ruchi Cosmetics ropes in Sushmita Sen as brand ambassador

    MUMBAI: Jafra Ruchi Cosmetics India, the joint venture company between Jafra Cosmetics International’s parent company Vorwerk KG and Ruchi Group, has appointed actress and model Sushmita Sen as its brand ambassador.

    Jafra belongs to the Vorwerk Group, one of the largest direct selling companies in the world with a turnover of approximately $3 billion.

    Jafra Ruchi Cosmetics India joint MD Johan Wicklund says, “We are extremely delighted to bring Jafra in India in partnership with the Ruchi Group. This association helps us reduce the learning curve considerably and gives us the right leverage to expand into every part of the country effectively.”

    He further adds, “We are also honored to have Sushmita Sen as the face of our brand. Sen represents the aspirations of Indian women today and her commitments towards the entrepreneurial spirit to make a difference for women around the world aligns perfectly with the JAFRA mission, vision, and values. We are extremely delighted to partner with Ms. Sen and hope for a long association.”

    Sen adds, “I strongly believe and work towards women empowerment and Jafra‘s brand ideologies strongly speak the same. This is one strong reason I opted to endorse a brand like JAFRA. It is a brand which not only offers a wide range of skincare products but also provides a great business opportunity to all its consultants. I truly look forward to the association.”

  • Landmark plans Rs 2 billion expansion in India

    Landmark plans Rs 2 billion expansion in India

    BANGALORE: The Landmark group’s Lifestyle International (Lifestyle) plans to invest around Rs 2 billion over the next two years in India across a number of its store formats.

    By March 2011, the group plans to up the number of Lifestyle stores from 25 to about 30, add another 15 Max stores to bring the tally of that format to 50. So far it has invested around Rs 3 billion across more than 90 stores.

    The Landmark group companies in India include Max, Spar Supermarkets & Hypermarkets and Gloria Jean’s Coffee among others.

    The group spends around Rs 500 million towards brand promotion and marketing. “Our spends will go up correspondingly,” revealed Lifestyle Managing Director Kabir Lamba during an interaction with www.indiantelevision.com on the sidelines of the ‘Beat Diabetes’ walk – a CSR initiative that the group had organised in Bangalore along with ING Insurance, Johnson & Johnson, Britannia Nutirchoice, Himalayan (Water), Fitness One and Apollo Hospitals.
     

  • Standard Bank severes 13-year sponsorship ties with Cricket South Africa

    Standard Bank severes 13-year sponsorship ties with Cricket South Africa

    MUMBAI: Standard Bank will end its 13-year sponsorship relationship with Cricket South Africa (CSA), Kaizer Chiefs and Orlando Pirates.

    The contracts expire in May 2011.

    Standard Bank’s sponsorship deal with CSA included the domestic Pro20 Series, sole sponsorship of the national South Africa One-Day International and Pro20 teams and all International Pro20s matches played in South Africa.

    The bank said, “Changing business priorities at Standard Bank led to the decision to end its sports sponsorship contracts as part of the effort to improve business efficiencies across the group. Our marketing and communication efforts support and contribute to Standard Bank’s business strategy

    “While our sponsorships of soccer and cricket have been extremely valuable in building our brand and engaging with fans, we have had to reassess the costs of these sponsorships and the benefits for Standard Bank in the light of changed business needs. This was a difficult decision as we have made significant investments in both soccer and cricket.” 

    CSA CEO Gerald Majola expressed gratitude to Standard Bank for its loyal support of cricket over the past 13 years. “The bank‘s significant investment in the game leaves cricket in a very healthy state,” he said.
     

  • MSM eyes Rs 9 bn of ad revenue from IPL 4.0

    MSM eyes Rs 9 bn of ad revenue from IPL 4.0

    MUMBAI: Controversies, lawsuits! None of that has made an impact on the willingness of advertisers to cough out the big bucks for the Indian Premier League (IPL).

    Sources say Multi Screen Media (MSM) is eyeing an ad revenue of Rs 9 billion, down from Rs 10 billion, as the extra teams will not be added in the fourth edition of the IPL. This will be 20 per cent up from the previous season of IPL.

    Indiantelevision.com had earlier reported that MSM was looking at Rs 10 billion ad revenue from IPL 4, despite the ICC cricket World Cup preceding it.

    Says Multi ScreenMedia (MSM) president network sales, licensing and telephony Rohit Gupta, “We are eyeing a 20 per cent revenue growth this year. Clients have shown firm belief in the value of this property. Many companies have returned. Vodafone and Videocon are back as co-presenting sponsors. The associate sponsors are Samsung Mobile, LG, Hyundai, Tata Photon, Pepsi. New sponsors joining us this year are Cadbury‘s and Havells. Earlier Havells used to take spots. To accomodate the new sponsors we have decided to include one more sponsor.” 

    Gupta, however, refused to spell out the exact revenue MSM was targeting.

    MSM has roped in nine advertisers for the event and is looking at 11 sponsors in total, one more than last year.

    MSM is also talking to companies including Godrej, HUL and Airtel to come on board as sponsors. The sponsor rate is Rs 500,000. The co-presenting sponsors will shell out Rs 550 million each while the rate for associate sponsors is around Rs 400 million.

    Spot buys start at Rs 550,000. “When we close out 80 per cent of inventory, then we will start hiking the spot rates. Extraa Innings will have around six sponsors and will give us Rs 360 million. We sell at Rs. 100,000 per 10 seconds here. By January, we would have sold out everything,” says Gupta.

  • Adclub shortlists 81 entries for Effies 2010

    Adclub shortlists 81 entries for Effies 2010

    MUMBAI: Advertising Club of Bombay has shortlisted 81 entries for Effies 2010, out of the 276 entries it had received.

    The awards will be held in Mumbai on 7 November. This year Effie has introduced three new categories and various sub-categories for three of the existing ones. There were nine categories for which the entries were shortlisted. No nominations were shortlisted for the Mobile Advertising category. 

    Ogilvy & Mather, the winner of last year’s Agency of the Year award, leads the pack of shortlisted entries with 17 nominations followed by Lowe Lintas with 16 and Mudra Group with 14 entries. Last year’s runner-up agency JWT has got 10 of its entries shortlisted.

    “I am happy that Ogilvy has been nominated across categories and for various clients. It shows that Ogilvy is doing a creative work”, Ogilvy & Mather executive chairman and creative director South India Piyush Pandey told Indiantelevision.

    Some of the Ogilvy’s shortlisted entries are for Dove, Center fresh, Adidas, Cadbury, Fevicol, Pulsar, Tata Sky, Vodafone and Star Plus

    Lowe Lintas entries are for Clinic Plus, Fair and Lovely, Tata Tea, BAJAJ DISCOVER DTS-Si, Idea Cellular, ET NOW and Hindustan Times.

    The entries shortlisted for Mudra include Volkswagen, 3 Idiots and The Economic Times.

    Apart from these, the other agencies that have been shortlisted are BBDO India with six entries, DRAFTFCB Ulka Advertising with five, Bates 141 with four, Contract Advertising India and CreativelandAsia with 2 nominations each.

    McCann Erickson India, Rediffusion Y&R, Dentsu Communications, Publicis Ambience and Grey Worldwide (India) have got one shortlisted entry each.
     

  • Cannes Lions broadens den with ‘creative’ slogan

    Cannes Lions broadens den with ‘creative’ slogan

    MUMBAI: The Cannes Lions festival has announced that it will change its creative slogan from “The International Advertising Festival” to “The International Festival of Creativity”, which reflects the widening scope of the event.

    The move reflects the transformation of Cannes Lions over the last few years as the event now recognises creative excellence not just in advertising but in all forms of communications.

    Originally known as the International Advertising Film Festival with only TV and Cinema ads being judged, the Festival has changed in recent years to embrace communications in the broadest sense.

    The organisers of the events explained that this change comes as a response to industry feedback to make its tagline more relevant.

    “If you view the work and listen to the conversations taking place at Cannes Lions, you realise very quickly that the event has evolved way beyond pure advertising,” says Festival CEO Philip Thomas. “Apart from the welcome attendance of Design, Media, PR, Activation and other professionals from all forms of communications, the winning work at Cannes can no longer be described as being simply ‘Advertising‘. Many of the Grands Prix are now being awarded to experiences, technologies, social media, user-generated content, services, events – the options for marketers now are rich and diverse, and we need to embrace that change. It‘s important that Cannes Lions offers a global event that is relevant to the industry, and having listened to feedback from many industry leaders, we feel that now is the right time to truly reflect what the Festival has become.”

    Next year 13 categories that will be honoured are film, press, outdoor, cyber, media, direct, radio, promo & activation, design, PR, film craft, titanium & integrated and the recently launched creative effectiveness.